北美行車記錄器：市場佔有率分析、產業趨勢與統計及成長預測（2026-2031）

根據 Mordor Intelligence 預測，北美行車記錄器市場規模將從 2025 年的 11.6 億美元和 2026 年的 13.1 億美元成長到 2031 年的 21.8 億美元，2026 年至 2031 年的年複合成長率（CAGR）為 10.72%。

本報告按技術（基礎型、智慧型）、分銷管道（線下、線上）、車輛類型（乘用車、商用車）、解析度（標清（720p及以下）、高畫質（1080p）、其他）、應用領域（個人用途、商用車、執法機關）、價格範圍（以下經濟型（100美元）、其他）及地區分類。市場預測以美元計價。

北美行車記錄器市場趨勢與洞察

人們越來越重視駕駛員安全及其作為法律證據的作用。

該地區法院擴大接受行車記錄器影像作為證據，從而縮短了保險公司和車主的訴訟時間和賠償成本。目前，超過五分之四的商業保險公司已將遠端資訊處理數據納入其承保流程，而使用人工智慧驅動的行車記錄器30個月的車主，其事故率降低了73%。康乃狄克州自2025年起要求將有爭議的事故影片保留至少90天，並存檔四年，這項規定樹立了其他州可能效仿的典範。這些因素共同作用，正在將行車記錄器從一種可有可無的設備轉變為標準的風險管理工具。

智慧互聯行車記錄器的技術進步

5奈米系統晶片（SoC）設計能夠以低於2瓦的功耗實現4K60影片編碼和神經網路運作，從而縮小了消費級和車隊級設備之間的成本差距。近期推出的產品將疲勞駕駛警告、盲點偵測和即時雲端同步功能整合到售價低於200美元的設備中。語音控制和持續雲端備份等曾經的高階功能如今已納入中階產品，引導消費者轉向功能豐富的訂閱服務。整合影像、GPS和車輛狀態資料的供應商能夠提供更深入的洞察，並提高客戶留存率。

隱私問題和資料保護條例

加州參議院第296號法案強制要求汽車製造商必須獲得用戶的明確同意並將攝影機資料儲存在本地，這增加了合規成本並延緩了工廠部署。伊利諾伊州和德克薩斯州的生物識別隱私法規給提供臉部辨識警報的供應商帶來了不確定性，迫使他們根據各州的具體情況修改韌體規範。倡導團體持續呼籲建立統一的生物識別標準，在聯邦框架建立之前，這些功能的部署很可能仍將不均衡。

細分市場分析

到2025年，智慧行車記錄器將佔據62.34%的市場佔有率，這主要得益於雲端影片、人工智慧驅動的事件偵測和遠端資訊處理技術的整合。在北美行車記錄器市場，智慧行車記錄器市場預計到2031年將以11.13%的複合年成長率成長，因為訂閱服務（例如自動上傳證據和即時駕駛引導等功能）正逐漸被消費者接受。隨著每月9.99美元的雲端服務等收費的普及，供應商的收入結構正向軟體收入轉型。 Nextbase在2025年收購了一家將行人偵測直接整合到其設備中的機器視覺新創公司，這表明軟體而非光學技術已成為差異化的關鍵所在。

隨著價格下降，基礎型和高級型行車記錄器之間的價格差距正在縮小，這使得後者對注重預算、傾向於將錄製資料本地儲存的消費者吸引力下降。車隊營運商則更青睞整合了影片、GPS 和車輛診斷功能的行車記錄儀，他們認為這些產品能將事故率降低高達 80%。未來，隨著邊緣人工智慧矽晶片的普及，智慧功能將成為入門級產品的標配，而基礎型行車記錄器預計將轉向停車監控等細分領域，並成為針對首次購車者的入門級產品。

到2025年，實體店交易將佔總交易量的73.49%，這主要得益於商店安裝和即時供貨的優勢，而線上銷售正以11.19%的複合年成長率成長。在北美行車記錄器市場，線上通路佔有率的成長得益於其次日送達和無縫雲端服務等優勢，這些優勢是實體零售商難以複製的。一款售價約130美元的三通道4K行車記錄器在亞馬遜暢銷榜上始終名列前茅，並擁有數萬個值得信賴的用戶評價。

商用車車隊仍依賴實體經銷商進行大量採購和保固服務。保險公司主導的補貼計畫引導客戶選擇認證安裝商，增加了經銷商的客流量。為了應對這項挑戰，電子商務企業正透過與行動技術人員合作來縮小便利性差距。儘管分銷通路結構正逐步向線上平台轉移，但實體店銷售及其提供的現場支援預計至少在下一個十年中期之前仍將保持其優勢。

其他好處

• Excel格式的市場預測（ME）表
• 3個月的分析師支持

目錄

第1章：引言

• 研究假設和市場定義
• 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

• 市場概覽
• 市場促進因素
  • 人們越來越重視駕駛員安全及其作為法律證據的角色。
  • 智慧互聯行車記錄器的技術進步
  • 所有零售通路的行車記錄器價格均有所下降
  • 售後配件領域線上零售的日益普及。
  • 行車記錄器用戶可享有保險遠端資訊處理折扣
  • 需要安裝視訊事件記錄器的自主配送示範專案。
• 市場限制因素
  • 隱私問題和資料保護條例
  • 滲透率低，與歐洲市場形成鮮明對比，歐洲市場有相應的獎勵。
  • CMOS感測器的供應限制阻礙了4K型號的廣泛應用。
  • 連網行車記錄器的網路安全風險
• 產業價值鏈分析
• 監理情勢
• 技術展望
• 波特五力分析
• 宏觀經濟因素對市場的影響

第5章 市場規模與成長預測

• 透過技術
  • 基本的
  • 聰明的
• 透過分銷管道
  • 離線
  • 線上
• 按車輛類型
  • 搭乘用車
  • 商用車輛
• 通過決議
  • 標清（720p 或更低）
  • HD（1080p）
  • 全高清或更高
• 透過使用
  • 個人使用
  • 商用車輛
  • 執法機關
• 按價格範圍
  • 經濟型（100 美元以下）
  • 中階（100-200 美元）
  • 高級版（超過 200 美元）
• 國家
  • 美國
  • 加拿大
  • 墨西哥

第6章 競爭情勢

• 市場集中度
• 策略趨勢
• 市佔率分析
• 公司簡介
  • Garmin Ltd
  • Portable Multimedia Limited
  • Thinkware Corporation
  • Pittasoft Co. Ltd
  • Rexing USA
  • LG Innotek
  • Panasonic Corporation
  • Harman International Industries Inc.
  • Transcend Information Inc.
  • YI Technologies, Inc.
  • Papago Inc.
  • Waylens Inc
  • Cobra Electronics Corporation
  • HP Inc.
  • Vantrue
  • Scosche Industries, Inc.
  • DOD Technologies
  • Finedigital Inc.
  • Huizhou Topcens Technology Co., Ltd

第7章 市場機會與未來展望

According to Mordor Intelligence, the North America dashboard camera market size is projected to expand from USD 1.16 billion in 2025 and USD 1.31 billion in 2026 to USD 2.18 billion by 2031, registering a CAGR of 10.72% between 2026 to 2031.

This report is Segmented by Technology (Basic, and Smart), Distribution Channel (Offline, and Online), Vehicle Type (Passenger Cars, and Commercial Vehicles), Resolution (SD Below 720p, HD 1080p, and More), Application (Personal Use, Commercial Fleet, Law Enforcement), Price Range (Economy Below USD 100, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

North America Dashboard Camera Market Trends and Insights

Growing Emphasis on Driver Safety and Legal Evidence Acceptance

Courts across the region are increasingly accepting dashcam footage, which cuts litigation timelines and settlement costs for insurers and fleets. More than four in five commercial insurers now incorporate telematics data into their underwriting processes, and fleets that have used AI-enabled cameras for 30 months have seen a 73% reduction in crash rates. Connecticut's 2025 requirement of a 90-day minimum retention and four-year archival period for disputed incidents establishes a template that other states are likely to replicate. Together, these factors recast the camera from a discretionary gadget to a standard risk-management tool.

Technological Advancements in Smart and Connected Dash Cams

Five-nanometer system-on-chip designs encode 4K60 video and run neural networks at under 2 watts, shrinking the cost difference between consumer and fleet-grade units. Recent launches integrate drowsiness alerts, blind-spot detection, and live cloud sync into devices priced below USD 200. Voice control and continuous cloud backup, once premium perks, now appear in mid-range offerings, nudging buyers toward feature-rich subscriptions. Vendors that fuse video, GPS, and vehicle health data deliver deeper insights and retain customers longer.

Privacy Concerns and Data-Protection Regulations

California's Senate Bill 296 requires automakers to obtain explicit consent and localize camera data, thereby increasing compliance costs and slowing factory installations. Illinois and Texas biometric-privacy statutes create uncertainty for vendors offering facial-recognition alerts, forcing firmware variations by state. Advocacy groups continue to press for uniform disclosure standards, and until a federal framework emerges, feature rollouts will remain staggered.

Other drivers and restraints analyzed in the detailed report include:

1. Falling Dash Cam Prices Across Retail Channels
2. Rising Online Retail Penetration for Aftermarket Accessories
3. CMOS Sensor Supply Constraints Limiting 4K Models

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Smart units captured a 62.34% share in 2025, supported by cloud video, AI event detection, and telematics integration. The North America dashboard camera market size for smart models is forecast to grow at an 11.13% CAGR through 2031 as buyers embrace subscription services that automate evidence uploads and enable live-view driver coaching. Recurring fees, such as a USD 9.99 monthly cloud plan, are recasting vendor economics toward software annuities. Nextbase's 2025 acquisition of a machine-vision startup, which embedded pedestrian detection directly on the device, illustrates how software, not optics, now anchors differentiation.

Price erosion narrows the gap with basic cameras, eroding the latter's appeal to budget consumers who back up footage locally. Fleet operators are drawn to cameras that integrate video with GPS and vehicle diagnostics, citing reductions in crash rates of up to 80%. Over time, edge-AI silicon will make smart capabilities standard even in entry-level segments, while basic cameras will retreat to niche roles, such as parking surveillance or serving as starter devices for first-time owners.

Offline stores accounted for 73.49% of transactions in 2025, driven by on-site installations and immediate availability; however, online sales are expanding at an 11.19% CAGR. The North America dashboard camera market share for online channels benefits from next-day delivery and seamless cloud plan activation, which physical retailers struggle to match. Amazon's best-seller lists regularly feature 3-channel 4K units at roughly USD 130, backed by tens of thousands of reviews that amplify trust.

Commercial fleets continue to rely on brick-and-mortar distributors for bulk procurement and warranty services. Insurer-led subsidy programs direct customers to certified installers, thereby increasing store traffic. In response, e-commerce players now partner with mobile technicians, narrowing the convenience gap. Even as the channel mix slowly pivots to online platforms, offline retail will maintain its dominance, bolstered by hands-on support, at least until the middle of the decade.

Complete Report Scope:

• By Technology
  • Basic
  • Smart
• By Distribution Channel
  • Offline
  • Online
• By Vehicle Type
  • Passenger Cars
  • Commercial Vehicles
• By Resolution
  • SD (Below 720p)
  • HD (1080p)
  • Full HD and Above
• By Application
  • Personal Use
  • Commercial Fleet
  • Law Enforcement
• By Price Range
  • Economy (Below USD 100)
  • Mid-Range (USD 100-200)
  • Premium (Above USD 200)
• By Country
  • United States
  • Canada
  • Mexico

List of Companies Covered in this Report:

1. Garmin Ltd
2. Portable Multimedia Limited
3. Thinkware Corporation
4. Pittasoft Co. Ltd
5. Rexing USA
6. LG Innotek
7. Panasonic Corporation
8. Harman International Industries Inc.
9. Transcend Information Inc.
10. YI Technologies, Inc.
11. Papago Inc.
12. Waylens Inc
13. Cobra Electronics Corporation
14. HP Inc.
15. Vantrue
16. Scosche Industries, Inc.
17. DOD Technologies
18. Finedigital Inc.
19. Huizhou Topcens Technology Co., Ltd

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Growing Emphasis on Driver Safety and Legal Evidence Acceptance
  • 4.2.2 Technological Advancements in Smart and Connected Dash Cams
  • 4.2.3 Falling Dash Cam Prices Across Retail Channels
  • 4.2.4 Rising Online Retail Penetration for After-Market Accessories
  • 4.2.5 Insurance Telematics Discounts for Dash Cam Users
  • 4.2.6 Autonomous Delivery Pilots Requiring Video Event Recorders
• 4.3 Market Restraints
  • 4.3.1 Privacy Concerns and Data-Protection Regulations
  • 4.3.2 Lower Penetration versus Incentivized European Markets
  • 4.3.3 CMOS Sensor Supply Constraints Limiting 4K Models
  • 4.3.4 Cyber-security Risks in Connected Dash Cams
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Competitive Rivalry
• 4.8 Impact of Macroeconomic Factors on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Technology
  • 5.1.1 Basic
  • 5.1.2 Smart
• 5.2 By Distribution Channel
  • 5.2.1 Offline
  • 5.2.2 Online
• 5.3 By Vehicle Type
  • 5.3.1 Passenger Cars
  • 5.3.2 Commercial Vehicles
• 5.4 By Resolution
  • 5.4.1 SD (Below 720p)
  • 5.4.2 HD (1080p)
  • 5.4.3 Full HD and Above
• 5.5 By Application
  • 5.5.1 Personal Use
  • 5.5.2 Commercial Fleet
  • 5.5.3 Law Enforcement
• 5.6 By Price Range
  • 5.6.1 Economy (Below USD 100)
  • 5.6.2 Mid-Range (USD 100-200)
  • 5.6.3 Premium (Above USD 200)
• 5.7 By Country
  • 5.7.1 United States
  • 5.7.2 Canada
  • 5.7.3 Mexico

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Garmin Ltd
  • 6.4.2 Portable Multimedia Limited
  • 6.4.3 Thinkware Corporation
  • 6.4.4 Pittasoft Co. Ltd
  • 6.4.5 Rexing USA
  • 6.4.6 LG Innotek
  • 6.4.7 Panasonic Corporation
  • 6.4.8 Harman International Industries Inc.
  • 6.4.9 Transcend Information Inc.
  • 6.4.10 YI Technologies, Inc.
  • 6.4.11 Papago Inc.
  • 6.4.12 Waylens Inc
  • 6.4.13 Cobra Electronics Corporation
  • 6.4.14 HP Inc.
  • 6.4.15 Vantrue
  • 6.4.16 Scosche Industries, Inc.
  • 6.4.17 DOD Technologies
  • 6.4.18 Finedigital Inc.
  • 6.4.19 Huizhou Topcens Technology Co., Ltd

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment