封面
市場調查報告書
商品編碼
1972128

2031年之前電子商務包裝的未來發展趨勢

The Future of E-commerce Packaging to 2031

出版日期: | 出版商: Smithers | 英文 | 商品交期: 最快1-2個工作天內

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簡介目錄

受實體零售向線上零售持續轉變、永續性期望不斷提高以及包裝形式不斷演變等因素的推動,全球電子商務包裝市場預計將在 2025 年實現強勁成長,並持續擴張至 2031 年。

監管壓力和消費者需求正推動整個產業在各個地區朝著更有效率、更環保的解決方案發展。雖然瓦楞紙箱仍然是主要的包裝形式,但隨著最佳化措施減少整體出貨量,其市佔率預計將會下降。另一方面,由於其高效性和永續性,軟包裝預計將在同一時期超越其他包裝形式。

本報告中的數據和分析是基於史密瑟斯公司的一手調查,並由在包裝行業擁有豐富實踐經驗的專家撰寫。這確保了報告的最高準確性和相關性。

本報告解答的主要問題

  • 哪個產品類型正經歷著從紙板包裝轉變為軟包裝最快的過程?
  • 製造商和品牌如何應對從傳統塑膠大規模過渡到纖維基材料和生質塑膠所帶來的成本和供應鏈影響?
  • 哪些市場正在推動強制重複使用和重新填充?全球品牌如何調整其包裝策略以遵守不同的地區法規?

關於作者

溫莎·霍爾頓是一位擁有超過25年行業經驗的支付和技術顧問。他曾在Juniper Research領導數位支付部門,並統籌預測和諮詢工作長達八年。此後,他為PSE和Kaleido Intelligence等客戶提供支付研究和預測服務。他經常在歐洲各大行業活動中發表演講,並以其跨學科的研究方法和對產出切合實際需求的、及時有效的研究成果的熱情而聞名。

關於史密瑟斯市場情報

史密瑟斯的高品質數據和分析是基於一手調查,並由對該領域有深入了解的真正行業專家撰寫。

我們已對市場報告的格式進行了全面升級,旨在為客戶提供更便捷的內容和分析存取方式。報告現以 PowerPoint 格式交付,方便您輕鬆獲取和理解所需信息,同時仍包含完整的資料集和深入的分析。這將幫助您減少搜尋時間,並將更多精力投入分析工作。

我們也推出了「最新數據保證」。這使我們的報告比以往任何時候都更具動態性,確保其始終與行業重大變化保持同步。作為您購買報告的權益之一,如果在報告發布後的12個月內行業發生重大變化,我們將更新資料集、市場預測和/或分析。

如需了解新報告格式的更多資訊或申請演示,請聯絡我們友善的團隊。詳情請見下方。

目錄

執行摘要

引言和調查方法

  • 方法論市場定義

宏觀經濟概覽

  • 主要亮點

競爭格局

  • 主要亮點
  • 案例研究:H&M
  • 案例研究:維薩布

市場促進因素和趨勢

  • 傳質
  • 物流和供應鏈
  • 永續包裝
  • 方便
  • 智慧包裝

技術發展

  • 自動化和包裝
  • 最佳化
  • 它的設計目的就是為了消失。
  • 可追溯性
  • 感應器
  • 行銷回報、清潔、再利用

市場規模及預測

  • 主要亮點
  • 生產
  • 主要亮點

按包裝類型分類的市場

  • 軟質包裝
  • 瓦楞紙箱
  • 保護套
  • 保護性包裝

按應用分類的市場

  • 飲食
  • 個人護理和化妝品
  • 電器產品
  • 書籍和媒體
  • 服飾、鞋類、配件
  • 玩具和體育用品
  • 家居和花園家具

區域市場

  • 亞太地區
  • 西歐
  • 東歐
  • 北美洲
  • 南美洲和中美洲
  • 中東和非洲
簡介目錄

The global e-commerce packaging market recorded strong growth in 2025 and is projected to continue expanding through 2031, driven by the ongoing shift from physical to online retail, rising sustainability expectations, and evolving packaging formats.

Regulatory pressure and consumer demand are pushing the industry towards more efficient, lower-impact solutions across all regions. Corrugated boxes will remain the dominant packaging format but are set to lose market share as right-sizing reduces overall shipment volumes. Flexible packaging is expected to be the standout growth category over the same period, outpacing other formats on the strength of its efficiency and sustainability credentials.

The data and analysis in this report is drawn from Smithers’ primary research and authored by specialists with extensive hands-on experience across the packaging industry, ensuring the highest standards of accuracy and relevance.

Key questions answered within this report

  • Which product categories are seeing the fastest migration from corrugated board to flexible packaging?
  • How are manufacturers and brands managing the cost and supply chain implications of switching from traditional plastics to fibre-based materials and bioplastics at scale?
  • Which markets are leading the push for mandatory reuse and refill requirements, and how are global brands adapting their packaging strategies to meet differing regional regulations?

About the author

Windsor Holden is a payments and technology consultant with over 25 years’ industry experience. He spent eight years at Juniper Research leading its Digital Payments Stream and heading Forecasting & Consultancy, and has since provided payments research and forecasts to clients including PSE and Kaleido Intelligence. A regular speaker at major industry events across Europe, he is known for his interdisciplinary approach and commitment to producing relevant, timely research that is responsive to real-world needs.

About Smithers Market Intelligence

Smithers high quality data and analysis is built on primary research and written by genuine industry experts with deep subject matter knowledge.

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Table of Contents

Executive Summary

Introduction and Methodology

  • MethodologyMarket definitions

Macroenomic Landscape

  • Key highlights

Competitive Landscape

  • Key highlights
  • Case study: H&M
  • Case study: Vitsab

Market Drivers and Trends

  • Material migration
  • Circularity
  • Logistics and supply chain
  • Sustainable packaging
  • Convenience
  • Smart packaging

Technology Developments

  • Automation and packaging
  • optimisation
  • Designed to disappear
  • Traceability
  • Sensors
  • MarketingReturn, clean, reuse

Market Size and Forecasts

  • Key highlights
  • production
  • Key highlights

Market by Packaging Type

  • Flexible packaging
  • Corrugated boxes
  • Protective mailers
  • Protective packaging

Market by End-use

  • Food and drink
  • Personal care and cosmetics
  • Electrical goods
  • Books and media
  • Clothing, footwear and accessories
  • Toys and sports equipment
  • Home and garden furniture

Market by Geography

  • Asia-Pacific
  • Western Europe
  • Eastern Europe
  • North America
  • South & Central America
  • Middle East & Africa