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市場調查報告書
商品編碼
1734798
2032年可折疊AMOLED市場預測:按產品、面板尺寸、分銷管道、技術、應用、最終用戶和地區進行的全球分析Foldable Amoled Market Forecasts to 2032 - Global Analysis By Product (Smartphones, Tablets, Laptops, Wearables and Other Products), Panel Size, Distribution Channel, Technology, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球可折疊 AMOLED 市場規模預計在 2025 年達到 77 億美元,到 2032 年將達到 654.9 億美元,預測期內的複合年成長率為 35.6%。
可折疊AMOLED是將有機材料的適應性與優異的視覺性能相結合的最前沿的顯示技術之一。與傳統螢幕相比,可折疊 AMOLED 螢幕可以彎曲和折疊而不會破碎,從而實現可折疊平板電腦和智慧型手機等創意小工具設計。明亮的色彩、深邃的黑色、快速的反應時間和節能都是這款顯示器的標誌。透過以玻璃取代塑膠基板,製造商可以製造出更靈活、便攜和緊湊的電子產品,從而改善用戶體驗。
對高階智慧型手機設備的需求不斷成長
客戶要求更複雜、更高階的功能,例如可折疊 AMOLED 提供的更大的螢幕和更出色的視覺效果。這些螢幕將小型設備變成大型面板,兼具便攜性和功能性。高階智慧型手機製造商正在採用可折疊 AMOLED 技術,使其產品脫穎而出並吸引精通技術的客戶。此外,設計和耐用性的進步也增加了消費者對可折疊設備的信任。隨著可支配收入的增加,尤其是在新興經濟體,此類最尖端科技的需求越來越大。
耐久性和可靠性問題
鉸鏈磨損、分層和螢幕起皺等常見問題使該設備的使用壽命受到質疑。顧客不願意花錢買那些可能無法正常使用的昂貴小玩意。生產經過多次彎曲後仍能繼續工作的可折疊顯示器對製造商來說是一個挑戰。這些問題影響了品牌聲譽,導致退貨率和保固成本上升。這降低了市場接受度並限制了整體需求和成長潛力。
擴展到新的外形規格
可折疊平板電腦、泡殼行動電話和旋轉性顯示器等創新設計吸引了精通科技的消費者,並使您的產品脫穎而出。這些新格式透過提供更大的螢幕來改善使用者體驗,同時又不會增加設備體積。製造商正在大力投資研發,以提高耐用性和靈活性,並解決消費者的主要擔憂。多樣化的外形規格將實現廣泛的應用,包括智慧型手機、平板電腦、筆記型電腦和穿戴式裝置。這反過來又會推動消費者需求的成長,加速市場滲透和整體產業發展動能。
消費者懷疑態度和價格敏感性
許多消費者對可折疊顯示器的耐用性和長期性能持懷疑態度,尤其是在早期型號面臨可靠性問題之後。這種懷疑態度使投資者不願投資昂貴的可折疊設備。此外,可折疊 AMOLED 產品的高昂價格使得很大一部分市場無法負擔。注重價格的消費者通常會選擇具有更高價值和可靠性的傳統智慧型手機。因此,儘管技術不斷進步,但採用率仍然有限,市場擴張緩慢。
COVID-19的影響
由於供應鏈中斷、製造能力下降以及消費者對高階電子產品的需求減弱,COVID-19 疫情擾亂了可折疊 AMOLED 市場。停工和經濟不確定性推遲了產品發布和創新時間表。但隨著遠端生活方式使人們更加依賴數位設備,人們對高階顯示器的興趣由來已久。疫情後的復甦,加上新的研發投入和智慧型手機普及率的上升,正在幫助恢復市場勢頭,知名品牌正在加速整合可折疊技術,以滿足不斷變化的消費者期望。
穿戴式裝置市場預計將成為預測期內最大的市場
由於對軟性和緊湊型顯示技術的需求不斷增加,預計穿戴式裝置領域將在預測期內佔據最大的市場佔有率。隨著健身追蹤器、智慧型手錶和健康監測設備越來越受歡迎,折疊式AMOLED 螢幕因其重量輕、節省空間的優勢而越來越受歡迎。這些顯示器具有更高的靈活性、耐用性和鮮豔的色彩,使其成為彎曲和折疊式穿戴式設計的理想選擇。可折疊 AMOLED 螢幕因其時尚的外觀和更好的用戶體驗而受到消費者的青睞,這進一步推動了市場擴張。此外,穿戴式裝置在電池效率和螢幕壽命方面的創新也促進了可折疊 AMOLED 技術的廣泛應用。
預計醫療設備領域在預測期內將實現最高的複合年成長率。
由於醫療醫療設備中採用了先進的顯示技術,預計醫療保健設備領域將在預測期內實現最高成長。可折疊 AMOLED 螢幕是一種靈活、輕巧且耐用的顯示螢幕,非常適合診斷工具和穿戴式健康監測器等攜帶式醫療設備。這些顯示器增強了用戶與即時健康數據的互動,從而實現了更直覺和可自訂的介面。遠端醫療和遠端患者監護的需求不斷成長也推動了行動醫療設備對可折疊 AMOLED 技術的需求。隨著醫療保健設備變得越來越緊湊和功能豐富,可折疊 AMOLED 顯示器已成為改善功能和患者體驗的關鍵推動因素。
在預測期內,由於韓國、中國和日本等國家擁有強大的製造能力,預計亞太地區將佔據最大的市場佔有率。這些國家是三星顯示、京東方等主要企業的所在地,它們引領著可折疊螢幕開發的全球創新。強大的政府支持、不斷下降的製造成本以及龐大的智慧型手機用戶群正在推動市場快速成長。當地消費者對創新技術非常熱衷,推動了各個價格分佈的需求。此外,不斷擴展的 5G 網路和 AI 與裝置的整合進一步刺激了可折疊 AMOLED 顯示器的採用。
在預測期內,由於消費者對高階智慧型手機和創新顯示技術的需求不斷增加,預計北美將呈現最高的複合年成長率。知名品牌正在大力投資研發,以開發更耐用、更具成本效益的可折疊面板。美國的採用率尤其高,這得益於早期技術採用者和富裕消費者的推動。然而,高昂的製造成本和有限的產品供應限制了其廣泛應用。顯示器製造商和智慧型手機品牌之間的策略合作夥伴關係有望幫助這項技術在主流電子產品和穿戴式裝置中更加普及。
According to Stratistics MRC, the Global Foldable Amoled Market is accounted for $7.7 billion in 2025 and is expected to reach $65.49 billion by 2032 growing at a CAGR of 35.6% during the forecast period. One kind of cutting-edge display technology that combines the adaptability of organic materials with excellent visual performance is foldable AMOLED. Folding AMOLED screens, in contrast to conventional screens, may bend or fold without shattering, enabling creative gadget designs like folding tablets and smartphones. Bright colours, deep blacks, quick reaction times, and energy efficiency are all features of these displays. By substituting plastic substrates for glass, manufacturers are able to develop more flexible, portable, and compact electronic gadgets with improved user experiences.
Rising demand for premium smartphones & devices
Customers are looking for more sophisticated, high-end features like bigger screens and better visuals, which foldable AMOLEDs provide. These screens combine portability and functionality by enabling small devices to become larger panels. Foldable AMOLED technology is being incorporated by high-end smartphone makers to set their products apart and draw in tech-savvy customers. Additionally, consumers' trust in foldable devices is growing as a result of design and durability advancements. Such cutting-edge technology is becoming more and more in demand as disposable incomes rise, particularly in emerging economies.
Durability and reliability issues
The lifespan of the device is called into question by common issues like hinge wear, delamination, and screen creasing. Customers are reluctant to spend money on pricey gadgets that could not last via regular use. The creation of foldable displays that continue to function after multiple folds presents difficulties for manufacturers. The reputation of the brand is impacted by these issues, which raise return rates and warranty expenses. This limits overall demand and growth potential as market acceptance decreases.
Expansion into new form factors
Innovative designs such as fold-out tablets, clamshell phones, and rollable displays attract tech-savvy consumers and differentiate products. These new formats enhance user experience by offering larger screens without increasing device bulk. Manufacturers are investing heavily in R&D to improve durability and flexibility, addressing key consumer concerns. The diversity in form factors enables broader application across smartphones, tablets, laptops, and wearables. As a result, consumer demand rises, pushing market penetration and overall industry momentum.
Consumer skepticism & price sensitivity
Many consumers remain doubtful about the durability and long-term performance of foldable displays, especially after early models faced reliability issues. This skepticism reduces their willingness to invest in high-priced foldable devices. Additionally, the premium pricing of foldable AMOLED products makes them unaffordable for a large segment of the market. Price-sensitive consumers often opt for traditional smartphones that offer better value and proven reliability. As a result, adoption rates remain limited, slowing market expansion despite technological advancements.
Covid-19 Impact
The COVID-19 pandemic disrupted the foldable AMOLED market due to supply chain interruptions, reduced manufacturing capacities, and declining consumer demand for premium electronics. Lockdowns and economic uncertainties delayed product launches and innovation timelines. However, as remote lifestyles increased digital device reliance, long-term interest in high-end displays grew. Post-pandemic recovery, coupled with renewed R&D investment and rising smartphone adoption, has helped the market regain momentum, with leading brands accelerating foldable tech integration to meet evolving consumer expectations.
The wearables segment is expected to be the largest during the forecast period
The wearables segment is expected to account for the largest market share during the forecast period, due to increasing demand for flexible and compact display technologies. As fitness trackers, smartwatches, and health-monitoring devices gain popularity, the need for foldable AMOLED screens grows due to their lightweight and space-saving advantages. These displays offer improved flexibility, durability, and vivid color reproduction, making them ideal for wearables with curved or folding designs. Consumers prefer foldable AMOLED screens for their sleek aesthetics and enhanced user experience, which further drives market expansion. Additionally, innovations in battery efficiency and screen longevity in wearables contribute to the broader adoption of foldable AMOLED technology.
The healthcare devices segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the healthcare devices segment is predicted to witness the highest growth rate by integrating advanced display technologies into medical equipment. Foldable AMOLED screens offer flexible, lightweight, and durable displays, making them ideal for portable healthcare devices like diagnostic tools and wearable health monitors. These displays enhance user interaction with real-time health data and enable more intuitive, customizable interfaces. The growing demand for telemedicine and remote patient monitoring also drives the need for foldable AMOLED technology in mobile health devices. As healthcare devices become more compact and multifunctional, foldable AMOLED displays are a crucial element for improved functionality and patient experience.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to robust manufacturing capabilities, especially in countries like South Korea, China, and Japan. These nations host key players such as Samsung Display and BOE Technology, who lead global innovation in foldable screen development. Strong government support, lower production costs, and a massive smartphone user base have propelled rapid market growth. Local consumers show high enthusiasm for novel tech, driving demand across price segments. Moreover, expanding 5G networks and AI integration in devices further stimulate the adoption of foldable AMOLED displays.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR by increasing consumer demand for premium smartphones and innovative display technologies. Leading brands are investing heavily in R&D to develop more durable and cost-effective foldable panels. The U.S., in particular, showcases strong adoption rates, bolstered by early tech adopters and affluent consumers. However, high manufacturing costs and limited product availability have restrained widespread use. Strategic partnerships between display manufacturers and smartphone brands are expected to push the technology further into mainstream electronics and wearable devices
Key players in the market
Some of the key players profiled in the Foldable Amoled Market include Samsung Electronics Co., Ltd., Huawei Technologies Co., Ltd., Motorola Mobility LLC, Royole Corporation, Microsoft Corporation, Xiaomi Corporation, Oppo, Vivo, OnePlus, Tecno Mobile, Honor Device Co., Ltd., Samsung Display Co., Ltd., BOE Technology Group Co., Ltd., Visionox Company, TCL China Star Optoelectronics Technology Co., Ltd., AU Optronics Corp. (AUO), Tianma Microelectronics Co., Ltd. and Royole Corporation.
In September 2024, Huawei Technologies Co., Ltd. launched the Mate XT is the world's first commercially available triple-foldable smartphone, featuring a 10.2-inch AMOLED display that folds into three segments. It operates on HarmonyOS 4.2 and is powered by the HiSilicon Kirin 9010 chipset.
In July 10, 2024, Samsung Electronics Co., Ltd launched the Galaxy Unpacked event in Paris, Samsung's sixth-generation foldables, including the Galaxy Z Fold 6 and Z Flip 6, boast enhanced durability, improved displays, and AI-powered multitasking capabilities, offering a more robust and intelligent foldable smartphone experience.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.