防偽·品牌保護·保全包裝的未來(～2030年)

主要的事實

• 預計從 2021 年起，品牌保護包裝的需求將以 5.4% 的複合年增長率成長，到 2025 年將達到 40 億美元。
• 由於假貨的威脅持續成長，預計到 2030 年市場規模將達到 50 億美元，2025 年至 2030 年的複合年增長率為 4.7%。

仿冒品是一個全球性問題，它影響品牌聲譽並對消費者安全構成潛在風險。對企業及其客戶的威脅以及加強安全措施以保護品牌商品的需求繼續推動防偽、品牌保護和安全包裝市場的發展。

本報告提供全球防偽·品牌保護·保全包裝市場相關調查分析，提供促進因素與趨勢，品牌所有者的對策，新技術的影響等資訊。

目錄

摘要整理

簡介與調查手法

主要的促進因素與趨勢

• 簡介
• 仿冒品的世界貿易
  • 偽造醫藥品
  • 玩具，遊戲
  • 電子/電子零件，產品
  • 食品
  • 美容，個人保健產品
• 電子商務對仿冒商品貿易的影響
  • 假網站
  • 電子商務網站
  • 社群媒體
  • 再商務
• 保護電子商務客戶的立法措施
  • 歐洲聯盟
  • 英國
  • 中國
  • 美國
• 消費行為的影響
• 國內/國際防偽對策
• 永續性
  • 永續的保全包裝材料
  • 數位產品ID
• 2D條碼的轉變

防偽包裝功能市場

• 簡介
• 品牌保護技術
  • 追蹤
  • 詐欺啟封防止設備
  • 產品認證
  • 盜竊防止

防偽包裝最終用途市場

• 簡介
• 食品
• 飲料
• 化妝品
• 醫藥品
• 其他針對消費者包裝商品
• 工業
  • 電力/電子元件
  • 汽車/航空零件

防偽·品牌保護·保全包裝的地理市場

• 概要
• 西歐
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他的西歐
• 東歐
• 北美
  • 加拿大
  • 美國
• 南美
• 亞洲
  • 中國
  • 印度
  • 日本
  • 其他的亞洲
• 中東
• 非洲
• 澳洲

防偽·品牌保護·保全包裝的未滿足需求

• 概要
• 智慧包裝
• 永續的保全包裝
• 數位技術
  • AI，機器學習
  • 區塊鏈
  • 量子運算
• 國際合作

Key facts:

• Demand for brand protection packaging features has grown by 5.4% CAGR since 2021, and will have a value of $4.0 billion in 2025.
• The ongoing, and rising, threat from counterfeiters means that the market is forecast to grow by 4.7% CAGR between 2025 and 2030, to reach $5.0 billion.

Counterfeiting is a global problem that impacts brand reputation and carries potential risks to consumer safety. The threat to businesses and their customers, and the need to enhance the security measures that protect branded goods, has continued to drive the anti-counterfeiting, brand protection and security packaging market.

Definition:

Research for this report focused on the brand protection market, which is defined as the incorporation of tamper-evident, anti-counterfeiting, anti-theft or track-and-trace technology in a product or package to prevent, limit or detect damage from attacks on the brand. The brand protection industry is defined as all the suppliers of products and services specifically designed to protect brand owners from the threat of such attacks.

Key Questions:

• How are brand owners utilising digital technologies to combat counterfeiting?
• Where are the biggest opportunities in the global brand protection market?
• How can brand owners adapt to the changing landscape?
• How are emerging technologies impacting brand protection features and packaging designs?

This report is essential to:

• Suppliers of security components and technologies
• Packaging converters
• Brand owners and retailers

Table of Contents

Executive summary

Introduction and methodology

• Introduction
• Report scope
• Report objectives
• Methodology
• Data
• Packaging features
• End-use applications
• Geographic regions
• Definitions
• Abbreviations

Key drivers and trends

• Introduction
• Global trade in counterfeit goods
  • Counterfeit pharmaceuticals
  • Toys and games
  • Electronic and electrical components and products
  • Food
  • Beauty and personal care products
• Impact of e-commerce on the counterfeit trade
  • Fake websites
  • e-commerce sites
  • Social media
  • Re-commerce
• Legislative initiatives to protect e-commerce customers
  • European Union
  • UK
  • China
  • USA
• Impact of consumer behaviour
• National and international anti-counterfeiting measures
• Sustainability
  • Sustainable security packaging materials
  • Digital product identities
• Transition to 2D barcodes

Anti-counterfeiting packaging feature markets

• Introduction
• Brand protection technologies
  • Track-and-trace
  • Tamper-evident devices
  • Product authentication
  • Anti-theft

Anti-counterfeiting packaging end-use application markets

• Introduction
• Food
• Beverage
• Cosmetics
• Pharmaceuticals
• Other consumer packaged goods
• Industrial
  • Electrical and electronic components
  • Automotive and aviation components

Anti-counterfeiting, brand protection and security packaging geographic markets

• Overview
• Western Europe
  • France
  • Germany
  • Italy
  • UK
  • Other Western Europe
• Eastern Europe
• North America
  • Canada
  • USA
• Latin America
• Asia
  • China
  • India
  • Japan
  • Other Asia
• Middle East
• Africa
• Australasia

Unmet needs in anticounterfeiting, brand protection and security packaging

• Overview
• Smart packaging
• Sustainable security packaging
• Digital technologies
  • AI and machine learning
  • Blockchain
  • Quantum computing
• International collaboration

Figures

• Global brand protection market by technology, 2025 (by value)
• Global brand protection market by technology, 2021, 2025 and 2030 ($ million)
• Global brand protection market by end-use market, 2025 (by value)
• Global brand protection market by end-use market, 2021, 2025 and 2030 ($ million)
• Global brand protection market by region, 2025 (share by value)
• Global brand protection market by region, 2021, 2025 and 2030 ($ million)
• EU Customs seizures - quantity of articles, 2020 to 2023 (millions)
• EU Customs seizures - top categories of detained products by number of articles, 2023
• EU Customs seizures - country of provenance of goods seized at the border by number of articles, 2023
• Pharmaceutical counterfeiting, illegal diversion and theft incidents, 2019-23
• Top five therapeutic categories for counterfeit pharmaceuticals, 2023
• Production facility for counterfeit beauty products in China
• Fake Puma site targeting Italian consumers
• Age distribution of social media-endorsed counterfeit purchasing
• Intentional purchase of counterfeit goods
• Unintentional purchase of counterfeit goods
• The circular economy model
• Global brand protection primary drivers, share by value, 2025
• RFID tag construction
• New PET blister pack for Bayer Aleve
• Supastrip Prism holographic tear tape
• Tamper-evident void tape
• Sleever Seelcap Onego compostable tamper-evident seal
• ValiGate Zoom DOVID from SCRIBOS
• Integritag smart security label from All4Labels
• 3.9 mm security thread woven into fabric labels for hats
• Global brand protection primary drivers by end-use, 2025 ($ million)
• Commonly used types of tamper-evident solutions
• Novolex TamperFlag rigid containers
• Examples of tamper-evident and track-and-trace labelling for alcoholic beverages
• Bastille Parfums bottles with new security features
• SCRIBOS security label on Cardkit
• Key entry points of counterfeits into the electronic components supply chain
• Types of automotive components that pose potential risks to road safety
• Global brand protection market by region, 2021, 2025 and 2030 ($ million)
• Global rate of inflation from 2018 to 2029 (CPI %)
• Smart packaging printed with invisible security inks
• Structure of ECO RFID tag vs conventional tag

Tables

• Trends in the global anti-counterfeiting, brand protection and security packaging market, 2025-30
• List of anti-counterfeiting, brand protection and security packaging functions
• Risks to consumers from a range of counterfeit products
• The world's top 20 online marketplaces
• Global brand protection market by technology, 2021-30 ($ million)
• Track-and-trace technologies in global brand protection, 2021-30 ($ million)
• Tamper-evident device technologies in global brand protection, 2021-30 ($ million)
• Product authentication technologies in global brand protection, 2021-30 ($ million)
• Anti-theft technologies in global brand protection, 2021-30 ($ million)
• Global brand protection market by end-use market, 2021-30 ($ million)
• Global brand protection market by primary driver, 2021-30 ($ million)
• Food: global brand protection market by region, 2021-30 ($ million)
• Food: global brand protection market by technology primary driver, 2021-30 ($ million)
• Frequent illicit liquor toxic materials
• Beverages: global brand protection market by region, 2021-30 ($ million)
• Beverages: global brand protection market by technology primary driver, 2021-30 ($ million)
• Cosmetics: global brand protection market by region, 2021-30 ($ million)
• Cosmetics: global brand protection market by technology primary driver, 2021-30 ($ million)
• Pharmaceuticals: global brand protection market by region, 2021-30 ($ million)
• Pharmaceuticals: global brand protection market by technology primary driver, 2021-30 ($ million)
• Other consumer packaged goods: global brand protection market by region, 2021-30 ($ million)
• Other consumer packaged goods: global brand protection market by technology primary driver, 2021-30 ($ million)
• Industrial: global brand protection market by technology primary driver, 2021-30 ($ million)
• Industrial: global brand protection market by region, 2021-30 ($ million)
• Global brand protection market by region, 2021-30 ($ million)
• Western Europe: brand protection market by primary driver, 2021-30 ($ million)
• Western Europe: brand protection market by end-use market, 2021-30 ($ million)
• Eastern Europe: brand protection market by primary driver, 2021-30 ($ million)
• Eastern Europe: brand protection market by end-use market, 2021-30 ($ million)
• North America: brand protection market by primary driver, 2021-30 ($ million)
• North America: brand protection market by end-use market, 2021-30 ($ million)
• US Customs seizures of potentially harmful counterfeit products, 2024
• Latin America: brand protection market by primary driver, 2021-30 ($ million)
• Latin America: brand protection market by end-use market, 2021-30 ($ million)
• Asia: brand protection market by primary driver, 2021-30 ($ million)
• Asia: brand protection market by end-use market, 2021-30 ($ million)
• Middle East: brand protection market by primary driver, 2021-30 ($ million)
• Middle East: brand protection market by end-use market, 2021-30 ($ million)
• Africa: brand protection market by primary driver, 2021-30 ($ million)
• Africa: brand protection market by end-use market, 2021-30 ($ million)
• Australasia: brand protection market by primary driver, 2021-30 ($ million)
• Australasia: brand protection market by end-use market, 2021-30 ($ million)