智慧型電視手勢姿態辨識市場：全球產業分析、市場規模、佔有率、成長、趨勢與未來預測（2025-2032）

Persistence Market Research 最近發布了一份關於全球智慧型電視手勢姿態辨識市場的全面分析報告。本報告對重要市場動態進行了全面評估，包括市場促進因素、趨勢、機會和挑戰，並對市場結構提供了詳細的見解。

關鍵見解

• 智慧型電視手勢姿態辨識市場規模（2025年）：440億美元
• 市場規模預測（以金額為準，2032年）：2,448億美元
• 全球市場成長率（2025-2032年年複合成長率）：27.8%

智慧型電視手勢姿態辨識市場－分析範圍

智慧型電視的手勢姿態辨識技術使用戶能夠透過肢體動作和手勢控制設備，無需遙控器。它透過提供直覺的導航、更強大的可存取性和未來感十足的介面，提升了用戶體驗。該市場的發展目標客戶是家電製造商、技術開發商和系統整合，應用範圍廣泛，從基本的手勢控制到基於人工智慧的高級運動感應。消費者對身臨其境型和非接觸式互動技術的需求日益成長，以及人工智慧和機器學習在手勢姿態辨識準確性和性能方面的日益融合，是市場擴張的關鍵催化劑。

市場成長動力：

全球智慧型電視手勢姿態辨識市場受多種關鍵因素驅動，包括智慧型電視在已開發經濟體和新興經濟體的普及率不斷提高，以及消費者對非接觸式便利用戶介面的日益偏好。電腦視覺、深度感知相機和人工智慧演算法的技術進步顯著提高了手勢辨識的準確性，帶來了更流暢的使用者體驗。此外，尤其是在疫情之後，人們對健康和衛生的擔憂日益加深，也加速了人們對非接觸式科技的興趣。電視製造商與手勢姿態辨識解決方案提供商之間的夥伴關係進一步增強市場吸引力，並刺激中高階智慧電視市場的普及。

市場限制：

儘管前景光明，但該市場仍面臨許多挑戰，包括整合手勢姿態辨識硬體的高成本、價格敏感地區消費者認知度較低，以及手勢辨識錯誤和延遲的潛在問題。手勢姿態辨識系統與各種電視平台之間的相容性問題也阻礙了其無縫普及。此外，由於家庭環境中存在運動追蹤感測器和攝影機，用戶隱私問題引發了監管和道德問題，這可能會影響消費者的信任和接受度。

市場機會：

智慧型電視手勢姿態辨識市場蘊藏著巨大的機會，這得益於人工智慧和感測器技術的不斷創新、研發投入的不斷增加以及智慧家庭生態系統的廣泛應用。 3D視覺和飛行時間（ToF）感測器的出現為手勢控制應用開闢了新的途徑，使更複雜、更精確的手勢組合成為可能。市場相關人員可以抓住老年人和身障者人士日益成長的需求，他們受益於直覺、免持的互動。亞太和拉丁美洲智慧型電視的日益普及進一步擴大了市場覆蓋範圍，為技術提供商和設備製造商創造了豐厚的成長前景。

本報告回答的關鍵問題

• 推動全球智慧型電視手勢姿態辨識市場成長的主要因素有哪些？
• 哪些手勢類型和識別技術受到電視製造商的青睞？
• 人工智慧和機器學習如何塑造家用電器手勢控制的未來？
• 手勢姿態辨識生態系中的主要企業在哪裡？他們採用什麼策略？
• 智慧型電視手勢姿態辨識辨識的區域成長前景如何？有哪些新興使用案例？

目錄

第1章 執行摘要

第2章 市場概述

• 市場範圍和定義
• 價值鏈分析
• 宏觀經濟因素
  • 全球GDP展望
  • 全球GDP展望
  • 全球經濟成長預測
  • 全球都市化進程
  • 其他宏觀經濟因素
• 預測因子：相關性和影響力
• COVID-19影響評估
• PESTLE分析
• 波特五力分析
• 地緣政治緊張局勢：市場影響
• 監管和技術格局

第3章 市場動態

• 促進因素
• 抑制因素
• 機會
• 趨勢

第4章 價格趨勢分析（2019-2032）

• 區域定價分析
• 依細分市場定價
• 影響價格的因素

第5章 全球智慧型電視手勢姿態辨識市場展望：過去（2019-2024）與預測（2025-2032）

• 主要亮點
• 全球智慧型電視手勢姿態辨識市場展望：依技術
  • 引言/主要發現
  • 歷史市場規模分析：依技術（以金額為準，2019-2024年）
  • 當前市場規模預測：依技術（以金額為準，2025-2032）
    • 2D影像感測器
    • 3D影像感測器
  • 市場吸引力分析：依技術
• 全球智慧型電視手勢姿態辨識市場展望：依硬體
  • 引言/主要發現
  • 歷史市場規模分析：依硬體（以金額為準，2019-2024）
  • 當前硬體市場規模預測：依硬體（以金額為準，2025-2032）
    • 影像感測器
    • 紅外線接近感測器
    • 紅外線溫度感測器
    • 光學感測器
    • 半導體積體電路
  • 市場吸引力分析：依硬體

第6章 全球智慧型電視手勢姿態辨識市場展望：依地區

• 主要亮點
• 歷史市場規模分析：依地區（以金額為準，2019-2024年）
• 目前市場規模預測：依地區（以金額為準，2025-2032）
  • 北美洲
  • 歐洲
  • 東亞
  • 南亞和大洋洲
  • 拉丁美洲
  • 中東和非洲
• 市場吸引力分析：依地區

第7章 北美智慧型電視手勢姿態辨識市場展望：過去（2019-2024）與預測（2025-2032）

第8章 歐洲智慧型電視手勢姿態辨識市場展望：過去（2019-2024年）與預測（2025-2032年）

第9章 東亞智慧型電視手勢姿態辨識市場展望：歷史（2019-2024）與預測（2025-2032）

第10章 南亞和大洋洲智慧型電視手勢姿態辨識市場展望：歷史（2019-2024年）和預測（2025-2032年）

第11章 拉丁美洲智慧型電視手勢姿態辨識市場展望：歷史（2019-2024年）與預測（2025-2032年）

第12章 中東和非洲智慧型電視手勢姿態辨識市場展望：歷史（2019-2024年）和預測（2025-2032年）

第13章 競爭格局

• 市場佔有率分析（2024年）
• 市場結構
  • 競爭強度圖
  • 競爭儀表板
• 公司簡介
  • Google
  • Cipia
  • Ultrahaptics
  • LG Electronics Inc.
  • Panasonic Corporation
  • Pointgrab LTD
  • Samsung Electronics Co. Ltd
  • Sony Corporation
  • Tesna Inc.
  • Texas Instruments Incorporated
  • The Linux Foundation

第14章 附錄

• 分析方法
• 分析假設
• 首字母縮寫和簡稱

Persistence Market Research has recently released a comprehensive report on the worldwide market for gesture recognition for smart TVs. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

• Gesture Recognition for Smart TV Market Size (2025E): USD 44.0 Billion
• Projected Market Value (2032F): USD 244.8 Billion
• Global Market Growth Rate (CAGR 2025 to 2032): 27.8%

Gesture Recognition for Smart TV Market - Report Scope:

Gesture recognition technology in smart TVs allows users to control devices through body movements or hand gestures, eliminating the need for remote controls. It enhances user experience by offering intuitive navigation, greater accessibility, and a futuristic interface. The market caters to consumer electronics manufacturers, technology developers, and system integrators, with applications ranging from basic gesture control to advanced AI-based motion sensing. Growing consumer demand for immersive and contactless interaction technologies is a key catalyst for market expansion, along with increasing integration of AI and machine learning to improve gesture recognition accuracy and performance.

Market Growth Drivers:

The global gesture recognition for smart TV market is propelled by several key factors, including rising adoption of smart TVs across developed and emerging economies and growing consumer preference for touchless, convenient user interfaces. Technological advancements in computer vision, depth-sensing cameras, and AI algorithms have significantly improved gesture accuracy, enabling a smoother user experience. Additionally, increasing focus on health and hygiene, especially post-pandemic, has accelerated interest in contactless technologies. Partnerships between TV manufacturers and gesture recognition solution providers further strengthen market traction, driving adoption across mid- to high-end smart TV segments.

Market Restraints:

Despite the promising outlook, the market faces challenges such as high costs associated with integrating gesture recognition hardware, limited consumer awareness in price-sensitive regions, and potential issues related to gesture misinterpretation or recognition delays. Compatibility issues between gesture recognition systems and various TV platforms also hinder seamless adoption. Furthermore, concerns over user privacy due to the presence of motion-tracking sensors and cameras in domestic environments raise regulatory and ethical questions that may impact consumer trust and acceptance.

Market Opportunities:

The gesture recognition for smart TV market presents significant opportunities driven by continuous innovations in AI and sensor technologies, increased R\&D investments, and the proliferation of smart home ecosystems. The emergence of 3D vision and time-of-flight (ToF) sensors opens new avenues for gesture control applications, enabling more complex and accurate gesture sets. Market players can tap into growing demand from elderly and physically impaired users who benefit from intuitive, hands-free interaction. Expanding smart TV penetration in Asia Pacific and Latin America further broadens market scope, creating lucrative growth prospects for technology providers and device manufacturers.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the gesture recognition for smart TV market globally?
• Which gesture types and recognition technologies are gaining traction among TV manufacturers?
• How are AI and machine learning shaping the future of gesture control in consumer electronics?
• Who are the leading companies in the gesture recognition ecosystem, and what strategies are they adopting?
• What are the regional growth prospects and emerging use cases for gesture recognition in smart TVs?

Competitive Intelligence and Business Strategy:

These companies focus on developing integrated hardware-software platforms that support real-time, multi-modal interaction. Collaborations with AI solution providers, sensor manufacturers, and chipset developers are instrumental in streamlining innovation and reducing product development cycles. Strategies such as software upgrades, open-source SDKs for developers, and integration of voice and gesture hybrids are reshaping competition and expanding the application scope of gesture-controlled TVs.

Key Companies Profiled:

• Cipia
• Ultrahaptics
• LG Electronics Inc.
• Panasonic Corporation
• Pointgrab LTD
• Samsung Electronics Co., Ltd
• Sony Corporation
• Tesna Inc.
• Texas Instruments Incorporated
• Google
• The Linux Foundation

Gesture Recognition for Smart TV Market Research Segmentation:

By Technology:

• 2D Image Sensor
• 3D Image Sensor

By Hardware:

• Image Sensor
• IR Proximity Sensor
• IR Temperature Sensor
• Light Sensors
• Semiconductors ICS

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

Table of Contents

1. Executive Summary

• 1.1. Global Gesture Recognition for Smart TV Market Snapshot 2025 and 2032
• 1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
• 1.3. Key Market Trends
• 1.4. Industry Developments and Key Market Events
• 1.5. Demand Side and Supply Side Analysis
• 1.6. PMR Analysis and Recommendations

2. Market Overview

• 2.1. Market Scope and Definitions
• 2.2. Value Chain Analysis
• 2.3. Macro-Economic Factors
  • 2.3.1. Global GDP Outlook
  • 2.3.2. Global GDP Outlook
  • 2.3.3. Global economic Growth Forecast
  • 2.3.4. Global Urbanization Growth
  • 2.3.5. Other Macro-economic Factors
• 2.4. Forecast Factors - Relevance and Impact
• 2.5. COVID-19 Impact Assessment
• 2.6. PESTLE Analysis
• 2.7. Porter's Five Forces Analysis
• 2.8. Geopolitical Tensions: Market Impact
• 2.9. Regulatory and Technology Landscape

3. Market Dynamics

• 3.1. Drivers
• 3.2. Restraints
• 3.3. Opportunities
• 3.4. Trends

4. Price Trend Analysis, 2019-2032

• 4.1. Region-wise Price Analysis
• 4.2. Price by Segments
• 4.3. Price Impact Factors

5. Global Gesture Recognition for Smart TV Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 5.1. Key Highlights
• 5.2. Global Gesture Recognition for Smart TV Market Outlook: Technology
  • 5.2.1. Introduction/Key Findings
  • 5.2.2. Historical Market Size (US$ Bn) Analysis by Technology, 2019-2024
  • 5.2.3. Current Market Size (US$ Bn) Forecast, by Technology, 2025-2032
    • 5.2.3.1. 2D Image Sensor
    • 5.2.3.2. 3D Image Sensor
  • 5.2.4. Market Attractiveness Analysis: Technology
• 5.3. Global Gesture Recognition for Smart TV Market Outlook: Hardware
  • 5.3.1. Introduction/Key Findings
  • 5.3.2. Historical Market Size (US$ Bn) Analysis by Hardware, 2019-2024
  • 5.3.3. Current Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
    • 5.3.3.1. Image Sensor
    • 5.3.3.2. IR Proximity Sensor
    • 5.3.3.3. IR Temperature Sensor
    • 5.3.3.4. Light Sensors
    • 5.3.3.5. Semiconductors ICS
  • 5.3.4. Market Attractiveness Analysis: Hardware

6. Global Gesture Recognition for Smart TV Market Outlook: Region

• 6.1. Key Highlights
• 6.2. Historical Market Size (US$ Bn) Analysis by Region, 2019-2024
• 6.3. Current Market Size (US$ Bn) Forecast, by Region, 2025-2032
  • 6.3.1. North America
  • 6.3.2. Europe
  • 6.3.3. East Asia
  • 6.3.4. South Asia & Oceania
  • 6.3.5. Latin America
  • 6.3.6. Middle East & Africa
• 6.4. Market Attractiveness Analysis: Region

7. North America Gesture Recognition for Smart TV Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 7.1. Key Highlights
• 7.2. Pricing Analysis
• 7.3. North America Market Size (US$ Bn) Forecast, by Country, 2025-2032
  • 7.3.1. U.S.
  • 7.3.2. Canada
• 7.4. North America Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  • 7.4.1. 2D Image Sensor
  • 7.4.2. 3D Image Sensor
• 7.5. North America Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  • 7.5.1. Image Sensor
  • 7.5.2. IR Proximity Sensor
  • 7.5.3. IR Temperature Sensor
  • 7.5.4. Light Sensors
  • 7.5.5. Semiconductors ICS

8. Europe Gesture Recognition for Smart TV Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 8.1. Key Highlights
• 8.2. Pricing Analysis
• 8.3. Europe Market Size (US$ Bn) Forecast, by Country, 2025-2032
  • 8.3.1. Germany
  • 8.3.2. Italy
  • 8.3.3. France
  • 8.3.4. U.K.
  • 8.3.5. Spain
  • 8.3.6. Russia
  • 8.3.7. Rest of Europe
• 8.4. Europe Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  • 8.4.1. 2D Image Sensor
  • 8.4.2. 3D Image Sensor
• 8.5. Europe Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  • 8.5.1. Image Sensor
  • 8.5.2. IR Proximity Sensor
  • 8.5.3. IR Temperature Sensor
  • 8.5.4. Light Sensors
  • 8.5.5. Semiconductors ICS

9. East Asia Gesture Recognition for Smart TV Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 9.1. Key Highlights
• 9.2. Pricing Analysis
• 9.3. East Asia Market Size (US$ Bn) Forecast, by Country, 2025-2032
  • 9.3.1. China
  • 9.3.2. Japan
  • 9.3.3. South Korea
• 9.4. East Asia Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  • 9.4.1. 2D Image Sensor
  • 9.4.2. 3D Image Sensor
• 9.5. East Asia Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  • 9.5.1. Image Sensor
  • 9.5.2. IR Proximity Sensor
  • 9.5.3. IR Temperature Sensor
  • 9.5.4. Light Sensors
  • 9.5.5. Semiconductors ICS

10. South Asia & Oceania Gesture Recognition for Smart TV Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 10.1. Key Highlights
• 10.2. Pricing Analysis
• 10.3. South Asia & Oceania Market Size (US$ Bn) Forecast, by Country, 2025-2032
  • 10.3.1. India
  • 10.3.2. Southeast Asia
  • 10.3.3. ANZ
  • 10.3.4. Rest of SAO
• 10.4. South Asia & Oceania Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  • 10.4.1. 2D Image Sensor
  • 10.4.2. 3D Image Sensor
• 10.5. South Asia & Oceania Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  • 10.5.1. Image Sensor
  • 10.5.2. IR Proximity Sensor
  • 10.5.3. IR Temperature Sensor
  • 10.5.4. Light Sensors
  • 10.5.5. Semiconductors ICS

11. Latin America Gesture Recognition for Smart TV Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 11.1. Key Highlights
• 11.2. Pricing Analysis
• 11.3. Latin America Market Size (US$ Bn) Forecast, by Country, 2025-2032
  • 11.3.1. Brazil
  • 11.3.2. Mexico
  • 11.3.3. Rest of LATAM
• 11.4. Latin America Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  • 11.4.1. 2D Image Sensor
  • 11.4.2. 3D Image Sensor
• 11.5. Latin America Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  • 11.5.1. Image Sensor
  • 11.5.2. IR Proximity Sensor
  • 11.5.3. IR Temperature Sensor
  • 11.5.4. Light Sensors
  • 11.5.5. Semiconductors ICS

12. Middle East & Africa Gesture Recognition for Smart TV Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 12.1. Key Highlights
• 12.2. Pricing Analysis
• 12.3. Middle East & Africa Market Size (US$ Bn) Forecast, by Country, 2025-2032
  • 12.3.1. GCC Countries
  • 12.3.2. South Africa
  • 12.3.3. Northern Africa
  • 12.3.4. Rest of MEA
• 12.4. Middle East & Africa Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  • 12.4.1. 2D Image Sensor
  • 12.4.2. 3D Image Sensor
• 12.5. Middle East & Africa Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  • 12.5.1. Image Sensor
  • 12.5.2. IR Proximity Sensor
  • 12.5.3. IR Temperature Sensor
  • 12.5.4. Light Sensors
  • 12.5.5. Semiconductors ICS

13. Competition Landscape

• 13.1. Market Share Analysis, 2024
• 13.2. Market Structure
  • 13.2.1. Competition Intensity Mapping
  • 13.2.2. Competition Dashboard
• 13.3. Company Profiles
  • 13.3.1. Google
    • 13.3.1.1. Company Overview
    • 13.3.1.2. Product Portfolio/Offerings
    • 13.3.1.3. Key Financials
    • 13.3.1.4. SWOT Analysis
    • 13.3.1.5. Company Strategy and Key Developments
  • 13.3.2. Cipia
  • 13.3.3. Ultrahaptics
  • 13.3.4. LG Electronics Inc.
  • 13.3.5. Panasonic Corporation
  • 13.3.6. Pointgrab LTD
  • 13.3.7. Samsung Electronics Co. Ltd
  • 13.3.8. Sony Corporation
  • 13.3.9. Tesna Inc.
  • 13.3.10. Texas Instruments Incorporated
  • 13.3.11. The Linux Foundation

14. Appendix

• 14.1. Research Methodology
• 14.2. Research Assumptions
• 14.3. Acronyms and Abbreviations