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市場調查報告書
商品編碼
2124225
印尼軟包裝市場:市場佔有率分析、產業趨勢與統計及成長預測(2026-2031)Indonesia Flexible Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031) |
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據 Mordor Intelligence 稱,2025 年印尼軟包裝市場價值 45.8 億美元,預計到 2031 年將從 2026 年的 47.9 億美元成長至 59.7 億美元,預測期(2026-2031 年)複合年成長率為 4.52%。

本報告按材料(紙張、塑膠、金屬箔、生質塑膠/可堆肥材料)、產品類型(袋/包裝袋、薄膜/包裝膜、其他)、終端用戶行業(食品、飲料、醫療/製藥、其他)和印刷技術(柔版印刷、凹版印刷、數位印刷、其他)進行細分。市場預測以美元計價。
2024年,包裝食品佔國內生產總值(GDP)的6.47%。印尼食品飲料協會預測,隨著都市區家庭越來越青睞速食食品和高階零食,這一比例將進一步上升。 2024年10月強制實施的清真標籤制度催生了對清晰耐用印刷的需求,促使各大品牌採用阻隔性多層薄膜,以確保產品在印尼潮濕的島嶼供應鏈中保持品質。進口特色食品和不斷成長的可支配收入進一步推動了對優質防護結構的需求。在此背景下,提供高品質氧氣和水分阻隔薄膜的加工商收到了更多來自乳製品、肉類和糖果甜點加工商的訂單。印尼的軟包裝市場正直接受益於此穩定的銷售成長以及向現代化分銷管道的轉變,這些管道更傾向於使用適合展示的立式袋。
將於2025年生效的生產者責任延伸制度(EPR)要求生產商到2029年將消費後塑膠廢棄物減少30%,這將刺激對可回收單一材料薄膜和經認證的可堆肥材料的投資。本土新創企業Greenhope和Biopac正在擴大其PHA和澱粉基薄膜的生產,而像達能印尼這樣的跨國公司已經在寶特瓶使用25%的再生材料,從而推動了對食品級rPET的需求。希望展現其環保承諾的品牌現在選擇「即插即用」的基材,這種基材既能簡化使用後的處置,又能保持阻隔性能。因此,符合亞洲和出口市場回收標準的薄膜訂單在印尼軟包裝市場表現良好。
由於廉價進口原料導致國內原料競爭力下降,2024年初國內上游產業的運轉率跌破55%。樹脂現貨價格月波動超過15%,使得加工業者難以可靠地進行成本避險,並對固定價格包裝合約的利潤率造成壓力。提案的反傾銷稅或許能穩定國內供應。然而,在國內裂解企業提高產量或收緊進口配額之前,這種不確定性預計將持續存在。因此,儘管終端需求強勁,印尼軟包裝市場的產能擴張仍以謹慎的步伐進行。
由於塑膠具有成本效益和優異的防潮性能,預計到2025年,塑膠仍將佔據印尼軟包裝市場67.61%的銷售佔有率,成為印尼軟包裝市場的基礎。聚乙烯(PE)和聚丙烯(PP)薄膜仍然是零嘴零食、冷凍食品和農業應用領域不可或缺的材料,但對進口60.5萬噸PE和59.9萬噸PP的依賴阻礙了價格穩定。生質塑膠和可堆肥材料雖然起步規模較小,但隨著生產者延伸責任制(EPR)期限的臨近,其複合年成長率(CAGR)高達7.45%,成為成長最快的材料。
競爭對手的應對措施包括Greenhope的PHA基薄膜和Biopac符合堆肥標準的澱粉混合物。品牌商正在試用單一材料PE複合材料,這種材料既能簡化回收流程,又能維持機械強度。儘管目前存在成本溢價,但政府對可生物分解聚合物工廠的激勵措施預計將在2031年之前繼續擴大印尼軟包裝市場中替代基材的市場。
到2025年,包裝袋將佔印尼軟包裝市場46.88%的佔有率。這主要歸功於其在食品、個人護理和農藥產品線中的廣泛應用。自立袋、拉鍊袋和吸嘴袋等設計提升了產品在現代零售環境中的便利性和展示吸引力。薄膜和包裝紙則廣泛應用於肉類加工和園藝行業,而標籤則為高階品牌推廣提供了保障。
小包裝袋和條狀包裝以6.35%的複合年成長率快速成長,滿足了群島市場對價格實惠和樣品的需求。數位印刷技術無需更換模具即可實現區域性語言和節日圖案的印刷,將產品上市時間縮短至短短幾天。為了應對日益嚴格的一次性塑膠監管,加工商正在提案填充用的包裝袋和可回收的複合材料結構,力求在小型包裝的便利性和環保法規的合規性之間取得平衡。
According to Mordor Intelligence, the Indonesia flexible packaging market size was valued at USD 4.58 billion in 2025 and estimated to grow from USD 4.79 billion in 2026 to reach USD 5.97 billion by 2031, at a CAGR of 4.52% during the forecast period (2026-2031).

This report is Segmented by Material (Paper, Plastic, Metal Foil, Bioplastics and Compostable Materials), Product Type (Bags and Pouches, Films and Wraps, and More), End-User Industry (Food, Beverage, Healthcare and Pharmaceutical, and More), Printing Technology (Flexography, Rotogravure, Digital Printing, and More). The Market Forecasts are Provided in Terms of Value (USD).
Packaged foods contributed 6.47% to national GDP in 2024, a share the Indonesian Association of Food and Beverage Entrepreneurs expects to rise as urban households favor ready-to-eat meals and premium snacks. Mandatory halal labels introduced in October 2024 require clear, durable printing, pushing brands toward high-barrier multi-layer films that preserve product integrity across Indonesia's humid, multi-island supply chain. Imported specialty foods and rising disposable incomes further drive demand for premium protective structures. Against this backdrop, converters offering advanced oxygen- and moisture-barrier films are gaining orders from dairy, meat, and confectionery processors. The Indonesia flexible packaging market benefits directly from this steady volume growth and the shift to modern trade channels that prefer merchandisable stand-up pouches.
EPR regulations effective 2025 require producers to cut post-consumer plastic waste by 30% by 2029, spurring investments in recyclable mono-material films and certified compostables. Local start-ups Greenhope and Biopac are scaling PHA- and starch-based films, while multinationals such as Danone Indonesia already use 25% recycled content in water bottles, creating pull-through for food-grade rPET. Brands seeking to signal their environmental credentials now specify drop-in substrates that maintain barrier performance while simplifying end-of-life handling. The Indonesian flexible packaging market, therefore, records strong order inflows for films that meet Asian and export-market recyclability standards.
Domestic upstream utilization fell below 55% in early 2024 after cheaper imports cut local feedstock competitiveness. Converters cannot reliably hedge costs because spot resin price swings exceed 15% month-on-month, compressing margins on fixed-price packaging contracts. Proposed anti-dumping duties may stabilize the domestic supply; however, uncertainty persists until local crackers increase output or import quotas are tightened. The Indonesia flexible packaging market therefore experiences cautious capacity expansions despite solid end-use demand.
Other drivers and restraints analyzed in the detailed report include:
For complete list of drivers and restraints, kindly check the Table Of Contents.
Plastics retained 67.61% revenue share in 2025 owing to cost efficiency and robust moisture-barrier properties, anchoring the Indonesia flexible packaging market. Polyethylene and polypropylene films remain integral to snacks, frozen food, and agricultural applications; however, import dependence for 605,000 t of PE and 599,000 t of PP limits price stability. Bioplastics and compostables, though starting from a smaller base, log the fastest 7.45% CAGR as EPR deadlines loom.
Competitive responses include PHA-based films by Greenhope and starch blends from Biopac that comply with compostability norms. Brand owners are trialing mono-material PE laminates that simplify recycling while maintaining mechanical strength. Government incentives for biodegradable polymer plants should keep the Indonesian flexible packaging market size for alternative substrates expanding through 2031 despite current cost premiums.
Bags and pouches commanded 46.88% of Indonesia flexible packaging market size in 2025, thanks to versatility across food, personal care, and agrochemical lines. Stand-up formats, zippers, and spouts enhance convenience and shelf appeal in modern retail. Films and wraps serve the meat processing and horticulture industries, whereas labels capture premium branding budgets.
Sachets and stick packs, advancing at 6.35% CAGR, address affordability and sampling needs across archipelagic markets. Digital presses enable region-specific languages and holiday designs without altering tooling, trimming launch cycles to days. Regulatory scrutiny of single-use plastics prompts converters to propose refill pouches and recyclable laminate structures, striking a balance between small-format convenience and environmental compliance.