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健康美容口腔衛生

市場調查報告書

商品編碼

1789391

抗菌漱口水市場按產品類型、年齡層、劑型、功能優勢、通路及地區分類

Antiseptic Mouthwash Market, By Product Type, By Age Group, By Formulation Format, By Functional Benefit, By Distribution Channel, By Geography

出版日期: 2025年07月15日 | 出版商:

Coherent Market Insights | 英文 155 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年抗菌漱口水市場價值估計為 31.2 億美元，預計到 2032 年將達到 66.4 億美元，2025 年至 2032 年的複合年成長率為 11.4%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	31.2億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	11.40%	2032年價值預測	66.4億美元

全球抗菌漱口水市場是口腔清潔用品行業一個充滿活力的細分市場，涵蓋專門配製用於清除口腔中有害細菌、病毒和其他微生物，並促進整體口腔衛生的產品。抗菌漱口水含有洛赫西定、氯化十六烷基吡啶、過氧化氫和精油等活性成分，除了基本的口氣控制外，還具有其他抗菌功效。這些治療性口腔清潔用品解決方案在尋求全面口腔健康維護的消費者中獲得了顯著的吸引力，尤其是在預防牙齦炎、牙菌斑積聚和各種牙周疾病方面。

由於人們日益意識到口腔健康與整體健康之間的關聯，牙科疾病的盛行率不斷上升，以及消費者對預防性保健措施的日益偏好，該市場正在經歷顯著成長。越來越多的醫療保健專業人員推薦使用抗菌漱口水作為常規刷牙和使用牙線的輔助性治療，尤其是對於免疫力較弱的患者、術後口腔清潔用品患者以及患有慢性牙周病的患者。市場提供各種配方，包括含酒精和不含酒精的配方，以滿足各種消費者偏好和醫療需求。此外，專注於天然成分、增強功效和改善偏好的創新正在推動用戶依從性和市場滲透率。

市場動態

全球抗菌漱口水市場受多種關鍵促進因素驅動，推動其在不同地區和消費群體中的擴張。關鍵成長動力包括日益增強的口腔衛生意識，以及口腔衛生與心血管疾病、糖尿病和呼吸道感染疾病之間的關聯，這些因素促使消費者採用超越傳統刷牙和使用牙線的綜合口腔清潔用品方案。全球牙周病、牙齦炎和口腔感染疾病的盛行率日益上升，推動了對具有可靠抗菌功效的治療性漱口水的需求，尤其是在老化和免疫力低下的人群中。此外，醫療保健專業人員對預防牙科的日益重視，顯著增加了對抗菌漱口水的專業建議數量。然而，該市場面臨重大限制，包括長期使用某些活性成分可能產生的副作用，例如洛赫西定定的產品會導致牙齒染色，以及高酒精配方會導致口腔組織刺激。此外，與產品標籤、成分核准和國際標準差異相關的監管挑戰可能會阻礙製造商的市場進入和擴大策略。尤其是在新興市場，注重成本的消費者對價格的敏感性，加上其他口腔清潔用品解決方案的供應不足，可能會限制市場滲透。儘管存在這些挑戰，但日益成長的天然和有機口腔護理產品趨勢正在催生巨大的商機，推動對化學成分較低的植物來源抗菌劑配方的需求。電商平台和銷售管道的擴張為市場准入開闢了新的途徑。同時，製劑科學的技術進步為開發更有效、更溫和的產品提供了潛力，從而提高消費者的接受度並增強治療效果。

本報告的主要特點

本報告對全球抗菌漱口水市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模和復合年成長率。
它還強調了每個領域的潛在商機，並描述了該市場的一系列有吸引力的投資提案。
它還提供了有關市場促進因素、限制因素和機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
全球抗菌漱口水市場的主要企業已根據以下參數進行了分析，例如公司概況、產品系列、主要亮點、財務表現和策略。
本報告的見解將使負責人和企業經營團隊能夠就未來的產品發布、合作夥伴關係、市場擴張和行銷策略做出明智的決策。
《全球抗菌漱口水市場》報告涉及該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
相關人員可以透過用於分析全球防腐漱口水市場的各種策略矩陣更輕鬆地做出決策。

Johnson & Johnson
Colgate-Palmolive Company
Procter & Gamble
Haleon plc（formerly GSK Consumer Healthcare）
Reckitt Benckiser Group plc（Listerine）
Sunstar Suisse SA
Church & Dwight Co Inc（TheraBreath）
Lion Corporation
Kao Corporation
Amway Corporation（Glister）
Dabur India Ltd
Himalaya Wellness Company
Dentaid SL
Rowpar Pharmaceuticals Inc（CloSYS）
Dr Fresh LLC

第 11 章分析師建議

“命運之輪”
分析師觀點
Coherent Opportunity Map (COM)

第12章參考文獻與調查方法

參考
分析方法
關於 Coherent Market Insights

簡介目錄

Product Code: CMI8246

Antiseptic Mouthwash Market is estimated to be valued at USD 3.12 Bn in 2025 and is expected to reach USD 6.64 Bn by 2032, growing at a compound annual growth rate (CAGR) of 11.4% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 3.12 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	11.40%	2032 Value Projection:	USD 6.64 Bn

The global antiseptic mouthwash market represents a dynamic segment within the broader oral care industry, encompassing products specifically formulated to eliminate harmful bacteria, viruses, and other microorganisms in the oral cavity while promoting overall dental hygiene. Antiseptic mouthwashes contain active ingredients such as chlorhexidine, cetylpyridinium chloride, hydrogen peroxide, and essential oils that provide antimicrobial properties beyond basic breath freshening. These therapeutic oral care solutions have gained significant traction among consumers seeking comprehensive oral health maintenance, particularly in preventing gingivitis, plaque accumulation, and various periodontal conditions.

The market has experienced substantial growth driven by increasing awareness of oral health's connection to overall systemic health, rising prevalence of dental diseases, and growing consumer preference for preventive healthcare measures. Healthcare professionals increasingly recommend antiseptic mouthwashes as adjunctive therapy to regular brushing and flossing, particularly for patients with compromised immune systems, post-surgical oral care, or chronic periodontal conditions. The market encompasses various product formulations including alcohol-based and alcohol-free variants, targeting different consumer preferences and medical requirements, with innovations focusing on natural ingredients, enhanced efficacy, and improved taste profiles to enhance user compliance and market penetration.

Market Dynamics

The global antiseptic mouthwash market is propelled by several key drivers that collectively fuel its expansion across diverse geographical regions and consumer segments. Primary growth drivers include escalating awareness regarding oral hygiene and its correlation with cardiovascular diseases, diabetes, and respiratory infections, prompting consumers to adopt comprehensive oral care regimens that extend beyond traditional brushing and flossing practices. The increasing prevalence of periodontal diseases, gingivitis, and oral infections worldwide has created substantial demand for therapeutic mouthwashes with proven antimicrobial efficacy, particularly among aging populations and individuals with compromised immune systems. Rising disposable incomes in emerging economies have enabled greater accessibility to premium oral care products, while healthcare professionals' growing emphasis on preventive dentistry has significantly boosted professional recommendations for antiseptic mouthwashes. However, the market faces notable restraints including potential side effects associated with prolonged use of certain active ingredients, such as teeth staining from chlorhexidine-based products and oral tissue irritation from high-alcohol formulations, which may deter sensitive consumers. Additionally, regulatory challenges regarding product claims, ingredient approvals, and varying international standards can impede market entry and expansion strategies for manufacturers. Price sensitivity among cost-conscious consumers, particularly in developing regions, coupled with the availability of alternative oral care solutions, may limit market penetration. Despite these challenges, significant opportunities emerge from the growing trend toward natural and organic oral care products, creating demand for plant-based antiseptic formulations with reduced chemical content. The expansion of e-commerce platforms and direct-to-consumer sales channels is presenting new avenues for market reach, while technological advancements in formulation science offer possibilities for developing more effective, gentler products with enhanced consumer acceptance and therapeutic benefits.

Key Features of the Study

This report provides an in-depth analysis of the global antiseptic mouthwash market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global antiseptic mouthwash market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Johnson & Johnson, Colgate-Palmolive Company, Procter & Gamble, Haleon plc (formerly GSK Consumer Healthcare), Reckitt Benckiser Group plc (Listerine), Sunstar Suisse SA, Church & Dwight Co Inc (TheraBreath), Lion Corporation, Kao Corporation, Amway Corporation (Glister), Dabur India Ltd, Himalaya Wellness Company, Dentaid SL, Rowpar Pharmaceuticals Inc (CloSYS), and Dr Fresh LLC.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global antiseptic mouthwash market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global antiseptic mouthwash market.

Market Segmentation

Product Type Insights (Revenue, USD Bn, 2020 - 2032)
- Medicinal or therapeutic antiseptic mouthwash (e.g., chlorhexidine, povidone-iodine)
- Alcohol-free antiseptic mouthwash
- Alcohol-based antiseptic mouthwash
- Natural or organic antiseptic mouthwash (e.g., with essential oils, herbal extracts)
Age Group Insights (Revenue, USD Bn, 2020 - 2032)
- Adults
- Children
Formulation Format Insights (Revenue, USD Bn, 2020 - 2032)
- Liquid rinse
- Tablet mouthwash
- Spray mouthwash
Functional Benefit Insights (Revenue, USD Bn, 2020 - 2032)
- Gingivitis Management
- Periodontitis Management
- Halitosis Control
- Post-Surgical Oral Care
- Others (Anti-cavity protection, Stain Removal etc.)
Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Online
- Offline
- Pharmacies and drugstores
- Supermarkets and hypermarkets
- Others Health and wellness stores
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Johnson & Johnson
- Colgate-Palmolive Company
- Procter & Gamble
- Haleon plc (formerly GSK Consumer Healthcare)
- Reckitt Benckiser Group plc (Listerine)
- Sunstar Suisse SA
- Church & Dwight Co Inc (TheraBreath)
- Lion Corporation
- Kao Corporation
- Amway Corporation (Glister)
- Dabur India Ltd
- Himalaya Wellness Company
- Dentaid SL
- Rowpar Pharmaceuticals Inc (CloSYS)
- Dr Fresh LLC

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Antiseptic Mouthwash Market, By Product Type
- Global Antiseptic Mouthwash Market, By Age Group
- Global Antiseptic Mouthwash Market, By Formulation Format
- Global Antiseptic Mouthwash Market, By Functional Benefit
- Global Antiseptic Mouthwash Market, By Distribution Channel
- Global Antiseptic Mouthwash Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Driver
Restraint
Opportunity
Impact Analysis
Key Developments
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
Industry Trends

4. Global Antiseptic Mouthwash Market, By Product Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Medicinal or therapeutic antiseptic mouthwash (e.g., chlorhexidine, povidone-iodine)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Alcohol-free antiseptic mouthwash
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Alcohol-based antiseptic mouthwash
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Natural or organic antiseptic mouthwash (e.g., with essential oils, herbal extracts)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Antiseptic Mouthwash Market, By Age Group, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Adults
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Children
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Antiseptic Mouthwash Market, By Formulation Format, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Liquid rinse
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Tablet mouthwash
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Spray mouthwash
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Antiseptic Mouthwash Market, By Functional Benefit, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Gingivitis Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Periodontitis Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Halitosis Control
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Post-Surgical Oral Care
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others (Anti-cavity protection, Stain Removal etc.)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

8. Global Antiseptic Mouthwash Market, By Distribution Channel, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Pharmacies and drugstores
- Supermarkets and hypermarkets
- Others Health and wellness stores

9. Global Antiseptic Mouthwash Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Formulation Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Functional Benefit, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Formulation Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Functional Benefit, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Formulation Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Functional Benefit, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Formulation Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Functional Benefit, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Formulation Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Functional Benefit, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Formulation Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Functional Benefit, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

10. Competitive Landscape

Johnson & Johnson
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Colgate-Palmolive Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Procter & Gamble
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Haleon plc (formerly GSK Consumer Healthcare)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Reckitt Benckiser Group plc (Listerine)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sunstar Suisse SA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Church & Dwight Co Inc (TheraBreath)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Lion Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kao Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Amway Corporation (Glister)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Dabur India Ltd
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Himalaya Wellness Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Dentaid SL
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Rowpar Pharmaceuticals Inc (CloSYS)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Dr Fresh LLC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies