全球數位體驗平台市場規模、佔有率、成長分析（按組件、部署）- 產業預測，2024-2031 年

Global Digital Experience Platform Market Size, Share, Growth Analysis, By Component(Platform, and Services), By Deployment(On-premise, and Cloud) - Industry Forecast 2024-2031

出版日期: 2024年03月26日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年數位體驗平台的全球市場規模估值為122.1億美元，從2023年的134.3億美元成長到2031年的287.9億美元，並預計在預測期內成長（2024年-2031年)預計複合年成長率為10%。

數位體驗平台市場使企業能夠為其客戶提供卓越的數位體驗，透過跨不同數位管道推動統一一致的互動來提高參與度、忠誠度和滿意度。這就是我的目標。數位體驗平台使企業能夠創建個人化內容、最佳化用戶旅程並深入了解客戶行為。隨著客戶越來越期望量身定做的無縫體驗，企業擴大採用數位體驗平台來滿足這些需求，提供客製化內容、情境互動和統一體驗，從而提高客戶滿意度和忠誠度。然而，將這些平台與現有IT基礎設施和舊有系統整合會帶來複雜的問題，需要努力確保資料流暢、使用者體驗一致以及不同系統之間的即時同步。對個人化體驗不斷成長的需求正在推動客戶參與、推動轉換並透過利用數位體驗平台提供個人化內容、推薦和優惠來培養忠誠度，從而為企業提供獲得競爭優勢的機會。全球數位體驗平台市場受到客戶期望不斷提高和數位轉型推動等因素的推動，企業努力透過提供全面的軟體解決方案來提供卓越的數位體驗，這是市場擴張的驅動力。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲

競爭格局

前5名企業對比
主要企業市場定位（2021年）
主要市場參與者所採取的策略
關鍵成功策略
近期市集活動
主要企業市場佔有率（2021年）

主要企業簡介

Adobe Inc.（US）
Salesforce.com, Inc.（US）
Oracle Corporation（US）
SAP SE（Germany）
Sitecore（Denmark）
Acquia, Inc.（US）
IBM Corporation（US）
Microsoft Corporation（US）
SDL plc（UK）
Episerver AB（Sweden）
Progress Software Corporation（US）
OpenText Corporation（Canada）
Liferay, Inc.（US）
Kentico Software（Czech Republic）
BloomReach, Inc.（US）
e-Spirit AG（Germany）
Jahia Solutions Group SA（Switzerland）
Hippo BV（Netherlands）
CoreMedia AG（Germany）
Intershop Communications AG（Germany）

簡介目錄

Product Code: SQMIG45E2179

Global Digital Experience Platform Market size was valued at USD 12.21 billion in 2022 and is poised to grow from USD 13.43 billion in 2023 to USD 28.79 billion by 2031, growing at a CAGR of 10% during the forecast period (2024-2031).

The digital experience platform market seeks to enable businesses in providing outstanding digital experiences to their customers, fostering unified and consistent interactions across diverse digital channels to bolster engagement, loyalty, and satisfaction. Through the utilization of digital experience platforms, companies can curate personalized content, optimize user journeys, and glean insights into customer behavior, thereby fueling business expansion and achieving digital transformation objectives. As customer expectations for tailored and seamless experiences rise, businesses are increasingly adopting digital experience platforms to meet these demands, offering bespoke content, contextual interactions, and uniform experiences to augment customer satisfaction and loyalty. Nonetheless, the integration of such platforms with existing IT infrastructure and legacy systems poses complexities, necessitating efforts to ensure smooth data flow, consistent user experiences, and real-time synchronization across disparate systems. The escalating demand for personalized experiences presents an opportunity for organizations to leverage digital experience platforms to deliver tailored content, recommendations, and offers to individual customers, thereby bolstering customer engagement, driving conversions, fostering loyalty, and gaining a competitive advantage. The global digital experience platform market endeavors to aid businesses in delivering exceptional digital experiences by furnishing comprehensive software solutions, with factors like rising customer expectations and the impetus for digital transformation driving the market's expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Experience Platform Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Experience Platform Market Segmental Analysis

The global digital experience platform market is segmented on the basis of component, deployment, and region. In terms of component, the market is segmented into platform, and services. By deployment, the market is segmented into on-premise, and cloud. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Digital Experience Platform Market

Organizations are compelled to embrace Digital Experience Platforms (DXPs) as customer expectations demand personalized, consistent, and pertinent digital interactions across various channels. DXPs enable the delivery of customized content, the streamlining of user journeys, and the amplification of customer engagement and satisfaction, aligning with evolving consumer preferences in the digital realm.

Restraints in the Global Digital Experience Platform Market

The deployment and integration of a DXP can pose significant complexities, particularly for organizations entrenched in legacy systems and processes. This complexity often demands considerable time, resources, and expertise, consequently presenting challenges and potential delays in fully harnessing the benefits of a DXP.

Market Trends of the Global Digital Experience Platform Market

AI-powered personalization stands as a pivotal trend within the DXP landscape, with enterprises harnessing AI advancements to scrutinize customer data, grasp preferences, and furnish exceptionally tailored experiences instantaneously, consequently fostering heightened levels of customer engagement and bolstered conversion rates.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Digital Experience Platform Market by Component

Market Overview
Platform
and Services

Global Digital Experience Platform Market by Deployment

Market Overview
On-premise
and Cloud

Global Digital Experience Platform Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Adobe Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce.com, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sitecore (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Acquia, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SDL plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Episerver AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Progress Software Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
OpenText Corporation (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Liferay, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kentico Software (Czech Republic)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BloomReach, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
e-Spirit AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jahia Solutions Group SA (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hippo B.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CoreMedia AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intershop Communications AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments