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市場調查報告書
商品編碼
2114406

中國軟質包裝：市佔率分析、產業趨勢與統計及成長預測（2026-2031年）

China Flexible Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

據 Mordor Intelligence 稱，中國軟包裝市場規模預計在 2026 年達到 507.7 億美元，高於 2025 年的 490.3 億美元，預計到 2031 年將達到 604.4 億美元。

預計從 2026 年到 2031 年，其複合年成長率將達到 3.55%。

中國軟包裝市場-IMG1

本報告按材料類型（塑膠、紙張等）、產品類型（袋/包裝袋、薄膜/包裝膜等）、終端用戶行業（食品、飲料、醫療保健/製藥等）和印刷技術（柔版印刷、凹版印刷、數位印刷）進行分類。市場預測以美元計價。

中國軟包裝市場趨勢與洞察

對符合電子商務要求的包裝的需求日益成長

2024年前三季度，電子商務物流收入達6.4兆元（約9,100億美元），較去年同期成長4.2%。這促使各大平台強制要求使用能夠承受輸送機運送和送貨上門而不破損的包裝。為此，加工商開發了聚乙烯-聚醯胺共擠薄膜，這種薄膜在保持熱封速度的同時，提高了抗穿刺性。這使得履約中心每分鐘可以多處理8-10個包裹。承運商更傾向於使用軟性郵件包裝，這種包裝的單位重量比同等尺寸的瓦楞紙箱輕40-50%，從而減少了碳排放和基於體積重量的附加費。品牌商正在添加QR碼追蹤和全像防偽標籤，但這增加了模具成本，使得沒有數位印刷機的小規模加工商難以負擔。因此，中國軟包裝市場呈現兩極化，高階電商包裝掌握15-20%的價格決定權，而通用枕式包裝則以銷售為導向。採用奈米印刷技術的大型加工商為小批量訂單設定了巨大的進入門檻，加劇了末端配送耐用包裝袋的供應鏈壓力。

政府推動包裝產業的綠色製造

根據國務院2024年制定的生產者延伸責任制（EPR）規定，品牌所有者現在需承擔廢舊產品回收的經濟責任，這加速了對符合生活垃圾收集和回收測試標準的單層聚乙烯和聚丙烯薄膜的需求。在較早實施該規定的沿海省份，加工商的生產線正接受季度審核，不符合標準的層壓結構罰款在2024年比2023年提高了35%。品牌採購團隊現在根據供應商揭露的再生材料含量來評估其資格，這迫使一級加工商公佈生命週期清單數據並獲得ISO 14001認證。內陸地區的小規模企業面臨資金投入障礙，每條生產線的維修費用高達200萬至400萬美元，迫使它們在放棄與跨國公司合作或接受更低的價格之間做出選擇。廢棄塑膠樹脂供應商已開始提供食品接觸級產品，這使得早期採用者的利潤率提高了3-4個百分點。從中長期來看，新規將鞏固中國軟包裝市場的永續性溢價，而繼續依賴混合材料複合材料的公司將被淘汰。

嚴格禁止一次性塑膠製品的藍圖

省級監管機構計劃在2026年前逐步淘汰不可回收的多層薄膜，並要求軟包裝產品的回收率達85%。江蘇和浙江兩省仍在生產聚乙烯和聚醯胺複合膜的生產線面臨被超級市場下架的風險。維修擠出生產線的成本在200萬至400萬美元之間，對現金儲備有限的公司來說是一筆不小的負擔。一些加工商為了規避審核，已將生產轉移到內陸地區，但隨著品牌所有者越來越要求現場檢查和ISO-14001認證，這一漏洞正在逐漸消失。沿海和內陸地區政策的差異導致中國軟包裝市場分化，領先的包裝企業不斷擴大領先優勢，而落後的企業則面臨利潤率下降的困境。

細分市場分析

到2025年，塑膠仍將佔據中國軟包裝市場67.85%的佔有率，主要得益於聚乙烯兼具良好的密封強度和成本效益。生質塑膠雖然規模相對小規模，但正以5.32%的複合年成長率成長，因為消費品公司必須履行其到2028年實現30%可再生原料含量的承諾。預計中國個人護理行業的生質塑膠軟包裝市場規模將快速擴張，因為品牌所有者願意承擔20-30%的成本溢價。聚乙烯在食品包裝袋和電商配送袋等領域佔據主導地位，這得益於消費後再生樹脂等級的擴展，這些等級在不影響加工性能的前提下減少了原生樹脂的使用。聚丙烯的透明性鞏固了其在飲料包裝領域的地位，而聚對苯二甲酸乙二醇酯和聚醯胺則被用於對阻隔性要求極高的產品線，例如水產品包裝。在整個預測期內，樹脂需求預計將在低成本通用薄膜和符合回收審核的阻隔性單一材料解決方案之間兩極化。

生質塑膠的應用正在不斷推進，尤其是在一線化妝品部門，聚乳酸（PLA）包裝袋正在塑造「潔淨標示」的形象。多層PLA塗層紙的出現，使其能夠承受高濕度環境下的物流運輸，正逐步解決其易受潮的問題。加工商正在試用澱粉混合薄膜，期望即使會降低生產線速度，也能獲得更高的溢價利潤率。隨著具有卓越氧氣阻隔性的單一材料設計的日益成熟，金屬箔複合材料則逐漸被邊緣化，僅用於醫藥行業的細分市場。總而言之，這些材料趨勢表明，永續性正在推動中國軟包裝市場價值的轉變，促使加工商調整其資產組合，納入可回收或可再生基材。

到2025年，袋裝和軟包裝將佔銷售額的47.10%，反映出它們在零食、冷凍肉類和寵物食品領域的廣泛應用。同時，小袋和條狀包裝預計將以4.52%的複合年成長率成長，尤其是在農村地區，因為越來越多的家庭追求單份包裝的便利性。在中國軟質包裝市場中，受健身文化的興起和消費者對直銷（DTC）飲料小袋需求的推動，電解質粉小袋的市場規模預計到2031年將翻倍。立式袋因其再封功能，能夠延長產品開封後的保存期限，仍然佔據主導地位；而獨立包裝則因其在電商平台上的衝動消費和試用裝套裝的銷售，越來越受歡迎。

數位印刷正在加速小包裝袋的客製化進程，使品牌能夠測試微型SKU而無需承擔滾筒成本。同時，蘭達的S10P平台能夠以接近柔版印刷的速度實現可變資料印刷。由於電履約，對二次重疊包裝的需求下降，薄膜和纏繞膜的成長速度正在放緩。由於觸感漆和防偽油墨的應用，標籤和收縮套標在高階飲料行業的需求不斷成長。整體而言，產品組合的演變正推動中國軟包裝市場朝向更輕、容量更適宜的包裝形式轉變，以更好地適應現代生活方式。

其他好處：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章：引言

  • 研究假設和市場定義
  • 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

  • 市場概覽
  • 市場促進因素
    • 對符合電子商務要求的包裝的需求日益成長
    • 政府推動包裝產業的綠色製造
    • 低溫運輸物流在生鮮食品配送的普及
    • 國內快速消費品品牌的發展需要差異化包裝
    • 阻隔性單材料薄膜的快速發展
    • 私募股權資本流入軟性包裝產業
  • 市場限制因素
    • 嚴格禁止一次性塑膠製品的藍圖
    • 石化原料價格波動劇烈
    • 區域城市缺乏回收基礎設施
    • 由於強而有力的永續替代方案，競爭加劇
  • 產業價值鏈分析
  • 監理情勢
  • 技術展望
  • 波特五力分析
  • 宏觀經濟因素對市場的影響

第5章 市場規模與成長預測

  • 材料類型
    • 塑膠
      • 聚乙烯（PE）
      • 聚丙烯（PP）
      • 聚對苯二甲酸乙二醇酯（PET）
      • 聚醯胺（PA）
      • 其他塑膠
    • 紙
    • 金屬箔
    • 生質塑膠和可堆肥材料
  • 依產品類型
    • 袋子和小袋
    • 薄膜和包裝
    • 小包裝和條狀包裝
    • 標籤和封套
  • 按最終用戶行業分類
    • 食物
      • 肉類、雞肉、魚貝類
      • 糖果甜點和烘焙
      • 乳製品
      • 小吃
      • 冷凍食品
      • 其他食物
    • 飲料
      • 酒精飲料
      • 非酒精性
    • 醫療和藥品
    • 個人護理化妝品
    • 農業和園藝
    • 其他終端用戶產業
  • 透過印刷技術
    • 柔版印刷
    • 凹版印刷
    • 數位印刷
    • 其他印刷技術

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Amcor Plc
    • Mondi Plc
    • Sealed Air Corporation
    • Huhtamaki Oyj
    • Tetra Pak International SA
    • Southern Packaging Group Ltd.
    • Huangshan Novel Co. Ltd.
    • Zhejiang Chengde Packaging Technology Co. Ltd.
    • Jiangsu Caihua Packaging Group Co. Ltd.
    • Shanghai AirPaq Packaging Technology Development Co. Ltd.
    • Wuxi Huaxing Pharmaceutical Packaging Co. Ltd.
    • Jiangsu Shenkai High-Tech Packaging Co. Ltd.
    • Hangzhou Hansin New Packing Material Co. Ltd.
    • Jiangsu Litel Green Packaging Co. Ltd.
    • Texin Pack Printing Co. Ltd.
    • Hunan Xinxiangwei Packaging Co. Ltd.
    • Jieshou Tianhong New Material Co. Ltd.
    • Kinderway Packaging Co. Ltd.
    • Southern Plastic Carrying Co. Ltd.

第7章 市場機會與未來展望

簡介目錄
Product Code: 66562

According to Mordor Intelligence, China flexible packaging market size in 2026 is estimated at USD 50.77 billion, growing from 2025 value of USD 49.03 billion with 2031 projections showing USD 60.44 billion, growing at 3.55% CAGR over 2026-2031.

China Flexible Packaging - Market - IMG1

This report is Segmented by Material Type (Plastic, Paper, and More), Product Type (Bags and Pouches, Films and Wraps, and More), End-User Industry (Food, Beverage, Healthcare and Pharmaceutical, and More), Printing Technology (Flexography, Rotogravure, and Digital Printing). The Market Forecasts are Provided in Terms of Value (USD).

China Flexible Packaging Market Trends and Insights

Rising Demand for E-Commerce Ready Packaging

E-commerce logistics generated CNY 6.4 trillion (USD 0.91 trillion) in the first three quarters of 2024, up 4.2% year-on-year, prompting platforms to mandate mailers that survive conveyor handling and doorstep drop-offs without tearing. Converters have responded with co-extruded polyethylene-polyamide films that boost puncture resistance yet preserve heat-seal speed, enabling fulfillment centers to process an extra 8-10 parcels per minute. Freight operators favor flexible mailers because a unit weighs 40-50% less than a similar-sized corrugated box, cutting both carbon output and surcharges tied to dimensional weight. Brands add QR-code traceability and holographic seals, which elevate tooling costs beyond the reach of small converters lacking digital presses. The result is a bifurcated China flexible packaging market where premium e-commerce formats command 15-20% pricing power while commodity pillow packs chase volume. Large converters installing nanographic presses create an insurmountable moat around short-run orders, tightening the supply chain for last-mile durable mailers.

Government Push for Green Manufacturing in Packaging

The State Council's 2024 Extended Producer Responsibility rules make brand owners financially accountable for post-consumer collection, accelerating demand for mono-polyethylene and polypropylene films that pass curbside recyclability tests. Coastal provinces with earlier enforcement clocks are auditing converter lines quarterly, and fines for non-compliant laminate structures rose 35% in 2024 over 2023. Brand procurement teams now score suppliers on recycled-content disclosure, nudging tier-1 converters to publish life-cycle inventory data and pursue ISO 14001 certifications. Smaller inland players face capital-expenditure barriers as each line retrofit costs USD 2-4 million, forcing them to cede multinational accounts or accept price erosion. Post-consumer resin suppliers have begun issuing food-contact compliant grades, giving early adopters a 3-4 percentage-point margin lift. Over the medium term, the new rules entrench a sustainability premium inside the China flexible packaging market while sidelining firms that continue to rely on mixed-material laminates.

Stringent Single-Use Plastics Ban Roadmap

Provincial regulators scheduled phase-outs of non-recyclable multilayer films by 2026, demanding 85% recovery rates for flexible formats. Lines that still laminate polyethylene with polyamide risk de-listing from supermarket shelves in Jiangsu and Zhejiang. Retooling a seven-layer extrusion line costs USD 2-4 million, weighing on firms with thin cash cushions. Some converters migrate production inland to skirt audits, but brand owners increasingly insist on site visits and ISO-14001 certificates, closing the loophole. The policy gap between coastal and inland regions fragments the China flexible packaging market, with advanced players nudging ahead while late adopters watch margin erosion.

Other drivers and restraints analyzed in the detailed report include:

  1. Proliferation of Cold-Chain Logistics for Fresh Food Delivery
  2. Growth of Domestic FMCG Brands Requiring Differentiated Packs
  3. Volatile Petrochemical Feedstock Prices

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Plastic still owns 67.85% of China flexible packaging market share in 2025, propelled by polyethylene's balance of seal strength and cost efficiency. Bioplastics, though comparatively small, are pacing at a 5.32% CAGR because consumer goods companies must hit 30% renewable-content pledges by 2028. The China flexible packaging market size for bioplastics in personal care is projected to rise sharply as brand owners willingly absorb the 20-30% cost premium. Polyethylene holds sway in staple food pouches and e-commerce mailers, aided by expansion of post-consumer resin grades that cut virgin usage without sacrificing machinability. Polypropylene's clarity secures beverage overwraps, while polyethylene-terephthalate and polyamide appear in barrier-critical lines such as seafood packs. Over the forecast horizon, resin demand bifurcates between low-cost commodity films and high-barrier, mono-material solutions that satisfy recycling audits.

Bioplastics adoption centers on tier-1 cosmetic aisles, where polylactic-acid sachets convey clean-label cues. Moisture sensitivity challenges are gradually mitigated by multi-layer PLA-coated papers that withstand high-humidity logistics. Converters experimenting with starch-blend films bank on premium margin upside even at slower line speeds. Metal-foil laminates retreat to pharmaceutical niches as oxygen-barrier monomaterial designs mature. Taken together, material dynamics underscore how sustainability triggers value shifts inside the China flexible packaging market, spurring converters to recalibrate asset footprints toward recyclable or renewable substrates.

Bags and pouches delivered 47.10% of 2025 revenue, reflecting entrenched usage across snacks, frozen meat, and pet food. Sachets and stick packs, however, clock the fastest 4.52% CAGR as households gravitate toward single-serve convenience, especially in lower-tier cities. China flexible packaging market size for sachets in electrolyte powder alone is forecast to double by 2031 on the back of gym culture and direct-to-consumer beverage sachets. Stand-up pouches remain king where reclosing, spouts, or zippers extend product life once opened, but portion packs thrive on impulse buys and e-commerce sample bundles.

Digital printing fuels sachet customization, letting brands test micro-SKUs without cylinder cost, while Landa's S10P platform pushes variable data at near flexographic speeds. Films and wraps face slowing growth as integrated e-commerce fulfilment reduces secondary overwrap needs. Labels and shrink sleeves gain in premium beverages, aided by tactile lacquers and anti-counterfeit inks. Overall, product-mix evolution reinforces the China flexible packaging market's shift toward lightweight, portion-aligned formats that fit modern lifestyles.

Complete Report Scope:

  • By Material Type
    • Plastic
      • Polyethylene (PE)
      • Polypropylene (PP)
      • Polyethylene Terephthalate (PET)
      • Polyamide (PA)
      • Other Plastics
    • Paper
    • Metal Foil
    • Bioplastics and Compostable Materials
  • By Product Type
    • Bags and Pouches
    • Films and Wraps
    • Sachets and Stick Packs
    • Labels and Sleeves
  • By End-User Industry
    • Food
      • Meat, Poultry and Seafood
      • Confectionery and Bakery
      • Dairy Products
      • Snacks
      • Frozen Food
      • Other Food Products
    • Beverage
      • Alcoholic
      • Non-Alcoholic
    • Healthcare and Pharmaceutical
    • Personal Care and Cosmetics
    • Agriculture and Horticulture
    • Other End-Use Industries
  • By Printing Technology
    • Flexography
    • Rotogravure
    • Digital Printing
    • Other Printing Technologies

List of Companies Covered in this Report:

  1. Amcor Plc
  2. Mondi Plc
  3. Sealed Air Corporation
  4. Huhtamaki Oyj
  5. Tetra Pak International SA
  6. Southern Packaging Group Ltd.
  7. Huangshan Novel Co. Ltd.
  8. Zhejiang Chengde Packaging Technology Co. Ltd.
  9. Jiangsu Caihua Packaging Group Co. Ltd.
  10. Shanghai AirPaq Packaging Technology Development Co. Ltd.
  11. Wuxi Huaxing Pharmaceutical Packaging Co. Ltd.
  12. Jiangsu Shenkai High-Tech Packaging Co. Ltd.
  13. Hangzhou Hansin New Packing Material Co. Ltd.
  14. Jiangsu Litel Green Packaging Co. Ltd.
  15. Texin Pack Printing Co. Ltd.
  16. Hunan Xinxiangwei Packaging Co. Ltd.
  17. Jieshou Tianhong New Material Co. Ltd.
  18. Kinderway Packaging Co. Ltd.
  19. Southern Plastic Carrying Co. Ltd.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Demand for E-Commerce Ready Packaging
    • 4.2.2 Government Push for Green Manufacturing in Packaging
    • 4.2.3 Proliferation of Cold-Chain Logistics for Fresh Food Delivery
    • 4.2.4 Growth of Domestic FMCG Brands Requiring Differentiated Packs
    • 4.2.5 Rapid Advancement in High-Barrier Monomaterial Films
    • 4.2.6 Capital Inflow from Private Equity into Flexible Packaging
  • 4.3 Market Restraints
    • 4.3.1 Stringent Single-Use Plastics Ban Roadmap
    • 4.3.2 Volatile Petrochemical Feedstock Prices
    • 4.3.3 Recycling Infrastructure Gaps in Lower-Tier Cities
    • 4.3.4 Rising Competition from Rigid Sustainable Alternatives
  • 4.4 Industry Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Impact of Macroeconomic Factors on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Material Type
    • 5.1.1 Plastic
      • 5.1.1.1 Polyethylene (PE)
      • 5.1.1.2 Polypropylene (PP)
      • 5.1.1.3 Polyethylene Terephthalate (PET)
      • 5.1.1.4 Polyamide (PA)
      • 5.1.1.5 Other Plastics
    • 5.1.2 Paper
    • 5.1.3 Metal Foil
    • 5.1.4 Bioplastics and Compostable Materials
  • 5.2 By Product Type
    • 5.2.1 Bags and Pouches
    • 5.2.2 Films and Wraps
    • 5.2.3 Sachets and Stick Packs
    • 5.2.4 Labels and Sleeves
  • 5.3 By End-User Industry
    • 5.3.1 Food
      • 5.3.1.1 Meat, Poultry and Seafood
      • 5.3.1.2 Confectionery and Bakery
      • 5.3.1.3 Dairy Products
      • 5.3.1.4 Snacks
      • 5.3.1.5 Frozen Food
      • 5.3.1.6 Other Food Products
    • 5.3.2 Beverage
      • 5.3.2.1 Alcoholic
      • 5.3.2.2 Non-Alcoholic
    • 5.3.3 Healthcare and Pharmaceutical
    • 5.3.4 Personal Care and Cosmetics
    • 5.3.5 Agriculture and Horticulture
    • 5.3.6 Other End-Use Industries
  • 5.4 By Printing Technology
    • 5.4.1 Flexography
    • 5.4.2 Rotogravure
    • 5.4.3 Digital Printing
    • 5.4.4 Other Printing Technologies

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
    • 6.4.1 Amcor Plc
    • 6.4.2 Mondi Plc
    • 6.4.3 Sealed Air Corporation
    • 6.4.4 Huhtamaki Oyj
    • 6.4.5 Tetra Pak International SA
    • 6.4.6 Southern Packaging Group Ltd.
    • 6.4.7 Huangshan Novel Co. Ltd.
    • 6.4.8 Zhejiang Chengde Packaging Technology Co. Ltd.
    • 6.4.9 Jiangsu Caihua Packaging Group Co. Ltd.
    • 6.4.10 Shanghai AirPaq Packaging Technology Development Co. Ltd.
    • 6.4.11 Wuxi Huaxing Pharmaceutical Packaging Co. Ltd.
    • 6.4.12 Jiangsu Shenkai High-Tech Packaging Co. Ltd.
    • 6.4.13 Hangzhou Hansin New Packing Material Co. Ltd.
    • 6.4.14 Jiangsu Litel Green Packaging Co. Ltd.
    • 6.4.15 Texin Pack Printing Co. Ltd.
    • 6.4.16 Hunan Xinxiangwei Packaging Co. Ltd.
    • 6.4.17 Jieshou Tianhong New Material Co. Ltd.
    • 6.4.18 Kinderway Packaging Co. Ltd.
    • 6.4.19 Southern Plastic Carrying Co. Ltd.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-Space and Unmet-Need Assessment