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市場調查報告書
商品編碼
1872174
AMOLED顯示器:全球市佔率及排名、總營收及需求預測(2025-2031年)AMOLED Display - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
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全球 AMOLED 顯示器市場在2024年達到 539.08億美元,預計到2031年將達到 868.92億美元,2025年至2031年的年複合成長率為 7.2%。
本報告對近期關稅調整和國際戰略反制措施對 AMOLED 顯示器跨境產業基礎、資本配置模式、區域經濟相互依存關係和供應鏈重組的影響進行了全面評估。
AMOLED(主動式矩陣有機發光二極體)是一種自發光顯示技術,屬於第三代平板顯示技術。與傳統的液晶顯示器(LCD)不同,AMOLED 顯示器中的每個像素都可以獨立控制發光,無需背光。這項特性賦予 AMOLED 顯示器許多優勢:
AMOLED 顯示器的結構主要由有機發光層(OLED)、電極和薄膜電晶體(TFT)背板組成。 OLED 層包含紅色、綠色和藍色有機發光材料。通電後,這些材料會發光,產生各種顏色。 TFT 背板控制每個像素的開關和亮度,實現精確的影像顯示。由於其自發光特性,AMOLED 顯示器具有出色的對比度,能夠呈現深邃的黑色和鮮豔的色彩 - 這些特性是傳統 LCD 顯示器難以實現的。例如,三星的AMOLED 顯示器對比度高達 1,000,000:1,在觀看影片或玩遊戲時能夠提供更沉浸式的視覺體驗。
此外,AMOLED 顯示器擁有極快的反應速度,通常不到一毫秒,而 LCD 顯示器則需要幾十毫秒。在顯示動態場景時,AMOLED 顯示器能有效減少運動模糊與殘影,帶來更流暢的觀賞體驗。這項特性使其在遊戲顯示產業備受青睞。此外,AMOLED 顯示器具有極寬的可視角度,幾乎在任何角度都能保持一致的色彩和對比度,使其成為多人觀看的理想選擇。而且,由於無需背光,AMOLED 顯示器可以設計得更薄更輕。當螢幕變黑時,像素可以完全關閉,顯著降低功耗,並延長設備的電池續航時間。
AMOLED顯示器在智慧型手機領域已廣泛應用。根據Omdia發布的《智慧型手機型號市場追蹤報告》,2025年第一季全球搭載AMOLED顯示面板的智慧型手機出貨量佔比達到63%,較去年同期的57%顯著成長。軟性AMOLED顯示面板正迅速成為智慧型手機的主流顯示技術。本季搭載軟性AMOLED顯示面板的智慧型手機出貨量達到1.51億部,較去年同期成長15%。蘋果和三星在該領域處於主導。資料顯示,截至2025年第一季,蘋果的AMOLED機型滲透率已達100%(蘋果已於2024年底停產第三代iPhone SE,全面停止生產LCD機型),而三星的市場佔有率為84%。隨著中國顯示面板廠商產能的提升,AMOLED顯示面板的供應量持續成長,該技術也開始滲透到更多價格適中的價格分佈。到2025年第一季,配備 AMOLED 顯示器的智慧型手機的平均售價(ASP)將降至 510 美元,這將進一步推動智慧型手機市場採用 AMOLED 顯示器。
AMOLED顯示器在電視市場的佔有率也在穩定成長。與目前佔據市場主導地位的LCD電視相比,AMOLED電視憑藉其卓越的畫質吸引了許多消費者的目光。尤其是在中高階電視市場,AMOLED電視的佔有率不斷擴大。消費者對高品質觀賞體驗的追求,促使電視廠商持續推出搭載AMOLED顯示器的高級產品,以滿足市場需求。
AMOLED顯示器在穿戴式裝置市場也擁有巨大的發展潛力。以智慧型手錶為例:其輕巧的重量、低功耗和出色的顯示性能使其成為智慧型手錶的理想選擇。隨著人們對健康監測和便利通訊功能的需求不斷成長,智慧型手錶市場不斷擴大,這也推動了AMOLED顯示器在穿戴式裝置領域的應用。
本報告目的是依地區/國家、類型和應用對全球 AMOLED 顯示器市場進行全面分析,重點關注總銷售量、收入、價格、市場佔有率和主要企業的排名。
本報告以2024年為基準年,按銷量(千平方公尺)和收入(百萬美元)對AMOLED顯示器市場規模、估計值和預測進行了呈現,並包含了2020年至2031年的歷史資料和預測資料。報告運用定量和定性分析相結合的方法,幫助讀者制定業務和成長策略,評估市場競爭,分析自身在當前市場中的地位,並就AMOLED顯示器做出明智的商業決策。
市場區隔
公司
依類型
依應用
依地區
The global market for AMOLED Display was estimated to be worth US$ 53908 million in 2024 and is forecast to a readjusted size of US$ 86892 million by 2031 with a CAGR of 7.2% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on AMOLED Display cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
AMOLED, or Active Matrix Organic Light Emitting Diode, is a self-emissive display technology belonging to the third generation of flat-panel display technologies. Unlike traditional liquid crystal displays (LCDs), each pixel in an AMOLED display can be independently controlled to emit light, eliminating the need for a backlight. This feature grants AMOLED displays numerous advantages.
Structurally, AMOLED displays primarily consist of an organic light-emitting layer, electrodes, and a TFT (thin-film transistor) backplane. The organic light-emitting layer contains red, green, and blue organic light-emitting materials. When current flows through them, these organic materials emit light, thereby producing various colors. The TFT backplane controls the switching and brightness of each pixel, enabling precise image display. Due to their self-emissive nature, AMOLED displays excel in contrast, capable of producing deep blacks and vibrant, vivid colors-a feat traditional LCD displays struggle to match. Take Samsung's AMOLED displays, for example, which achieve a contrast ratio of 1,000,000:1, delivering a more immersive visual experience when watching videos or playing games.
Additionally, AMOLED displays have extremely fast response times, typically under 1 millisecond, compared to the tens of milliseconds of LCD displays. When displaying dynamic scenes, AMOLED displays effectively reduce motion blur and ghosting, providing a smoother visual experience, making them highly favored in the gaming display sector. Furthermore, AMOLED displays offer an extremely wide viewing angle, with colors and contrast remaining consistent from nearly any angle, making them ideal for multiple viewers. Additionally, due to their lack of a backlight, AMOLED displays can be made thinner and lighter. When displaying black screens, pixels can be completely turned off, significantly reducing power consumption and extending device battery life.
In the smartphone sector, AMOLED displays are widely adopted. According to Omdia's "Smartphone Model Market Tracking Report," smartphones equipped with AMOLED display panels accounted for 63% of global shipments in the first quarter of 2025, a significant increase from 57% in the same period last year. Among these, flexible AMOLED display panels are rapidly becoming the mainstream display technology for smartphones. During this quarter, the shipment volume of smartphones equipped with flexible AMOLED display panels reached 151 million units, representing a year-over-year increase of 15%. Apple and Samsung are leading the way in this field. Data from the first quarter of 2025 shows that Apple's AMOLED model penetration rate has reached 100% (with the discontinuation of the third-generation iPhone SE at the end of 2024, Apple has completely phased out LCD models), while Samsung accounts for 84%. As Chinese display panel manufacturers expand their production capacity, the supply of AMOLED display panels continues to grow, with the technology beginning to penetrate more affordable price ranges. In the first quarter of 2025, the average selling price (ASP) of AMOLED smartphones had dropped to $510, further driving the adoption of AMOLED displays in the smartphone market.
In the TV market, AMOLED displays are also gaining traction. While LCD TVs currently dominate the market, AMOLED TVs are attracting increasing attention from consumers due to their superior picture quality. Especially in the mid-to-high-end TV market, the market share of AMOLED TVs is steadily increasing. Consumers' pursuit of high-quality audio-visual experiences is driving TV manufacturers to continuously launch premium products equipped with AMOLED displays to meet market demand.
The wearable device market also offers vast development opportunities for AMOLED displays. Take smartwatches as an example: the lightweight, low-power consumption, and excellent display performance of AMOLED displays make them an ideal choice for smartwatches. As demand for health monitoring and convenient communication features continues to grow, the market for smartwatches is expanding, thereby driving the application of AMOLED displays in the wearable device sector.
This report aims to provide a comprehensive presentation of the global market for AMOLED Display, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of AMOLED Display by region & country, by Type, and by Application.
The AMOLED Display market size, estimations, and forecasts are provided in terms of sales volume (K sqm) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding AMOLED Display.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of AMOLED Display manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of AMOLED Display in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of AMOLED Display in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.