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市場調查報告書
商品編碼
1715276
2025-2035年全球水療服務市場Global Spa Service Market 2025-2035 |
水療服務市場規模、佔有率和趨勢分析報告,按設施類型(日間、酒店/度假村、醫療和其他設施類型)、服務(按摩、美容美髮、健身等)和最終用戶(男性和女性)預測期(2025-2035 年)
行業概覽
Spa Service Market Size, Share & Trends Analysis Report by Facility Type (Day, Hotel/Resort, Medical, and Other Facility Types), Service (Massage, Beauty & Grooming, Physical Fitness, and Others), and End-User (Men and Women) Forecast Period (2025-2035)
Industry Overview
Spa service market was valued at $95.4 billion in 2024 and is projected to grow at a CAGR of 7.3% from 2025 to 2035. The spa is a procedure opted to improve physical and mental health. Spa services include massages, body therapies, facials, waxing, hair spa, and others. The rising tourism industry is the major factor driving the growth of the global spa services market. Due to longer travel hours, tourists prefer to go to hotels offering spa services that relax the body. Many resorts & spas are establishing branches along with expanding spa services in different places, which has led to the growth of the spa services market across the globe. Furthermore, the expansion of medical and wellness tourism also supports this market growth. For instance, in October 2024, Indian Hotels Company (IHCL), announced the opening of Yarkay, Thimphu - IHCL SeleQtions in Bhutan. The hotel offers a harmonious blend of Bhutanese heritage and modern comforts. Additionally, in March 2022, IHCL announced the opening of Taj Exotica Resort & Spa, The Palm in Dubai. The spa-inspired by traditional Indian healing techniques features treatments including Ayurveda, Indian therapies, yoga, meditation, and others.
Market Dynamics
Rising Demand for Wellness Tourism
Wellness tourism is a key driver for the spa service market, with travelers increasingly prioritizing health-focused vacations. As per the Global Wellness Institute (GWI), Thailand's Ministry of Tourism and Sports reported that medical and wellness tourism contributed over $12.34 billion in 2023, marking a huge 119.5% annual growth rate from 2022 to 2023, with spa services being a major component. Additionally, international wellness travelers in Thailand spend on average $1,735 per trip, while domestic travelers spend just $367. Wellness real estate and thermal/mineral springs also experienced robust growth, with annual increases of 11.4% and 14%, respectively. Luxury resorts, such as Four Seasons Hotels and Resorts, now offer curated wellness packages combining traditional Thai massages, detox programs, and mindfulness sessions to attract international clients.
Technological Advancements in Spa Services
The integration of IoT, VR technology, AI, and High-tech massage tools helps, including skin analysis tools, cryotherapy chambers, and personalized aromatherapy blends that enhance service quality. For instance, L'Oreal offers two new technology prototypes that expand access to beauty expression, that are HAPTA, the first handheld, ultra-precise computerized makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility, and L'Oreal Brow Magic, the first at-home electronic eyebrow makeup applicator that provides users with customized brow looks in seconds. Such advancements are making spa services more efficient and appealing to tech-savvy consumers. Additionally, Pabau offers High-tech massage tools such as Theragun, Hypervolt, and Hyperice offer including both chairs and handheld devices. These innovative tools incorporate various techniques such as vibration, heat, or light therapy to enhance traditional massages, elevating relaxation and therapeutic benefits.
Market Segmentation
The massage spa service is expected to hold a prominent share of the global spa services market during the forecast period. Massage is a traditional method for relaxing body muscles. The increased hectic lifestyle has increased the demand for body massage and mental wellness, which has led to the growth of the market. Additionally, many companies are providing a spa service at home, which saves the travel time of consumers and leads to the growth of the market during the forecast period. For instance, in March 2022, Foreo launched spa-at-home bundles with local retailers Sogo and Yoho in Hong Kong to aid the well-being of residents.
Medical Spas Witness Rapid Growth
The medical spa segment is anticipated to grow at the fastest rate, driven by demand for non-invasive cosmetic procedures and anti-aging treatments. As per the American Med Spa Association (AMSPA), in America, the growth of Med Spa even during the pandemic was high, and it encouraged people to enter the medical aesthetic industry. Furthermore, medical aesthetics has grown into a $15 billion industry that employs 70,000 people. In 2022, there were 8,841 medical spas, up from 7,430 in 2021 and 5,431 in 2018, and continues to increase. Entrepreneurs are entering this industry, and that trend is projected to continue. Additionally, in the US, a single-location medical spa generates $121,632 in monthly revenue. The average annual medical spa revenue in 2022 was $1,982,896 as compared to 2021, that figure was $1,722,551. And every year this growth gets a new number on the higher side.
The global spa service market is further divided by geography, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
The Asia-Pacific region is expected to hold a prominent share in the growth of the global spa services market during the forecast period due to the increasing disposable income of people. Increased spending on personal care and well-being is the major factor driving the growth of the spa service market in this region. People are becoming more aware of well-being and self-care, due to which the expenditure on spas and massages has increased. Due to increasing disposable income and rising spending on spa services in countries such as India and China, many big brands are collaborating with Indian brands to expand their business branches in this region, which has led to the overall growth of the global spa services market. For instance, in March 2022, Dessange Salon and Spa launched their New Luxury Salon in partnership with Lifestyle Asia India in Bandra. This one-of-a-kind premium salon for luxury services has an international presence in 45 countries, including India.
The major companies operating in the global spa service market include Four Seasons Hotels and Resorts, Hilton Worldwide Holdings Inc., Marriott International, Inc., Mandarin Oriental Hotel Group Ltd., and InterContinental Hotels Group, among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments