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1875871

貿易便利化管理與最佳化解決方案：全球市佔率與排名、總收入及需求預測（2025-2031年）

Trade Promotion Management and Optimization Solution - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
出版日期: | 出版商: QYResearch | 英文 101 Pages | 商品交期: 2-3個工作天內

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全球貿易便利化管理和最佳化解決方案市場規模預計在 2024 年達到 6.78 億美元，預計到 2031 年將達到 11.02 億美元，在預測期（2025-2031 年）以 7.2% 的複合年成長率成長。

促銷管理 (TPM) 指的是幫助企業管理複雜促銷活動的一個或多個軟體應用程式。促銷管理是全球大多數消費品/快速消費品 (CPG/FMCG) 公司面臨的挑戰。研究表明，CPG 公司在與零售商促銷活動方面投入了大量時間和金錢，相當於其收入的 25%，以期增加收入、擴大或維持市場佔有率，或兩者兼顧。

貿易促銷最佳化 (TPO) 是指利用綜合目標，並考慮促銷因素（例如價格、持續時間）、供應限制和預測分析，以持續改善貿易促銷策略和結果的過程。 TPO 的要求包括：

  • 銷售計劃和預測建模（銷售量、庫存、價格）
  • 資本配置的預測建模與最佳化
  • 客戶團隊活動與行事曆預測建模與最佳化
  • 事件後因果分析與績效報告
  • 應用學習、課程調整和持續改進

這些解決方案統稱為「促銷執行（TPx）」。目前，市場上的解決方案既有單獨提供的，也有作為整合方案的一部分提供的，傳統上主要用於實體店的促銷執行。

全球主要企業的促銷管理和最佳化解決方案供應商包括 SAP、Wipro、Telus（旗下擁有 Blacksmith 和 AFS）、Retail Insight 和埃森哲。前五大公司佔據了約 40% 的市場。按地區分類，美洲是最大的市場（約佔 46% 的佔有率），其次是歐洲和亞太地區。按產品分類，雲端基礎是最大的細分市場（佔比超過 59%）。按應用領域分類，消費品包裝 (CPG)、零售和電子商務是最大的市場（佔比超過 62%）。

本報告旨在按地區/國家、類型和應用程式對全球促銷管理和最佳化解決方案市場進行全面分析，重點關注總收入、市場佔有率和主要企業的排名。

本報告基於2020年至2031年的歷史數據和預測數據（以2024年為基準年），提供了市場規模、估算和銷售收入預測。定量和定性分析將幫助讀者制定業務和成長策略，評估市場競爭，分析自身在當前市場中的地位，並就促銷管理和最佳化解決方案做出明智的商業決策。

市場區隔

公司

  • Blueshift
  • Oracle
  • McKinsey
  • Telus（Blacksmith, AFS）
  • Circana
  • Retail Insight
  • UpClear
  • Infor（Acumen）
  • Anaplan
  • CPGToolBox
  • SAP
  • Wipro
  • Accenture

按類型分類的細分市場

  • 雲端基礎的
  • 本地部署

應用領域

  • 消費品（CPG）、零售、電子商務
  • 食品服務業
  • 媒體與出版
  • 其他

按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 韓國
    • 東南亞
    • 印度
    • 澳洲
    • 亞太其他地區
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 荷蘭
    • 北歐國家
    • 其他歐洲
  • 拉丁美洲
    • 墨西哥
    • 巴西
    • 其他拉丁美洲
  • 中東和非洲
    • 土耳其
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他中東和非洲地區

The global market for Trade Promotion Management and Optimization Solution was estimated to be worth US$ 678 million in 2024 and is forecast to a readjusted size of US$ 1102 million by 2031 with a CAGR of 7.2% during the forecast period 2025-2031.

Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money-25 percent of revenue, according to research-on promotions with retailers designed to boost revenue or increase/protect market share (or both).

Trade Promotion Optimization (TPO) is the process of utilizing integrated goals, factoring in promotion (e.g. price, duration) and supply constraints, and predictive analytics to create continuously improving trade promotion strategies and results. TPO requirements include:

  • Aggregate volume planning and predictive modeling (V, S, P)
  • Fund allocation predictive modeling and optimization
  • Account team event and calendar predictive modeling and optimization
  • Post-event causal decomposition and performance reporting
  • Applied learnings, course correction, and continuous improvement

Collectively, The both are referred to as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.

Global key players of Trade Promotion Management and Optimization Solution include SAP, Wipro, Telus (Blacksmith, AFS), Retail Insight and Accenture, etc. Top five players occupy for a share about 40%. Americas is the largest market, with a share about 46%, followed by Europe and.APAC In terms of product, Cloud-Based is the largest segment, with a share over 59%. In terms of application, CPG, Retail and E-Commerce is the largest market, with a share over 62%.

This report aims to provide a comprehensive presentation of the global market for Trade Promotion Management and Optimization Solution, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Trade Promotion Management and Optimization Solution by region & country, by Type, and by Application.

The Trade Promotion Management and Optimization Solution market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Trade Promotion Management and Optimization Solution.

Market Segmentation

By Company

  • Blueshift
  • Oracle
  • McKinsey
  • Telus (Blacksmith, AFS)
  • Circana
  • Retail Insight
  • UpClear
  • Infor (Acumen)
  • Anaplan
  • CPGToolBox
  • SAP
  • Wipro
  • Accenture

Segment by Type

  • Cloud-Based
  • On-Premises

Segment by Application

  • CPG, Retail and E-Commerce
  • Food Service
  • Media and Publishing
  • Others

By Region

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Netherlands
    • Nordic Countries
    • Rest of Europe
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • UAE
    • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Trade Promotion Management and Optimization Solution company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Trade Promotion Management and Optimization Solution in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Trade Promotion Management and Optimization Solution in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

  • 1.1 Trade Promotion Management and Optimization Solution Product Introduction
  • 1.2 Global Trade Promotion Management and Optimization Solution Market Size Forecast (2020-2031)
  • 1.3 Trade Promotion Management and Optimization Solution Market Trends & Drivers
    • 1.3.1 Trade Promotion Management and Optimization Solution Industry Trends
    • 1.3.2 Trade Promotion Management and Optimization Solution Market Drivers & Opportunity
    • 1.3.3 Trade Promotion Management and Optimization Solution Market Challenges
    • 1.3.4 Trade Promotion Management and Optimization Solution Market Restraints
  • 1.4 Assumptions and Limitations
  • 1.5 Study Objectives
  • 1.6 Years Considered

2 Competitive Analysis by Company

  • 2.1 Global Trade Promotion Management and Optimization Solution Players Revenue Ranking (2024)
  • 2.2 Global Trade Promotion Management and Optimization Solution Revenue by Company (2020-2025)
  • 2.3 Key Companies Trade Promotion Management and Optimization Solution Manufacturing Base Distribution and Headquarters
  • 2.4 Key Companies Trade Promotion Management and Optimization Solution Product Offered
  • 2.5 Key Companies Time to Begin Mass Production of Trade Promotion Management and Optimization Solution
  • 2.6 Trade Promotion Management and Optimization Solution Market Competitive Analysis
    • 2.6.1 Trade Promotion Management and Optimization Solution Market Concentration Rate (2020-2025)
    • 2.6.2 Global 5 and 10 Largest Companies by Trade Promotion Management and Optimization Solution Revenue in 2024
    • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Trade Promotion Management and Optimization Solution as of 2024)
  • 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

  • 3.1 Introduction by Type
    • 3.1.1 Cloud-Based
    • 3.1.2 On-Premises
  • 3.2 Global Trade Promotion Management and Optimization Solution Sales Value by Type
    • 3.2.1 Global Trade Promotion Management and Optimization Solution Sales Value by Type (2020 VS 2024 VS 2031)
    • 3.2.2 Global Trade Promotion Management and Optimization Solution Sales Value, by Type (2020-2031)
    • 3.2.3 Global Trade Promotion Management and Optimization Solution Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

  • 4.1 Introduction by Application
    • 4.1.1 CPG, Retail and E-Commerce
    • 4.1.2 Food Service
    • 4.1.3 Media and Publishing
    • 4.1.4 Others
  • 4.2 Global Trade Promotion Management and Optimization Solution Sales Value by Application
    • 4.2.1 Global Trade Promotion Management and Optimization Solution Sales Value by Application (2020 VS 2024 VS 2031)
    • 4.2.2 Global Trade Promotion Management and Optimization Solution Sales Value, by Application (2020-2031)
    • 4.2.3 Global Trade Promotion Management and Optimization Solution Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

  • 5.1 Global Trade Promotion Management and Optimization Solution Sales Value by Region
    • 5.1.1 Global Trade Promotion Management and Optimization Solution Sales Value by Region: 2020 VS 2024 VS 2031
    • 5.1.2 Global Trade Promotion Management and Optimization Solution Sales Value by Region (2020-2025)
    • 5.1.3 Global Trade Promotion Management and Optimization Solution Sales Value by Region (2026-2031)
    • 5.1.4 Global Trade Promotion Management and Optimization Solution Sales Value by Region (%), (2020-2031)
  • 5.2 North America
    • 5.2.1 North America Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
    • 5.2.2 North America Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031
  • 5.3 Europe
    • 5.3.1 Europe Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
    • 5.3.2 Europe Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031
  • 5.4 Asia Pacific
    • 5.4.1 Asia Pacific Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
    • 5.4.2 Asia Pacific Trade Promotion Management and Optimization Solution Sales Value by Region (%), 2024 VS 2031
  • 5.5 South America
    • 5.5.1 South America Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
    • 5.5.2 South America Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031
  • 5.6 Middle East & Africa
    • 5.6.1 Middle East & Africa Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
    • 5.6.2 Middle East & Africa Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

  • 6.1 Key Countries/Regions Trade Promotion Management and Optimization Solution Sales Value Growth Trends, 2020 VS 2024 VS 2031
  • 6.2 Key Countries/Regions Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 6.3 United States
    • 6.3.1 United States Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
    • 6.3.2 United States Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
    • 6.3.3 United States Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
  • 6.4 Europe
    • 6.4.1 Europe Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
    • 6.4.2 Europe Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
    • 6.4.3 Europe Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
  • 6.5 China
    • 6.5.1 China Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
    • 6.5.2 China Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
    • 6.5.3 China Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
  • 6.6 Japan
    • 6.6.1 Japan Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
    • 6.6.2 Japan Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
    • 6.6.3 Japan Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
  • 6.7 South Korea
    • 6.7.1 South Korea Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
    • 6.7.2 South Korea Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
    • 6.7.3 South Korea Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
  • 6.8 Southeast Asia
    • 6.8.1 Southeast Asia Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
    • 6.8.2 Southeast Asia Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
    • 6.8.3 Southeast Asia Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
  • 6.9 India
    • 6.9.1 India Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
    • 6.9.2 India Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
    • 6.9.3 India Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031

7 Company Profiles

  • 7.1 Blueshift
    • 7.1.1 Blueshift Profile
    • 7.1.2 Blueshift Main Business
    • 7.1.3 Blueshift Trade Promotion Management and Optimization Solution Products, Services and Solutions
    • 7.1.4 Blueshift Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
    • 7.1.5 Blueshift Recent Developments
  • 7.2 Oracle
    • 7.2.1 Oracle Profile
    • 7.2.2 Oracle Main Business
    • 7.2.3 Oracle Trade Promotion Management and Optimization Solution Products, Services and Solutions
    • 7.2.4 Oracle Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
    • 7.2.5 Oracle Recent Developments
  • 7.3 McKinsey
    • 7.3.1 McKinsey Profile
    • 7.3.2 McKinsey Main Business
    • 7.3.3 McKinsey Trade Promotion Management and Optimization Solution Products, Services and Solutions
    • 7.3.4 McKinsey Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
    • 7.3.5 McKinsey Recent Developments
  • 7.4 Telus (Blacksmith, AFS)
    • 7.4.1 Telus (Blacksmith, AFS) Profile
    • 7.4.2 Telus (Blacksmith, AFS) Main Business
    • 7.4.3 Telus (Blacksmith, AFS) Trade Promotion Management and Optimization Solution Products, Services and Solutions
    • 7.4.4 Telus (Blacksmith, AFS) Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
    • 7.4.5 Telus (Blacksmith, AFS) Recent Developments
  • 7.5 Circana
    • 7.5.1 Circana Profile
    • 7.5.2 Circana Main Business
    • 7.5.3 Circana Trade Promotion Management and Optimization Solution Products, Services and Solutions
    • 7.5.4 Circana Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
    • 7.5.5 Circana Recent Developments
  • 7.6 Retail Insight
    • 7.6.1 Retail Insight Profile
    • 7.6.2 Retail Insight Main Business
    • 7.6.3 Retail Insight Trade Promotion Management and Optimization Solution Products, Services and Solutions
    • 7.6.4 Retail Insight Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
    • 7.6.5 Retail Insight Recent Developments
  • 7.7 UpClear
    • 7.7.1 UpClear Profile
    • 7.7.2 UpClear Main Business
    • 7.7.3 UpClear Trade Promotion Management and Optimization Solution Products, Services and Solutions
    • 7.7.4 UpClear Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
    • 7.7.5 UpClear Recent Developments
  • 7.8 Infor (Acumen)
    • 7.8.1 Infor (Acumen) Profile
    • 7.8.2 Infor (Acumen) Main Business
    • 7.8.3 Infor (Acumen) Trade Promotion Management and Optimization Solution Products, Services and Solutions
    • 7.8.4 Infor (Acumen) Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
    • 7.8.5 Infor (Acumen) Recent Developments
  • 7.9 Anaplan
    • 7.9.1 Anaplan Profile
    • 7.9.2 Anaplan Main Business
    • 7.9.3 Anaplan Trade Promotion Management and Optimization Solution Products, Services and Solutions
    • 7.9.4 Anaplan Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
    • 7.9.5 Anaplan Recent Developments
  • 7.10 CPGToolBox
    • 7.10.1 CPGToolBox Profile
    • 7.10.2 CPGToolBox Main Business
    • 7.10.3 CPGToolBox Trade Promotion Management and Optimization Solution Products, Services and Solutions
    • 7.10.4 CPGToolBox Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
    • 7.10.5 CPGToolBox Recent Developments
  • 7.11 SAP
    • 7.11.1 SAP Profile
    • 7.11.2 SAP Main Business
    • 7.11.3 SAP Trade Promotion Management and Optimization Solution Products, Services and Solutions
    • 7.11.4 SAP Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
    • 7.11.5 SAP Recent Developments
  • 7.12 Wipro
    • 7.12.1 Wipro Profile
    • 7.12.2 Wipro Main Business
    • 7.12.3 Wipro Trade Promotion Management and Optimization Solution Products, Services and Solutions
    • 7.12.4 Wipro Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
    • 7.12.5 Wipro Recent Developments
  • 7.13 Accenture
    • 7.13.1 Accenture Profile
    • 7.13.2 Accenture Main Business
    • 7.13.3 Accenture Trade Promotion Management and Optimization Solution Products, Services and Solutions
    • 7.13.4 Accenture Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
    • 7.13.5 Accenture Recent Developments

8 Industry Chain Analysis

  • 8.1 Trade Promotion Management and Optimization Solution Industrial Chain
  • 8.2 Trade Promotion Management and Optimization Solution Upstream Analysis
    • 8.2.1 Key Raw Materials
    • 8.2.2 Raw Materials Key Suppliers
    • 8.2.3 Manufacturing Cost Structure
  • 8.3 Midstream Analysis
  • 8.4 Downstream Analysis (Customers Analysis)
  • 8.5 Sales Model and Sales Channels
    • 8.5.1 Trade Promotion Management and Optimization Solution Sales Model
    • 8.5.2 Sales Channel
    • 8.5.3 Trade Promotion Management and Optimization Solution Distributors

9 Research Findings and Conclusion

10 Appendix

  • 10.1 Research Methodology
    • 10.1.1 Methodology/Research Approach
      • 10.1.1.1 Research Programs/Design
      • 10.1.1.2 Market Size Estimation
      • 10.1.1.3 Market Breakdown and Data Triangulation
    • 10.1.2 Data Source
      • 10.1.2.1 Secondary Sources
      • 10.1.2.2 Primary Sources
  • 10.2 Author Details
  • 10.3 Disclaimer

List of Tables

  • Table 1. Trade Promotion Management and Optimization Solution Market Trends
  • Table 2. Trade Promotion Management and Optimization Solution Market Drivers & Opportunity
  • Table 3. Trade Promotion Management and Optimization Solution Market Challenges
  • Table 4. Trade Promotion Management and Optimization Solution Market Restraints
  • Table 5. Global Trade Promotion Management and Optimization Solution Revenue by Company (2020-2025) & (US$ Million)
  • Table 6. Global Trade Promotion Management and Optimization Solution Revenue Market Share by Company (2020-2025)
  • Table 7. Key Companies Trade Promotion Management and Optimization Solution Manufacturing Base Distribution and Headquarters
  • Table 8. Key Companies Trade Promotion Management and Optimization Solution Product Type
  • Table 9. Key Companies Time to Begin Mass Production of Trade Promotion Management and Optimization Solution
  • Table 10. Global Trade Promotion Management and Optimization Solution Companies Market Concentration Ratio (CR5 and HHI)
  • Table 11. Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Trade Promotion Management and Optimization Solution as of 2024)
  • Table 12. Mergers & Acquisitions, Expansion Plans
  • Table 13. Global Trade Promotion Management and Optimization Solution Sales Value by Type: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 14. Global Trade Promotion Management and Optimization Solution Sales Value by Type (2020-2025) & (US$ Million)
  • Table 15. Global Trade Promotion Management and Optimization Solution Sales Value by Type (2026-2031) & (US$ Million)
  • Table 16. Global Trade Promotion Management and Optimization Solution Sales Market Share in Value by Type (2020-2025)
  • Table 17. Global Trade Promotion Management and Optimization Solution Sales Market Share in Value by Type (2026-2031)
  • Table 18. Global Trade Promotion Management and Optimization Solution Sales Value by Application: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 19. Global Trade Promotion Management and Optimization Solution Sales Value by Application (2020-2025) & (US$ Million)
  • Table 20. Global Trade Promotion Management and Optimization Solution Sales Value by Application (2026-2031) & (US$ Million)
  • Table 21. Global Trade Promotion Management and Optimization Solution Sales Market Share in Value by Application (2020-2025)
  • Table 22. Global Trade Promotion Management and Optimization Solution Sales Market Share in Value by Application (2026-2031)
  • Table 23. Global Trade Promotion Management and Optimization Solution Sales Value by Region, (2020 VS 2024 VS 2031) & (US$ Million)
  • Table 24. Global Trade Promotion Management and Optimization Solution Sales Value by Region (2020-2025) & (US$ Million)
  • Table 25. Global Trade Promotion Management and Optimization Solution Sales Value by Region (2026-2031) & (US$ Million)
  • Table 26. Global Trade Promotion Management and Optimization Solution Sales Value by Region (2020-2025) & (%)
  • Table 27. Global Trade Promotion Management and Optimization Solution Sales Value by Region (2026-2031) & (%)
  • Table 28. Key Countries/Regions Trade Promotion Management and Optimization Solution Sales Value Growth Trends, (US$ Million): 2020 VS 2024 VS 2031
  • Table 29. Key Countries/Regions Trade Promotion Management and Optimization Solution Sales Value, (2020-2025) & (US$ Million)
  • Table 30. Key Countries/Regions Trade Promotion Management and Optimization Solution Sales Value, (2026-2031) & (US$ Million)
  • Table 31. Blueshift Basic Information List
  • Table 32. Blueshift Description and Business Overview
  • Table 33. Blueshift Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • Table 34. Revenue (US$ Million) in Trade Promotion Management and Optimization Solution Business of Blueshift (2020-2025)
  • Table 35. Blueshift Recent Developments
  • Table 36. Oracle Basic Information List
  • Table 37. Oracle Description and Business Overview
  • Table 38. Oracle Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • Table 39. Revenue (US$ Million) in Trade Promotion Management and Optimization Solution Business of Oracle (2020-2025)
  • Table 40. Oracle Recent Developments
  • Table 41. McKinsey Basic Information List
  • Table 42. McKinsey Description and Business Overview
  • Table 43. McKinsey Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • Table 44. Revenue (US$ Million) in Trade Promotion Management and Optimization Solution Business of McKinsey (2020-2025)
  • Table 45. McKinsey Recent Developments
  • Table 46. Telus (Blacksmith, AFS) Basic Information List
  • Table 47. Telus (Blacksmith, AFS) Description and Business Overview
  • Table 48. Telus (Blacksmith, AFS) Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • Table 49. Revenue (US$ Million) in Trade Promotion Management and Optimization Solution Business of Telus (Blacksmith, AFS) (2020-2025)
  • Table 50. Telus (Blacksmith, AFS) Recent Developments
  • Table 51. Circana Basic Information List
  • Table 52. Circana Description and Business Overview
  • Table 53. Circana Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • Table 54. Revenue (US$ Million) in Trade Promotion Management and Optimization Solution Business of Circana (2020-2025)
  • Table 55. Circana Recent Developments
  • Table 56. Retail Insight Basic Information List
  • Table 57. Retail Insight Description and Business Overview
  • Table 58. Retail Insight Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • Table 59. Revenue (US$ Million) in Trade Promotion Management and Optimization Solution Business of Retail Insight (2020-2025)
  • Table 60. Retail Insight Recent Developments
  • Table 61. UpClear Basic Information List
  • Table 62. UpClear Description and Business Overview
  • Table 63. UpClear Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • Table 64. Revenue (US$ Million) in Trade Promotion Management and Optimization Solution Business of UpClear (2020-2025)
  • Table 65. UpClear Recent Developments
  • Table 66. Infor (Acumen) Basic Information List
  • Table 67. Infor (Acumen) Description and Business Overview
  • Table 68. Infor (Acumen) Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • Table 69. Revenue (US$ Million) in Trade Promotion Management and Optimization Solution Business of Infor (Acumen) (2020-2025)
  • Table 70. Infor (Acumen) Recent Developments
  • Table 71. Anaplan Basic Information List
  • Table 72. Anaplan Description and Business Overview
  • Table 73. Anaplan Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • Table 74. Revenue (US$ Million) in Trade Promotion Management and Optimization Solution Business of Anaplan (2020-2025)
  • Table 75. Anaplan Recent Developments
  • Table 76. CPGToolBox Basic Information List
  • Table 77. CPGToolBox Description and Business Overview
  • Table 78. CPGToolBox Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • Table 79. Revenue (US$ Million) in Trade Promotion Management and Optimization Solution Business of CPGToolBox (2020-2025)
  • Table 80. CPGToolBox Recent Developments
  • Table 81. SAP Basic Information List
  • Table 82. SAP Description and Business Overview
  • Table 83. SAP Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • Table 84. Revenue (US$ Million) in Trade Promotion Management and Optimization Solution Business of SAP (2020-2025)
  • Table 85. SAP Recent Developments
  • Table 86. Wipro Basic Information List
  • Table 87. Wipro Description and Business Overview
  • Table 88. Wipro Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • Table 89. Revenue (US$ Million) in Trade Promotion Management and Optimization Solution Business of Wipro (2020-2025)
  • Table 90. Wipro Recent Developments
  • Table 91. Accenture Basic Information List
  • Table 92. Accenture Description and Business Overview
  • Table 93. Accenture Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • Table 94. Revenue (US$ Million) in Trade Promotion Management and Optimization Solution Business of Accenture (2020-2025)
  • Table 95. Accenture Recent Developments
  • Table 96. Key Raw Materials Lists
  • Table 97. Raw Materials Key Suppliers Lists
  • Table 98. Trade Promotion Management and Optimization Solution Downstream Customers
  • Table 99. Trade Promotion Management and Optimization Solution Distributors List
  • Table 100. Research Programs/Design for This Report
  • Table 101. Key Data Information from Secondary Sources
  • Table 102. Key Data Information from Primary Sources

List of Figures

  • Figure 1. Trade Promotion Management and Optimization Solution Product Picture
  • Figure 2. Global Trade Promotion Management and Optimization Solution Sales Value, 2020 VS 2024 VS 2031 (US$ Million)
  • Figure 3. Global Trade Promotion Management and Optimization Solution Sales Value (2020-2031) & (US$ Million)
  • Figure 4. Trade Promotion Management and Optimization Solution Report Years Considered
  • Figure 5. Global Trade Promotion Management and Optimization Solution Players Revenue Ranking (2024) & (US$ Million)
  • Figure 6. The 5 and 10 Largest Companies in the World: Market Share by Trade Promotion Management and Optimization Solution Revenue in 2024
  • Figure 7. Trade Promotion Management and Optimization Solution Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024
  • Figure 8. Cloud-Based Picture
  • Figure 9. On-Premises Picture
  • Figure 10. Global Trade Promotion Management and Optimization Solution Sales Value by Type (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 11. Global Trade Promotion Management and Optimization Solution Sales Value Market Share by Type, 2024 & 2031
  • Figure 12. Product Picture of CPG, Retail and E-Commerce
  • Figure 13. Product Picture of Food Service
  • Figure 14. Product Picture of Media and Publishing
  • Figure 15. Product Picture of Others
  • Figure 16. Global Trade Promotion Management and Optimization Solution Sales Value by Application (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 17. Global Trade Promotion Management and Optimization Solution Sales Value Market Share by Application, 2024 & 2031
  • Figure 18. North America Trade Promotion Management and Optimization Solution Sales Value (2020-2031) & (US$ Million)
  • Figure 19. North America Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031
  • Figure 20. Europe Trade Promotion Management and Optimization Solution Sales Value, (2020-2031) & (US$ Million)
  • Figure 21. Europe Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031
  • Figure 22. Asia Pacific Trade Promotion Management and Optimization Solution Sales Value, (2020-2031) & (US$ Million)
  • Figure 23. Asia Pacific Trade Promotion Management and Optimization Solution Sales Value by Region (%), 2024 VS 2031
  • Figure 24. South America Trade Promotion Management and Optimization Solution Sales Value, (2020-2031) & (US$ Million)
  • Figure 25. South America Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031
  • Figure 26. Middle East & Africa Trade Promotion Management and Optimization Solution Sales Value, (2020-2031) & (US$ Million)
  • Figure 27. Middle East & Africa Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031
  • Figure 28. Key Countries/Regions Trade Promotion Management and Optimization Solution Sales Value (%), (2020-2031)
  • Figure 29. United States Trade Promotion Management and Optimization Solution Sales Value, (2020-2031) & (US$ Million)
  • Figure 30. United States Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • Figure 31. United States Trade Promotion Management and Optimization Solution Sales Value by Application (%), 2024 VS 2031
  • Figure 32. Europe Trade Promotion Management and Optimization Solution Sales Value, (2020-2031) & (US$ Million)
  • Figure 33. Europe Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • Figure 34. Europe Trade Promotion Management and Optimization Solution Sales Value by Application (%), 2024 VS 2031
  • Figure 35. China Trade Promotion Management and Optimization Solution Sales Value, (2020-2031) & (US$ Million)
  • Figure 36. China Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • Figure 37. China Trade Promotion Management and Optimization Solution Sales Value by Application (%), 2024 VS 2031
  • Figure 38. Japan Trade Promotion Management and Optimization Solution Sales Value, (2020-2031) & (US$ Million)
  • Figure 39. Japan Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • Figure 40. Japan Trade Promotion Management and Optimization Solution Sales Value by Application (%), 2024 VS 2031
  • Figure 41. South Korea Trade Promotion Management and Optimization Solution Sales Value, (2020-2031) & (US$ Million)
  • Figure 42. South Korea Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • Figure 43. South Korea Trade Promotion Management and Optimization Solution Sales Value by Application (%), 2024 VS 2031
  • Figure 44. Southeast Asia Trade Promotion Management and Optimization Solution Sales Value, (2020-2031) & (US$ Million)
  • Figure 45. Southeast Asia Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • Figure 46. Southeast Asia Trade Promotion Management and Optimization Solution Sales Value by Application (%), 2024 VS 2031
  • Figure 47. India Trade Promotion Management and Optimization Solution Sales Value, (2020-2031) & (US$ Million)
  • Figure 48. India Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • Figure 49. India Trade Promotion Management and Optimization Solution Sales Value by Application (%), 2024 VS 2031
  • Figure 50. Trade Promotion Management and Optimization Solution Industrial Chain
  • Figure 51. Trade Promotion Management and Optimization Solution Manufacturing Cost Structure
  • Figure 52. Channels of Distribution (Direct Sales, and Distribution)
  • Figure 53. Bottom-up and Top-down Approaches for This Report
  • Figure 54. Data Triangulation
  • Figure 55. Key Executives Interviewed