行動POS(mPOS)的日本市場評估:各解決方案類型，各連接性技術，各作業系統，各用途，各最終用途產業，各地區，機會，預測(2019年度～2033年度)

受技術進步、消費者行為變化和零售業態演變的推動，日本行動銷售點 (mPOS) 市場預計將從 2025 財年的 21.6 億美元增長至 2033 財年的 36 億美元，複合年增長率為 6.62%。這一切都始於便利性。該市場已悄悄轉型成為現代商業的基石，尤其受到小商戶、行動攤販、咖啡館甚至服務提供者的青睞。智慧型手機的高普及率、銀行卡接受度的提高以及與數位錢包的集成，使這些輕巧便攜的系統不再只是支付機器，而是賦能微型企業。

政府的激勵措施以及日本向無現金經濟的轉型（疫情加速了這一進程），進一步加速了mPOS的普及。 mPOS解決方案現在的設計重點是連接性、使用者體驗和雲端相容性，而不僅僅是處理支付。我們正在見證從終端到生態系統的轉變。

例如，2024年3月，三井住友卡公司選擇NETSTARS，在stera終端機和行動裝置（stera taps）上實現QR編碼支付，將QR編碼、信用卡和電子貨幣整合到一個解決方案中。這項措施符合日本到2025年實現40%無現金交易的目標，並將推動中小企業採用mPOS。

本報告對日本行動POS (mPOS)市場進行了全面分析，包括市場規模及預測、市場動態以及主要公司的現狀。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 摘要整理

第4章 客戶的迴響

• 受訪者的人口統計
• 行動POS(mPOS)平台的認知度
• 購買時的主要的考慮事項(速度，可靠性，成本等)
• 優先的設備類型和軟體供應商

第5章 日本的行動POS(mPOS)市場預測(2019年度～2033年度)

• 市場規模的分析與預測
  • 金額
• 市場佔有率的分析與預測
  • 各解決方案類型
    • 硬體設備
    • 軟體
  • 各連接性技術
    • Wi-Fi
    • Bluetooth
    • 蜂巢式網路
  • 各作業系統
    • Android
    • iOS
  • 各用途
    • 銷售，付款處理
    • 庫存管理
    • 報告，分析
    • 顧客關係管理
    • 其他
  • 各最終用途產業
    • 零售
    • 飯店
    • 醫療
    • 運輸·物流
    • 娛樂
    • 其他
  • 各地區
    • 北部
    • 南部
    • 中部
  • 市場佔有率分析:各企業(前五名公司和其他)(金額)(2024年度)
• 市場地圖分析(2025年度)
  • 各解決方案類型
  • 連接性技術
  • 各作業系統
  • 各用途
  • 各最終用途產業
  • 各地區

第6章 供需的分析

第7章 價值鏈分析

第8章 波特的五力分析

第9章 大環境分析

第10章 市場動態

• 推動市場要素
• 市場課題

第11章 市場趨勢與發展

第12章 訂閱模式和計量收費模式的比較(best effort基準)

第13章 案例研究

第14章 競爭情形

• 前五名市場領導公司的競爭矩陣
• 前五名公司的SWOT分析
• 前五名公司的市場企業的形勢
  • Rakuten Group, Inc. (Rakuten Pay mPOS)
  • Square KK (subsidiary of Block, Inc.)
  • JCB Co., Ltd. (via Smart Code integrations)
  • GMO Payment Gateway, Inc.
  • STORES, Inc. (formerly Coiney Inc.)

第15章 策略性建議

第16章 關於調查公司·免責聲明

Japan mobile point-of-sale (mPOS) market is projected to witness a CAGR of 6.62% during the forecast period FY2026-FY2033, growing from USD 2.16 billion in FY2025 to USD 3.60 billion in FY2033 due to technological advancements, shifting consumer behaviors, and evolving retail dynamics. It started with convenience. The mPOS market in Japan has quietly turned into a foundation for modern commerce, especially among small merchants, mobile vendors, cafes, and even service professionals. High smartphone penetration, rising card acceptance, and digital wallet integrations have made these lightweight, portable systems more than just checkout devices, as they are micro-enterprise enablers.

Japan's move toward a cashless economy, accelerated by government incentives and the pandemic, has only amplified adoption. The mPOS solutions are now being designed around connectivity, UX, and cloud compatibility rather than just payment processing. That's where the shift lies, from terminals to ecosystems.

For instance, in March 2024, NETSTARS adopted by Sumitomo Mitsui Card to power QR code payments on the "stera terminal" and mobile devices (stera tap), integrating QR, credit, and e-money in one solution. This initiative aligns with Japan's goal of achieving 40% cashless transactions by 2025 and fuels the adoption of mPOS across SMEs.

Surge in SME and Micro-Merchant Adoption of Compact mPOS Systems

Small retailers, local cafes, and independent service providers are rapidly becoming the driving force behind Japan's mPOS market. These compact and cost-effective systems enable micro-merchants to bypass the complexities of traditional bank-issued POS terminals, allowing for seamless card acceptance and on-the-go payments. The adoption is not forced; it is a natural process. With minimal setup, low upfront costs, and full mobility, mPOS solutions are perfectly aligned with the needs of Japan's vast SME and micro-enterprise ecosystem. This organic growth reflects a shift in how small businesses approach digital commerce, favoring solutions that prioritize speed, ease of use, and scalability.

For instance, in March 2024, Square, Inc. launched the new Square Terminal in Japan, an Android-based, standalone device combining payments, receipts, and management tools. User feedback noted its popularity at local events and among small merchants due to its all-in-one convenience.

Integration of mPOS Analytics and Cloud Inventory to Fuel Market Growth

The Japanese mPOS (mobile Point-of-Sale) market is poised for significant growth, driven by the integration of advanced functionalities such as loyalty programs, data analytics, and cloud-based inventory management. Retailers and F&B businesses are increasingly adopting mPOS systems that go beyond payment processing to offer customer retention tools (personalized discounts, membership tracking) and real-time sales insights (demand forecasting, stock optimization). Cloud connectivity further enhances operational efficiency by enabling centralized, multi-location inventory control. With Japan's cashless adoption accelerating, these value-added features make mPOS indispensable for SMEs and chains alike, positioning the market for rapid expansion. The mPOS is evolving into a CRM and business insight tool, especially among urban retailers managing omnichannel setups.

For instance, Rakuten's FinTech segment revenue grew +35.8% YoY to JPY 28.6 billion in Q3 2023, fueled partly by mPOS integrations linking payments to inventory and loyalty tools.

mPOS Adoption Driven by Inventory Management Features

For Japan's small and medium-sized retailers, inventory visibility has become mission-critical, especially in the food, fashion, and specialty retail sectors, where margin pressures are high. That's why mPOS systems with integrated inventory tools are now in demand. Devices that offer real-time stock tracking, low-inventory alerts, and automated reorder features are being chosen over basic card readers. For modern Japanese retailers, the value of mPOS is shifting toward systems that reduce out-of-stock losses and streamline store operations. Inventory, not just interface, is the new battleground.

For instance, in October 2023, Digital Garage's Cloud Pay platform partnered with Square Japan, enabling merchants to accept QR codes (including PayPay, Rakuten Pay, d Barai, Alipay+, WeChat Pay, and more) through a single soft terminal using Wi-Fi or Bluetooth. This integration serves established Square users with seamless multi-wallet acceptance, enabling mobile payments without the need for extra hardware.

Key Players Landscape and Outlook

Japan's mPOS market is anchored by a few core players and some nimble disruptors. Rakuten Pay has leveraged its e-commerce, fintech, and loyalty infrastructure to turn mPOS into an innovative retail platform. Square KK (a subsidiary of Block, Inc.) is targeting mid-size and mobile-first merchants with Android-native devices and unified dashboards. With increasing expectations surrounding software, security, and ecosystem interoperability, mPOS in Japan is shifting from a focus on hardware to one of what it connects. STORES, Inc. has become a favorite among sole proprietors, especially in rural Japan, by offering simple, fast-to-onboard card readers with zero upfront cost. Meanwhile, JCB is expanding Smart Code integrations into multi-platform mPOS devices, pushing legacy card infrastructure into the mobile era.

For instance, in March 2024, GMO Payment Gateway, Inc.- Financial Gate teamed up with Soft Space to introduce "stera tap", Japan's first PCI MPoC-certified SoftPOS app, which allows merchants to use just a smartphone or tablet for NFC/contactless payments. It is a significant leap toward terminal-less, scalable mPOS deployment in the field.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Awareness of Mobile Point-of-Sale (mPOS) Platforms
• 4.3. Key Purchase Considerations (Speed, Reliability, Cost, etc.)
• 4.4. Preferred Device Type and Software Providers

5. Japan Mobile Point-of-Sale (mPOS) Market Outlook, FY2019-FY2033F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Solution Type
    • 5.2.1.1. Hardware
    • 5.2.1.2. Software
  • 5.2.2. By Connectivity Technology
    • 5.2.2.1. Wi-Fi
    • 5.2.2.2. Bluetooth
    • 5.2.2.3. Cellular Networks
  • 5.2.3. By Operating System
    • 5.2.3.1. Android
    • 5.2.3.2. iOS
  • 5.2.4. By Application
    • 5.2.4.1. Sales and Payment Processing
    • 5.2.4.2. Inventory Management
    • 5.2.4.3. Reporting and Analytics
    • 5.2.4.4. Customer Relationship Management
    • 5.2.4.5. Others
  • 5.2.5. By End-user Industry
    • 5.2.5.1. Retail
    • 5.2.5.2. Hospitality
    • 5.2.5.3. Healthcare
    • 5.2.5.4. Transportation and Logistics
    • 5.2.5.5. Entertainment
    • 5.2.5.6. Others
  • 5.2.6. By Region
    • 5.2.6.1. North
    • 5.2.6.2. South
    • 5.2.6.3. Central
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2025
  • 5.3.1. By Solution Type
  • 5.3.2. By Connectivity Technology
  • 5.3.3. By Operating System
  • 5.3.4. By Application
  • 5.3.5. By End-user Industry
  • 5.3.6. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Market Dynamics

• 10.1. Market Drivers
• 10.2. Market Challenges

11. Market Trends and Developments

12. Subscription vs Pay-as-you-go Models Comparison (Best Effort Basis)

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 5 Market Players
  • 14.3.1. Rakuten Group, Inc. (Rakuten Pay mPOS)
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. Square KK (subsidiary of Block, Inc.)
  • 14.3.3. JCB Co., Ltd. (via Smart Code integrations)
  • 14.3.4. GMO Payment Gateway, Inc.
  • 14.3.5. STORES, Inc. (formerly Coiney Inc.)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Mobile Point-of-Sale (mPOS) Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By Solution Type, FY2019-FY2033F
• Figure 3. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By Connectivity Technology, FY2019-FY2033F
• Figure 4. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By Operating System, FY2019-FY2033F
• Figure 5. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By Application, FY2019-FY2033F
• Figure 6. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By End-user Industry, FY2019-FY2033F
• Figure 7. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By Region, FY2019-FY2033F
• Figure 8. By Solution Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By Connectivity Technology Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By Operating System Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 12. By End-user Industry Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 13. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025