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數位體驗平台的全球市場:各零件，各部署模式，各用途(BtoC，BtoB)，各終端用戶，各地區-趨勢分析，競爭市場佔有率，預測(2018年～2028年)
市場調查報告書
商品編碼
1134191

數位體驗平台的全球市場:各零件，各部署模式，各用途(BtoC，BtoB)，各終端用戶，各地區-趨勢分析，競爭市場佔有率，預測(2018年～2028年)

Global Digital Experience Platform Market, By Component ; By Deployment Mode ; By Application (Business to Customer, Business to Business ); By End User ; By Region, Trend Analysis, Competitive Market Share & Forecast, 2018-2028
出版日期: | 出版商: Blueweave Consulting | 英文 149 Pages | 商品交期: 2-3個工作天內

價格

全球數位體驗平台的市場規模，2021年為107億5,000萬美金，在2022年到2028年之預計以間14％的顯著的年複合成長率成長，到2028年達到269億3,000萬美元。各種產業的企業急速提高對雲端基礎的解決方案的採用率，在行銷和客戶參與中獲得的正確資料的高使用率，預計帶給數位體驗平台市場成長正面的影響。

本報告提供全球數位體驗平台市場相關調查分析，市場洞察，市場分析，競爭情形，企業簡介等系統性資訊。

目錄

第1章 調查架構

第2章 調查手法

第3章 摘要整理

第4章 全球數位體驗平台市場洞察

  • 產業價值鏈分析
  • DROC分析
    • 促進因素
    • 阻礙因素
    • 機會
    • 課題
  • 技術的進步/最近的開發
  • 法律規範
  • 波特的五力分析
    • 供給企業談判力
    • 買方議價能力
    • 新加入業者的威脅
    • 替代品的威脅
    • 競爭的激烈程度

第5章 全球數位體驗平台市場概要

  • 市場規模與預測(2018年～2028年):各金額
    • 各金額(10億美元)
  • 市場佔有率與預測
    • 各零件
      • 平台
      • 服務
    • 各部署模式
      • 內部部署
      • 雲端
    • 各用途
      • 企業對客戶(BtoC)
      • 企業間(BtoB)
    • 各終端用戶
      • IT、電信
      • BFSI
      • 製造業
      • 公共機關
      • 醫療
      • 其他
    • 各地區
      • 北美
      • 歐洲
      • 亞太地區
      • 南美
      • 中東和非洲

第6章 北美的數位體驗平台市場

  • 市場規模與預測(2018年～2028年):各金額
    • 各金額(10億美元)
  • 市場佔有率與預測
    • 各零件
    • 各部署模式
    • 各用途
    • 各終端用戶
    • 各國
      • 美國
      • 加拿大

第7章 歐洲的數位體驗平台市場

  • 市場規模與預測(2018年～2028年):各金額
    • 各金額(10億美元)
  • 市場佔有率與預測
    • 各零件
    • 各部署模式
    • 各用途
    • 各終端用戶
    • 各國
      • 德國
      • 英國
      • 義大利
      • 法國
      • 西班牙
      • 其他的歐洲

第8章 亞太地區的數位體驗平台市場

  • 市場規模與預測(2018年～2028年):各金額
    • 各金額(10億美元)
  • 市場佔有率與預測
    • 各零件
    • 各部署模式
    • 各用途
    • 各終端用戶
    • 各國
      • 中國
      • 印度
      • 日本
      • 韓國
      • 其他的亞太地區

第9章 南美的數位體驗平台市場

  • 市場規模與預測(2018年～2028年):各金額
    • 各金額(10億美元)
  • 市場佔有率與預測
    • 各零件
    • 各部署模式
    • 各用途
    • 各終端用戶
    • 各國
      • 巴西
      • 墨西哥
      • 其他的南美

第10章 中東和非洲的數位體驗平台市場

  • 市場規模與預測(2018年～2028年):各金額
    • 各金額(10億美元)
  • 市場佔有率與預測
    • 各零件
    • 各部署模式
    • 各用途
    • 各終端用戶
    • 各國
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 南非
      • 其他的中東

第11章 競爭情形

  • 主要企業與其產品的清單
  • 市場佔有率分析(2021年)
  • 競爭基準:各操作參數
  • 主要的策略性開發(合併，收購，夥伴關係)

第12章 全球潛在的目標客戶(2021年)

第13章 COVID-19對全球數位體驗平台市場的影響

第14章 企業簡介(公司概要，財務矩陣，競爭情形，主要的人力資源，主要的競爭企業，聯絡原住所，及策略性展望)

  • Adobe Inc.
  • censhare AG
  • IBM Corporation
  • Infosys Limited
  • Microsoft Corporation
  • Oracle Corporation
  • Open Text Corporation
  • SAP SE
  • Salesforce.com, Inc.
  • Sitecore
  • Acquia Inc.
  • Liferay, Inc.
  • 其他

第15章 主要策略性推薦事項

Product Code: BWC22345

Global Digital Experience Platform (DXP) Market size set to more than double to touch USD 27 billion by 2028

Global Digital Experience Platform (DXP) is expanding because of enterprises' increased focus on providing integrated, tailored, and streamlined client experiences and engagement across multiple digital touchpoints.

A recent study by BlueWeave Consulting, a leading strategic consulting and market research firm, estimated that Global Digital Experience Platform Market (DXP) size was USD 10.75 billion in 2021. BlueWeave forecasts Global Digital Experience Platform Market (DXP) to reach USD 26.93 billion by 2028, growing at a significant CAGR of 14% between 2022 and 2028. A rapidly increasing adoption rate of cloud-based solutions by companies across verticals is a major growth factor for the Global DXP Market.

Global Digital Experience Platform Market Technology Advancements

Companies' focus on delivering personalized, optimized, and integrated user engagement and experience across marketing channels fuels the demand for platforms to comprehend customers' immediate needs. The adoption of DXPs by marketers for the purpose of seamlessly reaching customers across multiple digital devices and promoting cross-selling and upselling as well as high usage due to accurate data obtained through DXPs used for marketing and customer engagement are expected to have a positive impact on the market growth.

Marketers' increased focus on reaching customers through multiple digital touchpoints

Market expansion is likely to be fueled by enterprises' growing desire to provide integrated, tailored, and streamlined client experiences and engagement across various marketing channels. Marketers' increasing adoption of DXPs has also enabled enterprises to access customers across digital touchpoints, which aids in upselling and cross-selling. A DXP enables end-to-end touchpoint optimization and a personalized digital experience across channels.

By End User

End-User Analysis is a method of determining the effectiveness of a product. As a growing number of customers want to have digital journeys across various channels, the retail category gained significant market share and is expected to continue lead the market through 2028. As retail businesses focus on a customer-driven marketing approach, resources are being invested in improving consumer engagement and interaction processes. Furthermore, individualized product delivery, enhanced transparency, shorter product delivery times, better resource utilization, and customer-specific pricing methods are all contributing to the market expansion. During the projection period, the BFSI segment is also expected to grow rapidly due to a growing customer preference for digital banking for personalized and secure financial transactions.

The traditional banking business model is under threat due to high operational costs and low efficiency. In the digital banking experience, there are fewer risks of human error and a higher return on investment. It has also been found that banks and other financial institutions rely heavily on DXPs to sell their regular products with creative and interactive contents.

Impact of COVID-19 on Global Digital Experience Platform Market

The COVID-19 pandemic resulting in lockdowns, trip bans, business shutdowns, historically high inflation rates, and subsequent collapses and recession has invariably affected economies, businesses and people. Though digital and software product and service providers witnessed growth at a high rate during the lockdowns, fears of impending recession across the countries including the United States are forcing the companies reduce their capital expenditures and hiring and delay their investment and expansion plans. The Russia-Ukraine war is further worsening the supply chain disruptions across the world. These negative macroeconomic trends across the world could hinder the growth of various markets, including the global digital experience platform (DXP) market.

Regional Insights

In Global Digital Experience Platform (DXP) Market by region, North America dominated the market for DXPs. The region's growing retail business needs better experience platforms, and DXPs assist retailers in segmenting clients depending on their purchasing habits. Digitally aware consumers prefer to gather information about a product before making a purchase. As a result, businesses invest resources in facilitating such discovery through digital methods. Employees must be supplied with appropriate tools to better serve knowledgeable clients, which is another aspect supporting DXP's expansion in North America.

The growth of the IT industry, rising per capita incomes, and high-volume sales of smartphones and tablets are key drivers to boost the adoption of DXPs by businesses in Asia Pacific (APAC). Many startups and small businesses are turning to DXPs to help them run their businesses more smoothly. A high presence of Information Technology Enabled Services (ITeS) and software companies in major APAC countries, such as India, Japan, China, Singapore, and South Korea, is expected to drive DXP deployment.

Competitive Landscape

Salesforce.com, Inc., Acquia Inc., Adobe, Inc., Liferay, Inc., and IBM are the leading companies in the DXP market. They have been investing considerably in exploration and development to support organic growth and ameliorate internal operations. Enterprises are developing strategic alliances to expand their reach and effect across multitudinous touchpoints. They are also investing in new technology to attract more clients and expand their market share.

Table of Contents

1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

2. Research Methodology

  • 2.1. Qualitative Research
    • 2.1.1. Primary & Secondary Research
  • 2.2. Quantitative Research
  • 2.3. Market Breakdown & Data Triangulation
    • 2.3.1. Secondary Research
    • 2.3.2. Primary Research
  • 2.4. Breakdown of Primary Research Respondents, By Region
  • 2.5. Assumption & Limitation

3. Executive Summary

4. Global Digital Experience Platform Market Insights

  • 4.1. Industry Value Chain Analysis
  • 4.2. DROC Analysis
    • 4.2.1. Growth Drivers
    • 4.2.2. Restraints
    • 4.2.3. Opportunities
    • 4.2.4. Challenges
  • 4.3. Technological Advancement/Recent Development
  • 4.4. Regulatory Framework
  • 4.5. Porter's Five Forces Analysis
    • 4.5.1. Bargaining Power of Suppliers
    • 4.5.2. Bargaining Power of Buyers
    • 4.5.3. Threat of New Entrants
    • 4.5.4. Threat of Substitutes
    • 4.5.5. Intensity of Rivalry

5. Global Digital Experience Platform Market Overview

  • 5.1. Market Size & Forecast by Value, 2018-2028
    • 5.1.1. By Value (USD Billion)
  • 5.2. Market Share & Forecast
    • 5.2.1. By Component
      • 5.2.1.1. Platform
      • 5.2.1.2. Services
    • 5.2.2. By Deployment Mode
      • 5.2.2.1. On-premise
      • 5.2.2.2. Cloud
    • 5.2.3. By Application
      • 5.2.3.1. Business to Customer (B2C)
      • 5.2.3.2. Business to Business (B2B)
    • 5.2.4. By End User
      • 5.2.4.1. IT and Telecom
      • 5.2.4.2. BFSI
      • 5.2.4.3. Manufacturing
      • 5.2.4.4. Public Sector
      • 5.2.4.5. Healthcare
      • 5.2.4.6. Others
    • 5.2.5. By Region
      • 5.2.5.1. North America
      • 5.2.5.2. Europe
      • 5.2.5.3. The Asia Pacific
      • 5.2.5.4. Latin America
      • 5.2.5.5. The Middle East and Africa

6. North America Digital Experience Platform Market

  • 6.1. Market Size & Forecast by Value, 2018-2028
    • 6.1.1. By Value (USD Billion)
  • 6.2. Market Share & Forecast
    • 6.2.1. By Component
    • 6.2.2. By Deployment Mode
    • 6.2.3. By Application
    • 6.2.4. By End User
    • 6.2.5. By Country
      • 6.2.5.1. United States
      • 6.2.5.2. Canada

7. Europe Digital Experience Platform Market

  • 7.1. Market Size & Forecast by Value, 2018-2028
    • 7.1.1. By Value (USD Billion)
  • 7.2. Market Share & Forecast
    • 7.2.1. By Component
    • 7.2.2. By Deployment Mode
    • 7.2.3. By Application
    • 7.2.4. By End User By Country
      • 7.2.4.1. Germany
      • 7.2.4.2. United Kingdom
      • 7.2.4.3. Italy
      • 7.2.4.4. France
      • 7.2.4.5. Spain
      • 7.2.4.6. Rest of Europe

8. The Asia Pacific Digital Experience Platform Market

  • 8.1. Market Size & Forecast by Value, 2018-2028
    • 8.1.1. By Value (USD Billion)
  • 8.2. Market Share & Forecast
    • 8.2.1. By Component
    • 8.2.2. By Deployment Mode
    • 8.2.3. By Application
    • 8.2.4. By End User
    • 8.2.5. By Country
      • 8.2.5.1. China
      • 8.2.5.2. India
      • 8.2.5.3. Japan
      • 8.2.5.4. South Korea
      • 8.2.5.5. Rest of Asia Pacific

9. Latin America Digital Experience Platform Market

  • 9.1. Market Size & Forecast by Value, 2018-2028
    • 9.1.1. By Value (USD Billion)
  • 9.2. Market Share & Forecast
    • 9.2.1. By Component
    • 9.2.2. By Deployment Mode
    • 9.2.3. By Application
    • 9.2.4. By End User By Country
      • 9.2.4.1. Brazil
      • 9.2.4.2. Mexico
      • 9.2.4.3. Rest of Latin America

10. The Middle East & Africa Digital Experience Platform Market

  • 10.1. Market Size & Forecast by Value, 2018-2028
    • 10.1.1. By Value (USD Billion)
  • 10.2. Market Share & Forecast
    • 10.2.1. By Component
    • 10.2.2. By Deployment Mode
    • 10.2.3. By Application
    • 10.2.4. By End User
    • 10.2.5. By Country
      • 10.2.5.1. Saudi Arabia
      • 10.2.5.2. UAE
      • 10.2.5.3. South Africa
      • 10.2.5.4. Rest of Middle East & Africa

11. Competitive Landscape

  • 11.1. List of Key Players and Their Offerings
  • 11.2. Market Share Analysis, 2021
  • 11.3. Competitive Benchmarking, By Operating Parameters
  • 11.4. Key Strategic Development (Merger, Acquisition, Partnership.)

12. Global Potential Target Customers of Plant Extracts, 2021

13. Impact of COVID-19 on Global Digital Experience Platform Market

14. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **

  • 14.1. Adobe Inc.
  • 14.2. censhare AG
  • 14.3. IBM Corporation
  • 14.4. Infosys Limited
  • 14.5. Microsoft Corporation
  • 14.6. Oracle Corporation
  • 14.7. Open Text Corporation
  • 14.8. SAP SE
  • 14.9. Salesforce.com, Inc.
  • 14.10. Sitecore
  • 14.11. Acquia Inc.
  • 14.12. Liferay, Inc.
  • 14.13. Others

15. Key Strategic Recommendations

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

  • Figure 1 Global Digital Experience Platform Segmentation
  • Figure 2 Global Digital Experience Platform Market Value Chain Analysis
  • Figure 3 Company Market Share Analysis, 2021
  • Figure 4 Global Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028
  • Figure 5 Global Digital Experience Platform Market Share, By Component, By Value, 2018-2028
  • Figure 6 Global Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028
  • Figure 7 Global Digital Experience Platform Market Share, By Application, By Value, 2018-2028
  • Figure 8 Global Digital Experience Platform Market Share, By End-User, By Value, 2018-2028
  • Figure 9 Global Digital Experience Platform Market Share, By Region, By Value, 2018-2028
  • Figure 10 North America Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028
  • Figure 11 North America Digital Experience Platform Market Share, By Component, By Value, 2018-2028
  • Figure 12 North America Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028
  • Figure 13 North America Digital Experience Platform Market Share, By Application, By Value, 2018-2028
  • Figure 14 North America Digital Experience Platform Market Share, By End-User, By Value, 2018-2028
  • Figure 15 North America Digital Experience Platform Market Share, By Country, By Value, 2018-2028
  • Figure 16 Europe Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028
  • Figure 17 Europe Digital Experience Platform Market Share, By Component, By Value, 2018-2028
  • Figure 18 Europe Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028
  • Figure 19 Europe Digital Experience Platform Market Share, By Application, By Value, 2018-2028
  • Figure 20 Europe Digital Experience Platform Market Share, By End-User, By Value, 2018-2028
  • Figure 21 Europe Digital Experience Platform Market Share, By Country, By Value, 2018-2028
  • Figure 22 The Asia-Pacific Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028
  • Figure 23 The Asia-Pacific Digital Experience Platform Market Share, By Component, By Value, 2018-2028
  • Figure 24 The Asia-Pacific Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028
  • Figure 25 The Asia-Pacific Digital Experience Platform Market Share, By Application, By Value, 2018-2028
  • Figure 26 The Asia-Pacific Digital Experience Platform Market Share, By End-User, By Value, 2018-2028
  • Figure 27 The Asia-Pacific Digital Experience Platform Market Share, By Country, By Value, 2018-2028
  • Figure 28 Latin America Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028
  • Figure 29 Latin America Digital Experience Platform Market Share, By Component, By Value, 2018-2028
  • Figure 30 Latin America Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028
  • Figure 31 Latin America Digital Experience Platform Market Share, By Application, By Value, 2018-2028
  • Figure 32 Latin America Digital Experience Platform Market Share, By End-User, By Value, 2018-2028
  • Figure 33 Latin America Digital Experience Platform Market Share, By Country, By Value, 2018-2028
  • Figure 34 The Middle East & Africa Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028
  • Figure 35 The Middle East & Africa Digital Experience Platform Market Share, By Component, By Value, 2018-2028
  • Figure 36 The Middle East & Africa Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028
  • Figure 37 The Middle East & Africa Digital Experience Platform Market Share, By Application, By Value, 2018-2028
  • Figure 38 The Middle East & Africa Digital Experience Platform Market Share, By End-User, By Value, 2018-2028
  • Figure 39 The Middle East & Africa Digital Experience Platform Market Share, By Country, By Value, 2018-2028

List of Tables

  • Table 1 Global Digital Experience Platform Market Size, By Component, By Value, 2018-2028
  • Table 2 Global Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028
  • Table 3 Global Digital Experience Platform Market Size, By Application, By Value, 2018-2028
  • Table 4 Global Digital Experience Platform Market Size, By End-User, By Value, 2018-2028
  • Table 5 Global Digital Experience Platform Market Size, By Region, By Value, 2018-2028
  • Table 6 North America Digital Experience Platform Market Size, By Component, By Value, 2018-2028
  • Table 7 North America Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028
  • Table 8 North America Digital Experience Platform Market Size, By Application, By Value, 2018-2028
  • Table 9 North America Digital Experience Platform Market Size, By End-User, By Value, 2018-2028
  • Table 10 North America Digital Experience Platform Market Size, By Country, By Value, 2018-2028
  • Table 11 Europe Digital Experience Platform Market Size, By Component, By Value, 2018-2028
  • Table 12 Europe Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028
  • Table 13 Europe Digital Experience Platform Market Size, By Application, By Value, 2018-2028
  • Table 14 Europe Digital Experience Platform Market Size, By End-User, By Value, 2018-2028
  • Table 15 Europe Digital Experience Platform Market Size, By Country, By Value, 2018-2028
  • Table 16 The Asia-Pacific Digital Experience Platform Market Size, By Component, By Value, 2018-2028
  • Table 17 The Asia-Pacific Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028
  • Table 18 The Asia-Pacific Digital Experience Platform Market Size, By Application, By Value, 2018-2028
  • Table 19 The Asia-Pacific Digital Experience Platform Market Size, By End-User, By Value, 2018-2028
  • Table 20 The Asia-Pacific Digital Experience Platform Market Size, By Country, By Value, 2018-2028
  • Table 21 Latin America Digital Experience Platform Market Size, By Component, By Value, 2018-2028
  • Table 22 Latin America Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028
  • Table 23 Latin America Digital Experience Platform Market Size, By Application, By Value, 2018-2028
  • Table 24 Latin America Digital Experience Platform Market Size, By End-User, By Value, 2018-2028
  • Table 25 Latin America Digital Experience Platform Market Size, By Country, By Value, 2018-2028
  • Table 26 The Middle East & Africa Digital Experience Platform Market Size, By Component, By Value, 2018-2028
  • Table 27 The Middle East & Africa Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028
  • Table 28 The Middle East & Africa Digital Experience Platform Market Size, By Application, By Value, 2018-2028
  • Table 29 The Middle East & Africa Digital Experience Platform Market Size, By End-User, By Value, 2018-2028
  • Table 30 The Middle East & Africa Digital Experience Platform Market Size, By Country, By Value, 2018-2028
  • Table 31 Adobe Inc. Company Overview
  • Table 32 Adobe Inc. Financial Overview
  • Table 33 censhare AG Company Overview
  • Table 34 censhare AG Financial Overview
  • Table 35 Infosys Limited Company Overview
  • Table 36 Infosys Limited Financial Overview
  • Table 37 Microsoft Corporation Company Overview
  • Table 38 Microsoft Corporation Financial Overview
  • Table 39 Open Text Corporation Company Overview
  • Table 40 Open Text Corporation Financial Overview
  • Table 41 Salesforce.com, Inc. Company Overview
  • Table 42 Salesforce.com, Inc. Financial Overview
  • Table 43 Sitecore Company Overview
  • Table 44 Sitecore Financial Overview
  • Table 45 Acquia Inc. Company Overview
  • Table 46 Acquia Inc. Financial Overview
  • Table 47 Liferay, Inc. Company Overview
  • Table 48 Liferay, Inc. Financial Overview