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市場調查報告書
商品編碼
1747751
漱口水市場：按產品類型、口味、分銷管道和地區分類Mouthwash Market, By Product Type, By Flavor, By Distribution Channel, and By Geography |
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價格
簡介目錄
漱口水市場規模預計在 2025 年為 25.707 億美元，預計到 2032 年將達到 40.08 億美元，2025 年至 2032 年的複合年成長率為 6.55%。
| 報告範圍 | 報告詳細資訊 | ||
|---|---|---|---|
| 基準年 | 2024 | 2025年的市場規模 | 25.707億美元 |
| 效能數據 | 2020-2024 | 預測期 | 2025-2032 |
| 預測期：2025-2032年複合年成長率： | 6.55% | 2032年價值預測 | 40.08億美元 |
漱口水由稀釋劑、抗菌劑、肥皂、香精和色素組成。漱口水的主要成分是去離子水（50% 或以上）。使用去離子水是為了最大限度地減少離子對口感的影響。另一種主要稀釋劑是酒精（20% 或以上）。酒精含量因漱口水的類型和政府法規而異。
苯酚、單寧酸、百里酚、水楊酸、六氯酚、氯化百里酚和季銨化合物等抗菌劑廣泛用於漱口水的生產。這些成分會根據最終產品所需的特性而配製成漱口水。例如，氯化苯酚既具有抗菌作用，又具有良好的風味。季銨化合物常用於治療牙菌斑，因為它們無毒無刺激。
漱口水中添加色素和香精是為了提升最終產品的外觀。常用的食用色素有綠色、藍色和粉紅色。薄荷、清茶、活性鹽、泡泡糖和水果是世界各地常見的口味。
市場動態
在各國政府、公共機構和私人組織的共同努力下，消費者的口腔健康意識正在迅速提升。此外，世界衛生組織（WHO）正透過「全球口腔健康計畫」（ORH）在全球推廣口腔健康，並致力於預防和治療口腔疾病。
本研究的主要特點
- 本報告對漱口水市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率(CAGR)。
- 它揭示了各個領域的潛在商機，並說明了該市場的引人注目的投資提案矩陣。
- 它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、區域前景以及主要企業採用的競爭策略的重要見解。
- 全球漱口水市場的主要企業是根據公司概況、財務業績、漱口水產品組合、地理分佈、分銷策略、關鍵發展和策略以及未來計劃等參數進行的分析。
- 本報告的見解將使負責人和企業經營團隊能夠就未來漱口水的推出、技術改進、市場擴張和行銷策略做出明智的決策。
- 全球漱口水市場報告針對該行業的各個相關人員，例如投資者、供應商、漱口水製造商、經銷商、新進入者和金融分析師。
- 透過用於分析漱口水市場的各種策略矩陣，相關人員將更容易做出決策。
目錄
第1章 研究目的與前提
- 研究目標
- 先決條件
- 簡稱
第2章 市場展望
- 報告描述
- 市場定義和範圍
- 按產品類型分類的市場
- 按分銷管道分類的市場細分
- 按最終用戶分類的市場
- Coherent Opportunity Map（COM）
第3章市場動態、法規與趨勢分析
- 市場動態
- 驅動程式
- 供給側促進因素
- 需求面促進因素
- 經濟動力
- 限制因素
- 市場機會
- 監管情景
- 產業趨勢
- 合併與收購
- 新產品核准/發布
- 推廣及行銷活動
- 驅動程式
- 成本層級向下分析
4. 2020 年至 2032 年全球漱口水市場（依產品類型）
- 氟化物
- 化妝品
- 消毒劑
- 全面護理
- 自然的
5. 2020 年至 2032 年全球漱口水市集（依口味分類）
- 活性鹽
- 薄荷
- 鮮茶
- 其他
6. 2020 年至 2032 年全球漱口水市場（依通路分類）
- 大賣場
- 超級市場
- 線上
- 其他
7. 2020 年至 2032 年全球漱口水市場（按地區）
- 北美洲
- 美國
- 加拿大
- 歐洲
- 英國
- 德國
- 義大利
- 法國
- 俄羅斯
- 其他歐洲國家
- 亞太地區
- 中國
- 印度
- 日本
- ASEAN
- 澳洲
- 韓國
- 其他亞太地區
- 拉丁美洲
- 巴西
- 墨西哥
- 其他拉丁美洲
- 中東
- GCC
- 以色列
- 其他中東地區
- 非洲
- 北非
- 中部非洲
- 南非
第8章 競爭態勢
- 熱圖分析
- 市場佔有率分析（3x3矩陣）
- 公司簡介
- Colgate-Palmolive Company
- Johnson &Johnson Inc.
- The Himalaya Drug Company
- Amway Corporation
- GlaxoSmithKline Plc.
- Lion Corporation
- Caldwell Consumer Health, LLC
- Uncle Harry's Natural Products
- Triumph Pharmaceuticals, Inc.
第9章 章節
- 參考
- 調查方法
簡介目錄
Product Code: CMI2345
Mouthwash Market size is estimated to be valued at USD 2,570.7 Mn in 2025 and is expected to reach USD 4,008.0 Mn in 2032, exhibiting a compound annual growth rate (CAGR) of 6.55% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 2,570.7 Mn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 6.55% | 2032 Value Projection: | USD 4,008.0 Mn |
Mouth wash consists of diluents, antibacterial agents, soaps, flavoring agents, and colorants. The primary and major ingredient of any mouthwash formula is deionized water (over 50%). Water is deionized, in order to minimize impact of ions on flavor. Another major diluent used is alcohol (over 20%). The percentage of alcohol content changes according to the type of mouthwash and government regulations.
Antibacterial agents such as phenols, tannic acid, thymol, salol, hexachloraphene, chlorinated thymols, and quaternary ammonium compounds are widely used in mouthwash manufacturing. These ingredients are incorporated into mouthwash formula according to required properties of the end product. For instance, chlorinated phenols possesses both antibacterial effect and flavor. Due to the non-toxic & non-irritating nature, quaternary ammonium compounds are often used to treat plaque.
Color and flavors are added in mouthwash to improve appearance of the end product. The commonly used food colors are green, blue, and pink. Mint, fresh tea, active salt, bubble gum, and fruits are some of the commonly preferred flavors across the world.
Market Dynamics
Consumer awareness on oral hygiene is increasing rapidly, owing to initiatives conducted by government, public, and private organizations. For instance, Delta Dental, a non-profit national association in the U.S. donated US$ 61 million in 2021, to increase access to oral health in the U.S. Moreover, the World Health Organization under its Global Oral Health Program (ORH) promotes oral health along with prevention and treatment of oral diseases, globally.
Key features of the study
- This report provides in-depth analysis of mouthwash market and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2025 - 2032), considering 2024 as the base year
- It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
- It profiles leading players in the global mouthwash market based on the following parameters - company overview, financial performance, mouthwash portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
- Key companies covered as a part of this study include Colgate-Palmolive Company, Johnson & Johnson Inc., The Himalaya Drug Company, Amway Corporation, GlaxoSmithKline Plc., Lion Corporation, Caldwell Consumer Health, LLC, Uncle Harry's Natural Products, and Triumph Pharmaceuticals, Inc.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future mouthwash launch, technology up-gradation, market expansion, and marketing tactics
- The global mouthwash market report caters to various stakeholders in this industry including investors, suppliers, mouthwash manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the mouthwash market
Market Segmentation
- Global Mouthwash Market, By Product Type
- Fluoride
- Cosmetics
- Antiseptics
- Total Care
- Natural
- Global Mouthwash Market, By Flavor
- Active Salt
- Mint
- Fresh Tea
- Others
- Global Mouthwash Market, By Distribution Channel
- Hypermarkets
- Supermarkets
- Online Stores
- Others
- Global Mouthwash Market, By Region
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- Italy
- France
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East
- GCC
- Israel
- Rest of Middle East
- Northern Africa
- Central Africa
- South Africa
- Company Profiles
- Colgate-Palmolive Company
- Johnson & Johnson Inc.
- The Himalaya Drug Company
- Amway Corporation
- GlaxoSmithKline Plc.
- Lion Corporation
- Caldwell Consumer Health, LLC
- Uncle Harry's Natural Products
- Triumph Pharmaceuticals, Inc.
Table of Contents
1. Research Objective and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Market Snippet By Product Type
- Market Snippet By Distribution Channel
- Market Snippet By End user
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Supply Side Drivers
- Demand Side Drivers
- Economic Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Merger and Acquisitions
- New Product Approvals/Launches
- Promotion and Marketing Initiatives
- Drivers
- Cost Tier Down Analysis
4. Global Mouthwash Market, By Product Type, 2020-2032(US$ Million)
- Introduction
- Market Share Analysis, 2025 and 2032(%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Fluoride
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Cosmetics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Antiseptic
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Total Care
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Natural
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
5. Global Mouthwash Market, By Flavor, 2020-2032(US$ Million)
- Introduction
- Market Share Analysis, 2025 and 2032(%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Active Salt
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Mint
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Fresh Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
6. Global Mouthwash Market, By Distribution Channel, 2020-2032(US$ Million)
- Introduction
- Market Share Analysis, 2025 and 2032(%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Supermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
7. Global Mouthwash Market, By Region, 2020-2032(US$ Million)
- Introduction
- Market Share Analysis, By Region, 2025 and 2032(%)
- Y-o-Y Growth Analysis, For Regions, 2021-2032
- North America
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- U.S.
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Canada
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- U.S.
- Europe
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- U.K.
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Germany
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Italy
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- France
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Russia
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Rest of Europe
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- U.K.
- Asia Pacific
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- China
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- India
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Japan
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- ASEAN
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Australia
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- South Korea
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Rest of Asia Pacific
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- China
- Latin America
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- Brazil
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Mexico
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Rest of Latin America
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Brazil
- Middle East
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- GCC
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Israel
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Rest of Middle East
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- GCC
- Africa
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- Northern Africa
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Central Africa
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- South Africa
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Central Africa
8. Competitive Landscape
- Heat Map Analysis
- Market Share Analysis (3x3 Matrix)
- Company Profiles
- Colgate-Palmolive Company
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Johnson & Johnson Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- The Himalaya Drug Company
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Amway Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- GlaxoSmithKline Plc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Lion Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Caldwell Consumer Health, LLC
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Uncle Harry's Natural Products
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Triumph Pharmaceuticals, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Analyst Views
- Colgate-Palmolive Company
9. Section
- References
- Research Methodology
- About us and Sales Contact
