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2023-2030 年全球銷售支持軟件市場
市場調查報告書
商品編碼
1270946

2023-2030 年全球銷售支持軟件市場

Global Sales Enablement Software Market 2023-2030
出版日期: | 出版商: Orion Market Research | 英文 | 商品交期: 2-3個工作天內

價格

按組織規模（大型企業、中小企業）、部署類型（雲、本地）、最終用戶行業（BFSI、消費品/零售、IT）劃分的全球銷售支持軟件市場規模、份額和趨勢分析報告□電信、媒體和娛樂、醫療保健和生命科學、製造業），預測期 (2023-2030)

在預測期內，全球銷售支持軟件市場預計將以 18.5% 的複合年增長率增長。 市場擴大的背後是企業對機器學習和人工智能等技術投入的增加，以及旨在提高內容管理、培訓、銷售溝通、培訓等效率的銷售賦能平台的引入。有很多東西我們正在做的。 此外，專注於提供行業特定內容和指導的銷售支持系統的激增預示著市場的良好發展。 微學習、銷售遊戲化和支持 AI 的銷售 KPI 的加入預計將為銷售支持平台帶來可觀的收入。

細分展望：

全球銷售支持軟件市場按組織規模、部署類型和最終用戶行業劃分。 根據組織規模，市場分為大型企業和中小型企業 (SME)。 根據部署類型，市場分為雲和本地。 按最終用戶行業，分為 BFSI、消費品/零售、IT/電信、媒體/娛樂、醫療保健/生命科學和製造業。 從組織規模來看，預計大型企業將佔據最大的市場份額。 原因之一是大公司擁有規模龐大且分佈在各地的銷售團隊，這往往會導致難以有效地管理和分發銷售資料和產品信息。 銷售支持軟件可以通過提供一個用於管理和共享此信息的集中平台來應對這一挑戰。

在全球銷售支持軟件市場中，消費品和零售商佔據壓倒性份額

按終端用戶行業，分為BFSI、消費品/零售、IT/電信、媒體/娛樂、醫療保健/生命科學和製造業。 其中，消費品和零售業預計在預測期內佔據最大的市場份額。 包裝消費品和零售商通常擁有規模龐大且地理位置分散的銷售團隊，他們需要訪問最新的產品信息、銷售材料和客戶洞察力以有效地完成交易。 銷售支持軟件集中了這些信息，並提供了一個將其分發給銷售團隊的平台，使他們能夠訪問和共享與潛在客戶和客戶互動所需的內容。

區域展望

全球銷售支持軟件市場分為北美（美國、加拿大）、歐洲（意大利、西班牙、德國、法國等）、亞太地區（印度、中國、日本、韓國等）、其他（中東和非洲、南美洲）按地區分類。 可以根據要求在特定地區或國家層面分析市場。 按地區劃分，預計北美將佔據最高的市場份額，其次是亞太地區。 大大小小的公司的存在為銷售支持平台創造了一個潛在的市場。

北美有望主導全球銷售支持軟件市場

在像北美這樣競爭激烈的環境中，銷售支持平台變得越來越重要，需要有效執行、擴展和執行銷售。 自動化銷售流程以提高交易達成率是美國銷售支持平台市場增長的主要推動力。 此外，該地區的許多組織正在意識到技術的好處。 例如，2022 年 3 月，為住宅建築商提供銷售支持軟件的供應商 Leap 收購了 JobProgress，這是一款面向住宅建築商的工作流和 CRM 產品，為包括大型和小型企業在內的 2,400 家北美公司提供銷售服務。建築承包商。 該地區還擁有許多在產品開發和新產品發布方面投入巨資的知名市場參與者。 例如，2022 年 1 月，銷售支持平台 Hyspot 籌集了 2.48 億美元的 F 輪融資，新投資者 B Capital Group 和 D1 Capital Partners 領投，現有投資者跟投。 這項投資將支持國際擴張、產品開發和就業。

市場參與者展望

全球銷售支持軟件市場的主要參與者包括 Salesforce.com, Inc.、HubSpot, Inc.、Seismic Software Holdings, Inc.、ClearSlide, Inc. 和 Highspot, Inc.。 為了保持市場競爭力，這些公司採取了併購、聯盟、合作、投資和新產品發布等各種戰略，為市場的增長做出了重大貢獻。 例如，2022 年 10 月，Big Tincan Holdings Co., Ltd. 宣布發布適用於 macOS 的銷售支持軟件。 該程序使銷售人員能夠在虛擬銷售環境中使用他們喜歡的設備和位置高效地工作。 此外，2022 年 9 月，Seismic 宣布與微軟合作開發賣家體驗應用程序。 作為交易的一部分，Seismic 向微軟的賣家平台 Viva Sales 提供工作自動化、內容創建和參與信息。

內容

第 1 章報告概述

  • 分析行業現狀和發展前景
  • 研究方法和工具
  • 市場細分
    • 按細分
    • 按地區

第 2 章市場概述和洞察

  • 調查範圍
  • 分析師觀點和當前市場趨勢
    • 主要發現
    • 建議
    • 結論

第三章競爭格局

  • 主要公司分析
    • 概覽
    • 財務分析
    • SWOT 分析
    • 近期趨勢
  • 關鍵策略分析

第四章市場細分

    銷售支持軟件的全球市場）
    • 大公司
    • 中小型企業 (SME)
  • 全球銷售支持軟件市場，按部署類型
    • 雲
    • 本地
  • 全球銷售支持軟件市場：按最終用戶行業分類
    • BFSI
    • 消費品/零售
    • IT/電信
    • 媒體和娛樂
    • 醫療保健/生命科學
    • 製造業

第五章區域分析

  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 意大利
    • 西班牙
    • 法國
    • 其他歐洲
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 其他亞太地區
  • 世界其他地區

第六章公司簡介

  • Accent Technologies, Inc.
  • Adobe, Inc.
  • Brainshark, Inc.
  • ClearSlide, Inc.
  • GetAccept Inc.
  • Highspot, Inc.
  • HubSpot, Inc.
  • Mindtickle Inc.
  • Paperflite
  • Qorus Software Ltd.
  • Qstream Inc.
  • Rallyware Inc.
  • Salesforce.com, Inc.
  • SalesHood Inc.
  • Seismic Software Holdings, Inc.
Product Code: OMR2027287

Global Sales Enablement Software Market Size, Share, and Trends Analysis Report By Organization Size (Large Enterprises and SMEs), By Deployment Type (Cloud and On-premises), By End-user Industry (BFSI, Consumer Goods and Retail, IT and Telecom, Media and Entertainment, Healthcare and Life Sciences, and Manufacturing), Forecast Period (2023-2030)

The global sales enablement software market is anticipated to grow at a CAGR of 18.5% during the forecast period. The market's expansion is attributed to an increase in business investments in technologies such as machine learning and AI, as well as the adoption of sales enablement platforms across multiple industries to improve their efficiencies in content management, training, sales communication, and training. Additionally, a surge in the number of sales enablement systems that focus on offering customized content and coaching based on industry type bodes well for the market. The addition of microlearning, sales gamification, and AI-enabled sales KPIs is expected to generate significant income for the sales enablement platform.

Segmental Outlook:

The global sales enablement software market is segmented by organization size, deployment type, and end-user industry. Based on organization size, the market is bifurcated into large enterprises and small and medium-sized enterprises (SMEs). Based on deployment type, the market is bifurcated into cloud and on-premises. Based on end-user industry, the market is bifurcated into BFSI, consumer goods and retail, IT and telecom, media and entertainment, healthcare and life sciences, and manufacturing. Among organization sizes, the large enterprises segment is expected to account for the largest market share. One reason for this is that larger enterprises tend to have larger and more geographically dispersed sales teams, which makes it more challenging to manage and distribute sales collateral and product information effectively. Sales enablement software can help address this challenge by providing a centralized platform for managing and sharing this information.

The Consumer Goods and Retail Segment Holds a Prominent Share in the Global Sales Enablement Software Market

Based on end-user industry, the market is bifurcated into BFSI, consumer goods and retail, IT and telecom, media and entertainment, healthcare and life sciences, and manufacturing. Among these, the consumer goods and retail segment is expected to hold the largest market share during the forecast period. Consumer goods and retail companies often have large and geographically dispersed sales teams that require access to up-to-date product information, sales collateral, and customer insights to close deals effectively. Sales enablement software provides a centralized platform for managing and distributing this information to the sales teams, making it easier for them to access and share the content they need to engage with prospects and customers.

Regional Outlook:

The global sales enablement software market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the North American region is expected to generate the highest market share, followed by the Asia-Pacific markets. The existence of several small and large businesses presents a potential market for sales enablement platforms.

The North American Region is Expected to Dominate the Global Sales Enablement Software Market

Sales enablement platforms have become increasingly important in highly competitive environments like North America, where sales need to be implemented, scaled, and executed effectively. Automation of the sales process to improve the rate of deal closures is a significant driving force behind the growth of the US sales enablement platform market. Additionally, many organizations in the region are becoming more aware of the benefits of technology. For instance, in March 2022, Leap, a provider of home contractor sales enablement software, acquired Job Progress, a workflow and CRM product for home contractors, to serve over 2,400 contractors in North America, including large and small businesses. The region is also home to many prominent market players who invest heavily in developing their products and launching new offerings. For instance, in January 2022, Highspot, a sales enablement platform provider, raised USD 248 million in Series F funding led by new investors, B Capital Group and D1 Capital Partners, along with participation from existing investors. The investment will support international expansion, product development, and hiring, according to the company.

Market Players Outlook:

The major companies serving the global sales enablement software market include Salesforce.com, Inc., HubSpot, Inc., Seismic Software Holdings, Inc., ClearSlide, Inc., Highspot, Inc., and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new product launches to stay competitive in the market. For instance, in October 2022, Bigtincan Holdings Ltd. announced the release of sales enablement software for macOS. The program will enable sales staff to work productively from their preferred device and location in a virtual sales environment. Besides, in September 2022, Seismic also announced a cooperation with Microsoft for its seller experience application. Seismic offered job automation, content creation, and engagement information to Microsoft's seller platform "Viva Sales" as part of the agreement.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight and Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
    • 3.1.1. Overview
    • 3.1.2. Financial Analysis
    • 3.1.3. SWOT Analysis
    • 3.1.4. Recent Developments
  • 3.2. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global Sales Enablement SoftwareMarket by Organization Size
    • 4.1.1. Large Enterprises
    • 4.1.2. Small and Medium-Sized Enterprises (SMEs)
  • 4.2. Global Sales Enablement SoftwareMarket by Deployment Type
    • 4.2.1. Cloud
    • 4.2.2. On-premises
  • 4.3. Global Sales Enablement SoftwareMarket by End-user Industry
    • 4.3.1. BFSI
    • 4.3.2. Consumer Goods and Retail
    • 4.3.3. IT and Telecom
    • 4.3.4. Media and Entertainment
    • 4.3.5. Healthcare and Life Sciences
    • 4.3.6. Manufacturing

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. US
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Accent Technologies, Inc.
  • 6.2. Adobe, Inc.
  • 6.3. Brainshark, Inc.
  • 6.4. ClearSlide, Inc.
  • 6.5. GetAccept Inc.
  • 6.6. Highspot, Inc.
  • 6.7. HubSpot, Inc.
  • 6.8. Mindtickle Inc.
  • 6.9. Paperflite
  • 6.10. Qorus Software Ltd.
  • 6.11. Qstream Inc.
  • 6.12. Rallyware Inc.
  • 6.13. Salesforce.com, Inc.
  • 6.14. SalesHood Inc.
  • 6.15. Seismic Software Holdings, Inc.

LIST OF TABLES

  • 1. GLOBAL SALES ENABLEMENT SOFTWAREMARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2022-2030 ($ MILLION)
  • 2. GLOBAL SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 3. GLOBAL LARGE ENTERPRISES SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL SMEs SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 5. GLOBAL SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2022-2030 ($ MILLION)
  • 6. GLOBAL CLOUD SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 7. GLOBAL ON-PREMISES SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 8. GLOBAL SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER INDUSTRY, 2022-2030 ($ MILLION)
  • 9. GLOBAL BFSI SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 10. GLOBAL CONSUMER GOODS AND RETAIL SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 11. GLOBAL IT AND TELECOM SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 12. GLOBAL MEDIA AND ENTERTAINMENT SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 13. GLOBAL HEALTHCARE AND LIFE SCIENCES SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 14. GLOBAL MANUFACTURING SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 15. GLOBAL SALES ENABLEMENT SOFTWAREMARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 16. NORTH AMERICAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 17. NORTH AMERICAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2022-2030 ($ MILLION)
  • 18. NORTH AMERICAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2022-2030 ($ MILLION)
  • 19. NORTH AMERICAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER INDUSTRY, 2022-2030 ($ MILLION)
  • 20. EUROPEAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 21. EUROPEAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2022-2030 ($ MILLION)
  • 22. EUROPEAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2022-2030 ($ MILLION)
  • 23. EUROPEAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER INDUSTRY, 2022-2030 ($ MILLION)
  • 24. ASIA-PACIFIC SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 25. ASIA-PACIFIC SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2022-2030 ($ MILLION)
  • 26. ASIA-PACIFIC SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2022-2030 ($ MILLION)
  • 27. ASIA-PACIFIC SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER INDUSTRY, 2022-2030 ($ MILLION)
  • 28. REST OF THE WORLD SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 29. REST OF THE WORLD SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2022-2030 ($ MILLION)
  • 30. REST OF THE WORLD SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2022-2030 ($ MILLION)
  • 31. REST OF THE WORLD SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER INDUSTRY, 2022-2030 ($ MILLION)

 

LIST OF FIGURES

  • 1. GLOBAL SALES ENABLEMENT SOFTWAREMARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2022-2030 ($ MILLION)
  • 2. GLOBAL SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 3. GLOBAL LARGE ENTERPRISES SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL SMEs SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 5. GLOBAL SALES ENABLEMENT SOFTWAREMARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2022-2030 ($ MILLION)
  • 6. GLOBAL CLOUD SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 7. GLOBAL ON-PREMISES SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 8. GLOBAL SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER INDUSTRY, 2022-2030 ($ MILLION)
  • 9. GLOBAL BFSI SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 10. GLOBAL CONSUMER GOODS AND RETAIL SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 11. GLOBAL IT AND TELECOM SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 12. GLOBALMEDIA AND ENTERTAINMENT SALES ENABLEMENT SOFTWAREMARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 13. GLOBAL HEALTHCARE AND LIFE SCIENCES SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 14. GLOBAL MANUFACTURING SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 15. GLOBAL SALES ENABLEMENT SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 16. US SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 17. CANADA SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 18. UK SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 19. FRANCE SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 20. GERMANY SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 21. ITALY SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 22. SPAIN SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 23. REST OF EUROPE SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. INDIA SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. CHINA SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 26. JAPAN SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 27. SOUTH KOREA SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 28. REST OF ASIA-PACIFIC SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 29. REST OF THE WORLD SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)