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市場調查報告書
商品編碼
1801023
AMOLED 顯示器市場報告,按顯示器類型(透明、傳統、軟性、3D 等)、材料(聚合物、玻璃等)、應用(消費電子、零售、汽車、醫療保健等)和地區,2025 年至 2033 年AMOLED Display Market Report by Display Type (Transparent, Conventional, Flexible, 3D, and Others), Material (Polymer, Glass, and Others), Application (Consumer Electronics, Retail, Automotive, Healthcare, and Others), and Region 2025-2033 |
2024年,全球AMOLED顯示器市場規模達167億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到680億美元,2025-2033年期間的複合年成長率(CAGR)為16.06%。 AMOLED顯示器市場的成長主要得益於智慧型手機和電視中AMOLED顯示器的普及。汽車和穿戴式科技顯示器的技術進步,以及螢幕耐用性和效率的提升,進一步推動了市場的成長。
對更高解析度的需求不斷成長
AMOLED 市場向更高解析度顯示器發展的趨勢,主要是向 4K 和 8K 解析度的轉變,主要是由消費者對更清晰、更細緻的視覺體驗的需求所驅動,尤其是在高階智慧型手機、平板電腦和電視等高階消費性電子產品方面。對更高視覺化效果的追求提高了影像的清晰度和細節,使其成為高清視訊串流、遊戲和專業圖形應用的理想選擇。例如,三星在班加羅爾的「Unbox & Discover」活動上推出了其全新的 AI 電視系列。 2024 年的 Neo QLED 8K、Neo QLED 4K 和 OLED 電視提供 AI 驅動的解決方案,以增強家庭娛樂。旗艦產品 Neo QLED 8K 具有 AI 影像技術、AI 聲音技術和 AI 自動遊戲模式。 Neo QLED 4K 系列由 NQ4 AI Gen2 處理器提供支持,而三星則推出了全球首款無眩光 OLED 電視。
汽車應用
AMOLED 顯示器在汽車應用中的整合呈現快速成長趨勢,這得益於其卓越的視覺性能,包括高對比度、鮮豔的色彩和更快的刷新率。這些特性增強了汽車儀錶板和資訊娛樂系統的使用者介面,為駕駛和乘客提供更清晰、更引人入勝的視覺效果。例如,2023 年,法拉利與三星顯示器公司合作,為其未來車型開發客製化的 OLED 技術顯示解決方案。兩家公司簽署了一份合作備忘錄,三星計劃在韓國牙山投資超過 30 億美元用於 OLED 面板製造。此次合作旨在利用先進的 OLED 顯示技術提升法拉利高階車型的視覺體驗。 AMOLED 螢幕在設計上具有更大的靈活性,可實現更符合人體工學和美觀的儀錶板配置。隨著汽車製造商專注於提升用戶體驗並透過技術提升價值,AMOLED 顯示器正成為汽車內裝現代化的首選,為汽車顯示技術的進步做出重大貢獻。
拓展穿戴式技術
AMOLED 顯示器在穿戴式科技領域的擴展,特別體現在智慧手錶和健身追蹤器中的應用,其鮮豔的色彩輸出和節能特性特別突出。 AMOLED 技術使這些設備能夠展現更深層的黑色和更鮮豔的色彩,從而提升了使用者介面的美觀度和在各種光照條件下的可讀性。例如,一加 Nord Watch 配備 1.78 吋 AMOLED 顯示螢幕,刷新率為 60Hz,提供 105 種健身模式、10 天的電池續航時間、血氧飽和度 (SPO2) 監測、心率監測、壓力監測以及女性健康追蹤功能。它支援音樂控制、相機快門操作以及各種健身功能。這款手錶透過一系列健康和智慧功能,提供可自訂的體驗。此外,AMOLED 螢幕在顯示深色時功耗更低,這對於延長需要全天持續運行的穿戴式設備的電池續航至關重要。這種視覺吸引力和節能性的結合,使 AMOLED 成為蓬勃發展的穿戴式技術市場的首選。
靈活佔大部分市場佔有率
軟性螢幕佔據AMOLED顯示器市場佔有率的主導地位,反映出螢幕技術朝向更具適應性和創新性發展的重要趨勢。例如,中國領先的顯示器製造商京東方預計,2023年軟性AMOLED顯示器的出貨量將接近8,000萬片,較2022年成長30%。京東方的目標是透過專注於高階產品,實現軟性AMOLED年出貨量超過1.2億片的目標。這種主導地位很大程度上得益於軟性顯示器在智慧型手機、平板電腦和穿戴式裝置等消費性電子產品中的日益普及。這些螢幕能夠彎曲而不會斷裂,為設計創新提供了絕佳的機會,尤其是在打造可折疊和曲面設備方面,從而提升用戶體驗和便攜性。隨著技術進步和生產成本下降,軟性AMOLED顯示器的普及率預計將成長,進一步鞏固其作為下一代消費性電子產品關鍵零件的地位。
基於聚合物的AMOLED顯示器採用由各種導電聚合物製成的軟性基板。這種軟性特性使其能夠應用於創新設備設計,包括可彎曲智慧型手機和穿戴式電子設備。聚合物的輕量耐用特性進一步提升了設備的便攜性和耐用性。這類顯示器因其能夠實現真正軟性和可折疊設備的潛力而備受市場青睞,突破了傳統電子產品設計的界限。
AMOLED 顯示器中的玻璃基板因其高清晰度和堅固性而備受推崇,使其成為高階智慧型手機、電視和平板電腦的理想選擇。基於玻璃的 AMOLED 具有出色的解析度,是需要堅固耐用且光學性能優異的顯示器設備的首選。儘管軟性材料層出不窮,但玻璃仍然是 AMOLED 市場的基石,因為它擁有久經考驗的耐用性,並且能夠實現高精度的像素定位,這對於實現高清顯示品質至關重要。
消費性電子代表著領先的細分市場
消費性電子產品是 AMOLED 顯示器市場的領先細分市場,這主要歸功於此類顯示器在智慧型手機、平板電腦和電視等裝置中的廣泛應用。 AMOLED 螢幕的卓越品質,包括高對比度、鮮豔色彩以及呈現真實黑色的能力,使其成為高階電子產品的熱門選擇。 AMOLED 技術的靈活性也使其能夠實現創新的產品設計,例如可折疊和曲面螢幕,這些設計在智慧型手機產業越來越受歡迎。隨著消費者不斷追求最佳視覺體驗,以及製造商在設備功能和外形方面不斷創新,AMOLED 顯示器在競爭激烈的消費性電子市場中仍然是產品差異化的關鍵要素。
亞太地區引領市場,佔據最大AMOLED顯示器市場佔有率
該報告還對所有主要區域市場進行了全面分析,包括北美(美國和加拿大);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告指出,亞太地區是AMOLED顯示器最大的區域市場。
亞太地區佔據 AMOLED 顯示器產業最大市場佔有率,主要得益於該地區強勁的電子製造業和對顯示技術的大量投資。韓國、中國和日本等國家是主要參與者,擁有三星和 LG Display 等專門從事 AMOLED 生產的主要公司。三星電子的子公司三星顯示器計劃在 2026 年之前在韓國投資 31 億美元用於 OLED 生產,為平板電腦和電腦生產先進的 OLED 顯示器。這是三星電子及其關聯公司更廣泛投資計劃的一部分,該計劃計劃在未來 10 年內在首爾以外的地區投資 60.1 兆韓元。該地區受益於先進的技術基礎設施、大量的研發活動以及渴望採用新技術(尤其是在行動裝置和電視領域)的強大消費者群體。此外,政府對科技產業的支持以及龐大的供應鏈生態系統的存在,有助於亞太地區在全球 AMOLED 顯示器市場中佔據主導地位。
(請注意,這只是關鍵參與者的部分列表,完整列表在報告中提供。)
The global AMOLED display market size reached USD 16.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 68.0 Billion by 2033, exhibiting a growth rate (CAGR) of 16.06% during 2025-2033. The AMOLED display market growth is mainly driven due to the popularity of AMOLED displays in smartphones, and televisions. Technological advancements in automotive and wearable technology displays further propels the market growth, along with the efforts to enhance screen durability and efficiency.
Rising Demand for Higher Resolutions
The rising trend towards higher resolution displays in AMOLED market, mainly the shift to 4K and 8K resolutions is predominantly driven by consumer demand for sharper and more detailed visual experiences, particularly in premium consumer electronics like high end smartphones, tablets and televisions. The push for greater visualization enhances image clarity and detail, making it ideal for high-definition video streaming, gaming and professional graphic applications. For Instance, Samsung unveiled its new lineup of AI TVs at the 'Unbox & Discover' event in Bengaluru. The 2024 Neo QLED 8K, Neo QLED 4K, and OLED TVs offer AI-driven solutions for enhanced home entertainment. The flagship Neo QLED 8K features AI Picture Technology, AI Sound Technology, and AI Auto Game Mode. The Neo QLED 4K lineup is powered by the NQ4 AI Gen2 Processor, while Samsung introduces the world's first glare-free OLED TV.
Automotive Application
The integration of AMOLED displays into automotive applications is a rapidly growing trend, driven by their superior visual capabilities, including high contrast ratios, vibrant colors, and faster refresh rates. These attributes enhance the user interface of automotive dashboards and infotainment systems, providing clearer and more engaging visuals for drivers and passengers. For instance, in 2023, Ferrari has partnered with Samsung Display to develop bespoke OLED technology display solutions for its future car models. The companies signed a memorandum of understanding, with Samsung planning to invest over $3 billion in OLED panel manufacturing in Asan, South Korea. This partnership aims to enhance the visual experiences in premium Ferrari vehicles using advanced OLED display technology. AMOLED screens offer greater flexibility in design, allowing for more ergonomic and aesthetic dashboard configurations. As car manufacturers focus on improving user experience and adding value through technology, AMOLED displays are becoming a preferred choice for modernizing car interiors, contributing significantly to the advancement of automotive display technology.
Expansion into Wearable Technologies
The expansion of AMOLED displays into the wearable technology sector is marked by their adoption in smartwatches and fitness trackers, where their vibrant color output and energy efficiency are particularly beneficial. AMOLED technology enables these devices to display deeper blacks and more vivid colors, enhancing user interface aesthetics and readability under various lighting conditions. For instance, The OnePlus Nord Watch features a 1.78" AMOLED display with a 60Hz refresh rate, offering 105 fitness modes, 10 days of battery life, SPO2 monitoring, heart rate tracking, stress monitoring, and a women's health tracker. It allows music control, camera shutter operation, and offers various fitness features. The watch provides a customizable experience with a range of health and smart functions. Additionally, AMOLED screens consume less power when displaying darker colors, which is crucial for extending the battery life of wearable devices that need to operate continuously throughout the day. This combination of visual appeal and power efficiency makes AMOLED a preferred choice for the burgeoning wearable tech market.
Flexible accounts for the majority of the market share
The flexible segment dominates the AMOLED display market share, reflecting a significant trend towards more adaptable and innovative screen technologies. For instance, BOE, a leading Chinese display manufacturer, expects to ship nearly 80 million flexible AMOLED displays in 2023, a 30% increase over 2022. BOE aims to achieve an annual shipment target of over 120 million flexible AMOLEDs by focusing on high-end products. This dominance is largely driven by the increasing popularity of flexible displays in consumer electronics like smartphones, tablets, and wearable devices. The ability of these screens to bend without breaking offers remarkable opportunities for design innovation, particularly in creating foldable and curved devices that enhance user experience and portability. As technology advances and production costs decrease, the adoption of flexible AMOLED displays is expected to grow, further solidifying their position as a key component in the next generation of consumer electronics.
Polymer-based AMOLED displays utilize a flexible substrate made from various types of conductive polymers. This flexibility allows them to be used in innovative device designs, including bendable smartphones and wearable electronics. The lightweight and durable nature of polymers further enhances device portability and durability. These displays are particularly appealing in the market for their potential to enable truly flexible and foldable gadgets, pushing the boundaries of conventional electronics design.
Glass substrates in AMOLED displays are valued for their high clarity and robustness, making them ideal for high-end smartphones, TVs, and tablets. Glass-based AMOLEDs offer excellent resolution and are preferred for devices that require a rigid and stable display with superior optical properties. Despite the emergence of flexible materials, glass remains a cornerstone in the AMOLED market due to its proven durability and the ability to achieve high precision in pixel placement, which is crucial for achieving high-definition display quality.
Consumer Electronics represents the leading market segment
Consumer electronics is the leading segment in the AMOLED display market, largely due to the extensive use of these displays in devices such as smartphones, tablets, and televisions. The superior qualities of AMOLED screens, including their high contrast ratios, vibrant colors, and ability to deliver true blacks, make them highly sought after for premium electronic products. The flexibility of AMOLED technology also allows for innovative product designs like foldable and curved screens, which have been increasingly popular in the smartphone industry. As consumers continue to seek out the best visual experiences and manufacturers innovate in device functionality and form, AMOLED displays remain a key component in differentiating products in the highly competitive consumer electronics market.
Asia Pacific leads the market, accounting for the largest AMOLED display market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for AMOLED display.
Asia Pacific holds the largest market share in the AMOLED display industry, primarily due to the region's robust electronics manufacturing sector and significant investments in display technology. Countries like South Korea, China, and Japan are key players, hosting major companies that specialize in AMOLED production such as Samsung and LG Display. Samsung Display, a subsidiary of Samsung Electronics, plans to invest $3.1 billion in OLED production in South Korea by 2026 to manufacture advanced OLED display panels for tablets and computers, as part of a broader investment plan by Samsung Electronics and affiliates to invest 60.1 trillion won over the next 10 years in regions outside Seoul. This region benefits from advanced technological infrastructure, substantial R&D activities, and a strong consumer base that eagerly adopts new technologies, particularly in mobile devices and televisions. Furthermore, governmental support for tech industries and the presence of a vast supply chain ecosystem contribute to Asia Pacific's dominance in the global AMOLED display market.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)