首頁 > 市場調查報告書 > 消費品

旅遊

市場調查報告書

商品編碼

1747070

日本水療市場報告（按類型（沙龍水療、酒店和度假村水療、醫療水療、目的地水療、溫泉水療等）、最終用戶（男性、女性）和地區）2025 年至 2033 年

Japan Spa Market Report by Type (Salon Spa, Hotel and Resort Spa, Medical Spa, Destination Spa, Thermal Spring Spa, and Others), End User (Male, Female), and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 116 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本水療市場規模達36.49億美元。展望未來， IMARC Group預計到2033年，市場規模將達到84.85億美元，2025-2033年期間的複合年成長率（CAGR）為9.8%。推動市場發展的因素包括：可支配收入和消費者健康支出的增加、人們對健康和保健益處的認知不斷提高、旅遊業的蓬勃發展、日本傳統養生實踐與現代療法的融合、水療服務和設備技術的顯著進步，以及對永續和環保水療實踐的日益重視。

日本水療市場分析：

主要市場促進因素：可支配收入水準的提高和消費者在健康方面的支出、對健康和保健益處的認知的提高以及旅遊業的興起正在推動市場成長。
主要市場趨勢：一些主要市場趨勢包括將日本傳統健康實踐與現代療法相結合、水療服務和設備的技術進步、越來越關注永續和有機水療實踐，從而推動日本水療市場的成長。
競爭格局：日本水療行業的一些主要市場參與者包括 Aman Group Sarl、Beniya Mukayu、Fujita Kanko Inc.、Gora Kadan、文華東方酒店Group Limited、麗思卡爾頓酒店公司 LLC、ZABORIN Co. Ltd. 等。
挑戰與機會：挑戰包括高昂的營運成本和監管合規性、來自其他健康和健身替代方案的激烈競爭、人口老化和勞動力短缺。然而，拓展尚未開發的市場、提升專業水療服務以及與飯店和度假村合作吸引國際遊客，是日本水療市場近期面臨的機會。

日本水療市場趨勢：

增加可支配所得和健康消費支出

近年來，日本的可支配收入逐漸增加，這顯著影響了消費者行為，尤其是在健康領域。隨著可支配收入的增加，個人在非必需品和服務方面的支出擁有更大的財務靈活性，包括健康和水療護理。這種轉變部分是由於經濟的穩定和雙收入家庭的增加，從而帶來了更大的可支配支出能力。根據日本統計局的數據，2023 年每戶家庭每月平均消費支出達到 293,997 日圓，名目增加 1.1%。可支配收入的成長直接影響了水療產業，因為消費者現在更願意投資自己的健康，從而顯著增加了日本水療市場的收入。水療中心提供一系列服務，從放鬆按摩到高級物理治療，吸引了許多尋求改善生活品質的消費者。人們對高品質健康體驗的需求日益成長，許多消費者將身心健康視為生活方式的首要任務。這一趨勢不僅在城市地區有所體現，也蔓延至日本農村地區，那裡的健康旅遊日益受到青睞。

人們對健康和保健福利的認知不斷提高

日本民眾對健康和保健益處的認知不斷提高，這是推動水療市場發展的另一個重要因素。政府和私營部門旨在推廣健康生活方式的舉措進一步增強了這種認知，從而為日本水療市場帶來了積極的前景。日本政府透過各種活動和政策，一直倡導預防性醫療保健和保健，鼓勵公民採取更健康的生活方式，以減輕醫療費用的長期負擔。根據全球健康研究所的數據，日本在2022年的健康經濟規模已達2,412億美元。這種日益增強的意識導致個人對健康的認知和優先考慮發生了範式轉移。現在，越來越多的人積極主動地尋求預防措施來保持健康，而不僅僅是對疾病做出反應。水療中心已成為此類預防性護理的首選目的地，提供增強身心健康的服務。芳香療法、水療法和溫泉浴等療法既能放鬆身心，又能帶來治療效果，從而推動了日本水療需求的成長。

旅遊業蓬勃發展：

旅遊業是日本水療市場的主要趨勢之一，日本是國內外遊客的熱門目的地。日本政府設定了雄心勃勃的旅遊業發展目標，旨在到 2030 年每年吸引 6,000 萬遊客。據日本旅遊局稱，截至 2020 年，日本排名第 21 位（亞洲排名第 5），遊客人數為 412 萬人。遊客的湧入帶來了對健康和水療服務的巨大需求。許多旅客希望在旅途中放鬆身心、恢復活力，而日本豐富的溫泉和水療文化傳統則為遊客提供了獨特而迷人的體驗。旅遊區的水療中心利用這一趨勢，提供融合傳統日式和現代健康療法的服務，滿足國際遊客的不同喜好。此外，國內旅遊市場也對水療產業做出了重大貢獻。隨著國內度假和短途旅行越來越受歡迎，日本居民正在探索提供健康和放鬆體驗的當地目的地。日本的水療中心和溫泉度假村正成為人們逃離城市喧囂的熱門度假勝地。日本政府大力推廣旅遊業，鼓勵居民在本國探索和享受健康療養，這推動了這一趨勢。

日本水療市場細分：

按類型分列：

沙龍水療中心
飯店及度假村水療中心
醫療水療中心
目的地水療中心
溫泉水療中心
其他

日本水療報告根據不同類型對市場進行了詳細的細分和分析，包括沙龍水療、酒店和度假村水療、醫療水療、目的地水療、溫泉水療等。

沙龍水療中心，又稱日間水療中心，通常提供各種美容和健康服務，可在數小時內完成。這些場所通常位於市區和郊區，方便各類消費者前往。服務包括按摩、臉部護理、美甲、足療和頭髮護理。沙龍水療中心致力於滿足那些尋求快速便捷護理，提升形象和健康，且無需長期停留的顧客的需求。

飯店和度假村水療中心提供奢華的全方位健康體驗，通常位於高級飯店和度假村內。這些水療中心提供一系列服務，包括物理治療按摩、身體護理、臉部護理，以及桑拿浴室、蒸氣浴室和健身中心等健康設施。飯店和度假村水療中心主要服務於尋求在住宿期間放鬆身心、恢復活力的遊客和商務旅客。

醫療水療中心（Medical Spa）將傳統的水療護理與由執照醫療保健專業人員監督的醫療級療程相結合。這些機構提供雷射治療、化學換膚、肉毒桿菌注射以及其他美容皮膚科手術等服務。醫療水療中心致力於滿足尋求美容改善和需要醫療專業知識的治療的客戶的需求。此外，日本水療市場在醫療水療領域的近期發展也進一步推動了市場的發展。

目的地水療中心是專門的健康療養勝地，提供沉浸式體驗，旨在促進整體健康與福祉。這些水療中心通常位於寧靜的自然環境中，提供全面的服務，包括健身活動、營養指導、壓力管理研討會和各種水療護理。客人通常會停留數天或數週，充分參與所提供的健康項目。目的地水療中心吸引著那些尋求身心健康、煥然一新體驗的人。

溫泉水療中心利用天然溫泉和富含礦物質的水源提供物理治療服務。這些水療中心通常位於地熱活動活躍的地區，提供獨特且具有歷史意義的健康療法。物理治療通常包括溫泉浸泡、泥浴和水療。溫泉水療中心吸引了那些尋求礦泉水天然療癒功效的顧客，這些功效被認為可以緩解各種健康問題，例如關節炎、皮膚病和呼吸系統疾病，從而為日本水療市場帶來了積極的前景。

按最終用戶分類：

男性
女性

水療市場按性別細分，揭示了男性消費者的獨特趨勢和偏好。歷史上，水療服務主要面向女性，但隨著越來越多的男性認知到水療的益處，這一趨勢發生了顯著轉變。這種變化受多種因素推動，包括健康意識的增強、壓力相關疾病的增多，以及男性對自我照顧的社會態度的轉變。

女性佔據日本水療市場的絕大部分佔有率，傳統上一直是水療的主要客戶群，如今她們依然佔據著相當一部分市場佔有率。水療服務對女性消費者的吸引力是多方面的，涵蓋放鬆、美容和健康益處。女性對水療的偏好通常包括各種護理，例如臉部護理、美甲、足療、身體敷裹和芳香療法。這些服務旨在促進放鬆、提升美感並改善整體健康。

（請注意，這只是關鍵參與者的部分列表，完整列表在報告中提供。）

日本水療市場充滿活力且競爭激烈，這得歸功於當地人和遊客對健康和自我照顧日益成長的興趣。安曼慕（Amanemu）、瀨戶內青凪度假村（Setouchi Retreat Aonagi）和三卡拉酒店及水療中心（Sankara Hotel & Spa Yakushima）等日本水療公司以其奢華的服務和全面的健康體驗而聞名。這些機構專注於將傳統日式療法與現代水療護理相結合，吸引國內外客戶。市場細分為多種類型，包括飯店/度假村水療中心、醫療水療中心、溫泉/礦泉水療中心以及目的地水療中心。目的地水療中心預計將快速成長，因為它們提供涵蓋健身、營養和治療服務的全面健康計劃。

日本水療市場新聞：

2023年11月15日，豐洲千棹萬萊（TOYOSU SENKYAKU BANRAI）在東京豐洲區推出一座多層購物娛樂綜合體。該綜合大樓於2024年2月落成，將包含一個保留傳統江戶時代韻味的商業區，以及一個配備各種水療設施的超級公共澡堂（Sento）。

本報告回答的關鍵問題：

日本水療市場目前表現如何？未來幾年又將如何表現？
新冠疫情對日本水療市場有何影響？
日本水療市場依類型分為哪些類型？
根據最終用戶，日本水療市場是如何分類的？
日本水療市場的價值鏈分為哪些階段？
日本水療市場的主要促進因素和挑戰是什麼？
日本水療市場的結構是怎麼樣的？主要參與者是誰？
日本水療市場的競爭程度如何？

本報告回答的關鍵問題：

日本水療市場目前表現如何？未來幾年又將如何表現？
新冠疫情對日本水療市場有何影響？
日本水療市場依類型分為哪些類型？
根據最終用戶，日本水療市場是如何分類的？
日本水療市場的價值鏈分為哪些階段？
日本水療市場的主要促進因素和挑戰是什麼？
日本水療市場的結構是怎麼樣的？主要參與者是誰？
日本水療市場的競爭程度如何？

Japan spa market size reached USD 3,649 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 8,485 Million by 2033, exhibiting a growth rate (CAGR) of 9.8% during 2025-2033. The market is propelled by the increasing disposable income and consumer spending on wellness, growing awareness about health and wellness benefits, expanding tourism and travel industry, integration of traditional Japanese wellness practices with modern treatments, significant technological advancements in spa services and equipment, and increased focus on sustainable and eco-friendly spa practices.

Japan Spa Market Analysis:

Major Market Drivers: The increasing disposable income level and consumer spending on wellness, increasing awareness about health and wellness benefits, and rising tourism and travel industry are driving the market growth.
Key Market Trends: Some of the key market trends include integration of conventional Japanese wellness practices with modern treatments, technological advancements in spa services and equipment, rising focus on sustainable and organic spa practices, thereby driving the Japan spa market growth.
Competitive Landscape: Some of the major market players in the Japan spa industry include Aman Group S.a.r.l., Beniya Mukayu, Fujita Kanko Inc., Gora Kadan, Mandarin Oriental Hotel Group Limited, The Ritz-Carlton Hotel Company LLC, ZABORIN Co. Ltd., among many others.
Challenges and Opportunities: Some of the challenges include high operational costs and regulatory compliances, robust competition from other wellness and fitness alternatives, and aging population and workforce shortages. Whereas, expansion into untapped markets, advancements in specialized spa services, and collaborations with hotels and resorts to attract international tourists, are some of the Japan spa market recent opportunities.

Japan Spa Market Trends:

Increasing Disposable Income and Consumer Spending on Wellness

In recent years, Japan has experienced a gradual increase in disposable income, which has significantly influenced consumer behavior, particularly in the wellness sector. As disposable income rises, individuals have more financial flexibility to allocate toward non-essential goods and services, including wellness and spa treatments. This shift is partly due to the stabilization of the economy and an increase in dual-income households, leading to greater discretionary spending power. According to the STATISTICS BEREAU OF JAPAN, the yearly average of monthly consumption expenditures per household reached 293,997 Yen in the year 2023, which was an increase of 1.1% in nominal terms. This increase in disposable income has directly impacted the spa industry as consumers are now more willing to invest in their well-being, thus significantly contributing to the Japan spa market revenue. Spas offer a range of services, from relaxation massages to advanced therapeutic treatments, appealing to a broad spectrum of consumers seeking to improve their quality of life. The demand for high-quality wellness experiences is growing, with many consumers prioritizing mental and physical health in their lifestyle choices. This trend is seen in urban areas and is also spreading to rural Japan where wellness tourism is gaining traction.

Growing Awareness about Health and Wellness Benefits

The rising awareness about health and wellness benefits among the Japanese population is another significant factor driving the spa market. This awareness has been fueled by both governmental and private sector initiatives aimed at promoting healthy lifestyles, thereby creating a positive Japan spa market outlook. The Japanese government, through various campaigns and policies, has been advocating for preventive healthcare and wellness, encouraging citizens to adopt healthier lifestyles to mitigate the long-term burden of healthcare costs. According to the GLOBAL WELLNESS INSTITUE the country reached a wellness economy of $241.2 Billion in 2022. This growing awareness has led to a paradigm shift in how individuals perceive and prioritize their health. More individuals are now proactive in seeking preventive measures to maintain their well-being, rather than merely reacting to illnesses. Spas have emerged as a preferred destination for such preventive care, offering services that enhance physical and mental health. Treatments such as aromatherapy, hydrotherapy, and thermal baths are offer both relaxation and therapeutic benefits, thereby leading to a rise in the Japan spa demand.

Rising Tourism and Travel Industry:

Tourism is one of the major Japan spa market trends, with the country being a popular destination for both international and domestic travelers. The Japanese government has set ambitious targets to boost tourism, aiming to attract 60 million visitors annually by 2030. According to the JAPAN TOURISM AGENCY, Japan ranked 21st , (5th in Asia) with 4.12 million individuals as of 2020. The influx of tourists has created a substantial demand for wellness and spa services. Many travelers seek relaxation and rejuvenation during their trips, and the rich tradition of Japan, of onsen and spa culture provides a unique and appealing experience. Spas in tourist areas have capitalized on this trend by offering a blend of traditional Japanese and contemporary wellness treatments, catering to the diverse preferences of international visitors. Moreover, the domestic travel market also contributes significantly to the spa industry. With the increasing popularity of staycations and short trips within the country, Japanese residents are exploring local destinations that offer wellness and relaxation experiences. Japan spas and hot spring resorts are becoming popular getaways, providing an escape from the hustle and bustle of city life. This trend is supported by the efforts of the government to promote Japan tourism, encouraging residents to discover and enjoy the wellness offerings within their own country.

Japan Spa Market Segmentation:

Breakup by Type:

Salon Spa
Hotel and Resort Spa
Medical Spa
Destination Spa
Thermal Spring Spa
Others

The Japan spa report has provided a detailed breakup and analysis of the market based on the type. This includes salon spa, hotel and resort spa, medical spa, destination spa, thermal spring spa, and others.

Salon spas, also known as day spas, typically offer a variety of beauty and wellness services that can be completed within a few hours. These establishments are often found in urban and suburban locations, making them highly accessible to a wide range of consumers. Services include massages, facials, manicures, pedicures, and hair treatments. Salon spas cater to individuals seeking quick, convenient treatments to enhance their appearance and well-being without the need for an extended stay.

Hotel and resort spas offer luxurious, full-service wellness experiences, often located within high-end hotels and resorts. These spas provide an array of services, including therapeutic massages, body treatments, facials, and access to wellness facilities such as saunas, steam rooms, and fitness centers. Hotel and resort spas cater primarily to tourists and business travelers who seek relaxation and rejuvenation during their stay.

Medical spas, or med spas, combine traditional spa treatments with medical-grade procedures overseen by licensed healthcare professionals. These establishments offer services such as laser treatments, chemical peels, Botox injections, and other cosmetic dermatology procedures. Medical spas cater to clients seeking aesthetic improvements and therapeutic treatments that require medical expertise. Moreover, Japan spa market recent developments within the medical spa segment is further propelling the market.

Destination spas are dedicated wellness retreats that offer immersive programs designed to promote holistic health and well-being. These spas are usually located in serene, natural settings and provide a comprehensive range of services, including fitness activities, nutritional guidance, stress management workshops, and various spa treatments. Guests typically stay for several days or weeks, fully engaging in the wellness programs offered. Destination spas attract individuals seeking a transformative experience that encompasses physical, mental, and emotional health.

Thermal spring spas leverage natural hot springs and mineral-rich waters to provide therapeutic treatments. These spas are often located in areas with natural geothermal activity, offering a unique and historically significant form of wellness therapy. Treatments typically include soaking in hot springs, mud baths, and hydrotherapy sessions. Thermal spring spas attract clients who seek the natural healing properties of mineral waters, which are believed to alleviate various health conditions such as arthritis, skin disorders, and respiratory issues, thus creating a positive Japan spa market overview.

Breakup by End User:

Male
Female

The spa market segmentation by gender reveals distinct trends and preferences among male consumers. Historically, spa services were predominantly marketed toward women, although there has been a significant shift as more men recognize the benefits of spa treatments. This change is driven by several factors, including increased awareness about health and wellness, a rise in stress-related conditions, and evolving social attitudes toward self-care among men.

Women possess a majority of the Japan spa market share, and have traditionally been the primary clientele for spas, and they continue to drive a significant portion of the market. The appeal of spa services to female consumers is multifaceted, encompassing relaxation, beauty, and health benefits. The spa preferences for women often include a wide range of treatments such as facials, manicures, pedicures, body wraps, and aromatherapy. These services are designed to promote relaxation, enhance beauty, and improve overall well-being.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have been provided. Some of the major market players in the Japan spa industry include Aman Group S.a.r.l., Beniya Mukayu, Fujita Kanko Inc., Gora Kadan, Mandarin Oriental Hotel Group Limited, The Ritz-Carlton Hotel Company LLC, ZABORIN Co. Ltd, among many others.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

The Japanese spa market is dynamic and competitive, driven by a growing interest in wellness and self-care among both locals and tourists. Japan spa companies, such as Amanemu, Setouchi Retreat Aonagi, and Sankara Hotel & Spa Yakushima, are notable for their luxurious offerings and holistic wellness experiences. These establishments focus on integrating traditional Japanese therapies with modern spa treatments, appealing to both domestic and international clientele. The market is segmented into various types including hotel/resort spas, medical spas, thermal/mineral spring spas, and destination spas. Destination spas, in particular, are projected to grow rapidly due to their comprehensive wellness programs that include fitness, nutrition, and therapeutic services.

Japan Spa Market News:

15 November 2023, TOYOSU SENKYAKU BANRAI, introduced a multi-storey shopping and entertainment complex in Tokyo's Toyosu district. Inaugurated in February 2024, the facility will house a commercial section featuring traditional Edo-period charm and a super sento (public bathhouse) with various spa facilities.

Key Questions Answered in This Report:

How has the Japan spa market performed so far, and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan spa market?
What is the breakup of the Japan spa market on the basis of type?
What is the breakup of the Japan spa market on the basis of end user?
What are the various stages in the value chain of the Japan spa market?
What are the key driving factors and challenges in the Japan spa market?
What is the structure of the Japan spa market, and who are the key players?
What is the degree of competition in the Japan spa market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Spa Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Spa Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Spa Market - Breakup by Type

6.1 Salon Spa
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Hotel and Resort Spa
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Medical Spa
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Destination Spa
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Thermal Spring Spa
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Others
- 6.6.1 Historical and Current Market Trends (2019-2024)
- 6.6.2 Market Forecast (2025-2033)

7 Japan Spa Market - Breakup by End User

7.1 Male
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Female
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Spa Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 Aman Group S.a.r.l.
- 9.1.1 Business Overview
- 9.1.2 Services Offered
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 Beniya Mukayu
- 9.2.1 Business Overview
- 9.2.2 Services Offered
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 Fujita Kanko Inc.
- 9.3.1 Business Overview
- 9.3.2 Services Offered
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 Gora Kadan
- 9.4.1 Business Overview
- 9.4.2 Services Offered
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events
9.5 Mandarin Oriental Hotel Group Limited
- 9.5.1 Business Overview
- 9.5.2 Services Offered
- 9.5.3 Business Strategies
- 9.5.4 SWOT Analysis
- 9.5.5 Major News and Events
9.6 The Ritz-Carlton Hotel Company L.L.C.
- 9.6.1 Business Overview
- 9.6.2 Services Offered
- 9.6.3 Business Strategies
- 9.6.4 SWOT Analysis
- 9.6.5 Major News and Events
9.7 ZABORIN Co. Ltd.
- 9.7.1 Business Overview
- 9.7.2 Services Offered
- 9.7.3 Business Strategies
- 9.7.4 SWOT Analysis
- 9.7.5 Major News and Events

10 Japan Spa Market - Industry Analysis

10.1 Drivers, Restraints, and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis