抹茶市場規模、佔有率和成長分析（按產品類型、類型、配方、等級、分銷管道、應用和地區）- 2025-2032 年行業預測

2023 年全球抹茶市場規模價值 41 億美元，預計將從 2024 年的 44.6 億美元成長到 2032 年的 86.9 億美元，預測期間（2025-2032 年）的複合年成長率為 8.7%。

由於消費者對營養、天然和有機食品的認知不斷提高，尤其是富含維生素和抗氧化劑的健康飲料，健康和保健市場正在經歷顯著成長。抹茶是一種優質綠茶，以其獨特的風味和健康益處而聞名，不僅在傳統茶道中廣受歡迎，而且在拿鐵、甜點和沙拉醬等各種烹飪應用中也很受歡迎。抹茶因其高抗氧化劑含量而聲名鵲起，在美容領域的影響力也越來越大。抹茶具有促進新陳代謝、增強免疫力和提高注意力等功效，吸引了許多消費者，引領了人們透過瑜珈和自我護理等方式追求健康的日益成長的趨勢。持續的產品創新，例如 KitKat 綠茶抹茶等產品，可能會進一步刺激市場擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 貿易分析
• 客戶和購買標準分析
• 原料分析

抹茶市場規模（依產品類型）

• 市場概況
• 即溶預混合料
• 粉末
• 即飲

抹茶市場規模（按類型）

• 市場概況
• 傳統的
• 加糖
• 無醣

抹茶市場規模：按混合物

• 市場概況
• 飛機
• 味道

抹茶市場規模（依等級）

• 市場概況
• 經典的
• 茶道
• 烹飪

抹茶市場規模（依分銷管道分類）

• 市場概況
• 線上
• 離線

抹茶市場規模（依用途）

• 市場概況
• 抹茶飲品
• 個人護理及化妝品
• 食物
• 普通茶

抹茶市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Aiya Co., Ltd.（Japan）
• ITO EN, Ltd.（Japan）
• Encha Life LLC（United States）
• The AOI Tea Company（United States）
• DoMatcha（Canada）
• Marukyu Koyamaen Co., Ltd.（Japan）
• Nestle SA（Switzerland）
• Unilever PLC（United Kingdom）
• Midori Spring Ltd.（Canada）
• Kiss Me Organics（United States）
• Kenko Tea（Australia）
• Green Foods Corporation（United States）
• Jade Leaf Matcha（United States）
• Matcha Maiden（Australia）
• Matcha Source（United States）
• Kissa Tea GmbH（Germany）
• PureChimp（United Kingdom）
• Vivid Vitality Ltd.（United Kingdom）
• Tenzo Tea, Inc.（United States）
• Ippodo Tea Co.（Japan）

結論和建議

Global Matcha Tea Market size was valued at USD 4.1 billion in 2023 and is poised to grow from USD 4.46 billion in 2024 to USD 8.69 billion by 2032, growing at a CAGR of 8.7% during the forecast period (2025-2032).

The health and wellness market is witnessing significant growth thanks to heightened consumer awareness of nutrient-dense, natural, and organic options, particularly healthy beverages rich in vitamins and antioxidants. Matcha, a premium green tea known for its unique flavor and health benefits, is gaining traction not only in traditional tea ceremonies but also in diverse culinary applications such as lattes, desserts, and salad dressings. Its reputation is bolstered by its high antioxidant content, leading to its increasing presence in the beauty sector. Consumers are drawn to matcha for benefits like metabolism enhancement, immune support, and improved focus, aligning perfectly with the growing trend towards wellness practices like yoga and self-care. Continued product innovation, as evidenced by offerings like KitKat Green Tea Matcha, is set to further fuel market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Matcha Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Matcha Tea Market Segments Analysis

Global Matcha Tea Market is segmented by Product Type, Type, Formulation, Grade, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Instant Premixes, Powder and Ready to drink. Based on Type, the market is segmented into Traditional, Sweetened and Unsweetened. Based on Formulation, the market is segmented into Plain and Flavoured. Based on Grade, the market is segmented into Classic, Ceremonial and Culinary. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Matcha Beverages, Personal Care & Cosmetics, Food Products and Regular Tea. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Matcha Tea Market

The global matcha tea market is being propelled by a growing awareness of its numerous health benefits, including its high antioxidant levels, detoxifying effects, and ability to alleviate stress. Its convenience as a quick-to-prepare beverage makes matcha tea particularly appealing to busy individuals. Additionally, the rising trend of incorporating matcha into various culinary creations-such as baked goods, smoothies, and desserts-has significantly boosted demand. The product's widespread availability in supermarkets, health food stores, and online platforms further enhances its accessibility for consumers, contributing to the overall expansion of the matcha tea market worldwide.

Restraints in the Global Matcha Tea Market

The Global Matcha Tea market faces several challenges that could hinder its growth. One significant restraint is the limited availability of high-quality matcha tea, attributed to the intricate production process and the specific environmental conditions required for cultivating tea plants. This complexity not only affects supply but also results in a higher price point for matcha tea, making it less accessible to consumers who are sensitive to price changes. Consequently, the combination of restricted high-quality supply and elevated costs may discourage potential buyers and affect overall market dynamics.

Market Trends of the Global Matcha Tea Market

The Global Matcha Tea market is experiencing a robust upward trend fueled by the rising health-consciousness among consumers, who increasingly prioritize organic and natural products. The rich antioxidant profile, along with essential vitamins and minerals in matcha, reinforces its appeal as a health-promoting beverage. Manufacturers are responding to this demand by innovating and diversifying their offerings, introducing new flavors and blends to capture a broader customer base. Additionally, the integration of matcha into various food and beverage items, such as smoothies, ice creams, and baked goods, further accelerates its market traction, positioning matcha tea as a versatile health solution in modern diets.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Matcha Tea Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Instant Premixes
• Powder
• Ready to drink

Global Matcha Tea Market Size by Type & CAGR (2025-2032)

• Market Overview
• Traditional
• Sweetened
• Unsweetened

Global Matcha Tea Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Plain
• Flavoured

Global Matcha Tea Market Size by Grade & CAGR (2025-2032)

• Market Overview
• Classic
• Ceremonial
• Culinary

Global Matcha Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Matcha Tea Market Size by Application & CAGR (2025-2032)

• Market Overview
• Matcha Beverages
• Personal Care & Cosmetics
• Food Products
• Regular Tea

Global Matcha Tea Market Size & CAGR (2025-2032)

• North America (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Aiya Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Encha Life LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The AOI Tea Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DoMatcha (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marukyu Koyamaen Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Midori Spring Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Me Organics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenko Tea (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Foods Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jade Leaf Matcha (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matcha Maiden (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matcha Source (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kissa Tea GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PureChimp (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivid Vitality Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tenzo Tea, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ippodo Tea Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations