北美自行車市場：市佔率分析、產業趨勢與統計及成長預測（2026-2031 年）

根據 Mordor Intelligence 估計，北美自行車市場在 2026 年的價值將達到 117 億美元，高於 2025 年的 108.9 億美元，預計到 2031 年將達到 167.6 億美元。

預計從 2026 年到 2031 年，其複合年成長率將達到 7.44%。

本報告按「類型」（公路自行車、混合動力自行車、全地形/山地自行車、電動自行車及其他）、「分銷管道」（實體店、線上零售商）和「地區」（美國、加拿大、墨西哥、北美及其他）對自行車行業進行分類。市場預測以美元計價。

北美自行車市場趨勢與洞察

城市交通津貼計畫正在推動基礎設施主導的需求。

在北美，自行車市場的發展不僅得益於消費者的熱情，也得益於強而有力的基礎建設津貼。根據美國《基礎設施投資與就業法案》，到2025年，政府已撥款4,450萬美元用於「積極交通」項目，專注於建造自行車專用道、綠道和共享出行樞紐。這些項目旨在改善都市區交通，緩解交通堵塞，並促進環境永續的交通途徑。加拿大也透過其4億美元的「積極交通基金」支持這項舉措，其中1,900萬美元專門撥給了不列顛哥倫比亞省。該基金旨在支持建造自行車友善基礎設施，例如專用自行車道和行人優先區，並推廣積極通勤方式。各省也發揮著至關重要的作用；例如，加州在四年內投入了高達9.3億美元用於建造自行車和行人用走廊。這項投資預計將顯著提升騎乘者和行人的出行便利性和安全性。此類綜合投資正將自行車打造成為一種準基礎設施資產，使地方政府和企業車輛管理部門能夠按照可預測的時間表投放自行車。隨著這些交通網路的不斷發展，預計北美自行車市場將迎來穩定的需求成長，這主要得益於與公共預算計劃相符的更新換代、車輛數量的增加以及維護合約的簽訂。

微出行訂閱平台正在改變城市交通的運作方式。

訂閱服務讓高品質硬體更容易取得，並創造了穩定的收入來源。這些服務降低了消費者的經濟門檻，使他們無需高額預付費用即可使用高品質產品。在美國主要城市，微出行業者每年記錄的騎乘次數超過1.5億次，這清楚地表明了共享旅遊解決方案已被主流社會接受，並日益受到人們的依賴。城市正擴大採用電動自行車共享作為緩解交通堵塞和減少排放氣體的策略之一，鼓勵通勤者減少單人駕駛車輛的使用，並促進永續的城市交通。這種轉變使自行車製造商能夠從不可預測的一次性銷售轉向穩定的多年租賃協議，從而增強現金流並創建可預測的收入模式。因此，翻新產品不斷流入管理完善的二手產品通路，不僅延長了產品的使用壽命，也強化了吸引ESG投資者的永續發展訊息。這些二手產品通路確保了翻新產品的高效利用，從而減少廢棄物並實現環境目標。

自行車失竊保險覆蓋範圍不足，阻礙了其在都市區的廣泛普及。

經常騎自行車的人每年面臨約4.2%的自行車被盜風險，造成14億美元的損失。然而，這些損失的賠償卻並不一致。許多產物保險將價值超過1000美元的自行車排除在承保範圍之外，除非投保人選擇承保高價值自行車。這種保險覆蓋範圍的缺失對低收入地區的影響尤其嚴重，因為這些地區的自行車被盜風險更高，從而嚴重阻礙了自行車的擁有和使用。這些障礙使得公共服務無法有效地服務關鍵目標群體，限制了市場公平成長的潛力。電動自行車領域的挑戰尤其嚴峻，其零售價格起價為2000美元，使得經濟弱勢群體更難負擔。除非保險選擇範圍擴大，或市政當局投資建設安全的自行車停車基礎設施，否則對自行車被盜的擔憂將繼續削弱消費者的信心，並阻礙北美自行車市場的成長。

細分市場分析

到2025年，山地自行車和全地形自行車將佔據北美自行車市場35.02%的佔有率，這主要得益於消費者對戶外活動和越野騎行的熱情日益高漲。在津貼和步道維護投資的推動下，這個細分市場的騎乘區域不斷擴大，山地自行車對各類騎乘者的吸引力也日益增強。這些自行車堅固耐用、用途廣泛，深受騎乘愛好者的青睞，他們尤其重視其在崎嶇地形上的性能。隨著騎乘者對優質車架、先進懸吊系統和專用配件的需求不斷成長，消費者在山地自行車的自由裁量權支出仍然強勁。製造商們正在不斷最佳化產品線，力求在強度和重量之間取得平衡，以滿足不斷變化的騎乘者需求。即使其他自行車類別發展勢頭強勁，山地自行車依然擁有眾多忠實擁躉，鞏固了其作為領先自行車品牌主要收入來源的地位。

預計混合動力自行車將以7.62%的複合年成長率成長，超越所有其他自行車類別，成為北美成長最快的細分市場。這一快速成長主要得益於通勤者和休閒騎乘者對能夠應對鋪裝路面和非鋪裝路面的多功能自行車的需求不斷成長。基礎設施的進步，例如專用車道和碎石路的建設，使得混合動力自行車騎行者無需頻繁更換自行車即可輕鬆穿越各種地形。混合動力自行車兼具舒適性、耐用性和適應性，完美契合了注重實用性的都市區騎乘者的需求。為此，領先的製造商正在不斷改進產品線，並投入研發資源，致力於開發兼具堅固性和輕量化設計的車架。隨著混合動力自行車在市場上的實用性地位日益鞏固，其崛起也凸顯了消費者追求多功能交通工具和積極生活方式的更廣泛趨勢。

到2025年，標準自行車車架將佔總出貨量的92.05%，佔絕對優勢。其成熟的菱形幾何結構確保了騎乘的穩定性和易於維護。這些傳統設計的自行車結構簡單，深受休閒騎乘和運動騎乘者的青睞。這種簡潔性使其價格親民，成為首次購車者、家庭和休閒騎乘者的理想之選。製造商致力於在耐用性、重量和成本之間取得微妙的平衡，從而保證了這些自行車的普及性。充足的備件供應和便利的維修流程進一步提升了它們在不同市場的受歡迎程度。簡而言之，標準車架自行車已成為北美自行車市場的基石，因其在休閒和運動騎行中的多功能性而備受推崇。

折疊式自行車正迅速成為市場成長最快的細分領域，預計將以9.86%的強勁複合年成長率成長。這一快速成長主要得益於都市區空間日益緊張的現狀。折疊自行車小巧便攜的設計使其成為公寓居住者和在繁華都市中需要多種交通途徑通勤者的理想選擇。紐約、多倫多和溫哥華等主要城市的交通管理部門正在放寬尖峰時段攜帶折疊式自行車乘坐公共交通工具的限制，進一步提升了折疊自行車在公共交通工具上的吸引力。儘管目前折疊自行車在北美市場的佔有率不大，但隨著城市居民對便捷交通方式的需求不斷成長，折疊式自行車正呈現出顯著的成長動能。一個值得關注的趨勢是「雙重擁有」模式的日益普及，人們在工作日休閒時選擇折疊式自行車，週末則換用普通自行車或電動自行車進行休閒騎行。這種高度的適應性凸顯了折疊式自行車在應對都市區交通挑戰和適應現代生活方式方面所發揮的關鍵作用。

其他好處：

• Excel格式的市場預測（ME）表
• 3個月的分析師支持

目錄

第1章：引言

• 研究假設和市場定義
• 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

• 市場概覽
• 市場促進因素
  • 城市交通資金籌措計劃正在推動基礎設施主導的需求。
  • 微出行訂閱平台正在改變城市交通的運作方式。
  • 投資墨西哥的OEM製造可以拓寬供應鏈選擇範圍。
  • 隨著企業在車輛採購中優先考慮 ESG 因素，市場需求逐漸形成。
  • 「電池即服務」模式降低了電動自行車的總擁有成本 (TCO)。
  • 受健身潮流的影響，騎自行車越來越受歡迎。
• 市場限制因素
  • 自行車失竊保險覆蓋範圍不足，阻礙了其在都市區的廣泛普及。
  • 零件供應鏈中的漏洞導致生產瓶頸。
  • 對來自中國的進口商品提高反傾銷稅
  • 透過擴大二手市場實現蠶食
• 價值供應鏈分析
• 監理情勢
• 技術展望
• 波特五力模型

第5章 市場規模與成長預測

• 依產品類型
  • 道路/城市
  • 山地/全地形
  • 混合
  • 電動自行車
  • 其他類型
• 有意為之
  • 常規的
  • 折疊式
• 最終用戶
  • 男性
  • 女士
  • 孩子們
• 透過分銷管道
  • 線上零售商店
  • 實體店面
• 按地區
  • 美國
  • 加拿大
  • 墨西哥
  • 其他北美國家

第6章 競爭情勢

• 市場集中度
• 策略趨勢
• 市場排名分析
• 公司簡介
  • Trek Bicycle Corporation
  • Specialized Bicycle Components
  • Giant Manufacturing Co.
  • Accell Group（Raleigh, Haibike）
  • Cannondale（Cycling Sports Group）
  • Pon Bike（Santa Cruz, Gazelle）
  • Schwinn（Pacific Cycle）
  • Rad Power Bikes
  • Lectric eBikes
  • Aventon
  • Mongoose
  • Diamondback
  • Marin Bikes
  • Salsa Cycles
  • QuietKat
  • Serial 1（Harley-Davidson）
  • Propella
  • Ride1Up
  • Juiced Bikes
  • Brompton Bicycle

第7章 市場機會與未來展望

According to Mordor Intelligence, north american bicycle market size in 2026 is estimated at USD 11.7 billion, growing from 2025 value of USD 10.89 billion with 2031 projections showing USD 16.76 billion, growing at 7.44% CAGR over 2026-2031.

This report Segments the Industry Into Type (Road Bicycles, Hybrid Bicycles, All-Terrain/Mountain Bicycles, E-Bicycles, Other Types), Distribution Channel (Offline Retail Stores, Online Retail Stores), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

North America Bicycle Market Trends and Insights

Urban-mobility funding programs drive infrastructure-led demand

In North America, the bicycle market thrives not just on consumer enthusiasm but significantly on robust infrastructure grants. Under the U.S. Infrastructure Investment and Jobs Act, a notable USD 44.5 million is allocated for active-transportation projects in 2025, focusing on protected lanes, greenways, and shared-mobility hubs. These projects aim to enhance urban mobility, reduce traffic congestion, and promote environmentally sustainable transportation options. Canada bolsters this initiative with its USD 400 million Active Transportation Fund, designating USD 19 million specifically for British Columbia. This fund supports the development of bike-friendly infrastructure, including dedicated cycling paths and pedestrian-friendly zones, to encourage active commuting. States, too, play a pivotal role; for instance, California is channeling a substantial USD 930 million over four years into bike and pedestrian corridors. This investment is expected to significantly improve connectivity and safety for cyclists and pedestrians alike. Such comprehensive investments elevate bicycles to the status of quasi-infrastructure assets, with municipal agencies and corporate fleets acquiring them on a predictable basis. As these transportation networks evolve, the North American bicycle market sees consistent demand, driven by replacement programs, fleet expansions, and maintenance contracts, all synchronized with public budgeting timelines.

Micro-mobility subscription platforms reshape urban transportation

Subscription services are making premium hardware more accessible and generating steady revenue streams. These services lower the financial barrier for consumers, enabling them to access high-quality products without significant upfront costs. In major U.S. cities, micromobility operators are now logging over 150 million annual rides, a clear sign of mainstream acceptance and growing reliance on shared mobility solutions. Cities are increasingly incorporating e-bike sharing into their strategies to combat congestion and reduce emissions, steering commuters away from single-occupancy vehicles and promoting sustainable urban transportation. This shift allows bicycle manufacturers to transition from unpredictable one-time sales to stable multi-year leasing contracts, bolstering their cash flow and creating predictable revenue models. As a result, there's a consistent influx of refurbished units into well-managed second-life channels, not only extending product life but also bolstering sustainability narratives that appeal to ESG investors. These second-life channels ensure that refurbished products are efficiently utilized, reducing waste and aligning with environmental goals.

Bike-theft insurance gaps undermine urban adoption

Active riders face annual theft rates of about 4.2%, leading to losses of USD 1.4 billion. Coverage for these losses is inconsistent; many property insurers exclude bicycles valued over USD 1,000, unless policyholders opt for expensive riders. This lack of coverage disproportionately impacts lower-income neighborhoods, where higher theft risks create significant barriers to bicycle ownership and use. These barriers prevent public agencies from effectively serving key demographics, limiting the potential for equitable market growth. The challenge is particularly severe in the electric bicycle segment, where retail prices start at USD 2,000, making them even less accessible to vulnerable groups. Without broader insurance offerings or city investments in secure parking infrastructure, theft concerns will continue to undermine consumer confidence and hinder the growth of North America's bicycle market.

Other drivers and restraints analyzed in the detailed report include:

1. OEM manufacturing investments in Mexico create supply-chain alternatives
2. ESG-driven corporate fleet procurement institutionalizes demand
3. Component supply-chain fragility creates production bottlenecks

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

In 2025, mountain and all-terrain bikes command a 35.02% share of the North American bicycle market, fueled by a surge in consumer enthusiasm for outdoor escapades and off-road cycling. Bolstered by trail-building grants and investments, this segment has broadened accessible riding zones, amplifying mountain biking's allure across diverse demographics. Enthusiasts, drawn to the rugged versatility and durability of these bikes, prioritize performance on challenging terrains. As riders increasingly seek premium frames, advanced suspension systems, and specialized trail accessories, discretionary spending on mountain bikes remains strong. Manufacturers are fine-tuning product lines, emphasizing a balance between strength and weight to align with shifting rider demands. While other categories gain traction, mountain bikes retain a devoted following, solidifying their status as a primary revenue source for leading bicycle brands.

Hybrid bicycles are set to outstrip all other categories, boasting a projected CAGR of 7.62%, positioning them as North America's fastest-growing segment. This surge is driven by a rising tide of commuters and leisure riders gravitating towards versatile bikes adept on both paved and unpaved surfaces. Infrastructure advancements, like the melding of protected lanes with gravel connectors, empower hybrid riders to navigate diverse terrains without the hassle of switching bikes. With their blend of comfort, durability, and adaptability, hybrids cater perfectly to urban riders prioritizing practicality. In response, top manufacturers are refining product ranges and channeling research and development into crafting frames that strike a balance between sturdiness and lightweight design. As hybrids cement their status as the market's utility cornerstone, their ascent underscores a broader consumer shift towards versatile mobility and active living.

In 2025, regular bike frames command a dominant 92.05% share of total shipments. Their established diamond geometries ensure consistent ride comfort and easy maintenance. These traditional designs, favored in both leisure and sports cycling, boast straightforward constructions. This simplicity translates to affordability, making regular frames particularly attractive to first-time buyers, families, and casual riders. Manufacturers are honing in on the delicate balance of durability, weight, and cost, ensuring these bikes remain widely accessible. The ready availability of spare parts and familiar repair processes further bolsters their popularity across diverse markets. In essence, regular frame bikes stand as the cornerstone of the North American bicycle market, celebrated for their versatility in both recreational and sporting arenas.

Folding bikes are emerging as the market's fastest-growing segment, boasting a robust projected CAGR of 9.86%. This surge is largely fueled by urban centers grappling with space constraints. Their compact, portable design caters perfectly to apartment dwellers and those navigating multi-modal commutes in bustling cities. Major metropolitan transit authorities, including those in New York, Toronto, and Vancouver, have relaxed restrictions on carrying folding bikes during peak hours, further bolstering their appeal in public transport. While they currently hold a modest slice of the North American market, folding bikes are witnessing a notable uptick as urban residents hunt for convenient mobility solutions. A notable trend sees weekday commuters opting for folding bikes for practical travel, then transitioning to regular or electric bikes for leisurely weekend rides, highlighting a growing trend of dual ownership. This adaptability accentuates folding bikes' pivotal role in navigating urban mobility challenges and aligning with modern lifestyle preferences.

Complete Report Scope:

• By Product Type
  • Road/City
  • Mountain/All-Terrain
  • Hybrid
  • E-Bicycle
  • Other Types
• By Design
  • Regular
  • Folding
• By End User
  • Men
  • Women
  • Kids
• By Distribution Channel
  • Online Retail Stores
  • Offline Retail Stores
• By Geography
  • United States
  • Canada
  • Mexico
  • Rest of North America

List of Companies Covered in this Report:

1. Trek Bicycle Corporation
2. Specialized Bicycle Components
3. Giant Manufacturing Co.
4. Accell Group (Raleigh, Haibike)
5. Cannondale (Cycling Sports Group)
6. Pon Bike (Santa Cruz, Gazelle)
7. Schwinn (Pacific Cycle)
8. Rad Power Bikes
9. Lectric eBikes
10. Aventon
11. Mongoose
12. Diamondback
13. Marin Bikes
14. Salsa Cycles
15. QuietKat
16. Serial 1 (Harley-Davidson)
17. Propella
18. Ride1Up
19. Juiced Bikes
20. Brompton Bicycle

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Urban-mobility funding programs drive infrastructure-led demand
  • 4.2.2 Micro-mobility subscription platforms reshape urban transportation
  • 4.2.3 OEM manufacturing investments in Mexico create supply-chain alternatives
  • 4.2.4 ESG-driven corporate fleet procurement institutionalizes demand
  • 4.2.5 Battery-as-a-service models lowering e-bike TCO
  • 4.2.6 Fitness trends increase the popularity of cycling activities
• 4.3 Market Restraints
  • 4.3.1 Bike-theft insurance gaps undermine urban adoption
  • 4.3.2 Component supply-chain fragility creates production bottlenecks
  • 4.3.3 Rising anti-dumping duties on Chinese imports
  • 4.3.4 Growing second-hand marketplace cannibalisation
• 4.4 Value/Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Product Type
  • 5.1.1 Road/City
  • 5.1.2 Mountain/All-Terrain
  • 5.1.3 Hybrid
  • 5.1.4 E-Bicycle
  • 5.1.5 Other Types
• 5.2 By Design
  • 5.2.1 Regular
  • 5.2.2 Folding
• 5.3 By End User
  • 5.3.1 Men
  • 5.3.2 Women
  • 5.3.3 Kids
• 5.4 By Distribution Channel
  • 5.4.1 Online Retail Stores
  • 5.4.2 Offline Retail Stores
• 5.5 By Geography
  • 5.5.1 United States
  • 5.5.2 Canada
  • 5.5.3 Mexico
  • 5.5.4 Rest of North America

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Ranking Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Trek Bicycle Corporation
  • 6.4.2 Specialized Bicycle Components
  • 6.4.3 Giant Manufacturing Co.
  • 6.4.4 Accell Group (Raleigh, Haibike)
  • 6.4.5 Cannondale (Cycling Sports Group)
  • 6.4.6 Pon Bike (Santa Cruz, Gazelle)
  • 6.4.7 Schwinn (Pacific Cycle)
  • 6.4.8 Rad Power Bikes
  • 6.4.9 Lectric eBikes
  • 6.4.10 Aventon
  • 6.4.11 Mongoose
  • 6.4.12 Diamondback
  • 6.4.13 Marin Bikes
  • 6.4.14 Salsa Cycles
  • 6.4.15 QuietKat
  • 6.4.16 Serial 1 (Harley-Davidson)
  • 6.4.17 Propella
  • 6.4.18 Ride1Up
  • 6.4.19 Juiced Bikes
  • 6.4.20 Brompton Bicycle

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK