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市場調查報告書
商品編碼
1740724

空氣清淨機的泰國市場評估:過濾器類別，各最終用途，CADR，範圍，各種價格，各流通管道，各地區，機會，預測(2018年～2032年)

Thailand Air Purifier Market Assessment, By Filter Type, By End-use, By CADR, By Coverage, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 125 Pages | 商品交期: 3-5個工作天內

價格

由於空氣污染水平上升、健康意識增強以及城鎮化發展，泰國空氣清淨機市場規模預計將從2024年的1.5166億美元增長至2032年的3.0286億美元，在2025-2032年的預測期內，複合年增長率為9.03%。此外，全國空氣品質惡化已引發嚴重的公共衛生問題，尤其是在曼谷和清邁等大都會地區，由於汽車廢氣、工業生產和農村地區農作物焚燒，PM2.5濃度不斷上升。這促使政府發布空氣品質警告，消費者也紛紛尋求空氣清淨機作為安全措施。此外，氣喘和過敏等呼吸系統疾病的增多，以及人們對空氣傳播病毒的持續擔憂，促使家庭投資空氣清淨器，尤其是配備 HEPA（高效微粒空氣）和 UV-C（紫外線）過濾器的空氣清淨​​機。

政府的政策和措施也有助於擴大市場，一些地方政府鼓勵在學校和醫院等公共場所使用空氣清淨機。例如，泰國電力局 (EGAT) 於 2023 年 4 月推出了一座新的空氣清淨​​塔，旨在解決 PM2.5 污染問題。此淨化塔可捕獲 80% 以上的 PM2.5 顆粒，每小時淨化空氣量高達 30,000 立方米，有效覆蓋半徑 250 公尺的區域。都市化和可支配收入的提高，使得空氣清淨機成為泰國日益壯大的中產階級日益可行的選擇，智慧家庭技術也日益普及，尤其是在曼谷等大城市。

此外，可透過Wi-Fi連接即時檢測空氣品質的淨化器以及節能規格等技術創新，也進一步吸引了精通科技的消費者。在霧霾季節（12月至4月）期間，空氣清淨機的需求達到峰值，社群媒體回饋和網紅行銷活動的口碑也促進了銷售。電子商務正在幫助這些產品觸及更廣泛的受眾，網站提供價格折扣和融資選擇，以進一步提高消費者的購買力。展望未來，氣候變遷的影響（包括山火增多）以及房地產項目中空氣清淨機的採用預計將推動市場長期擴張。這些綜合因素正在推動泰國各地對空氣清淨機的需求。

本報告提供泰國的空氣清淨機市場相關調查分析，提供市場規模與預測，市場動態，主要企業的形勢等資訊。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 美國關稅的影響

第4章 摘要整理

第5章 客戶的迴響

  • 受訪者的人口統計
  • 品牌認知度
  • 決定購買時考慮的要素
  • 優先的流通管道
  • 購買後面臨的課題

第6章 泰國的空氣清淨機市場預測(2018年～2032年)

  • 市場規模的分析與預測
    • 金額
    • 數量
  • 市場佔有率的分析與預測
    • 過濾器類別
      • HEPA
      • 預過濾+HEPA
      • 預過濾+HEPA+活性碳
      • 其他
    • 各最終用途
      • 住宅
      • 商業/工業
    • 按CADR
      • 不滿201m3/hr
      • 201～300m3/hr
      • 301～400m3/hr
      • 超過400m3/hr
    • 按範圍
      • 不滿250平方英呎
      • 250～500平方英呎
      • 500平方英呎超
    • 各種價格
      • 集體/經濟
      • 高級
    • 各流通管道
      • 超級市場/大賣場
      • 高級店
      • 多品牌經銷店
      • 線上
      • 其他
    • 各地區
      • 北部
      • 南部
      • 中央
      • 東部
    • 市場佔有率分析:各企業(前五名公司和其他)(金額)(2024年)
  • 市場地圖分析(2024年)
    • 過濾器類別
    • 各最終用途
    • 按CADR
    • 按範圍
    • 各種價格
    • 各流通管道
    • 各地區

第7章 供需分析

第8章 進口和出口的分析

第9章 價值鏈分析

第10章 波特的五力分析

第11章 大環境分析

第12章 價格分析

第13章 市場動態

  • 推動市場要素
  • 市場課題

第14章 市場趨勢與發展

第15章 政策和法規形勢

第16章 案例研究

第17章 競爭情形

  • 前五名市場領導者公司的競爭矩陣
  • 前五名公司的SWOT分析
  • 前十大主要企業的形勢
    • Arcelik Hitachi Home Appliances Sales (Thailand) Ltd.
    • Philips Electronics (Thailand) Co., Ltd.
    • Panasonic Solutions (Thailand) Co, Ltd.
    • Blueair AB
    • Thai Samsung Electronics Co., Ltd.
    • Xiaomi Technology (Thailand) Limited
    • Daikin Industries (Thailand) Co., Ltd.
    • LG Electronics (Thailand) Company Limited
    • Sharp Thai Company Limited
    • Dyson Limited

第18章 策略性建議

第19章 關於調查公司·免責聲明

Product Code: MX13234

Thailand air purifier market is projected to witness a CAGR of 9.03% during the forecast period 2025-2032, growing from USD 151.66 million in 2024 to USD 302.86 million in 2032F, owing to rising air pollution levels, increasing health awareness, and urbanization. Also, deteriorating air quality throughout the country, specifically in metropolitan areas such as Bangkok and Chiang Mai, where PM2.5 levels are elevated due to car emissions, industrial processes, and rural agricultural burning, poses a serious public health issue. This has prompted government air quality warnings, further encouraging consumers to demand air purifiers as a safety precaution. Moreover, increasing health consciousness is also an essential factor, with increasing instances of respiratory illnesses such as asthma and allergies, together with ongoing anxieties regarding airborne viruses, leading families to invest in air purifiers, particularly those that have HEPA (High Efficiency Particulate Air) and UV-C (Ultraviolet) filters.

Government policy and initiatives have also supported expansion in the market, with some local governments encouraging air purifiers for use in public places such as schools and hospitals, while more stringent environmental policies indirectly increase demand for indoor air quality technology. For instance, in April 2023, the Electricity Generating Authority of Thailand (EGAT) rolled out a new air purification tower aimed at tackling the PM2.5 pollution problem. This machine can capture over 80% of PM2.5 particles and purify up to 30,000 cubic meters of air every hour, effectively covering a radius of 250 meters. Urbanization and rising disposable incomes have made air purifiers an increasingly viable option for Thailand's expanding middle class, particularly as smart home technology gains popularity in major cities such as Bangkok.

In addition, technological innovation, such as Wi-Fi-connected purifiers with instantaneous air quality checks and energy-saving specifications, has further drawn consumers who are technology-aware. Demand peaks during the haze period (December to April), and word-of-mouth effect, via social media feedback and influencer campaigns, has also contributed to sales. E-commerce has helped these products reach a wider audience, with websites providing price discounts and financing schemes that further enhance affordability. In the future, the impacts of climate change, including rising wildfires, and the inclusion of air purifiers in real estate projects are predicted to continue fostering long-term market expansion. Combined, they produce a formidable and growing demand for air purifiers throughout Thailand.

Rising Air Pollution Levels and Health Awareness Drive the Thailand Air Purifier Market Demand

The air purifier market in Thailand is growing, driven by worsening air quality and rising public health awareness. Urban areas such as Bangkok, Chiang Mai, and northern provinces often have toxic PM2.5 levels from car exhaust, factory effluents, and agricultural burning during the dry season, leading customers to look for safeguarding measures. For instance, in January 2025, Bangkok ranked 4th among the world's most polluted cities, with PM2.5 concentrations far exceeding the World Health Organization's recommended limits. The government's regular air pollution warnings also added to demand, with citizens increasingly looking to clean indoor air to offset respiratory hazards. The Bangkok Metropolitan Administration (BMA) declared 48 of its 50 districts as red (hazardous-to-health) zones, with particulate matter 2.5 micrometres and less in diameter (PM2.5) levels averaging 88.4 microgrammes per cubic metre (µg/m3). In parallel, increasing health consciousness, fueled by the rise in cases of asthma, allergies, and lingering COVID-19 issues, has fueled adoption, especially of purifiers with sophisticated HEPA and UV-C filters. These drivers, supported by urbanization, technological advancement, and seasonal spikes in pollution, are propelling continued market expansion, as households and businesses alike make investments in air purification to protect health and improve indoor conditions.

Government Policies and Public Initiatives Drive the Thailand Air Purifier Market Growth

Thailand's air purifier market is getting considerable push from aggressive government initiatives and public health campaigns. The Thai government has put in place strict air quality regulations and initiated nationwide awareness programs to tackle the country's deteriorating pollution crisis, especially PM2.5 levels that frequently exceed WHO safety standards. Key efforts, such as Thailand joining the Climate and Clean Air Coalition (CCAC) back in 2019, making a strong pledge to tackle short-lived climate pollutants (SLCPs), have raised public awareness of indoor air quality. Government institutions are setting an example, with schools and healthcare facilities being fitted with air cleaners under government-funded initiatives. The government's Bangkok Metropolitan Administration has already made several public buildings equipped with air purifiers. Such policy measures, along with public-private partnerships for air purification solutions available at affordable prices, are creating a systematic market environment both for consumer uptake and manufacturer innovation, making Thailand one of Southeast Asia's most rapidly growing air purifier markets.

For instance, in January 2025, Thailand rolled out a week of free public transport in Bangkok to combat the serious air pollution issue. More than 350 schools had to close due to dangerous PM2.5 levels. In addition, the government has banned crop stubble burning and introduced work-from-home policies to help improve the air quality in the city.

HEPA + Prefilter + Activated Carbon Type Dominates Thailand Air Purifier Market Share

The Thailand air purifier market is also experiencing healthy growth owing to the development of multi-stage filtration technologies, especially the HEPA + Prefilter + Activated Carbon configuration, which is now the preferred option for buyers wanting complete protection. This technology successfully caters to Thailand's specific air pollution issues by trapping PM2.5 particles (HEPA), removing large dust and hair (prefilter), and removing odors, VOCs (Volatile organic compounds), and harmful gases (activated carbon). With heightened concerns for health hazards due to urban pollution and haze during the seasons, sales of such three-layer purification systems have increased, particularly in Bangkok and Chiang Mai, where pollution levels often cross safety levels. Government endorsements of technology are also driven by recommendations for air purification, as consumers increasingly opt for complete solutions for both particulate matter and gases. With indoor air quality issues on the rise, the HEPA + Prefilter + Activated Carbon segment shall continue to lead Thailand's growing air purifier market.

For instance, in November 2022, Philips Electronics (Thailand) Co., Ltd. rolled out the Air Performer, a versatile 3-in-1 device that functions as a purifier, fan, and heater. This innovative product features a 3-layer NanoProtect HEPA filtration system with an active carbon layer and a pre-filter. It eliminates 99.97% of all invisible particles, capturing pollutants as tiny as 0.003 microns, smaller than the smallest known virus.

Impact of the U.S. Tariff on Thailand Air Purifier Market

The U.S. imposition of tariffs on air purifiers imported from Thailand has created significant challenges for Thai manufacturers and exporters.

While the direct impact on Thailand's domestic market remains moderate, the tariffs have disrupted trade dynamics, particularly for brands reliant on U.S. exports.

Thai-made air purifiers have become less competitive in the U.S. market due to higher prices. Some manufacturers are shifting production to tariff-exempt countries (Vietnam, Indonesia) to bypass duties.

With reduced export opportunities, Thai brands are focusing more on local sales, increasing supply, and price competition.

Key Players Landscape and Outlook

Thailand air purifier market has experienced remarkable growth in recent years, largely driven by escalating air pollution levels and heightened health awareness among the population. This expansion is primarily fueled by persistent environmental challenges, including worsening air quality due to rapid urbanization, industrial emissions, vehicular pollution, and seasonal agricultural burning, particularly the burning of crop residues. Looking ahead, the outlook for Thailand's air purifier market remains highly positive. Continued urbanization, persistent air pollution, rising health consciousness, and ongoing product innovation are expected to sustain robust demand. Leading companies in the Thai air purifier market are leveraging innovation, collaboration and strong distribution networks to capture market share. As air quality concerns intensify and awareness of health risks grows, both residential and commercial adoption of air purifiers will likely increase, ensuring continued market expansion in the years to come.

For instance, in May 2024, Blueair AB, a top player in air purifiers from Sweden, rolled out advanced air purifiers in the Blue MAX series in Thailand. The air purifier is designed to capture particles even smaller than PM2.5, tackling the pressing need for clean, dust-free air in our homes and buildings.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of the U.S. Tariff

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Preferred Distribution Channel
  • 5.5. Challenges Faced Post Purchase

6. Thailand Air Purifier Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Filter Type
      • 6.2.1.1. HEPA
      • 6.2.1.2. Prefilter + HEPA
      • 6.2.1.3. Prefilter + HEPA + Activated Carbon
      • 6.2.1.4. Others
    • 6.2.2. By End-use
      • 6.2.2.1. Residential
      • 6.2.2.2. Commercial/Industrial
    • 6.2.3. By CADR
      • 6.2.3.1. Below 201 m3/hr
      • 6.2.3.2. 201-300 m3/hr
      • 6.2.3.3. 301-400 m3/hr
      • 6.2.3.4. Above 400 m3/hr
    • 6.2.4. By Coverage
      • 6.2.4.1. Below 250 sq feet
      • 6.2.4.2. 250 to 500 sq feet
      • 6.2.4.3. Above 500 sq feet
    • 6.2.5. By Price Range
      • 6.2.5.1. Mass/Economy
      • 6.2.5.2. Premium
    • 6.2.6. By Distribution Channel
      • 6.2.6.1. Supermarkets/Hypermarkets
      • 6.2.6.2. Exclusive Stores
      • 6.2.6.3. Multi Branded Outlets
      • 6.2.6.4. Online
      • 6.2.6.5. Others
    • 6.2.7. By Region
      • 6.2.7.1. North
      • 6.2.7.2. South
      • 6.2.7.3. Central
      • 6.2.7.4. East
    • 6.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Filter Type
    • 6.3.2. By End Use
    • 6.3.3. By CADR
    • 6.3.4. By Coverage
    • 6.3.5. By Price Range
    • 6.3.6. By Distribution Channel
    • 6.3.7. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

  • 13.1. Market Drivers
  • 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

  • 17.1. Competition Matrix of Top 5 Market Leaders
  • 17.2. SWOT Analysis for Top 5 Players
  • 17.3. Key Players Landscape for Top 10 Market Players
    • 17.3.1. Arcelik Hitachi Home Appliances Sales (Thailand) Ltd.
      • 17.3.1.1. Company Details
      • 17.3.1.2. Key Management Personnel
      • 17.3.1.3. Key Products Offered
      • 17.3.1.4. Key Financials (As Reported)
      • 17.3.1.5. Key Market Focus and Geographical Presence
      • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 17.3.2. Philips Electronics (Thailand) Co., Ltd.
    • 17.3.3. Panasonic Solutions (Thailand) Co, Ltd.
    • 17.3.4. Blueair AB
    • 17.3.5. Thai Samsung Electronics Co., Ltd.
    • 17.3.6. Xiaomi Technology (Thailand) Limited
    • 17.3.7. Daikin Industries (Thailand) Co., Ltd.
    • 17.3.8. LG Electronics (Thailand) Company Limited
    • 17.3.9. Sharp Thai Company Limited
    • 17.3.10. Dyson Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Thailand Air Purifier Market, By Value, In USD Million, 2018-2032F
  • Figure 2. Thailand Air Purifier Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 3. Thailand Air Purifier Market Share (%), By Filter Type, 2018-2032F
  • Figure 4. Thailand Air Purifier Market Share (%), By End-use, 2018-2032F
  • Figure 5. Thailand Air Purifier Market Share (%), By CADR, 2018-2032F
  • Figure 6. Thailand Air Purifier Market Share (%), By Coverage, 2018-2032F
  • Figure 7. Thailand Air Purifier Market Share (%), By Price Range, 2018-2032F
  • Figure 8. Thailand Air Purifier Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 9. Thailand Air Purifier Market Share (%), By Region, 2018-2032F
  • Figure 10. By Filter Type Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 11. By End-use Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 12. By CADR Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 13. By Coverage Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 14. By Price Range Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 15. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 16. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024