The global market for Kombucha was estimated to be worth US$ 3093 million in 2024 and is forecast to a readjusted size of US$ 6035 million by 2031 with a CAGR of 8.6% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Kombucha cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Kombucha is a fermented tea beverage, made by adding a symbiotic culture of bacteria and yeast (SCOBY) to a solution of tea and sugar. During the course of the week-long (or more) fermentation process, the cultures metabolize the sugar and tea components to render a naturally carbonated beverage, with a slightly sweet-tart flavor, full of healthy components like B vitamins, organic acids, antioxidants, and trace amounts of alcohol.
The global kombucha market has seen remarkable growth in recent years, driven by increasing consumer demand for functional beverages that offer health benefits beyond hydration. Kombucha, a fermented tea known for its probiotics, antioxidants, and digestive health benefits, has gained widespread popularity, particularly among health-conscious consumers. The growing awareness of gut health and the rising trend of natural and organic products have fueled this demand. Additionally, kombucha is often marketed as a healthier alternative to sugary soft drinks, appealing to consumers seeking low-sugar, low-calorie options.
The market is also expanding due to product innovation and diversification. Kombucha is now available in a wide range of flavors, from traditional tea-based varieties to fruit-infused and herbal options. Companies are increasingly experimenting with ingredients like adaptogens, CBD, and superfoods to cater to evolving consumer preferences. Ready-to-drink kombucha is the most popular format, but the rise of home brewing kits and kombucha concentrates indicates the diversification of product offerings. This expansion into different formats and flavors has helped kombucha attract a broader consumer base, from millennials to older generations seeking wellness-oriented beverages.
Geographically, North America and Europe dominate the kombucha market due to their established health-conscious consumer bases. In North America, the U.S. leads the market, driven by its growing organic food and beverage sector, while Europe shows increasing demand in countries like the UK and Germany. The Asia-Pacific region is also emerging as a promising market, with rising disposable incomes and awareness of healthy living trends. As kombucha becomes more mainstream and large beverage companies invest in the category, the market is expected to continue its upward trajectory, with a focus on innovation and expanding distribution networks.
This report aims to provide a comprehensive presentation of the global market for Kombucha, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Kombucha by region & country, by Type, and by Sale Channel.
The Kombucha market size, estimations, and forecasts are provided in terms of sales volume (M Liter) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Kombucha.
Market Segmentation
By Company
- GT's Kombucha
- KeVita
- Brew Dr. Kombucha
- The Humm Kombucha
- Live Soda Kombucha
- Red Bull
- Kombucha Wonder Drink
- Townshend's Tea
- Celestial Seasonings
- Kosmic Kombucha
- HIGH COUNTRY
- NessAlla Kombucha
- Reed's
- Buchi Kombucha
- Tonica
- Love Kombucha
- Health-Ade
- MOJO
- Organic & Raw Trading
- Clearly Kombucha
- Jarr Kombucha
Segment by Type
- Herbs & Spices
- Fruit
- Original
- Others
Segment by Sale Channel
By Region
- North America
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Kombucha manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Sale Channel, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Kombucha in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Kombucha in country level. It provides sigmate data by Type, and by Sale Channel for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 Kombucha Product Introduction
- 1.2 Global Kombucha Market Size Forecast
- 1.2.1 Global Kombucha Sales Value (2020-2031)
- 1.2.2 Global Kombucha Sales Volume (2020-2031)
- 1.2.3 Global Kombucha Sales Price (2020-2031)
- 1.3 Kombucha Market Trends & Drivers
- 1.3.1 Kombucha Industry Trends
- 1.3.2 Kombucha Market Drivers & Opportunity
- 1.3.3 Kombucha Market Challenges
- 1.3.4 Kombucha Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global Kombucha Players Revenue Ranking (2024)
- 2.2 Global Kombucha Revenue by Company (2020-2025)
- 2.3 Global Kombucha Players Sales Volume Ranking (2024)
- 2.4 Global Kombucha Sales Volume by Company Players (2020-2025)
- 2.5 Global Kombucha Average Price by Company (2020-2025)
- 2.6 Key Manufacturers Kombucha Manufacturing Base and Headquarters
- 2.7 Key Manufacturers Kombucha Product Offered
- 2.8 Key Manufacturers Time to Begin Mass Production of Kombucha
- 2.9 Kombucha Market Competitive Analysis
- 2.9.1 Kombucha Market Concentration Rate (2020-2025)
- 2.9.2 Global 5 and 10 Largest Manufacturers by Kombucha Revenue in 2024
- 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Kombucha as of 2024)
- 2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
- 3.1 Introduction by Type
- 3.1.1 Herbs & Spices
- 3.1.2 Fruit
- 3.1.3 Original
- 3.1.4 Others
- 3.2 Global Kombucha Sales Value by Type
- 3.2.1 Global Kombucha Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global Kombucha Sales Value, by Type (2020-2031)
- 3.2.3 Global Kombucha Sales Value, by Type (%) (2020-2031)
- 3.3 Global Kombucha Sales Volume by Type
- 3.3.1 Global Kombucha Sales Volume by Type (2020 VS 2024 VS 2031)
- 3.3.2 Global Kombucha Sales Volume, by Type (2020-2031)
- 3.3.3 Global Kombucha Sales Volume, by Type (%) (2020-2031)
- 3.4 Global Kombucha Average Price by Type (2020-2031)
4 Segmentation by Sale Channel
- 4.1 Introduction by Sale Channel
- 4.1.1 Offline
- 4.1.2 Online
- 4.2 Global Kombucha Sales Value by Sale Channel
- 4.2.1 Global Kombucha Sales Value by Sale Channel (2020 VS 2024 VS 2031)
- 4.2.2 Global Kombucha Sales Value, by Sale Channel (2020-2031)
- 4.2.3 Global Kombucha Sales Value, by Sale Channel (%) (2020-2031)
- 4.3 Global Kombucha Sales Volume by Sale Channel
- 4.3.1 Global Kombucha Sales Volume by Sale Channel (2020 VS 2024 VS 2031)
- 4.3.2 Global Kombucha Sales Volume, by Sale Channel (2020-2031)
- 4.3.3 Global Kombucha Sales Volume, by Sale Channel (%) (2020-2031)
- 4.4 Global Kombucha Average Price by Sale Channel (2020-2031)
5 Segmentation by Region
- 5.1 Global Kombucha Sales Value by Region
- 5.1.1 Global Kombucha Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Kombucha Sales Value by Region (2020-2025)
- 5.1.3 Global Kombucha Sales Value by Region (2026-2031)
- 5.1.4 Global Kombucha Sales Value by Region (%), (2020-2031)
- 5.2 Global Kombucha Sales Volume by Region
- 5.2.1 Global Kombucha Sales Volume by Region: 2020 VS 2024 VS 2031
- 5.2.2 Global Kombucha Sales Volume by Region (2020-2025)
- 5.2.3 Global Kombucha Sales Volume by Region (2026-2031)
- 5.2.4 Global Kombucha Sales Volume by Region (%), (2020-2031)
- 5.3 Global Kombucha Average Price by Region (2020-2031)
- 5.4 North America
- 5.4.1 North America Kombucha Sales Value, 2020-2031
- 5.4.2 North America Kombucha Sales Value by Country (%), 2024 VS 2031
- 5.5 Europe
- 5.5.1 Europe Kombucha Sales Value, 2020-2031
- 5.5.2 Europe Kombucha Sales Value by Country (%), 2024 VS 2031
- 5.6 Asia Pacific
- 5.6.1 Asia Pacific Kombucha Sales Value, 2020-2031
- 5.6.2 Asia Pacific Kombucha Sales Value by Region (%), 2024 VS 2031
- 5.7 South America
- 5.7.1 South America Kombucha Sales Value, 2020-2031
- 5.7.2 South America Kombucha Sales Value by Country (%), 2024 VS 2031
- 5.8 Middle East & Africa
- 5.8.1 Middle East & Africa Kombucha Sales Value, 2020-2031
- 5.8.2 Middle East & Africa Kombucha Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions Kombucha Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions Kombucha Sales Value and Sales Volume
- 6.2.1 Key Countries/Regions Kombucha Sales Value, 2020-2031
- 6.2.2 Key Countries/Regions Kombucha Sales Volume, 2020-2031
- 6.3 United States
- 6.3.1 United States Kombucha Sales Value, 2020-2031
- 6.3.2 United States Kombucha Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States Kombucha Sales Value by Sale Channel, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe Kombucha Sales Value, 2020-2031
- 6.4.2 Europe Kombucha Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe Kombucha Sales Value by Sale Channel, 2024 VS 2031
- 6.5 China
- 6.5.1 China Kombucha Sales Value, 2020-2031
- 6.5.2 China Kombucha Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China Kombucha Sales Value by Sale Channel, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan Kombucha Sales Value, 2020-2031
- 6.6.2 Japan Kombucha Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan Kombucha Sales Value by Sale Channel, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea Kombucha Sales Value, 2020-2031
- 6.7.2 South Korea Kombucha Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea Kombucha Sales Value by Sale Channel, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia Kombucha Sales Value, 2020-2031
- 6.8.2 Southeast Asia Kombucha Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia Kombucha Sales Value by Sale Channel, 2024 VS 2031
- 6.9 India
- 6.9.1 India Kombucha Sales Value, 2020-2031
- 6.9.2 India Kombucha Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India Kombucha Sales Value by Sale Channel, 2024 VS 2031
7 Company Profiles
- 7.1 GT's Kombucha
- 7.1.1 GT's Kombucha Company Information
- 7.1.2 GT's Kombucha Introduction and Business Overview
- 7.1.3 GT's Kombucha Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.1.4 GT's Kombucha Kombucha Product Offerings
- 7.1.5 GT's Kombucha Recent Development
- 7.2 KeVita
- 7.2.1 KeVita Company Information
- 7.2.2 KeVita Introduction and Business Overview
- 7.2.3 KeVita Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.2.4 KeVita Kombucha Product Offerings
- 7.2.5 KeVita Recent Development
- 7.3 Brew Dr. Kombucha
- 7.3.1 Brew Dr. Kombucha Company Information
- 7.3.2 Brew Dr. Kombucha Introduction and Business Overview
- 7.3.3 Brew Dr. Kombucha Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.3.4 Brew Dr. Kombucha Kombucha Product Offerings
- 7.3.5 Brew Dr. Kombucha Recent Development
- 7.4 The Humm Kombucha
- 7.4.1 The Humm Kombucha Company Information
- 7.4.2 The Humm Kombucha Introduction and Business Overview
- 7.4.3 The Humm Kombucha Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.4.4 The Humm Kombucha Kombucha Product Offerings
- 7.4.5 The Humm Kombucha Recent Development
- 7.5 Live Soda Kombucha
- 7.5.1 Live Soda Kombucha Company Information
- 7.5.2 Live Soda Kombucha Introduction and Business Overview
- 7.5.3 Live Soda Kombucha Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.5.4 Live Soda Kombucha Kombucha Product Offerings
- 7.5.5 Live Soda Kombucha Recent Development
- 7.6 Red Bull
- 7.6.1 Red Bull Company Information
- 7.6.2 Red Bull Introduction and Business Overview
- 7.6.3 Red Bull Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.6.4 Red Bull Kombucha Product Offerings
- 7.6.5 Red Bull Recent Development
- 7.7 Kombucha Wonder Drink
- 7.7.1 Kombucha Wonder Drink Company Information
- 7.7.2 Kombucha Wonder Drink Introduction and Business Overview
- 7.7.3 Kombucha Wonder Drink Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.7.4 Kombucha Wonder Drink Kombucha Product Offerings
- 7.7.5 Kombucha Wonder Drink Recent Development
- 7.8 Townshend's Tea
- 7.8.1 Townshend's Tea Company Information
- 7.8.2 Townshend's Tea Introduction and Business Overview
- 7.8.3 Townshend's Tea Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.8.4 Townshend's Tea Kombucha Product Offerings
- 7.8.5 Townshend's Tea Recent Development
- 7.9 Celestial Seasonings
- 7.9.1 Celestial Seasonings Company Information
- 7.9.2 Celestial Seasonings Introduction and Business Overview
- 7.9.3 Celestial Seasonings Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.9.4 Celestial Seasonings Kombucha Product Offerings
- 7.9.5 Celestial Seasonings Recent Development
- 7.10 Kosmic Kombucha
- 7.10.1 Kosmic Kombucha Company Information
- 7.10.2 Kosmic Kombucha Introduction and Business Overview
- 7.10.3 Kosmic Kombucha Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.10.4 Kosmic Kombucha Kombucha Product Offerings
- 7.10.5 Kosmic Kombucha Recent Development
- 7.11 HIGH COUNTRY
- 7.11.1 HIGH COUNTRY Company Information
- 7.11.2 HIGH COUNTRY Introduction and Business Overview
- 7.11.3 HIGH COUNTRY Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.11.4 HIGH COUNTRY Kombucha Product Offerings
- 7.11.5 HIGH COUNTRY Recent Development
- 7.12 NessAlla Kombucha
- 7.12.1 NessAlla Kombucha Company Information
- 7.12.2 NessAlla Kombucha Introduction and Business Overview
- 7.12.3 NessAlla Kombucha Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.12.4 NessAlla Kombucha Kombucha Product Offerings
- 7.12.5 NessAlla Kombucha Recent Development
- 7.13 Reed's
- 7.13.1 Reed's Company Information
- 7.13.2 Reed's Introduction and Business Overview
- 7.13.3 Reed's Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.13.4 Reed's Kombucha Product Offerings
- 7.13.5 Reed's Recent Development
- 7.14 Buchi Kombucha
- 7.14.1 Buchi Kombucha Company Information
- 7.14.2 Buchi Kombucha Introduction and Business Overview
- 7.14.3 Buchi Kombucha Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.14.4 Buchi Kombucha Kombucha Product Offerings
- 7.14.5 Buchi Kombucha Recent Development
- 7.15 Tonica
- 7.15.1 Tonica Company Information
- 7.15.2 Tonica Introduction and Business Overview
- 7.15.3 Tonica Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.15.4 Tonica Kombucha Product Offerings
- 7.15.5 Tonica Recent Development
- 7.16 Love Kombucha
- 7.16.1 Love Kombucha Company Information
- 7.16.2 Love Kombucha Introduction and Business Overview
- 7.16.3 Love Kombucha Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.16.4 Love Kombucha Kombucha Product Offerings
- 7.16.5 Love Kombucha Recent Development
- 7.17 Health-Ade
- 7.17.1 Health-Ade Company Information
- 7.17.2 Health-Ade Introduction and Business Overview
- 7.17.3 Health-Ade Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.17.4 Health-Ade Kombucha Product Offerings
- 7.17.5 Health-Ade Recent Development
- 7.18 MOJO
- 7.18.1 MOJO Company Information
- 7.18.2 MOJO Introduction and Business Overview
- 7.18.3 MOJO Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.18.4 MOJO Kombucha Product Offerings
- 7.18.5 MOJO Recent Development
- 7.19 Organic & Raw Trading
- 7.19.1 Organic & Raw Trading Company Information
- 7.19.2 Organic & Raw Trading Introduction and Business Overview
- 7.19.3 Organic & Raw Trading Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.19.4 Organic & Raw Trading Kombucha Product Offerings
- 7.19.5 Organic & Raw Trading Recent Development
- 7.20 Clearly Kombucha
- 7.20.1 Clearly Kombucha Company Information
- 7.20.2 Clearly Kombucha Introduction and Business Overview
- 7.20.3 Clearly Kombucha Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.20.4 Clearly Kombucha Kombucha Product Offerings
- 7.20.5 Clearly Kombucha Recent Development
- 7.21 Jarr Kombucha
- 7.21.1 Jarr Kombucha Company Information
- 7.21.2 Jarr Kombucha Introduction and Business Overview
- 7.21.3 Jarr Kombucha Kombucha Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.21.4 Jarr Kombucha Kombucha Product Offerings
- 7.21.5 Jarr Kombucha Recent Development
8 Industry Chain Analysis
- 8.1 Kombucha Industrial Chain
- 8.2 Kombucha Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 Kombucha Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Kombucha Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.2 Author Details
- 10.3 Disclaimer