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全球銷售支持平台市場研究報告 - 2023 年至 2030 年行業分析、規模、佔有率、成長、趨勢和預測

市場調查報告書

商品編碼

1346842

全球銷售支持平台市場研究報告 - 2023 年至 2030 年行業分析、規模、佔有率、成長、趨勢和預測

Global Sales Enablement Platform Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030

出版日期: 2023年08月01日 | 出版商:

Value Market Research | 英文 195 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄圖表

全球銷售支持平台市場需求預計將從 2022 年的 50.2 億美元增至 2030 年的近 173.9 億美元，2023-2030 年研究期間年複合成長率為 16.8%。

銷售支持平台代表了一種基於技術的解決方案，為銷售團隊提供工具、資源和內容，所有這些都旨在提高他們的效率、有效性和整體績效。其目的是在銷售旅程的不同階段為銷售專家提供幫助，從識別潛在銷售線索和產生興趣到完成交易和管理售後任務。

市場動態：

銷售支持平台市場受到多種因素的影響。企業擴大採用這些平台來提高銷售團隊的績效和效率。複雜的銷售流程、遠程工作趨勢以及個性化客戶參與的需求推動了對提供內容管理、培訓和分析的集中式平台的需求。與 CRM 和行銷自動化工具的整合可確保銷售和行銷團隊之間的無縫協作，而來自這些平台的數據驅動的見解有助於做出明智的決策。簡化新銷售團隊成員的入職和培訓的能力也有助於市場成長。競爭優勢、技術進步以及銷售和行銷工作的協調是額外的促進因素。最終，通過提高銷售業績和效率所展現的投資回報率進一步推動了銷售支持平台的採用。

該研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外，這些工具還對全球銷售支持平台市場的每個細分市場進行了包容性評估。銷售支持平台行業的成長和趨勢為本研究提供了整體方法。

區域分析：

本節涵蓋區域展望，重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲銷售支持平台市場當前和未來的需求。此外，該報告重點關注所有主要地區各個應用領域的需求、估計和預測。

該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。銷售支持平台市場的主要參與者包括 Accent Technologies, Inc.、Bigtincan Holdings Ltd.、Bloomfire Brainshark, Inc.、ClearSlide Highspot Mediafly Mindtickle Inc.、Pitcher AG QorusDocs Ltd.、Qstream Inc.、Rallyware Inc.、SAP Seismic。本節包含競爭格局的整體視圖，包括各種戰略發展，例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。

如果您有任何客製化要求，請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。

簡介 - 市場動態
市場促進因素
市場限制
機會
行業動態
波特五力分析
市場吸引力分析
- 按組件分類的市場吸引力分析
- 按組織規模進行的市場吸引力分析
- 按部署進行的市場吸引力分析
- 最終用途行業的市場吸引力分析
- 市場吸引力分析：按地區

第 4 章：價值鏈分析

價值鏈分析
原料分析
- 原料清單
- 原料廠商清單
- 主要原料價格走勢
潛在買家名單
行銷管道
- 直效行銷
- 間接行銷
- 行銷管道發展趨勢

第 5 章：全球銷售支持平台市場分析：按組成部分

按組件概述
歷史和預測數據
按成分分析
平台
服務

第 6 章：全球銷售支持平台市場分析：按組織規模

按組織規模分類的概覽
歷史和預測數據
按組織規模分析
大型組織
中小型組織

第 7 章：全球銷售支持平台市場分析：按部署

按部署概述
歷史和預測數據
按部署進行分析
本地部署
雲

第 8 章：全球銷售支持平台市場分析：按最終用途行業

最終用途行業概述
歷史和預測數據
最終用途行業分析
BFSI
資訊技術與電信
消費品與零售
媒體與娛樂
醫療保健與生命科學
製造業
其他
雲端管理

第 9 章：全球銷售支持平台市場分析：按地理位置

區域展望
介紹
北美銷售分析
- 概覽、歷史和預測數據銷售分析
- 北美按細分市場銷售分析
- 北美按國家/地區銷售分析
- 美國銷售分析
- 加拿大銷售分析
- 墨西哥銷售分析
歐洲銷售分析
- 概覽、歷史和預測數據銷售分析
- 歐洲按細分市場銷售分析
- 歐洲按國家/地區銷售分析
- 英國銷售分析
- 法國銷售分析
- 德國銷售分析
- 義大利銷售分析
- 俄羅斯銷售分析
- 歐洲其他地區銷售分析
亞太地區銷售分析
- 概覽、歷史和預測數據銷售分析
- 亞太地區按細分市場銷售分析
- 亞太地區國家/地區銷售分析
- 中國銷售分析
- 印度銷售分析
- 日本銷售分析
- 韓國銷售分析
- 澳大利亞銷售分析
- 東南亞銷售分析
- 亞太地區其他地區銷售分析
拉丁美洲銷售分析
- 概覽、歷史和預測數據銷售分析
- 拉丁美洲按細分市場銷售分析
- 拉丁美洲按國家/地區銷售分析
- 巴西銷售分析
- 阿根廷銷售分析
- 秘魯銷售分析
- 智利銷售分析
- 拉丁美洲其他地區銷售分析
中東和非洲銷售分析
- 概覽、歷史和預測數據銷售分析
- 中東和非洲按細分市場銷售分析
- 中東和非洲國家銷售分析
- 沙烏地阿拉伯銷售分析
- 阿拉伯聯合大公國銷售分析
- 以色列銷售分析
- 南非銷售分析
- 中東其他地區和非洲銷售分析

第 10 章：銷售支持平台公司的競爭格局

銷售支持平台市場競爭
夥伴關係/協作/協議
併購
新產品發布
其他發展

第 11 章：公司簡介

公司股份分析
市場集中度
Accent Technologies Inc

公司簡介
公司收入
產品
最近的發展

Bigtincan Holdings Ltd.

公司簡介
公司收入
產品
最近的發展

Bloomfire Brainshark Inc.

公司簡介
公司收入
產品
最近的發展

ClearSlide Highspot Mediafly Mindtickle Inc.

公司簡介
公司收入
產品
最近的發展

Pitcher AG QorusDocs Ltd.

公司簡介
公司收入
產品
最近的發展

Qstream Inc.

公司簡介
公司收入
產品
最近的發展

Rallyware Inc.

公司簡介
公司收入
產品
最近的發展

SAP Seismic

公司簡介
公司收入
產品
最近的發展

注意 - 在公司概況中，財務詳細資訊和近期發展視情況而定，或者如果是私營公司，則可能不包括在內

簡介目錄圖表

Product Code: VMR112112024

The global demand for Sales Enablement Platform Market is presumed to reach the market size of nearly USD 17.39 BN by 2030 from USD 5.02 BN in 2022 with a CAGR of 16.8% under the study period 2023 - 2030.

A sales enablement platform represents a tech-based solution that equips sales teams with tools, resources, and content, all directed towards boosting their efficiency, effectiveness, and overall performance. Its purpose is to aid sales experts across different phases of the sales journey, spanning from identifying potential leads and generating interest to finalizing deals and managing post-sale tasks.

MARKET DYNAMICS:

The sales enablement platform market is influenced by various factors. Businesses are increasingly adopting these platforms to enhance sales team performance and effectiveness. Complex sales processes, remote work trends, and the need for personalized customer engagement drive the demand for centralized platforms that provide content management, training, and analytics. Integration with CRM and marketing automation tools ensures seamless collaboration between sales and marketing teams, while data-driven insights from these platforms aid informed decision-making. The ability to streamline onboarding and training for new sales team members also contributes to market growth. Competitive advantage, technological advancements, and the alignment of sales and marketing efforts are additional drivers. Ultimately, the ROI demonstrated through improved sales performance and efficiency further propels the adoption of sales enablement platforms.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of sales enablement platform. The growth and trends of sales enablement platform industry provide a holistic approach to this study.

MARKET SEGMENTATION:

This section of the sales enablement platform market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Component

Platform
Service

By Organization Size

Large Organization
Small And Medium Organization

By Deployment

On-Premise
Cloud

By End-Use Industry

BFSI
IT & Telecom
Consumer Goods & Retail
Media & Entertainment
Healthcare & Lifesciences
Manufacturing
Others
Cloud Management

REGIONAL ANALYSIS:

This section covers the regional outlook, which accentuates current and future demand for the Sales Enablement Platform market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Sales Enablement Platform market include Accent Technologies, Inc, Bigtincan Holdings Ltd., Bloomfire Brainshark, Inc., ClearSlide Highspot Mediafly Mindtickle Inc., Pitcher AG QorusDocs Ltd., Qstream Inc., Rallyware Inc., SAP Seismic. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . SALES ENABLEMENT PLATFORM - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Component
- 3.7.2 Market Attractiveness Analysis By Organization Size
- 3.7.3 Market Attractiveness Analysis By Deployment
- 3.7.4 Market Attractiveness Analysis By End-use Industry
- 3.7.5 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . GLOBAL SALES ENABLEMENT PLATFORM MARKET ANALYSIS BY COMPONENT

5.1 Overview by Component
5.2 Historical and Forecast Data
5.3 Analysis by Component
5.4 Platform Historic and Forecast Sales by Regions
5.5 Service Historic and Forecast Sales by Regions

6 . GLOBAL SALES ENABLEMENT PLATFORM MARKET ANALYSIS BY ORGANIZATION SIZE

6.1 Overview by Organization Size
6.2 Historical and Forecast Data
6.3 Analysis by Organization Size
6.4 Large Organization Historic and Forecast Sales by Regions
6.5 Small And Medium Organization Historic and Forecast Sales by Regions

7 . GLOBAL SALES ENABLEMENT PLATFORM MARKET ANALYSIS BY DEPLOYMENT

7.1 Overview by Deployment
7.2 Historical and Forecast Data
7.3 Analysis by Deployment
7.4 On-premise Historic and Forecast Sales by Regions
7.5 Cloud Historic and Forecast Sales by Regions

8 . GLOBAL SALES ENABLEMENT PLATFORM MARKET ANALYSIS BY END-USE INDUSTRY

8.1 Overview by End-use Industry
8.2 Historical and Forecast Data
8.3 Analysis by End-use Industry
8.4 BFSI Historic and Forecast Sales by Regions
8.5 IT & Telecom Historic and Forecast Sales by Regions
8.6 Consumer Goods & Retail Historic and Forecast Sales by Regions
8.7 Media & Entertainment Historic and Forecast Sales by Regions
8.8 Healthcare & Lifesciences Historic and Forecast Sales by Regions
8.9 Manufacturing Historic and Forecast Sales by Regions
8.10. Others Historic and Forecast Sales by Regions
8.11 Cloud Management Historic and Forecast Sales by Regions

9 . GLOBAL SALES ENABLEMENT PLATFORM MARKET ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook
9.2. Introduction
9.3. North America Sales Analysis
- 9.3.1. Overview, Historic and Forecast Data Sales Analysis
- 9.3.2. North America By Segment Sales Analysis
- 9.3.3. North America By Country Sales Analysis
- 9.3.4. United State Sales Analysis
- 9.3.5. Canada Sales Analysis
- 9.3.6. Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1. Overview, Historic and Forecast Data Sales Analysis
- 9.4.2. Europe by Segment Sales Analysis
- 9.4.3. Europe by Country Sales Analysis
- 9.4.4. United Kingdom Sales Analysis
- 9.4.5. France Sales Analysis
- 9.4.6. Germany Sales Analysis
- 9.4.7. Italy Sales Analysis
- 9.4.8. Russia Sales Analysis
- 9.4.9. Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1. Overview, Historic and Forecast Data Sales Analysis
- 9.5.2. Asia Pacific by Segment Sales Analysis
- 9.5.3. Asia Pacific by Country Sales Analysis
- 9.5.4. China Sales Analysis
- 9.5.5. India Sales Analysis
- 9.5.6. Japan Sales Analysis
- 9.5.7. South Korea Sales Analysis
- 9.5.8. Australia Sales Analysis
- 9.5.9. South East Asia Sales Analysis
- 9.5.10. Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1. Overview, Historic and Forecast Data Sales Analysis
- 9.6.2. Latin America by Segment Sales Analysis
- 9.6.3. Latin America by Country Sales Analysis
- 9.6.4. Brazil Sales Analysis
- 9.6.5. Argentina Sales Analysis
- 9.6.6. Peru Sales Analysis
- 9.6.7. Chile Sales Analysis
- 9.6.8. Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1. Overview, Historic and Forecast Data Sales Analysis
- 9.7.2. Middle East & Africa by Segment Sales Analysis
- 9.7.3. Middle East & Africa by Country Sales Analysis
- 9.7.4. Saudi Arabia Sales Analysis
- 9.7.5. UAE Sales Analysis
- 9.7.6. Israel Sales Analysis
- 9.7.7. South Africa Sales Analysis
- 9.7.8. Rest Of Middle East And Africa Sales Analysis

10 . COMPETITIVE LANDSCAPE OF THE SALES ENABLEMENT PLATFORM COMPANIES

10.1. Sales Enablement Platform Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11 . COMPANY PROFILES OF SALES ENABLEMENT PLATFORM INDUSTRY

11.1. Company Share Analysis
11.2. Market Concentration Rate
11.3. Accent Technologies Inc
- 11.3.1. Company Overview
- 11.3.2. Company Revenue
- 11.3.3. Products
- 11.3.4. Recent Developments
11.4. Bigtincan Holdings Ltd.
- 11.4.1. Company Overview
- 11.4.2. Company Revenue
- 11.4.3. Products
- 11.4.4. Recent Developments
11.5. Bloomfire Brainshark Inc.
- 11.5.1. Company Overview
- 11.5.2. Company Revenue
- 11.5.3. Products
- 11.5.4. Recent Developments
11.6. ClearSlide Highspot Mediafly Mindtickle Inc.
- 11.6.1. Company Overview
- 11.6.2. Company Revenue
- 11.6.3. Products
- 11.6.4. Recent Developments
11.7. Pitcher AG QorusDocs Ltd.
- 11.7.1. Company Overview
- 11.7.2. Company Revenue
- 11.7.3. Products
- 11.7.4. Recent Developments
11.8. Qstream Inc.
- 11.8.1. Company Overview
- 11.8.2. Company Revenue
- 11.8.3. Products
- 11.8.4. Recent Developments
11.9. Rallyware Inc.
- 11.9.1. Company Overview
- 11.9.2. Company Revenue
- 11.9.3. Products
- 11.9.4. Recent Developments
11.10. SAP Seismic
- 11.10.1. Company Overview
- 11.10.2. Company Revenue
- 11.10.3. Products
- 11.10.4. Recent Developments