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市場調查報告書
商品編碼
1638994

2022-2032 年全球無線滑鼠市場規模、佔有率和區域預測

Global Wireless Mouse Market Size, Share, and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球無線滑鼠市場預計將從 2023 年的基本估值 20.5 億美元成長到 2032 年的 35.8 億美元，在 2024-2032 年預測期內年複合成長率(CAGR) 為 6.4%。無線滑鼠因其便利性、創新設計和可改善使用者體驗的技術進步而被廣泛採用。隨著現代工作場所和家庭不斷整合技術，對包括滑鼠在內的無線設備的依賴有望大幅成長。

該市場的擴張是由無線滑鼠技術的持續創新所推動的，例如延長電池壽命、減少延遲、人體工學設計和靜音點擊功能。此外，對遊戲周邊需求的成長和遠端工作趨勢的增加進一步推動了對無線滑鼠的需求。市場參與者不斷投資於研發 (R&D)，以創造功能豐富、耐用且輕巧的產品，以滿足不同消費者的喜好。

無線滑鼠市場從不斷發展的電子商務行業中受益匪淺，這提高了產品的可及性並為消費者提供了多種選擇。線上購物平台透過提供詳細的產品資訊、用戶評論和有競爭力的價格來簡化購買決策。同時，專賣店和超市等離線通路繼續發揮關鍵作用，讓消費者可以在購買前親自檢查產品。

此外，藍牙技術的採用將見證顯著成長，因為這些設備提供了更大的靈活性和與多個設備的兼容性。這一趨勢，加上擴大使用基於射頻的滑鼠進行遊戲和辦公室應用，確保了市場的持續需求。該行業也受到新興市場可支配收入不斷增加的推動，這些市場消費者對先進技術的偏好不斷增強。

由於該地區的技術基礎設施和消費者對高性能設備的偏好，北美市場仍然是主導力量。同時，在城市化進程加快、技術採用和新興電子商務平台的推動下，亞太地區預計將出現最快的成長。歐洲市場也展現出強勁的成長潛力，尤其是在遊戲和專業應用領域。

羅技、雷蛇和微軟等領先製造商正致力於透過創新功能和以用戶為中心的設計來擴展其產品組合。這些參與者也利用數位行銷和策略合作來增強其全球影響力。

本報告中包含的主要市場參與者：

  • 羅技
  • 雷蛇公司
  • 微軟
  • 惠普企業開發有限公司
  • 蘋果公司
  • 戴爾公司
  • Anker Innovations Ltd.（花樣年貿易有限公司）
  • 聯想
  • 三星
  • 賽睿

市場的詳細細分和細分市場解釋如下：

目錄

第 1 章：全球無線滑鼠市場執行摘要

  • 全球無線滑鼠市場規模及預測（2022-2032）
  • 區域概要
  • 分部摘要
    • 按產品分類
    • 按配銷通路
  • 主要趨勢
  • 經濟衰退的影響
  • 分析師建議與結論

第 2 章：全球無線滑鼠市場定義與研究假設

  • 研究目的
  • 市場定義
  • 研究假設
    • 包含與排除
    • 限制
    • 供給側分析
      • 可用性
      • 基礎設施
      • 監管環境
      • 市場競爭
      • 經濟可行性（消費者的角度）
    • 需求面分析
      • 監理框架
      • 技術進步
      • 環境考慮
      • 消費者意識和接受度
  • 估算方法
  • 研究涵蓋的年份
  • 貨幣兌換率

第 3 章：全球無線滑鼠市場動態

  • 市場促進因素
    • 產品設計和功能的進步
    • 數位轉型計劃的成長
    • 對無線技術的依賴增加
  • 市場挑戰
    • 高級無線滑鼠產品成本高昂
    • 來自有線替代品的競爭
  • 市場機會
    • 對可客製化設計的需求不斷成長
    • 電子商務通路的成長

第 4 章：全球無線滑鼠市場產業分析

  • 波特的五力模型
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭競爭
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會的
    • 技術性
    • 環境的
    • 合法的
  • 頂級投資機會
  • 最佳制勝策略
  • 顛覆性趨勢
  • 產業專家視角
  • 分析師推薦與結論

第 5 章：全球無線滑鼠市場規模及產品預測 (2022-2032)

  • 細分儀表板
  • 全球無線滑鼠市場：2022 年和 2032 年產品收入趨勢分析
    • 射頻
    • 藍牙

第 6 章：全球無線滑鼠市場規模及配銷通路預測（2022-2032 年）

  • 細分儀表板
  • 全球無線滑鼠市場：2022 年和 2032 年配銷通路收入趨勢分析
    • 線上
    • 離線

第 7 章：全球無線滑鼠市場規模及按地區預測（2022-2032）

  • 北美無線滑鼠市場
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲無線滑鼠市場
    • 德國
    • 英國
    • 法國
    • 西班牙
    • 義大利
  • 亞太無線滑鼠市場
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲無線滑鼠市場
    • 巴西
  • 中東和非洲無線滑鼠市場
    • 南非

第 8 章：競爭情報

  • 重點企業SWOT分析
    • Logitech
    • Razer Inc.
    • Microsoft
  • 頂級市場策略
  • 公司簡介
    • Hewlett Packard Enterprise Development LP
    • Apple, Inc.
    • Dell Inc.
    • Anker Innovations Ltd. (Fantasia Trading LLC)
    • Lenovo
    • SAMSUNG
    • SteelSeries

第 9 章：研究過程

  • 研究過程
    • 資料探勘
    • 分析
    • 市場預測
    • 驗證
    • 出版
  • 研究屬性
簡介目錄

The global wireless mouse market is estimated to grow from a base valuation of USD 2.05 billion in 2023 to USD 3.58 billion by 2032, registering a compound annual growth rate (CAGR) of 6.4% during the forecast period 2024-2032. Wireless mice are widely adopted due to their convenience, innovative designs, and technological advancements that improve user experience. As modern workplaces and homes continue to integrate technology, the reliance on wireless devices, including mice, is poised for substantial growth.

This market's expansion is driven by continuous innovations in wireless mouse technology, such as improved battery life, reduced latency, ergonomic designs, and silent click functionality. Furthermore, the rise in demand for gaming peripherals and the increasing trend of remote working further fuel the need for wireless mice. Market players are consistently investing in research and development (R&D) to create feature-rich, durable, and lightweight products that cater to diverse consumer preferences.

The wireless mouse market benefits significantly from the growing e-commerce industry, which enhances product accessibility and offers consumers a range of choices. Online shopping platforms simplify purchasing decisions by providing detailed product information, user reviews, and competitive pricing. Meanwhile, offline channels such as specialty stores and supermarkets continue to play a critical role, allowing consumers to physically examine the product before purchase.

Additionally, the adoption of Bluetooth technology is set to witness significant growth, as these devices provide greater flexibility and compatibility with multiple devices. This trend, coupled with the increasing use of radio frequency-based mice for gaming and office applications, ensures sustained demand in the market. The sector is also buoyed by the increasing disposable income in emerging markets, where consumer preferences for advanced technologies are rising.

The North American market remains a dominant force due to the region's technological infrastructure and consumer preferences for high-performance devices. Meanwhile, the Asia Pacific region is expected to witness the fastest growth, driven by increased urbanization, technological adoption, and burgeoning e-commerce platforms. European markets also exhibit strong growth potential, especially in gaming and professional applications.

Leading manufacturers such as Logitech, Razer Inc., and Microsoft are focusing on expanding their product portfolios with innovative features and user-centric designs. These players are also leveraging digital marketing and strategic collaborations to enhance their global presence.

Major Market Players Included in this Report:

  • Logitech
  • Razer Inc.
  • Microsoft
  • Hewlett Packard Enterprise Development LP
  • Apple, Inc.
  • Dell Inc.
  • Anker Innovations Ltd. (Fantasia Trading LLC)
  • Lenovo
  • SAMSUNG
  • SteelSeries

The detailed segments and sub-segments of the market are explained below:

By Product

  • Radio Frequency
  • Bluetooth

By Distribution Channel

  • Online
  • Offline

By Region:

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Latin America
  • Brazil
  • Middle East & Africa
  • South Africa

Years Considered for the Study Are as Follows:

  • Historical Year - 2022
  • Base Year - 2023
  • Forecast Period - 2024 to 2032

Key Takeaways:

  • Market estimates and forecast for 10 years, 2022-2032.
  • Annualized revenues and regional-level analysis for each market segment.
  • Detailed analysis of geographical landscapes with country-level insights for major regions.
  • Competitive landscape profiling key players and their strategies.
  • Insights into the key business strategies and recommendations for future market approaches.
  • Demand-side and supply-side analysis for market trends and dynamics.

Table of Contents

Chapter 1. Global Wireless Mouse Market Executive Summary

  • 1.1. Global Wireless Mouse Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Product
    • 1.3.2. By Distribution Channel
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendations & Conclusion

Chapter 2. Global Wireless Mouse Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory Frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Wireless Mouse Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Advancements in Product Design and Features
    • 3.1.2. Growth in Digital Transformation Initiatives
    • 3.1.3. Increased Dependence on Wireless Technology
  • 3.2. Market Challenges
    • 3.2.1. High Cost of Advanced Wireless Mouse Products
    • 3.2.2. Competition from Wired Alternatives
  • 3.3. Market Opportunities
    • 3.3.1. Rising Demand for Customizable Designs
    • 3.3.2. Growth of E-Commerce Channels

Chapter 4. Global Wireless Mouse Market Industry Analysis

  • 4.1. Porter's Five Forces Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top Investment Opportunities
  • 4.4. Top Winning Strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Wireless Mouse Market Size & Forecast by Product (2022-2032)

  • 5.1. Segment Dashboard
  • 5.2. Global Wireless Mouse Market: Product Revenue Trend Analysis, 2022 & 2032 (USD Million)
    • 5.2.1. Radio Frequency
    • 5.2.2. Bluetooth

Chapter 6. Global Wireless Mouse Market Size & Forecast by Distribution Channel (2022-2032)

  • 6.1. Segment Dashboard
  • 6.2. Global Wireless Mouse Market: Distribution Channel Revenue Trend Analysis, 2022 & 2032 (USD Million)
    • 6.2.1. Online
    • 6.2.2. Offline

Chapter 7. Global Wireless Mouse Market Size & Forecast by Region (2022-2032)

  • 7.1. North America Wireless Mouse Market
    • 7.1.1. U.S.
    • 7.1.2. Canada
    • 7.1.3. Mexico
  • 7.2. Europe Wireless Mouse Market
    • 7.2.1. Germany
    • 7.2.2. U.K.
    • 7.2.3. France
    • 7.2.4. Spain
    • 7.2.5. Italy
  • 7.3. Asia Pacific Wireless Mouse Market
    • 7.3.1. China
    • 7.3.2. Japan
    • 7.3.3. India
    • 7.3.4. South Korea
    • 7.3.5. Australia
  • 7.4. Latin America Wireless Mouse Market
    • 7.4.1. Brazil
  • 7.5. Middle East & Africa Wireless Mouse Market
    • 7.5.1. South Africa

Chapter 8. Competitive Intelligence

  • 8.1. Key Company SWOT Analysis
    • 8.1.1. Logitech
    • 8.1.2. Razer Inc.
    • 8.1.3. Microsoft
  • 8.2. Top Market Strategies
  • 8.3. Company Profiles
    • 8.3.1. Hewlett Packard Enterprise Development LP
    • 8.3.2. Apple, Inc.
    • 8.3.3. Dell Inc.
    • 8.3.4. Anker Innovations Ltd. (Fantasia Trading LLC)
    • 8.3.5. Lenovo
    • 8.3.6. SAMSUNG
    • 8.3.7. SteelSeries

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
  • 9.2. Research Attributes