無線鼠標的全球市場，佔有率的分析與規模，主要企業，成長趨勢，預測(2025年～2033年)

無線滑鼠市場規模及預測（2025-2033）

2024年，全球無線滑鼠市場規模為21.1億美元，預計到2033年將達到37.4億美元，2025年至2033年的複合年增長率為6.57%。市場成長的動力源自於對便攜式運算週邊日益增長的需求、遠端辦公文化以及無線連接的進步。人體工學設計和電池續航時間的提升也推動了其在全球消費和商業市場的普及。

無線滑鼠市場成長的推動因素

遠距辦公和自帶設備 (BYOD) 的興起

全球的遠端辦公、混合辦公環境和自帶設備 (BYOD) 趨勢正在對無線滑鼠等無線週邊裝置產生巨大的連鎖反應。隨著員工在家中、共享辦公室和其他任何地方遠距辦公的時間越來越長，對緊湊、簡約解決方案的需求也日益增長。無線滑鼠行動舒適、操作簡便，並且不會纏繞桌面，使其成為當今工作場所的首選設備。這些工作文化的變化，尤其是在疫情後，一直是個人消費者和企業採購市場持續需求的強勁驅動力。 2023 年 6 月，雷蛇公司 (Razer Inc.) 推出了一款新產品－雷蛇眼鏡蛇專業無線滑鼠 (Razer Cobra Pro Wireless Mouse)。

遊戲和人體工學產品需求不斷成長

遊戲是無線滑鼠市場的主要驅動力。遊戲玩家渴望擁有高效能、低延遲、可自訂按鍵以及符合人體工學操控的滑鼠，從而經得起長期使用。如今的無線遊戲滑鼠表現堪比有線滑鼠，甚至更勝一籌，深受職業和休閒玩家的青睞。此外，符合人體工學的滑鼠在專業人士中也越來越受歡迎，可以有效預防腕部疲勞和重複性壓力損傷。人們對人體工學健康日益增長的關注，加上感測器技術和個人化的進步，正在推動無線滑鼠市場在遊戲和專業用戶細分領域的持續成長。 2024年10月，羅技在印度正式推出無線滑鼠。羅技M196無線滑鼠是一款左右手通用型滑鼠，左右手用戶皆可操作。它配備了低功耗藍牙，並提供三種鮮豔的顏色。

技術創新與電池續航力

每項技術發展都對無線滑鼠市場的成長發揮著至關重要的作用。低功耗藍牙 (BLE)、USB-C 快速充電和更長的電池壽命等技術使無線滑鼠比以往任何時候都更有效率和可靠。無縫的多裝置連接、可自訂的按鍵和 DPI 調節功能提升了使用者體驗。電池技術也得到了發展，大多數型號一次充電即可使用數週甚至數月。隨著這種發展成為主流，越來越多的消費者和企業從有線滑鼠轉向無線滑鼠，全球也越來越多公司開始採用無線滑鼠。 Logitech MX Master 3S 採用藍牙 5.0 技術，只需點擊即可與最多三台裝置無縫配對，可在家中或工作場所使用。藍牙 5.0 確保使用者獲得更有效率、更流暢的使用者體驗，不再受配對問題或重複斷線的困擾。

無線滑鼠產業的課題

比有線滑鼠更貴

無線滑鼠產業面臨的主要課題之一是它們的價格往往比有線滑鼠更高。雖然無線滑鼠方便便攜，但由於使用電池、先進的感應器和無線模組，其生產成本較高。這些成本，尤其是在價格敏感的市場，使得無線滑鼠價格更高，從而阻礙了精打細算的消費者購買。預算限制也可能使企業在採購時更傾向於有線週邊。製造商必須在成本和功能之間取得平衡，才能提高市場滲透率，並與傳統有線產品有效競爭。

本報告提供全球無線鼠標市場相關調查，成長推動因素與課題，各市場區隔的分析，主要企業的分析等資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

• 成長促進因素
• 課題

第5章 全球無線鼠標市場

• 過去的市場趨勢
• 市場預測

第6章 無線鼠標的市場佔有率分析

• 各產品
• 各最終用途
• 各流通管道
• 各國

第7章 產品

• 光學鼠標
• 雷射鼠標

第8章 最終用途

• 個人使用
• 業務使用

第9章 流通管道

• 離線
• 線上

第10章 國家

• 北美
  • 美國
  • 加拿大
• 歐洲
  • 法國
  • 德國
  • 義大利
  • 西班牙
  • 英國
  • 比利時
  • 荷蘭
  • 土耳其
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 泰國
  • 馬來西亞
  • 印尼
  • 澳洲
  • 紐西蘭
• 南美
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東·非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第11章 波特的五力分析

第12章 SWOT分析

第13章 主要企業的分析

• Logitech
• Razer Inc.
• Microsoft Corporation
• Hewlett Packard Enterprise Development LP
• Apple, Inc.
• Dell Inc.
• Lenovo
• SAMSUNG

Wireless Mouse Market Size and Forecast 2025-2033

Global Wireless Mouse Market was worth USD 2.11 billion in 2024 and is expected to reach USD 3.74 billion by 2033, with a CAGR of 6.57 % from 2025 to 2033. The growth in the market is influenced by rising demand for portable computing peripherals, remote work culture, and wireless connectivity advancements. Improved ergonomics and battery life are also driving global uptake across consumer and commercial markets.

Wireless Mouse Market Global Market Report by Product (Optical Mice, Laser Mice), End Use (Personal Use, Professional Use), Distribution Channel (Offline, Online), Countries and Company Analysis, 2025-2033.

Wireless Mouse Market Overview

A wireless mouse is a computer device that is linked to a piece of equipment without the need for physical cables, usually through the use of Bluetooth or a USB receiver with radio frequency (RF) technology. It enables the user to navigate and control a computer more at liberty, being more flexible and convenient than the wired version. Wireless mice rely on batteries or rechargeable cells and may be equipped with such features as ergonomic shapes, dual buttons, and customizable functions.

Wireless mice popularity has increased immensely because of the rise in laptop, tablet, and other portable device adoption. Gaming, remote work, and the need for organized work areas have also boosted demand for wireless options. Technology has minimized latency and enhanced battery life, positioning them as a good choice for casual and business use. Logitech, Microsoft, and Razer are among the brands that have diversified their wireless mouse lines to meet different requirements such as gaming, work, and travel.

Drivers of Wireless Mouse Market Growth

Increased Remote Work and BYOD Trends

The worldwide trend of remote work, hybrid setups, and Bring Your Own Device (BYOD) initiatives has given a huge surge to wireless peripherals, such as wireless mice. With professionals spending more time working remotely-back home, in shared office spaces, or from anywhere else-the demand for compact and minimalist solutions has gained prominence. Wireless mice provide comfort of movement, ease of operation, and a tangle-free desk, making them the perfect device for today's workplaces. This change in work culture, particularly post-pandemic, has been a potent driver of consistent demand in both individual consumers and corporate procurement markets. In June 2023, Razer Inc. introduced a new Razer Cobra Pro Wireless Mouse product.

Expansion in Gaming and Ergonomic Product Demand

Gaming has become a major driver in the wireless mouse market. Gamers require high-performance devices with low latency, customizable buttons, and ergonomic usability for long periods of use. Current wireless gaming mice provide similar or superior performance compared to wired mice, appealing to both professional and casual gamers. Moreover, ergonomic models are more and more demanded by professionals in order to prevent wrist strain and repetitive stress injury. The increased concern for ergonomic health, along with advancements in sensor technology and personalization, is driving sustained growth opportunities within the gaming and professional user base segments of the wireless mouse market. Oct 2024, Logitech formally announced a wireless mouse in India. The wireless mouse Logitech M196 includes an ambidextrous form, which suits right-handed or left-handed operation. It has Bluetooth LE and three bright colors.

Technical Innovation and Power Battery

All developments have served a central position in the growth of the market for wireless mice. Technologies like Bluetooth Low Energy (BLE), USB-C fast charging, and longer battery life have made wireless mice more efficient and dependable than ever. Seamless multi-device connectivity, customizable buttons, and DPI adjustment make the user experience better. Battery technology has also evolved, with most models providing weeks or even months of usage on a single charge. As these advancements go mainstream, there are more and more consumers and businesses moving beyond wired mice to adopt wireless variants, and with this, more and more enterprises are adopting worldwide. Logitech's MX Master 3Suses Bluetooth 5.0 to provide one-click seamless pairing with up to three devices and is perfect to use at both home and workplace. With Bluetooth 5.0, users don't have to suffer from repeated pairing problems and disconnections, ensuring a more efficient and streamlined user experience.

Issues with the Wireless Mouse Industry

Greater Expense Than Wired Counterparts

One of the main issues with the wireless mouse industry is that it tends to be relatively more expensive than wired mice. Though wireless mice are convenient and mobile, the use of batteries, sophisticated sensors, and wireless modules raises production expenses. This is costly, making wireless versions more pricey, thereby discouraging frugal consumers, particularly in markets sensitive to price. In procurement for enterprises, budget constraints could also result in the preference for wired peripherals. Producers have to balance costs with features in order to drive market penetration and effectively compete against conventional wired products.

Battery Reliance and Latency Issues

Even with the improvement in battery technology, wireless mice continue to be hampered by their reliance on battery life. They can cause interruptions to the user if they suddenly run out of power. Even though latency has improved, some professional or gaming users continue to view wired mice as providing superior real-time feedback, especially in professional gaming scenarios. While top-of-the-line wireless models do mitigate these issues, it still exists at the lower end of the product category. These technical constraints and performance hesitancies can limit usage in certain user bases, particularly where reliability and accuracy are paramount.

Wireless Optical Mouse Market

Wireless optical mice are the most common form of wireless mouse, using LED sensors to sense movement on most flat surfaces. They are inexpensive, energy-efficient, and suitable for general use such as browsing, document editing, and general use. Their low cost and compatibility with various devices make them a favorite among home users and students. With the development of wireless technology, optical mice also provide better accuracy and battery life, propelling universal acceptance. The market is supported by high demand in both developed and emerging economies, where consumers seek convenience and value in personal or educational computer peripherals.

Wireless Laser Mouse Market

Wireless laser mice provide higher sensitivity and accuracy than optical mice, and they can be used in professional and high-performance uses. They perform well on a broader variety of surfaces, such as glass and shiny surfaces, due to the high-tech laser sensor technology. Designers, engineers, and gamers who need precision and silky smooth control prefer these mice. While generally more costly, their better tracking and longevity make the cost worthwhile. The wireless laser mouse market is increasing steadily, particularly among professional users and high-end customers who want a more sensitive and flexible input device across a variety of workspaces and surfaces.

Personal Use Wireless Mouse Market

The personal use market segment of the wireless mouse market serves individual buyers who need comfort, simplicity, and portability in everyday computing tasks. These mice are widely utilized for web surfing, media viewing, social networking, and light productivity. The key characteristics are small size, looks, and long battery life. With the increased use of remote learning, online shopping, and casual gaming, wireless mouse demand in home environments has grown exponentially. Price and simplicity are important purchasing considerations. Brands provide a variety of choices in different colors and designs, which attract users with different tastes and budgets.

Professional Use Wireless Mouse Market

Professional users require wireless mice that provide performance, reliability, and ergonomic design for long-term daily use. These products are extensively used in office settings, corporate environments, and by freelancers who value productivity. Functionalities like programmable keys, adjustable DPI, quiet clicks, and dual-mode connectivity improve work efficiency. In industries like design, finance, and software development, accuracy and ergonomics are essential. The professional market is on the rise with increased usage of flexible work models, remote working, and enterprise-class hardware upgrades. Employers are increasingly spending on quality peripherals to enhance worker satisfaction and performance, further accelerating this market segment.

Online Wireless Mouse Market

The internet space has emerged as a prominent avenue for the wireless mouse industry with the help of e-commerce growth and changing patterns of consumer buying behavior. Web portals such as Amazon, Flipkart, Alibaba, and branded websites provide huge varieties of wireless mice with exhaustive specifications, ratings from customers, and competitive pricing. Convenience, access to global brands, and regular discounts during online purchases ensure that many shoppers prefer this avenue. With increasing internet penetration, online payments, and day of delivery offerings, online sales of wireless mice are rising by regions. Online channels are also used by brands to introduce new models and tap larger populations.

United States Wireless Mouse Market

The United States is one of the largest and most developed markets for wireless mice. High PC and laptop penetration along with robust remote and hybrid work patterns fuel persistent demand. The U.S. also has a high installed base of gamers, freelancers, and corporate professionals, who are all dependent on wireless peripherals for convenience and performance. The premium product adoption is high, with users prioritizing ergonomics, customization, and ruggedness. The early adopters and technology-loving users drive the high adoption of new and innovative wireless mouse models. With a strong e-commerce infrastructure in place, product reach is high, which is another driver for market growth. November 2024. Logitech, a leading player in this sector, released the news of extending the availability of refurbished products for work and play profiles. This ranges from a broad selection of mice, tablet peripherals, keyboards, and so forth. It is offered in the U.S. on Logitech eBay Refurbished brand store and company website for Europe and North America.

Germany Wireless Mouse Market

Germany, as Europe's economic leader, has a thriving wireless mouse market driven by its strong automotive, manufacturing, and engineering sectors. German professionals value quality and precision, fueling demand for high-performance and ergonomic wireless mice. The country's emphasis on workplace efficiency and employee well-being has boosted interest in wireless accessories. Germany also has a significant gaming community that favors advanced wireless models. Additionally, the nation's green initiatives are promoting usage of energy-efficient gadgets, such as rechargeable wireless mice. As part of the larger movement toward digital offices, Germany continues to invest in contemporary hardware solutions, thus ranking among the key European market players.

India Wireless Mouse Market

India's wireless mouse market is growing fast, led by rising internet penetration, digital education, and an increasing number of remote workers. The extensive adoption of laptops in education, freelancing, and startups is driving healthy demand for economical and dependable wireless peripherals. As customers look for convenient and portable solutions, wireless mice are increasingly becoming the first choice over their wired counterparts. Online channels have provided a wide variety of options, which is driving sales in urban and semi-urban areas. Although the adoption of high-end products is limited, budget-friendly products are witnessing healthy adoption. As digital literacy and use of devices are on the rise, the outlook for the market in India remains extremely optimistic. Taiwanese technology company Asus has announced the Asus Wireless Mouse MD102 in India to further strengthen its accessories portfolio in the country. The Asus MD102 wireless mouse is available for Rs 1,799 and has two colours: Dark Grey and White. It will be available online on ASUS e-shop, Flipkart and Amazon from September 2024.

Saudi Arabia Wireless Mouse Market

Saudi Arabia wireless mouse market is gaining from fast-paced digital transformation and smart office adoption in line with the country's Vision 2030 objectives. Government policies and private sector investments in education, technology, and business modernization are promoting the adoption of modern computing accessories. Wireless mice are becoming increasingly popular among students, professionals, and businesses due to their convenience and functionality. High disposable incomes underpin demand for mid- to high-end models with ergonomic and gaming capabilities. Furthermore, as the country develops its digital infrastructure and encourages remote working environments, demand for wireless computing peripherals is likely to increase steadily, making it an attractive regional market.

Market Segmentations

Product

• Optical Mice
• Laser Mice

End Use

• Personal Use
• Professional Use

Distribution Channel

• Offline
• Online

Countries

North America

• United States
• Canada

Europe

• France
• Germany
• Italy
• Spain
• United Kingdom
• Belgium
• Netherlands
• Turkey

Asia Pacific

• China
• Japan
• India
• South Korea
• Thailand
• Malaysia
• Indonesia
• Australia
• New Zealand

Latin America

• Brazil
• Mexico
• Argentina

Middle East & Africa

• Saudi Arabia
• UAE
• South Africa

All companies have been covered with 4 Viewpoints

• Overview
• Key Persons
• Recent Development & Strategies
• Revenue Analysis

Key Players Analysis

• Logitech
• Razer Inc.
• Microsoft Corporation
• Hewlett Packard Enterprise Development LP
• Apple, Inc.
• Dell Inc.
• Lenovo
• SAMSUNG

Table of Contents

1. Introduction

2. Research Methodology

• 2.1 Data Source
  • 2.1.1 Primary Sources
  • 2.1.2 Secondary Sources
• 2.2 Research Approach
  • 2.2.1 Top-Down Approach
  • 2.2.2 Bottom-Up Approach
• 2.3 Forecast Projection Methodology

3. Executive Summary

4. Market Dynamics

• 4.1 Growth Drivers
• 4.2 Challenges

5. Global Wireless Mouse Market

• 5.1 Historical Market Trends
• 5.2 Market Forecast

6. Wireless Mouse Market Share Analysis

• 6.1 By Product
• 6.2 By End Use
• 6.3 By Distribution Channel
• 6.4 By Countries

7. Product

• 7.1 Optical Mice
• 7.2 Laser Mice

8. End Use

• 8.1 Personal Use
• 8.2 Professional Use

9. Distribution Channel

• 9.1 Offline
• 9.2 Online

10. Countries

• 10.1 North America
  • 10.1.1 United States
  • 10.1.2 Canada
• 10.2 Europe
  • 10.2.1 France
  • 10.2.2 Germany
  • 10.2.3 Italy
  • 10.2.4 Spain
  • 10.2.5 United Kingdom
  • 10.2.6 Belgium
  • 10.2.7 Netherlands
  • 10.2.8 Turkey
• 10.3 Asia Pacific
  • 10.3.1 China
  • 10.3.2 Japan
  • 10.3.3 India
  • 10.3.4 South Korea
  • 10.3.5 Thailand
  • 10.3.6 Malaysia
  • 10.3.7 Indonesia
  • 10.3.8 Australia
  • 10.3.9 New Zealand
• 10.4 Latin America
  • 10.4.1 Brazil
  • 10.4.2 Mexico
  • 10.4.3 Argentina
• 10.5 Middle East & Africa
  • 10.5.1 Saudi Arabia
  • 10.5.2 UAE
  • 10.5.3 South Africa

11. Porter's Five Forces Analysis

• 11.1 Bargaining Power of Buyers
• 11.2 Bargaining Power of Suppliers
• 11.3 Degree of Rivalry
• 11.4 Threat of New Entrants
• 11.5 Threat of Substitutes

12. SWOT Analysis

• 12.1 Strength
• 12.2 Weakness
• 12.3 Opportunity
• 12.4 Threat

13. Key Players Analysis

• 13.1 Logitech
  • 13.1.1 Overview
  • 13.1.2 Key Persons
  • 13.1.3 Recent Development & Strategies
  • 13.1.4 Revenue Analysis
• 13.2 Razer Inc.
  • 13.2.1 Overview
  • 13.2.2 Key Persons
  • 13.2.3 Recent Development & Strategies
  • 13.2.4 Revenue Analysis
• 13.3 Microsoft Corporation
  • 13.3.1 Overview
  • 13.3.2 Key Persons
  • 13.3.3 Recent Development & Strategies
  • 13.3.4 Revenue Analysis
• 13.4 Hewlett Packard Enterprise Development LP
  • 13.4.1 Overview
  • 13.4.2 Key Persons
  • 13.4.3 Recent Development & Strategies
  • 13.4.4 Revenue Analysis
• 13.5 Apple, Inc.
  • 13.5.1 Overview
  • 13.5.2 Key Persons
  • 13.5.3 Recent Development & Strategies
  • 13.5.4 Revenue Analysis
• 13.6 Dell Inc.
  • 13.6.1 Overview
  • 13.6.2 Key Persons
  • 13.6.3 Recent Development & Strategies
  • 13.6.4 Revenue Analysis
• 13.7 Lenovo
  • 13.7.1 Overview
  • 13.7.2 Key Persons
  • 13.7.3 Recent Development & Strategies
  • 13.7.4 Revenue Analysis
• 13.8 SAMSUNG
  • 13.8.1 Overview
  • 13.8.2 Key Persons
  • 13.8.3 Recent Development & Strategies
  • 13.8.4 Revenue Analysis