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市場調查報告書
商品編碼
1445633

數位體驗平台：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

Digital Experience Platform - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 119 Pages | 商品交期: 2-3個工作天內

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簡介目錄

數位體驗平台市場規模預計到 2024 年為 140.8 億美元，預計到 2029 年將達到 265 億美元，預測期內（2024-2029 年）年複合成長率為 13.48%。

數位體驗平台-市場

越來越多的公司製定以客戶為中心的策略，以提供卓越的客戶互動，預計將推動市場成長。

主要亮點

  • 此外，負責人擴大採用數位體驗平台 (DXP)，使他們能夠透過多種數位裝置接觸客戶並促進交叉銷售和提升銷售。 DXP 讓使用者可以跨各種數位管道創建和提供最佳化的、統一的使用者體驗。
  • 此外，DXP 收集和分析客戶購買行為以及整合來自多個接觸點的客戶資料以創建統一視圖的能力也是推動市場成長的關鍵因素。此外，透過整合人工智慧、巨量資料和機器學習 (ML) 等新興技術，關鍵解決方案供應商現在可以跨多個應用程式升級其 DX。
  • 此外，組織使用 DXP 來了解客戶的即時需求並透過各種數位管道提供相關內容。此外，數位體驗平台還提供額外的優勢，例如客戶活動監控、高級分析功能以及與現有框架的無縫整合。主要市場參與者進一步專注於透過投資人工智慧（AI）、機器學習（ML）和巨量資料分析等先進技術來改善其數位平台，以推動市場成長。
  • 然而，快速發展的 DXP 技術、與傳統業務流程和基礎設施的整合問題，以及不願升級到以客戶為中心的行銷和傳播策略，構成了阻礙 DXP 市場成長的重大挑戰。此外，作為 DXP 的一部分，需要經驗豐富的員工來管理多個解決方案，這是小型企業和新興企業的主要關注點。
  • COVID-19感染疾病證明了 IT 和數位轉型的重要性，組織必須抓住這個機會加速轉型。企業變得越來越數位化，與客戶的互動擴大透過螢幕而不是面對面進行。該公司的舉措可能會推動市場成長。

數位體驗平台市場趨勢

雲端採用推動市場成長

  • 由於對雲端基礎的DXP快速部署能力的支援不斷增加以及對實體基礎設施的投資減少，預計雲端基礎的市場部分在預測期內將佔據最高的年複合成長率。
  • 各種企業都喜歡雲端服務，因為雲端服務有許多優勢。例如，中小型企業（SME）使用雲端模型，可以降低硬體設定和功耗等初始IT成本，並且需要更少的實體空間。大型企業可以透過在雲端網路上託管多個應用程式來享受雲端服務的好處，從而簡化應用程式管理。
  • 雲端部署模型為客戶提供基於使用的服務模型，其中包括計量型功能。此外，雲端部署也為企業帶來了許多好處，包括無需維護伺服器基礎架構、更快的效能、回應能力、更好的協作和更高的敏捷性。
  • 此外，雲端基礎的DXP 允許企業從各種裝置（包括筆記型電腦、智慧型手機和桌上型電腦）存取該平台，並根據客戶的購買行為、偏好和過去的交易提供客製化內容。

亞太地區將經歷最高的成長

  • 由於雲端運算、人工智慧 (AI) 和分析等新興技術的普及，預計該地區將在預測期內實現最高成長。此外，中國和印度等新興經濟體正在迅速採用最尖端科技，預計也將有助於該地區 DXP 市場的成長。
  • 例如，支援 Boundless Digital Invention 的數位體驗平台 (DXP) 供應商 Optimizely 宣布其內容管理、商務和個人化解決方案現已在 Microsoft Azure Marketplace 上提供。此網路商店提供可與 Azure 搭配使用的應用程式和服務。 Optimizely 客戶受益於高效能、可靠的 Azure 雲端平台以及簡化的部署和管理。 Optimizely DXP 提供由人工智慧 (AI) 以及 Azure 的可擴展性、可靠性、效能和安全優勢提供支援的廣泛個人化功能。
  • 印度和中國等新興國家的消費者偏好不斷提高以及網路和行動購物應用程式的普及，正在推動區域市場中營運的公司更多地採用 DXP。
  • 線上零售的快速成長正在增加該地區對 DXP 的需求。此外，印度、中國、新加坡、日本和韓國等國家的資訊技術支援服務 (ITES) 和軟體公司的建立也有望促進 DXP 的經濟高效實施。

數位體驗平台產業概況

數位體驗平台市場高度分散，全球有許多公司。主要公司有 IBM、微軟、Adobe、Acquia 和 SAP。市場參與企業利用合作夥伴關係、合資企業和其他方法來擴大其影響力和影響力，並增加市場佔有率。市場上一些最重要的發展包括：

  • 2022 年 4 月 - Oracle 宣布推出名為 Oracle ME 的完整員工體驗平台，以協助組織提高員工敬業度並確保員工成功。 Oracle ME 是Oracle 融合雲端人力資本管理(HCM) 的一個元件，讓人力資源和業務領導者能夠透過創造更具協作性和信任度的工作環境來提高人才留任率並吸引員工。您可以透過指導完成複雜的任務並簡化溝通來提高生產力整個組織。
  • 2022 年 3 月 - Adob​​e 宣布大幅擴展其合作夥伴生態系統。這為技術、解決方案合作夥伴和開發人員創造了新的機會，可以加快內容速度和無縫客戶旅程，同時為數百萬人提供更個人化的體驗。技術合作夥伴關係為 Adob​​e Experience Cloud 帶來了新功能。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 市場促進因素
    • 擴大採用雲端基礎的解決方案
    • 巨量資料分析需求不斷成長
  • 市場挑戰
    • 與傳統業務流程和基礎設施的整合問題
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代產品的威脅
    • 競爭公司之間的敵意強度
  • 評估 COVID-19感染疾病對數位體驗平台市場的影響

第5章市場區隔

  • 成分
    • 平台
    • 服務
  • 安裝類型
    • 本地
    • 雲
  • 使用者
    • 零售
    • 資訊科技和電信
    • BFSI
    • 衛生保健
    • 其他最終用戶
  • 地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 世界其他地區

第6章 競爭形勢

  • 公司簡介
    • Adobe Inc.
    • Oracle Corporation
    • SAP SE
    • IBM Corporation
    • Microsoft Corporation
    • Salesforce, Inc.
    • OpenText Corporation
    • SDL PLC
    • Sitecore
    • Acquia

第7章 投資分析

第8章市場機會及未來趨勢

簡介目錄
Product Code: 70370

The Digital Experience Platform Market size is estimated at USD 14.08 billion in 2024, and is expected to reach USD 26.5 billion by 2029, growing at a CAGR of 13.48% during the forecast period (2024-2029).

Digital Experience Platform - Market

Companies' growing inclination to develop customer-centric strategies to deliver superior customer interaction is expected to drive market growth.

Key Highlights

  • Furthermore, marketers' increasing adoption of Digital Experience Platforms (DXPs) has enabled them to reach customers across multiple digital devices and promote cross-selling and upselling. Users can use DXP to create and deliver optimized, integrated user experiences across various digital channels.
  • Moreover, the ability of DXPs to collect and analyze customer purchasing behavior and unify customer data obtained from multiple touchpoints to create a centralized view is another important factor driving the market growth. Furthermore, incorporating emerging technologies such as AI, big data, and Machine Learning (ML) has enabled critical solution providers to upgrade their DXs across multiple applications.
  • Furthermore, organizations use DXP to understand their customers' immediate needs and deliver relevant content via various digital channels. Furthermore, digital experience platforms provide additional benefits, such as client activity monitoring, advanced analytical capability, and seamless integration with the existing framework. Key market players are further focusing on improving their digital platforms by investing in advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML), and big data analytics, driving the market growth.
  • However, rapidly evolving DXP technologies, integration issues with legacy business processes and infrastructure, and a reluctance to upgrade to customer-oriented marketing and communication strategies are significant challenges impeding DXP market growth. Furthermore, the need for an experienced workforce to manage multiple solutions as part of DXPs is a substantial concern for SMEs and startups.
  • The Covid-19 pandemic has demonstrated the importance of IT and digital transformation, and organizations should seize this opportunity to accelerate the transition. Companies are becoming more digital, with more customer interactions occurring not in person but through a screen. The company's efforts are likely to fuel market growth.

Digital Experience Platform Market Trends

On Cloud Deployment to Drive the Market Growth

  • Due to the growing preference for cloud-based DXPs' rapid deployment capability and lower investments in physical infrastructure, the cloud-based segment of the market will account for the highest CAGR during the forecast period.
  • Various businesses prefer cloud services because of their numerous advantages. For example, Small and Medium Enterprises (SMEs) use the cloud model, which reduces initial IT costs such as hardware setup and power consumption, and requires less physical space. Large enterprises can benefit from cloud services because they can host multiple applications in the cloud network, simplifying application management.
  • The cloud deployment model provides customers with a usage-based service model that includes a pay-per-use facility. Furthermore, cloud deployment offers numerous advantages for businesses, such as faster performance, responsiveness, improved collaboration, and greater agility, without needing to maintain a server infrastructure.
  • Furthermore, cloud-based DXPs have enabled businesses to access the platform from various devices, including laptops, smartphones, and desktop computers, to deliver customized content based on customer purchasing behavior, preferences, and historical transactions.

Asia-Pacific to Witness Highest Growth

  • Owing to the widespread adoption of emerging technologies such as cloud computing, Artificial Intelligence (AI), and analytics, the region is expected to experience the highest growth during the forecast period. Furthermore, the presence of developing economies such as China and India, which are rapidly implementing cutting-edge technology, is expected to contribute to the region's DXP market growth.
  • For instance, Optimizely, a digital experience platform (DXP) provider that enables Boundless Digital Invention has announced that its content management, commerce, and personalization solutions are available on the Microsoft Azure Marketplace. This online store offers applications and services for use on Azure. Customers of Optimizely can now benefit from the productive and trusted Azure cloud platform with streamlined deployment and management. Optimizely, DXP provides extensive personalization features powered by artificial intelligence (AI) and benefits from Azure's scalability, reliability, performance, and security.
  • Companies operating in the regional market are further fueling the adoption of DXPs due to growing consumer preference and the widespread adoption of web and mobile shopping applications in developing countries such as India and China.
  • The rapid growth of online retailing is fueling the demand for DXPs in the region. Furthermore, the well-established presence of Information Technology Enabled Services (ITES) and software companies in countries like India, China, Singapore, Japan, and South Korea are also anticipated to facilitate the cost-effective deployment of DXPs.

Digital Experience Platform Industry Overview

The market for Digital Experience Platforms is highly fragmented, with numerous players worldwide. The major players are IBM, Microsoft, Adobe, Acquia, and SAP. Market participants use partnerships, joint ventures, and other methods to increase their market share through increased coverage and presence. Some of the market's most significant developments include:

  • April 2022- Oracle has announced a complete employee experience platform called Oracle ME to assist organizations in increasing employee engagement and ensuring employee success. Oracle ME, a component of Oracle Fusion Cloud Human Capital Management (HCM), enables HR and business leaders to improve talent retention by creating a more supportive and trusted work environment, increase productivity by guiding employees through complex tasks, and streamline communications across the organization.
  • March 2022 - Adobe announced a significant expansion of its partner ecosystem, creating new opportunities for its technology, solution partners, and developers to deliver more personalized experiences to millions of people while accelerating content velocity and seamless customer journeys. Technology partnerships bring new capabilities to adobe experience cloud.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Deployment of Cloud-Based Solutions
    • 4.2.2 Rising Demand for big Data Analytics
  • 4.3 Market Challenges
    • 4.3.1 Integration Issues with Legacy Business Processes and Infrastructure
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porters Five Force Analysis
    • 4.5.1 Bargaining Power of Suppliers
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assessment of Impact of COVID-19 on the Digital Experience Platform Market

5 MARKET SEGMENTATION

  • 5.1 Component
    • 5.1.1 Platform
    • 5.1.2 Services
  • 5.2 Deployment Type
    • 5.2.1 On-Premise
    • 5.2.2 Cloud
  • 5.3 End Users
    • 5.3.1 Retail
    • 5.3.2 IT and Telecom
    • 5.3.3 BFSI
    • 5.3.4 Healthcare
    • 5.3.5 Other End Users
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Rest of the World

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles*
    • 6.1.1 Adobe Inc.
    • 6.1.2 Oracle Corporation
    • 6.1.3 SAP SE
    • 6.1.4 IBM Corporation
    • 6.1.5 Microsoft Corporation
    • 6.1.6 Salesforce, Inc.
    • 6.1.7 OpenText Corporation
    • 6.1.8 SDL PLC
    • 6.1.9 Sitecore
    • 6.1.10 Acquia

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS