亞太地區軟包裝市場：市佔率分析、產業趨勢與統計及成長預測（2026-2031年）

根據 Mordor Intelligence 預測，亞太地區軟包裝市場預計將從 2025 年的 848.2 億美元成長到 2026 年的 860.2 億美元，到 2031 年達到 969.1 億美元，2026 年至 2031 年的複合年成長率為 2.41%。

本報告按材料（塑膠、紙張、金屬箔、生質塑膠和可堆肥材料）、產品類型（袋/包裝袋、薄膜/包裝膜等）、終端用戶行業（食品、飲料、醫療保健/製藥等）、印刷技術（柔版印刷、凹版印刷等）和國家（中國等）進行細分。市場預測以美元計價。

亞太地區軟包裝市場趨勢及洞察。

對便利包裝的需求日益成長

單份包裝和可重複密封設計正在取代硬質容器，因為它們可以減少食物廢棄物，並且非常適合擁擠城市中忙碌的生活方式。預計到2026年，小袋市場零售額將達到984億美元，其中印度、越南和印尼將佔新增銷售量的一半以上。雖然這種包裝形式主要用於美容和護髮領域，但醫藥和飲料行業也在不斷擴張，加工商正在採用四邊密封和自立袋生產線，每分鐘可生產200-300個小袋。儘管由於普通聚乙烯（PE）的單價較低（0.02-0.04美元），利潤率很低，但小袋在低收入市場仍然發揮著至關重要的作用，在這些市場，5毫升的髮油油小袋售價僅為0.12美元。此外，隨著中產階級收入的成長，對開封後仍能保持新鮮的可重複立式袋的需求也在增加。因此，便利性是亞太地區軟包裝市場銷售和銷售額的關鍵因素。

長保存期限和創新包裝的需求

採用EVOH、PVDC或鋁箔的高阻隔薄膜正在助力東南亞冷鏈的擴張。預計到2024年，中國的肉品消費量將達到8,800萬噸，印度的水產品出口額將達到80.9億美元。這促使加工商採用真空密著包裝和調氣包裝，以延長產品保存期限10至14天。由於出口商面臨1000至1500公里的運輸距離，像Sealed Air的OptiDure這樣的高階技術正日益受到青睞。學術研究表明，添加埃洛石奈米管的生物基聚丁二酸丁二醇酯薄膜可在室溫下將農產品的保存期限延長一周，這表明市場對可堆肥且具有阻隔性性能的產品存在潛在需求。雖然具有這種結構的薄膜比標準薄膜貴 40-50%，但日本和韓國的高階品牌願意為這種延長的保存效果支付額外的費用，這表明對於能夠將阻隔技術與永續性相結合的加工商來說，這種策略是有效的。

人們關注塑膠包裝對環境的影響以及回收問題

儘管民眾對一次性塑膠的不滿日益加劇，但軟包裝的回收基礎設施仍比硬包裝落後數年。在澳大利亞，從生活垃圾中回收的軟包裝薄膜不足1%，而寶特瓶的回收率則高達35-40%。新加坡的強制性報告製度將生產者費用與未回收量掛鉤，導致加工成本上升3-5%。印度2024年修訂的《生產者延伸責任制》（EPR）規定，到2026年，廢棄柔軟性薄膜的回收率必須達到60%，但目前的回收能力僅涵蓋不到20%的市政區域。這些差距增加了合規風險，促使品牌所有者減少複合層數或改用經認證的可堆肥薄膜，即使這意味著保存期限會受到影響。

細分市場分析

到2025年，塑膠將佔亞太地區軟包裝市場67.12%的佔有率，主要包括聚乙烯、雙向拉伸聚丙烯（BOPP）和流延聚丙烯（PP），這些材料主要用於零食、麵條和清潔劑的包裝袋。金屬箔的應用將僅限於小眾的醫療和糖果甜點包裝，而紙張將憑藉牛皮紙背襯的咖啡袋和寵物食品袋，保持中等個位數的市場佔有率。生質塑膠雖然規模較小，但正以4.12%的複合年成長率成長，因為日本和韓國的消費者願意為獲得TUV認證的可家庭堆肥包裝支付10-15%的溢價。加工商正努力應對樹脂成本的差異。聚乳酸（PLA）的成本約為每噸2700美元，而聚乙烯（PE）的成本約為每噸1100美元，但企業碳排放目標和生產者延伸責任（EPR）費用正在影響獲利能力的計算。中國將於 2026 年推出再生塑膠可追溯性標準，這將加速單層 PE 複合材料的採用，這種複合材料既能保證可接受的阻隔性，又能融入機械回收循環。

結合紙張和軟性材料的混合產品，例如蒙迪帕克賽德（Mondi-Parkside）的可剝離聚乙烯內襯包裝袋，正在拓展乾貨包裝的選擇範圍，但處理高脂肪和高水分產品仍然面臨挑戰。當氧氣透過率低於0.1 cc/m²/24 h時，金屬化薄膜可以保護糖果甜點的新鮮度。工業堆肥的缺乏—全部區域僅約200家設施符合58-60 度C的堆肥標準—持續阻礙生質塑膠的發展。儘管面臨這些挑戰，各大品牌仍持續進行試點項目，以期提升品牌聲譽，從而引領亞太地區軟性包裝市場朝向材料多樣化的方向發展。

到2025年，袋裝和軟包裝將主導亞太地區的軟包裝市場，佔據48.63%的市場。這主要得益於自立式包裝的普及，與硬質容器相比，自立式包裝可降低高達50%的物流成本。同時，小袋和條狀包裝的成長速度也在加快，預計到2031年將以3.54%的複合年成長率成長，因為洗髮精、精華液和電解質粉等一次性產品非常適合試用裝和訂閱模式。薄膜和包裝膜用於保護托盤貨物和農產品包裝箱，而電商平台則面臨如何提高可重複使用托特包使用率的挑戰。四邊封口的軟包裝袋因其出色的展示效果而備受青睞，廣泛應用於零售場所，用於包裝高檔咖啡和蛋白粉，有時利潤率甚至超過20%。

印度充分體現了小袋的實用性。一袋5毫升的髮油售價僅0.12美元，價格親民，適合日常使用。東南亞的飲料新創公司正在效仿這種模式，採用細長的條狀包裝，提高了膠原蛋白和維生素注射的劑量精準度。同時，陶氏化學採用INNATE TF 220樹脂製成的可回收BOPE拉伸膜，其抗穿刺性能提升了30-40%，並獲得了此前一直使用較厚BOPP包裝的物流公司的青睞。優格蓋膜正朝向單層PP密封膜發展，但仍需達到接近3牛/15毫米的剝離強度，才能滿足填充商的要求。

其他好處：

• Excel格式的市場預測（ME）表
• 3個月的分析師支持

目錄

第1章：引言

• 研究假設和市場定義
• 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

• 市場概覽
• 市場促進因素
  • 對便利包裝的需求日益成長
  • 對延長保存期限和創新包裝的需求。
  • 包裝商品電子商務的日益普及。
  • 採用單一材料軟性包裝以履行回收義務。
  • 東南亞新鮮農產品出口冷鏈的快速擴張
  • 品牌所有者正轉向使用數位印刷技術來生產小批量個人化產品。
• 市場限制因素
  • 人們對塑膠包裝的環境影響和回收問題表示擔憂
  • 石油化學原料價格波動
  • 日本和澳洲對多層結構的監管限制
  • 用於軟性產品的食品級再生樹脂供應有限。
• 產業價值鏈分析
• 監理情勢
• 技術展望
• 宏觀經濟因素對市場的影響
• 波特五力分析

第5章 市場規模與成長預測

• 材料
  • 塑膠
    • 聚乙烯（PE）
    • 雙軸延伸聚丙烯（BOPP）
    • 流延聚丙烯（CPP）
    • 其他塑膠
  • 紙
  • 金屬箔
  • 生質塑膠和可堆肥材料
• 依產品類型
  • 袋子和小袋
  • 薄膜和包裝
  • 小包裝和條狀包裝
  • 其他產品類型
• 按最終用戶行業分類
  • 食物
    • 燒製產品
    • 小吃
    • 肉類、雞肉、魚貝類
    • 糖果糕餅
    • 寵物食品
    • 其他食物
  • 飲料
  • 醫療和藥品
  • 個人護理化妝品
  • 農業
  • 其他終端用戶產業
• 透過印刷技術
  • 柔版印刷
  • 凹版印刷
  • 數位印刷
  • 其他印刷技術
• 國家
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • 其他亞太國家

第6章 競爭情勢

• 市場集中度
• 策略趨勢
• 市佔率分析
• 公司簡介
  • Amcor plc
  • Mondi plc
  • Sonoco Products Company
  • Rengo Co., Ltd.
  • Sealed Air Corporation
  • Formosa Flexible Packaging Corp.
  • Wapo Corporation Ltd.
  • Chuan Peng Enterprise Co., Ltd.
  • TCPL Packaging Ltd.
  • Ester Industries Limited
  • Huhtamaki Oyj
  • Uflex Ltd.
  • ProAmpac Holdings Inc.
  • Constantia Flexibles Group GmbH
  • Winpak Ltd.
  • Cosmo Films Ltd.
  • Glenroy Inc.
  • Toppan Printing Co., Ltd.
  • Fujimori Kogyo Co., Ltd.
  • Coveris Holdings SA

第7章 市場機會與未來展望

According to Mordor Intelligence, the Asia-Pacific flexible packaging market size is expected to increase from USD 84.82 billion in 2025 to USD 86.02 billion in 2026 and reach USD 96.91 billion by 2031, growing at a CAGR of 2.41% over 2026-2031.

This report is Segmented by Material (Plastics, Paper, Metal Foil, and Bioplastics and Compostable Materials), Product Type (Bags and Pouches, Films and Wraps, and More), End-User Industry (Food, Beverage, Healthcare and Pharmaceutical, and More), Printing Technology (Flexography, Rotogravure, and More), and Country (China, and More). The Market Forecasts are Provided in Terms of Value (USD).

Asia-Pacific Flexible Packaging Market Trends and Insights

Increased Demand for Convenient Packaging

Single-serve and resealable designs are replacing rigid containers because they cut food waste and match on-the-go lifestyles in congested cities. Sachet retail value climbed to USD 98.4 billion in 2026, with India, Vietnam, and Indonesia contributing more than half of new volume. Beauty and hair-care applications dominate the format, but pharmaceuticals and beverages are adding scale as converters install quad-seal and doy-pack lines capable of 200-300 pouches a minute. Unit costs of USD 0.02-0.04 for plain PE keep margins slim, yet sachets remain pivotal in low-income markets where a 5 ml hair-oil pouch retails for USD 0.12. Rising middle-class incomes are also lifting demand for resealable stand-up pouches that extend freshness after first opening. Convenience, therefore, is both a volume and a value play in the Asia-Pacific flexible packaging market.

Demand for Longer Shelf Life and Innovative Packaging

High-barrier films using EVOH, PVDC, or aluminum foil now support extended cold-chain corridors across Southeast Asia. China consumed 88 million tonnes of meat in 2024, while India exported seafood worth USD 8.09 billion, prompting processors to adopt vacuum-skin and modified-atmosphere packs that add 10-14 days of shelf life. Premium technologies such as Sealed Air's OptiDure are spreading as exporters face transit legs of 1,000-1,500 km. Academic trials showed bio-based polybutylene succinate films with halloysite nanotubes preserved produce an extra week at room temperature, signaling latent demand for compostable yet high-barrier options. Although these structures cost 40-50% more than standard layers, premium brands in Japan and South Korea pay for the extended protection, validating the strategy for converters that can blend barrier science with sustainability signaling.

Concerns About Environmental Impact and Recycling of Plastic Packaging

Public frustration with single-use plastics is mounting, yet recycling infrastructure for flexible formats lags behind that for rigid counterparts by several years. Kerbside recovery of flexible films sits below 1% in Australia, contrasting with 35-40% for PET bottles. Singapore's mandatory reporting scheme ties producer fees to unrecycled tonnage, adding 3-5% to converter costs. India's 2024 EPR revision compels the retrieval of 60% of post-consumer flexible films by 2026, even though collection capacity covers fewer than 20% of municipalities. These mismatches raise compliance risks and encourage brand owners to trim laminate layers or pivot to certified compostable films, even when shelf-life trade-offs persist.

Other drivers and restraints analyzed in the detailed report include:

1. Growing E-Commerce Penetration for Packaged Goods
2. Adoption of Mono-Material Flexible Packaging to Meet Recycling Mandates
3. Volatility in Raw Material Prices for Petrochemical Feedstocks

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Plastics retained 67.12% of the Asia-Pacific flexible packaging market size in 2025, led by polyethylene, BOPP, and cast PP, which supply snack, noodle, and detergent pouches. Metal foil sticks to niche medical and confectionery wraps, while paper controls mid-single-digit share through kraft-lined coffee and pet-food bags. Bioplastics, though small, are growing at a 4.12% CAGR as Japanese and South Korean shoppers are willing to pay 10-15% more for TUV-certified home-compostable packs. Converters wrestle with resin cost gaps: PLA sells for roughly USD 2,700 per tonne, compared with USD 1,100 for PE, but corporate carbon targets and EPR fees tilt the calculus. China's traceability standard for recycled plastics, arriving in 2026, accelerates the adoption of mono-PE laminations that deliver an acceptable barrier while aligning with mechanical-recycling loops.

Paper-flexible hybrids, such as Mondi-Parkside peelable PE-lined pouches, broaden options for dry groceries yet still struggle with high-fat or high-moisture goods. Metalized films protect confectionery freshness when oxygen transmission limits fall below 0.1 cc/m2/24 h. Industrial composting shortfalls remain a drag on bioplastic growth, as only about 200 sites across Asia-Pacific meet the 58-60 °C composting benchmarks. Despite the hurdles, brands continue pilots to lock in reputational benefits, pushing the Asia-Pacific flexible packaging market toward a richer materials mix.

Bags and pouches dominated with 48.63% of Asia-Pacific flexible packaging market share in 2025, buoyed by stand-up versions that slim logistics costs up to 50% versus rigid jars. Sachets and stick packs, however, are accelerating at a 3.54% CAGR through 2031 as single-use shampoo, serums, and electrolyte powders fit trial-size and subscription models. Films and wraps guard pallet loads and produce crates, yet confront reusable tote uptake in e-commerce hubs. Quad-seal pouches, prized for shelf impact, now permeate premium coffee and protein-powder aisles where margins can exceed 20%.

India exemplifies sachet utility; a 5 ml hair oil pouch at USD 0.12 ensures daily affordability. Southeast Asian beverage startups mimic the template using narrow stick packs that enhance dosing precision in collagen or vitamin shots. At the other end, recyclable BOPE stretch wrap, delivered through Dow's INNATE TF 220 resin, improves puncture resistance by 30-40%, winning over logistics providers that previously defaulted to thicker BOPP. Lidding films are evolving toward mono-PP seals for yogurt, but must still achieve peel strengths near 3 N/15 mm to satisfy fillers.

Complete Report Scope:

• By Material
  • Plastics
    • Polyethylene (PE)
    • Biaxially Oriented Polypropylene (BOPP)
    • Cast Polypropylene (CPP)
    • Other Plastics
  • Paper
  • Metal Foil
  • Bioplastics and Compostable Materials
• By Product Type
  • Bags and Pouches
  • Films and Wraps
  • Sachets and Stick Packs
  • Other Product Types
• BY End-user Industry
  • Food
    • Baked Goods
    • Snacks
    • Meat, Poultry and Seafood
    • Confectionery
    • Pet Food
    • Other Food Products
  • Beverage
  • Healthcare and Pharmaceutical
  • Personal Care and Cosmetics
  • Agriculture
  • Other End-Use Industries
• By Printing Technology
  • Flexography
  • Rotogravure
  • Digital Printing
  • Other Printing Technologies
• By Country
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia-Pacific

List of Companies Covered in this Report:

1. Amcor plc
2. Mondi plc
3. Sonoco Products Company
4. Rengo Co., Ltd.
5. Sealed Air Corporation
6. Formosa Flexible Packaging Corp.
7. Wapo Corporation Ltd.
8. Chuan Peng Enterprise Co., Ltd.
9. TCPL Packaging Ltd.
10. Ester Industries Limited
11. Huhtamaki Oyj
12. Uflex Ltd.
13. ProAmpac Holdings Inc.
14. Constantia Flexibles Group GmbH
15. Winpak Ltd.
16. Cosmo Films Ltd.
17. Glenroy Inc.
18. Toppan Printing Co., Ltd.
19. Fujimori Kogyo Co., Ltd.
20. Coveris Holdings SA

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Increased Demand for Convenient Packaging
  • 4.2.2 Demand for Longer Shelf Life and Innovative Packaging
  • 4.2.3 Growing E-Commerce Penetration for Packaged Goods
  • 4.2.4 Adoption of Mono-Material Flexible Packaging to Meet Recycling Mandates
  • 4.2.5 Surge in Cold Chain Expansion for Fresh Produce Exports in Southeast Asia
  • 4.2.6 Brand Owner Shift Toward Digital Printing for Short-Run Personalization
• 4.3 Market Restraints
  • 4.3.1 Concerns About Environmental Impact and Recycling of Plastic Packaging
  • 4.3.2 Volatility in Raw Material Prices for Petrochemical Feedstocks
  • 4.3.3 Regulatory Restrictions on Multilayer Structures in Japan and Australia
  • 4.3.4 Limited Food-Grade Recyclate Availability for Flexible Formats
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors on the Market
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Bargaining Power of Suppliers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Material
  • 5.1.1 Plastics
    • 5.1.1.1 Polyethylene (PE)
    • 5.1.1.2 Biaxially Oriented Polypropylene (BOPP)
    • 5.1.1.3 Cast Polypropylene (CPP)
    • 5.1.1.4 Other Plastics
  • 5.1.2 Paper
  • 5.1.3 Metal Foil
  • 5.1.4 Bioplastics and Compostable Materials
• 5.2 By Product Type
  • 5.2.1 Bags and Pouches
  • 5.2.2 Films and Wraps
  • 5.2.3 Sachets and Stick Packs
  • 5.2.4 Other Product Types
• 5.3 BY End-user Industry
  • 5.3.1 Food
    • 5.3.1.1 Baked Goods
    • 5.3.1.2 Snacks
    • 5.3.1.3 Meat, Poultry and Seafood
    • 5.3.1.4 Confectionery
    • 5.3.1.5 Pet Food
    • 5.3.1.6 Other Food Products
  • 5.3.2 Beverage
  • 5.3.3 Healthcare and Pharmaceutical
  • 5.3.4 Personal Care and Cosmetics
  • 5.3.5 Agriculture
  • 5.3.6 Other End-Use Industries
• 5.4 By Printing Technology
  • 5.4.1 Flexography
  • 5.4.2 Rotogravure
  • 5.4.3 Digital Printing
  • 5.4.4 Other Printing Technologies
• 5.5 By Country
  • 5.5.1 China
  • 5.5.2 India
  • 5.5.3 Japan
  • 5.5.4 Australia
  • 5.5.5 South Korea
  • 5.5.6 Rest of Asia-Pacific

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share, Products and Services, and Recent Developments)
  • 6.4.1 Amcor plc
  • 6.4.2 Mondi plc
  • 6.4.3 Sonoco Products Company
  • 6.4.4 Rengo Co., Ltd.
  • 6.4.5 Sealed Air Corporation
  • 6.4.6 Formosa Flexible Packaging Corp.
  • 6.4.7 Wapo Corporation Ltd.
  • 6.4.8 Chuan Peng Enterprise Co., Ltd.
  • 6.4.9 TCPL Packaging Ltd.
  • 6.4.10 Ester Industries Limited
  • 6.4.11 Huhtamaki Oyj
  • 6.4.12 Uflex Ltd.
  • 6.4.13 ProAmpac Holdings Inc.
  • 6.4.14 Constantia Flexibles Group GmbH
  • 6.4.15 Winpak Ltd.
  • 6.4.16 Cosmo Films Ltd.
  • 6.4.17 Glenroy Inc.
  • 6.4.18 Toppan Printing Co., Ltd.
  • 6.4.19 Fujimori Kogyo Co., Ltd.
  • 6.4.20 Coveris Holdings SA

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment