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1713212

全球漱口水市場：產業分析、規模、佔有率、成長、趨勢與預測（2025-2032）

Mouthwash Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032
出版日期: | 出版商: Persistence Market Research | 英文 260 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

預計 2025 年全球漱口水市場規模將達到 83 億美元，到 2032 年將達到 130 億美元，預測期內（2025-2032 年）的複合年成長率為 6.5%。

漱口水又稱漱口水，是一種用於口腔衛生的液體產品，可以減少口腔中的細菌，清新口氣，預防牙菌斑、牙齦炎、蛀牙等牙齒問題。漱口水市場包括多種配方，包括防腐劑型、氟化物型、化妝品型和天然/草本產品。它們廣泛應用於家庭、牙科診所、醫院等。市場成長的動力來自於人們對口腔健康的認知不斷提高、可支配收入不斷增加以及對便捷的非處方醫療保健解決方案的需求不斷成長。

大眾對口腔衛生及其與整體健康關係的認知不斷提高，推動了全球漱口水市場的發展。齲齒、牙周病和口臭發病率的增加促使消費者將漱口水納入日常口腔清潔用品中。透過線上平台和零售店購買漱口水產品進一步提高了其可用性和採用率。此外，無酒精配方、草藥配方和針對特定症狀的多效漱口水等產品創新也促進了市場成長。牙科專業人士的建議以及牙科協會和衛生組織所進行的宣傳宣傳活動在促進產品使用方面也發揮著重要作用。

儘管漱口水越來越受歡迎，但它的市場也面臨一些限制，包括人們擔心長期使用含酒精的配方會導致口腔組織受到刺激和乾燥。此外，漱口水可以代替刷牙和使用牙線的誤解也會影響消費者的行為。此外，各個地區在標籤檢視、標語和成分安全方面的監管挑戰也可能阻礙產品創新和市場滲透。具有類似功效的替代口腔清潔用品（如牙膏和口香糖）的出現也增加了競爭壓力。

漱口水市場為創新和擴張提供了重大機會，特別是在口腔保健意識日益增強的新興經濟體中。消費者對天然和有機產品的偏好日益增加，為草藥和阿育吠陀漱口水鋪平了道路。牙科研究的發展使得開發有針對性的配方成為可能，例如針對敏感牙齒、預防蛀牙或治療特定的口腔疾病。此外，與牙科診所的策略合作夥伴關係、零售商的自有品牌以及向旅遊和兒童產品的擴張為製造商提供了豐厚的前景。

本報告研究了全球漱口水市場，並提供了按類型、性質、應用、分銷管道、區域趨勢和公司概況分類的市場詳細資訊。

目錄

第1章執行摘要

第2章 市場概述

  • 市場範圍和定義
  • 市場動態
  • COVID-19影響分析
  • 預測因子－相關性和影響力

第3章 增值洞察

第4章 2019-2032年價格趨勢分析

第5章 全球漱口水市場展望

  • 主要亮點
  • 市場規模分析及預測
    • 2019 年至 2024 年歷史市場規模（十億美元）分析
    • 目前市場規模（十億美元）分析與預測，2025-2032
  • 全球漱口水市場展望（按類型）
    • 2019 年至 2024 年歷史市場規模（十億美元）和銷售量（單位）分析
    • 目前市場規模（十億美元）與銷售量（單位）分析與預測，2025-2032
      • 化妝品
      • 治療
    • 按類型分析市場吸引力
  • 全球漱口水市場展望（按類型）
    • 2019 年至 2024 年按性質分類的歷史市場規模（十億美元）分析
    • 目前市場規模（十億美元）分析與預測（按性質），2025 年至 2032 年
      • 天然和有機
      • 傳統的
    • 市場吸引力的本質分析
  • 全球漱口水市場應用前景
    • 2019 年至 2024 年歷史市場規模（十億美元）分析（按應用）
    • 目前市場規模（十億美元）分析與預測（按應用），2025 年至 2032 年
      • 斑塊
      • 牙齦炎
      • 腔體
      • 美白
      • 口臭
      • 其他
    • 按應用進行市場吸引力分析
  • 全球漱口水市場通路展望
    • 2019 年至 2024 年按分銷管道分類的歷史市場規模（十億美元）分析
    • 2025 年至 2032 年按分銷管道分類的當前市場規模（十億美元）分析和預測
      • 電子商務
      • 零售藥局/商店
      • 大賣場/超級市場
    • 按分銷管道進行市場吸引力分析

6. 全球漱口水市場區域展望

  • 2019 年至 2024 年各地區歷史市場規模（十億美元）及銷售量（單位）分析
  • 2025 年至 2032 年各地區目前市場規模（十億美元）及銷售量（單位）分析及預測
    • 北美洲
    • 拉丁美洲
    • 歐洲
    • 東亞
    • 南亞和大洋洲
    • 中東和非洲
  • 按地區分析市場吸引力

7. 北美漱口水市場展望

8. 歐洲漱口水市場展望

第9章東亞漱口水市場展望

第10章南亞及大洋洲漱口水市場展望

第11章拉丁美洲漱口水市場展望

第12章中東與非洲漱口水市場展望

第13章競爭格局

  • 2025年市場佔有率分析
  • 市場結構
  • 公司簡介（詳情－概述、財務狀況、策略、最新發展）
    • The Procter &Gamble Company
    • Colgate-Palmolive
    • GlaxoSmithKline plc
    • Johnson &Johnson Services, Inc.
    • Lion Corporation
    • Tom's of Maine
    • Chattem Inc.
    • Church &Dwight
    • AMWAY
    • SmartMouth Oral Health Laboratories
    • Himalaya
    • 3M
    • Unilever
    • Ambient Healthcare Pvt. Ltd.
    • Kao Corporation
    • Caldwell Consumer Health
    • Dr. Harold Katz
    • Sunstar Group
    • Dentyl Active
    • Jason Natural Care
    • Lotus Brands Inc.
    • Rowpar Pharmaceuticals Inc.
    • Reckitt Benckiser Group Plc.
    • Royal Philips NV
    • Henkel AG &Co. KGaA
    • 其他

第14章 附錄

簡介目錄
Product Code: PMRREP33317

Persistence Market Research has recently released a comprehensive report on the worldwide market for mouthwash. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global mouthwash market from 2025 to 2032.

Key Insights:

  • Mouthwash Market Size (2025E): USD 8.3 Billion
  • Projected Market Value (2032F): USD 13.0 Billion
  • Global Market Growth Rate (CAGR 2025 to 2032): 6.5%

Mouthwash Market - Report Scope:

Mouthwash, also known as oral rinse, is a liquid product used for oral hygiene to reduce oral bacteria, freshen breath, and prevent dental issues such as plaque, gingivitis, and tooth decay. The market for mouthwash encompasses a variety of formulations, including antiseptic, fluoride-based, cosmetic, and natural/herbal products. These are widely used across households, dental clinics, and hospitals. The market growth is driven by increasing awareness of oral health, rising disposable incomes, and growing demand for convenient, over-the-counter healthcare solutions.

Market Growth Drivers:

The global mouthwash market is fueled by heightened public awareness regarding oral hygiene and its link to overall health. Increasing cases of dental caries, periodontal diseases, and halitosis have prompted consumers to incorporate mouthwash into daily oral care routines. The expanding availability of mouthwash products through online platforms and retail stores further boosts accessibility and adoption. Moreover, product innovations such as alcohol-free formulas, herbal-based variants, and multi-benefit rinses targeting specific conditions are contributing to market growth. Endorsements by dental professionals and awareness campaigns run by dental associations and health agencies also play a key role in driving product usage.

Market Restraints:

Despite growing popularity, the mouthwash market faces certain limitations, including concerns over the long-term use of alcohol-based formulations, which may cause oral tissue irritation or dryness. Misconceptions about the efficacy of mouthwash in replacing brushing and flossing also impact consumer behavior. Additionally, regulatory challenges regarding labeling, advertising claims, and ingredient safety in various regions may hinder product innovation and market penetration. The availability of substitute oral care products such as toothpaste and chewing gum with similar benefits adds to the competitive pressure.

Market Opportunities:

The mouthwash market presents substantial opportunities for innovation and expansion, particularly in emerging economies where oral healthcare awareness is on the rise. The growing consumer inclination toward natural and organic products opens avenues for herbal and ayurvedic mouthwashes. Advances in dental research are enabling the development of targeted formulations for sensitive teeth, anti-cavity action, and treatment of specific oral conditions. Furthermore, strategic collaborations with dental clinics, private label branding by retailers, and expansion into travel-friendly and child-specific variants offer lucrative prospects for manufacturers.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the mouthwash market globally?
  • Which product types and distribution channels are contributing most to market expansion?
  • How are product innovations and changing consumer preferences influencing market dynamics?
  • Who are the key players operating in the mouthwash market, and what strategies are they adopting to maintain competitiveness?
  • What are the emerging trends and future opportunities in the global mouthwash market?

Competitive Intelligence and Business Strategy:

Leading players in the global mouthwash market, including Colgate-Palmolive Company, Procter & Gamble, and Johnson & Johnson, are focused on expanding their product portfolios and strengthening their brand positioning through targeted marketing and innovative product development. These companies invest in consumer research to develop alcohol-free, sensitivity-specific, and flavor-enhanced formulations. Partnerships with dental health organizations and aggressive digital marketing strategies are used to educate consumers and boost product awareness. Furthermore, regional expansion and e-commerce penetration are central to business growth in underserved and high-potential markets.

Key Companies Profiled:

  • The Procter & Gamble Company
  • Colgate-Palmolive
  • GlaxoSmithKline plc
  • Johnson & Johnson Services, Inc.
  • Lion Corporation
  • Tom's of Maine
  • Chattem Inc.
  • Church & Dwight
  • AMWAY
  • SmartMouth Oral Health Laboratories
  • Himalaya
  • 3M
  • Unilever
  • Ambient Healthcare Pvt. Ltd.
  • Kao Corporation
  • Caldwell Consumer Health
  • Dr. Harold Katz
  • Sunstar Group
  • Dentyl Active
  • Jason Natural Care
  • Lotus Brands Inc.
  • Rowpar Pharmaceuticals Inc.
  • Reckitt Benckiser Group Plc.
  • Royal Philips N.V.
  • Henkel AG & Co. KGaA
  • Others

Market Segmentation

By Type

  • Cosmetic
  • Therapeutic

By Nature

  • Natural & Organic
  • Conventional

By Application

  • Plaque
  • Gingivitis
  • Cavity
  • Whitening
  • Bad Breath
  • Others

By Distribution Channel

e-Commerce

  • Retail Pharmacies/Stores
  • Hypermarkets/Supermarkets

By Region

  • North America
  • Europe
  • East Asia
  • South Asia and Oceania
  • Latin America
  • Middle East and Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Mouthwash Market Snapshot, 2025-2032
  • 1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. COVID-19 Impact Analysis
  • 2.4. Forecast Factors - Relevance and Impact

3. Value Added Insights

  • 3.1. Value Chain Analysis
  • 3.2. Product Adoption / Usage Analysis
  • 3.3. Key Market Players
  • 3.4. Regulatory Landscape
  • 3.5. PESTLE Analysis
  • 3.6. Porter's Five Forces Analysis
  • 3.7. Consumer Behavior Analysis

4. Price Trend Analysis, 2019-2032

  • 4.1. Key Factors Impacting Prices
  • 4.2. Pricing Analysis by Type
  • 4.3. Regional Prices and Product Preferences

5. Global Mouthwash Market Outlook

  • 5.1. Key Highlights
    • 5.1.1. Market Volume (Units) Projections
    • 5.1.2. Market Size (US$ Bn) and Y-o-Y Growth
    • 5.1.3. Absolute $ Opportunity
  • 5.2. Market Size (US$ Bn) Analysis and Forecast
    • 5.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2024
    • 5.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2025-2032
  • 5.3. Global Mouthwash Market Outlook: Type
    • 5.3.1. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Type, 2019-2024
    • 5.3.2. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
      • 5.3.2.1. Cosmetic
      • 5.3.2.2. Therapeutic
    • 5.3.3. Market Attractiveness Analysis: Type
  • 5.4. Global Mouthwash Market Outlook: Nature
    • 5.4.1. Historical Market Size (US$ Bn) Analysis, By Nature, 2019-2024
    • 5.4.2. Current Market Size (US$ Bn) Analysis and Forecast, By Nature, 2025-2032
      • 5.4.2.1. Natural & Organic
      • 5.4.2.2. Conventional
    • 5.4.3. Market Attractiveness Analysis: Nature
  • 5.5. Global Mouthwash Market Outlook: Application
    • 5.5.1. Historical Market Size (US$ Bn) Analysis, By Application, 2019-2024
    • 5.5.2. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
      • 5.5.2.1. Plaque
      • 5.5.2.2. Gingivitis
      • 5.5.2.3. Cavity
      • 5.5.2.4. Whitening
      • 5.5.2.5. Bad Breath
      • 5.5.2.6. Others
    • 5.5.3. Market Attractiveness Analysis: Application
  • 5.6. Global Mouthwash Market Outlook: Distribution Channel
    • 5.6.1. Historical Market Size (US$ Bn) Analysis, By Distribution Channel, 2019-2024
    • 5.6.2. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
      • 5.6.2.1. e-Commerce
      • 5.6.2.2. Retail Pharmacies/Stores
      • 5.6.2.3. Hypermarkets/Supermarkets
    • 5.6.3. Market Attractiveness Analysis: Distribution Channel

6. Global Mouthwash Market Outlook Region

  • 6.1. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Region, 2019-2024
  • 6.2. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Region, 2025-2032
    • 6.2.1. North America
    • 6.2.2. Latin America
    • 6.2.3. Europe
    • 6.2.4. East Asia
    • 6.2.5. South Asia and Oceania
    • 6.2.6. Middle East & Africa
  • 6.3. Market Attractiveness Analysis: Region

7. North America Mouthwash Market Outlook

  • 7.1. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 7.1.1. By Country
    • 7.1.2. By Type
    • 7.1.3. By Nature
    • 7.1.4. By Application
    • 7.1.5. By Distribution Channel
  • 7.2. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Country, 2025-2032
    • 7.2.1. U.S.
    • 7.2.2. Canada
  • 7.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Type, 2025-2032
    • 7.3.1. Cosmetic
    • 7.3.2. Therapeutic
  • 7.4. Current Market Size (US$ Bn) Analysis and Forecast by Nature, 2025-2032
    • 7.4.1. Natural & Organic
    • 7.4.2. Conventional
  • 7.5. Current Market Size (US$ Bn) Analysis and Forecast by Application, 2025-2032
    • 7.5.1. Plaque
    • 7.5.2. Gingivitis
    • 7.5.3. Cavity
    • 7.5.4. Whitening
    • 7.5.5. Bad Breath
    • 7.5.6. Others
  • 7.6. Current Market Size (US$ Bn) Analysis and Forecast by Distribution Channel, 2025-2032
    • 7.6.1. e-Commerce
    • 7.6.2. Retail Pharmacies/Stores
    • 7.6.3. Hypermarkets/Supermarkets
  • 7.7. Market Attractiveness Analysis

8. Europe Mouthwash Market Outlook

  • 8.1. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 8.1.1. By Country
    • 8.1.2. By Type
    • 8.1.3. By Nature
    • 8.1.4. By Application
    • 8.1.5. By Distribution Channel
  • 8.2. Current Market Size (US$ Bn) Analysis and Forecast by Country, 2025-2032
    • 8.2.1. Germany
    • 8.2.2. France
    • 8.2.3. U.K.
    • 8.2.4. Italy
    • 8.2.5. Spain
    • 8.2.6. Russia
    • 8.2.7. Rest of Europe
  • 8.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Type, 2025-2032
    • 8.3.1. Cosmetic
    • 8.3.2. Therapeutic
  • 8.4. Current Market Size (US$ Bn) Analysis and Forecast by Nature, 2025-2032
    • 8.4.1. Natural & Organic
    • 8.4.2. Conventional
  • 8.5. Current Market Size (US$ Bn) Analysis and Forecast by Application, 2025-2032
    • 8.5.1. Plaque
    • 8.5.2. Gingivitis
    • 8.5.3. Cavity
    • 8.5.4. Whitening
    • 8.5.5. Bad Breath
    • 8.5.6. Others
  • 8.6. Current Market Size (US$ Bn) Analysis and Forecast by Distribution Channel, 2025-2032
    • 8.6.1. e-Commerce
    • 8.6.2. Retail Pharmacies/Stores
    • 8.6.3. Hypermarkets/Supermarkets
  • 8.7. Market Attractiveness Analysis

9. East Asia Mouthwash Market Outlook

  • 9.1. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 9.1.1. By Country
    • 9.1.2. By Type
    • 9.1.3. By Nature
    • 9.1.4. By Application
    • 9.1.5. By Distribution Channel
  • 9.2. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Country, 2025-2032
    • 9.2.1. China
    • 9.2.2. Japan
    • 9.2.3. South Korea
  • 9.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Type, 2025-2032
    • 9.3.1. Cosmetic
    • 9.3.2. Therapeutic
  • 9.4. Current Market Size (US$ Bn) Analysis and Forecast by Nature, 2025-2032
    • 9.4.1. Natural & Organic
    • 9.4.2. Conventional
  • 9.5. Current Market Size (US$ Bn) Analysis and Forecast by Application, 2025-2032
    • 9.5.1. Plaque
    • 9.5.2. Gingivitis
    • 9.5.3. Cavity
    • 9.5.4. Whitening
    • 9.5.5. Bad Breath
    • 9.5.6. Others
  • 9.6. Current Market Size (US$ Bn) Analysis and Forecast by Distribution Channel, 2025-2032
    • 9.6.1. e-Commerce
    • 9.6.2. Retail Pharmacies/Stores
    • 9.6.3. Hypermarkets/Supermarkets
  • 9.7. Market Attractiveness Analysis

10. South Asia & Oceania Mouthwash Market Outlook

  • 10.1. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 10.1.1. By Country
    • 10.1.2. By Type
    • 10.1.3. By Nature
    • 10.1.4. By Application
    • 10.1.5. By Distribution Channel
  • 10.2. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Country, 2025-2032
    • 10.2.1. India
    • 10.2.2. Indonesia
    • 10.2.3. Thailand
    • 10.2.4. Singapore
    • 10.2.5. ANZ
    • 10.2.6. Rest of South Asia & Oceania
  • 10.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Type, 2025-2032
    • 10.3.1. Cosmetic
    • 10.3.2. Therapeutic
  • 10.4. Current Market Size (US$ Bn) Analysis and Forecast by Nature, 2025-2032
    • 10.4.1. Natural & Organic
    • 10.4.2. Conventional
  • 10.5. Current Market Size (US$ Bn) Analysis and Forecast by Application, 2025-2032
    • 10.5.1. Plaque
    • 10.5.2. Gingivitis
    • 10.5.3. Cavity
    • 10.5.4. Whitening
    • 10.5.5. Bad Breath
    • 10.5.6. Others
  • 10.6. Current Market Size (US$ Bn) Analysis and Forecast by Distribution Channel, 2025-2032
    • 10.6.1. e-Commerce
    • 10.6.2. Retail Pharmacies/Stores
    • 10.6.3. Hypermarkets/Supermarkets
  • 10.7. Market Attractiveness Analysis

11. Latin America Mouthwash Market Outlook

  • 11.1. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 11.1.1. By Country
    • 11.1.2. By Type
    • 11.1.3. By Nature
    • 11.1.4. By Application
    • 11.1.5. By Distribution Channel
  • 11.2. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Country, 2025-2032
    • 11.2.1. Brazil
    • 11.2.2. Mexico
    • 11.2.3. Rest of Latin America
  • 11.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Type, 2025-2032
    • 11.3.1. Cosmetic
    • 11.3.2. Therapeutic
  • 11.4. Current Market Size (US$ Bn) Analysis and Forecast by Nature, 2025-2032
    • 11.4.1. Natural & Organic
    • 11.4.2. Conventional
  • 11.5. Current Market Size (US$ Bn) Analysis and Forecast by Application, 2025-2032
    • 11.5.1. Plaque
    • 11.5.2. Gingivitis
    • 11.5.3. Cavity
    • 11.5.4. Whitening
    • 11.5.5. Bad Breath
    • 11.5.6. Others
  • 11.6. Current Market Size (US$ Bn) Analysis and Forecast by Distribution Channel, 2025-2032
    • 11.6.1. e-Commerce
    • 11.6.2. Retail Pharmacies/Stores
    • 11.6.3. Hypermarkets/Supermarkets
  • 11.7. Market Attractiveness Analysis

12. Middle East & Africa Mouthwash Market Outlook

  • 12.1. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 12.1.1. By Country
    • 12.1.2. By Type
    • 12.1.3. By Nature
    • 12.1.4. By Application
    • 12.1.5. By Distribution Channel
  • 12.2. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Country, 2025-2032
    • 12.2.1. GCC Countries
    • 12.2.2. Egypt
    • 12.2.3. South Africa
    • 12.2.4. Northern Africa
    • 12.2.5. Rest of Middle East & Africa
  • 12.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Type, 2025-2032
    • 12.3.1. Cosmetic
    • 12.3.2. Therapeutic
  • 12.4. Current Market Size (US$ Bn) Analysis and Forecast by Nature, 2025-2032
    • 12.4.1. Natural & Organic
    • 12.4.2. Conventional
  • 12.5. Current Market Size (US$ Bn) Analysis and Forecast by Application, 2025-2032
    • 12.5.1. Plaque
    • 12.5.2. Gingivitis
    • 12.5.3. Cavity
    • 12.5.4. Whitening
    • 12.5.5. Bad Breath
    • 12.5.6. Others
  • 12.6. Current Market Size (US$ Bn) Analysis and Forecast by Distribution Channel, 2025-2032
    • 12.6.1. e-Commerce
    • 12.6.2. Retail Pharmacies/Stores
    • 12.6.3. Hypermarkets/Supermarkets
  • 12.7. Market Attractiveness Analysis

13. Competition Landscape

  • 13.1. Market Share Analysis, 2025
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping by Market
    • 13.2.2. Competition Dashboard
  • 13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 13.3.1. The Procter & Gamble Company
      • 13.3.1.1. Overview
      • 13.3.1.2. Segments and Sources
      • 13.3.1.3. Key Financials
      • 13.3.1.4. Market Developments
      • 13.3.1.5. Market Strategy
    • 13.3.2. Colgate-Palmolive
    • 13.3.3. GlaxoSmithKline plc
    • 13.3.4. Johnson & Johnson Services, Inc.
    • 13.3.5. Lion Corporation
    • 13.3.6. Tom's of Maine
    • 13.3.7. Chattem Inc.
    • 13.3.8. Church & Dwight
    • 13.3.9. AMWAY
    • 13.3.10. SmartMouth Oral Health Laboratories
    • 13.3.11. Himalaya
    • 13.3.12. 3M
    • 13.3.13. Unilever
    • 13.3.14. Ambient Healthcare Pvt. Ltd.
    • 13.3.15. Kao Corporation
    • 13.3.16. Caldwell Consumer Health
    • 13.3.17. Dr. Harold Katz
    • 13.3.18. Sunstar Group
    • 13.3.19. Dentyl Active
    • 13.3.20. Jason Natural Care
    • 13.3.21. Lotus Brands Inc.
    • 13.3.22. Rowpar Pharmaceuticals Inc.
    • 13.3.23. Reckitt Benckiser Group Plc.
    • 13.3.24. Royal Philips N.V.
    • 13.3.25. Henkel AG & Co. KGaA
    • 13.3.26. Others

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations