![]() |
市場調查報告書
商品編碼
2121891
歐洲軟包裝市場:市場佔有率分析、產業趨勢與統計、成長預測(2026-2031年)Europe Flexible Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031) |
||||||
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
據 Mordor Intelligence 稱,2025 年歐洲軟包裝市場價值為 544.2 億美元,預計到 2031 年將達到 645.2 億美元,而 2026 年為 558.3 億美元,預測期(2026-2031 年)複合年成長率為 2.94%。

本報告按材料(塑膠、紙張、金屬箔、生質塑膠和可堆肥材料)、產品類型(袋裝和包裝袋、薄膜和包裝紙以及其他)、終端用戶行業(食品、飲料、醫療保健和製藥以及其他)、印刷技術(柔版印刷、凹版印刷、數位印刷以及其他)和國家/地區進行細分。市場預測以美元(USD)為單位。
歐洲強制性的「可回收性重新設計」政策正在崩壞混合聚合物複合材料長期以來的成本優勢。加工商正在開發單一聚乙烯或單一聚丙烯薄膜,透過特殊的黏合層或超薄EVOH芯材整合氧氣和水分阻隔功能,從而符合《包裝和包裝廢棄物法規》的要求。該法規規定,到2030年,軟質包裝中必須使用30%的消費後再生樹脂(PCR)。由於機械回收的局限性,許多加工商被迫將降級PCR與原生樹脂混合,這增加了材料成本,並促使人們開發溶劑型脫模技術和化學回收等創新技術。生產者延伸責任(EPR)費用現在根據可回收性評分而有所不同,在法國的CITEO體系中,不可回收薄膜每公斤需繳納0.80歐元(0.90美元)的費用,這直接影響了品牌所有者的預算。隨著歐洲化學品管理局 (ECHA) 對 PFAS(無蛋白醇類物質)的禁令計劃於 2026 年生效,一種耐油塗層的淘汰進一步縮小了材料的選擇範圍。因此,儘管阻隔性能方面仍存在一些尚未解決的權衡取捨,但單一材料平台正成為日益成長的趨勢。
預計到2024年,小包裹量將超過870億件,在體積重量限制導致超大包裝不適用的情況下,軟性郵袋正在取代瓦楞紙箱。歐洲議會已決定在2026年將小包裹的空隙率限制在40%,這實際上是在敦促零售商改用更薄、更貼合形狀的郵袋。提供客製化尺寸郵袋的自動化履約線可以減少高達20%的倉庫儲存空間,並降低與體積重量相關的承運商附加費。然而,同樣的法規也強制要求郵袋必須可重複使用或可回收,這迫使設計者在逆向物流的耐用性和與聚乙烯薄膜回收流程的兼容性之間做出權衡。德國2025年《包裝法》(VerpackG)的修訂將要求線上零售商為回收計畫提供資金,這將使每個包裹增加0.05至0.10歐元(0.06至0.11美元)的成本。儘管塗層紙在防潮方面存在顯著挑戰,但這筆成本正迫使一些企業採用塗佈紙解決方案。
目前,超過20個國家實施了生產者延伸責任制(EPR),根據包裝設計收取不同的費用,要求加工商承擔報名費用。這些費用可能高達每家工廠每年10萬美元。法國的AGEC法案強制要求對可回收成分進行區塊鏈層級的追溯,導致原物料價格每公斤上漲0.02至0.05美元。中小加工商不得不將資金從成長項目中挪用,僅僅是為了維持其產品符合監管要求。同時,德國修訂後的VerpackG法案規定,到2025年塑膠回收率必須達到65%,而目前柔軟性薄膜尚無法達到這一水平,這使得加工商面臨罰款和市場退出的風險。一些公司正在將生產轉移到收費較低的地區,但歐盟委員會計劃在2027年前統一收費模式,以堵住這些漏洞。
預計到2025年,塑膠將佔據66.12%的市場佔有率,其中原生和再生聚烯仍是歐洲軟包裝市場的基礎。然而,隨著品牌所有者為未來化石基材料的禁令做準備,生質塑膠預計將以4.21%的複合年成長率實現最高成長。聚乳酸薄膜在烘焙食品襯墊領域找到了利基市場,由於保存期限較短,略低的阻隔性是可以接受的。同時,儘管加工商正在嘗試純聚丙烯複合材料以滿足可回收性法規,但流延聚丙烯仍然是標準的密封層。紙基複合材料在乾貨領域顯示出復甦跡象,但塗層紙在歐洲軟包裝市場的規模仍然小規模。這是因為大多數塑膠襯墊重量超過2%的包裝在造紙廠都被排除在再生紙分銷管道之外。鋁箔在藥品泡殼包裝和咖啡應用中繼續發揮重要作用,這些應用對近乎零氧氣透過率有很高的要求。
單一材料設計的興起加速了對專用黏合層樹脂的需求,這種樹脂能夠將EVOH微層黏合到聚乙烯上,同時又不影響密封強度。聚合物供應商銷售的相容劑聲稱能夠保持光學透明度和跌落測試性能,但加工商反映,由於生產初期需要學習適應,導致缺陷率上升。品牌商為了降低生產者責任召回(EPR)成本並獲得「可回收設計」標誌以提升企業永續發展資訊揭露,不得不接受這些效率低下的問題。儘管人們對可生物分解材料的興趣日益濃厚,但除義大利和奧地利以外,工業規模的堆肥基礎設施仍然匱乏,這意味著大部分PLA和澱粉混合物最終還是被掩埋或焚燒。在消費者回收系統成熟之前,預計聚烯至少在未來五年內仍將繼續主導歐洲軟包裝市場。
預計到2025年,袋裝和軟包裝將佔據46.63%的市場佔有率,這主要得益於嬰兒食品、蒸餾食品和家用清潔劑等產品擴大採用自立式包裝來取代硬質容器。在歐洲軟包裝市場,小袋裝和條狀包裝的市場規模預計到2031年將以3.45%的複合年成長率成長,這主要受單劑量藥品需求和單杯咖啡創新發展的推動。雖然薄膜和包裝膜仍然是托盤堆疊和青貯飼料大規模生產的主要包裝材料,但由於樹脂價格波動直接影響商品化契約,其利潤率面臨巨大壓力。因此,加工商正在增加對高價值郵寄包裝的投資,這些包裝具有多層緩衝結構和可印刷區域,以方便逆向物流標籤的印製。
郵寄袋的使用清楚地展現了營運效率與合規性之間的權衡。雖然60平方公尺共擠袋與小型瓦楞紙箱相比可降低40%的運輸成本,但提議的PPWR法規強調可重複使用性,敦促零售商試用更厚、可回收且帶有追蹤QR碼的郵寄袋。北歐國家的試驗計畫顯示,消費者退貨率低至30%,如果沒有押金激勵,這一比例不足以支撐更高的單價。在潮濕氣候下,未塗佈牛皮紙無法使用,因此覆有水性隔離層的紙質郵寄袋越來越獎勵,但其複合結構使得回收更加複雜。能夠提供與自動化「袋中袋」系統相容的經認證的可回收PE郵寄袋的加工商,預計在預測期內佔據盈利的市場佔有率。
According to Mordor Intelligence, the Europe flexible packaging market size size was valued at USD 54.42 billion in 2025 and is estimated to grow from USD 55.83 billion in 2026 to reach USD 64.52 billion by 2031, at a CAGR of 2.94% during the forecast period (2026-2031).

This report is Segmented by Material (Plastics, Paper, Metal Foil, and Bioplastics and Compostable Materials), Product Type (Bags and Pouches, Films and Wraps, and More), End-User Industry (Food, Beverage, Healthcare and Pharmaceutical, and More), Printing Technology (Flexography, Rotogravure, Digital Printing, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).
Europe's recyclability-by-design mandate is dismantling the long-running cost advantage of mixed-polymer laminates. Converters are engineering single-polyethylene or single-polypropylene films that integrate oxygen and moisture barriers through specialty tie layers and ultra-thin EVOH cores, thereby complying with the Packaging and Packaging Waste Regulation, which requires 30% post-consumer resin in flexible packs by 2030. Mechanical-recycling constraints force many converters to blend downgraded PCR with virgin resin, raising material cost and driving innovation toward solvent-based delamination and chemical-recycling alliances. Extended Producer Responsibility fees now vary with recyclability scores, adding up to EUR 0.80 (USD 0.90) per kilogram for non-recyclable films in France's CITEO system, a direct hit to brand-owner budgets. The European Chemicals Agency's looming PFAS ban, effective 2026, further tightens material choices by eliminating a class of grease-resistant coatings. The result is a synchronized rush toward mono-material platforms despite unresolved trade-offs in barrier performance.
Parcel volumes topped 87 billion in 2024, and flexible mailers are displacing corrugated boxes wherever dimensional-weight rules punish oversized packaging. The European Parliament capped empty space at 40% for e-commerce parcels by 2026, effectively steering retailers toward thinner, form-fitting mailers. Automated fulfillment lines that dispense custom-sized pouches reduce warehouse storage by up to 20% and lower carrier surcharges linked to volumetric weight. Yet, the same regulation compels reusability or recyclability, forcing a design compromise: durability for reverse logistics versus compatibility with polyethylene film streams. Germany's 2025 VerpackG amendment requires online retailers to fund take-back schemes, adding EUR 0.05-0.10 (USD 0.06-0.11) per mailer, a cost that nudges some merchants toward coated-paper solutions despite higher moisture-barrier challenges.
More than 20 national EPR schemes now impose differentiated fees based on pack design, and converters must fund recyclability lab tests, migration studies, and cross-border registrations that can total USD 100,000 per plant each year. France's AGEC law adds blockchain-level traceability for recycled content, raising material premiums by USD 0.02-0.05 per kilogram. Small converters are diverting capital from growth projects just to keep SKUs compliant. In parallel, Germany's updated VerpackG enforces a 65% recycling target for plastics by 2025, a level that flexible films cannot meet today, thereby exposing converters to penalty fees or market exits. Some firms relocate production to lower-fee jurisdictions, but the European Commission plans a harmonized fee model by 2027 that will close such loopholes.
Other drivers and restraints analyzed in the detailed report include:
For complete list of drivers and restraints, kindly check the Table Of Contents.
Plastics represented 66.12% of market share in 2025, confirming that virgin and recycled polyolefins still anchor the Europe flexible packaging market. Yet, bioplastics are poised for the fastest 4.21% CAGR as brand owners hedge against future fossil-based bans. Polylactic acid films find a niche in bakery liners where short shelf-life tolerates limited barrier properties, while cast polypropylene remains the default sealant layer even as converters trial pure-PP laminates to meet recyclability rules. Paper-based laminates are rebounding in dry goods, though the Europe flexible packaging market size for coated paper remains modest because plastic liners exceeding 2% by weight disqualify most packs from paper-mill streams. Aluminum foil retains critical roles in pharmaceutical blister and coffee applications where near-zero oxygen transmission is non-negotiable.
The mono-material pivot accelerates demand for specialty tie-layer resins that bond EVOH micro-layers to polyethylene without compromising seal strength. Polymer suppliers are marketing compatibilizers that claim to preserve optical clarity and drop-test performance, yet converters report a learning curve that increases scrap rates during early production. Brands accept these inefficiencies to secure "designed for recycling" logos that ease EPR fees and bolster corporate-sustainability disclosures. Despite high interest in compostables, industrial-scale composting infrastructure remains rare outside Italy and Austria, meaning most PLA or starch blends still end in landfill or incineration. Until consumer-collection systems mature, polyolefins are expected to dominate the Europe flexible packaging market share for at least the next five years.
Bags and pouches held 46.63% of the market share in 2025, benefiting from stand-up formats that replace rigid tubs in baby food, ready meals, and household cleaners. Europe flexible packaging market size linked to sachets and stick packs is forecast to rise at a 3.45% CAGR through 2031 thanks to pharmaceutical unit-dose demand and single-serve coffee innovations. Films and wraps remain a bulk-volume workhorse in palletizing and silage, but margin compression is acute as resin-price swings transfer directly to commoditized contracts. Correspondingly, converters are steering investments toward higher-value mailers with multi-layer cushioning and printable zones for reverse-logistics labels.
Mailers illustrate the trade-off between operational efficiency and regulatory compliance. A 60-gram-per-square-meter co-extruded mailer can cut shipping costs by 40% compared with a small corrugated box, yet PPWR's draft rules favor reusability, forcing retailers to trial thicker, returnable pouches embossed with QR codes for tracking. Pilot programs in the Nordics show 30% consumer return rates, insufficient to justify higher unit costs without deposit incentives. Paper mailers laminated with water-based barriers gain favor in humid climates where uncoated kraft fails, even though mixed-material construction complicates recycling. Converters that can deliver a certified recyclable PE mailer compatible with automated pack-in-bag systems are likely to seize profitable share over the forecast period.