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市場調查報告書
商品編碼
2120800

北美軟包裝市場：市佔率分析、產業趨勢與統計及成長預測（2026-2031）

North America Flexible Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3個工作天內

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簡介目錄

根據 Mordor Intelligence 預測，北美軟包裝市場規模將從 2025 年的 519.8 億美元和 2026 年的 536.2 億美元成長到 2031 年的 629.1 億美元，2026 年至 2031 年的複合年成長率為 3.25%。

北美軟包裝市場-IMG1

本報告按材料類型（塑膠、紙張等）、產品類型（包裝袋、薄膜等）、終端用戶行業（食品、飲料、醫藥保健、家居用品及個人護理等）、分銷管道（B2B直銷、電子商務及履約、零售）和地區進行細分。市場預測以美元計價。

北美軟包裝市場趨勢與洞察

方便攜帶、隨時隨地享用的零食產品需求激增。

預計到2025年，「外出食品消費」規模將達到1,486億美元，比2027年成長39%。這促使各大品牌放棄硬質包裝，轉而採用可放入背包和車用杯架的立式袋。隨著消費者對份量控制的需求日益成長，28-56克的單份包裝產品將在2025年佔新推出鹹味零食產品的42%，高於2024年的31%。軟性包裝結構可減輕包裝重量60%，從而為長途運輸節省每箱0.12美元的成本。到2025年，68%的新推出零食產品將採用可重複密封的拉鍊，從而延長保存期限14天，並為每件產品帶來0.08-0.12美元的額外收入。 Chipotle 和 Panera 等快餐連鎖店正在推出採用軟性托盤包裝的「即取即走」食材自煮包，從而搶走了硬質包裝的銷售量。

品牌所有者向可回收產品單一材料結構過渡

通用磨坊承諾在2025年底前將其北美所有零食產品系列全部更換為100%聚乙烯包裝袋，從而消除阻礙店內回收的鋁箔和尼龍層。 Amco的「AmLite」聚乙烯系列產品在維持糖果甜點保存期限的同時，也帶有「How2Recycle」標籤，且在不進行金屬化處理的情況下，氧氣透過率低於5 cc/m²/天。 Kind Snacks透過採用紙質包裝，減少了90%的塑膠使用量，並獲得了「氣候友善承諾」認證。這使他們成功吸引了那些在亞馬遜搜尋篩選永續性產品的消費者。加州SB 54法案規定，到2032年，塑膠包裝的回收率必須達到65%，違者將被處以每噸最高500美元的罰款。這迫使全國性品牌採用單一材料設計。只有擁有7-9層共擠出生產線的加工業者才能在不重新使用不可回收複合材料的情況下達到所需的阻隔性能目標。

多層薄膜的上門回收服務有限。

美國祇有8%的城市將柔軟性薄膜當作生活垃圾處理，預計到2025年，透過商店回收計畫收集的軟包裝薄膜銷售量將不足9%。由於軟包裝薄膜會干擾光學分類機的運行，當其含量超過25%時，許多回收設施不得不將這些包裝薄膜掩埋。 11個州對全氟烷基和多氟烷基物質（PFAS）的禁令導致耐油塗層被淘汰，縮小了可堆肥軟包裝薄膜的選擇範圍。儘管美國塑膠回收協會（APR）的指南建議使用厚度為2.5密耳或以上且不含金屬層的聚乙烯（PE）薄膜，但2025年推出的包裝袋中有63%使用了氧化鋁阻隔層，不符合該標準。麥肯錫2025年的一項調查發現，47%的消費者對軟包裝薄膜的可回收性表示懷疑，顯示消費者的疑慮日益加深。

細分市場分析

至2025年，聚乙烯、雙軸延伸聚丙烯、流延聚丙烯、聚氯乙烯和乙烯-乙烯醇共聚物將佔據北美軟包裝市場67.91%的佔有率。紙基替代品預計將成為成長最快的材料，複合年成長率將達到3.66%，因為零售商正在推廣可作為生活垃圾回收的包裝形式。聚乙烯因其獲得FDA已通過核准和可靠的熱封性能，在食品接觸應用領域佔據主導地位。另一方面，雙軸延伸聚丙烯則用於需要剛性和透明度的零食包裝。流延聚丙烯廣泛用於可耐受121 度C高溫滅菌處理的殺菌袋，且不會分層。乙烯-乙烯醇共聚物層的氧氣透過率低於0.5 cc/m²/天，使其成為生肉和咖啡包裝的理想選擇。

Mondi公司於2025年推出的「Performing」紙袋可保持湯料和醬料包乾燥，同時實現纖維回收，並已與雀巢和聯合利華簽訂合約。 Runpak公司的瓦楞紙信封在2025年取代了電商通路中1800萬個氣泡信封。鋁箔保持了6%的市場佔有率，主要集中在咖啡和寵物食品領域，但其未來的銷售量受到永續性舉措的威脅。由於缺乏堆肥設施，可生物分解的PLA和纖維素薄膜的市佔率仍低於3%。亞馬遜的「氣候友善承諾」（Climate Pledge Friendly）等零售項目在2025年註冊了2400個SKU，其中紙質成分超過70%，是2024年的三倍。

在北美軟包裝市場，預計到2025年，軟包裝袋將佔銷售額的45.72%。這主要得益於優質化以及軟包裝袋在零食包裝領域的應用。薄膜和包裝紙預計到2031年將以3.42%的複合年成長率成長，這主要得益於電商郵寄袋和生鮮食品流動包裝袋的需求。對於需要符合美國藥典（USP）標準的兒童安全拉鍊的散裝食品和藥品而言，包裝袋和小袋仍然至關重要。收縮膜套標和標籤可以實現360度全方位品牌宣傳，但根據各州法規，需要帶有易撕線以便於瓶子回收。

亞馬遜和沃爾瑪計劃在2025年營運340個自動化履約中心，每個中心都需要厚度小於2密耳（mil）的超薄郵件包裝材料，且這些材料必須能夠大規模通過ISTA 6-Amazon跌落測試。預計到2025年，農產品枕式包裝的需求將增加11%，其中調氣包裝薄膜可將保存期限延長5-7天。 Printpack公司生產的1.8密耳厚的郵件包裝袋比傳統的3.0密耳厚產品輕40%，使每單位成本降低0.04美元。預計包裝袋仍將佔據主導地位，但隨著線上零售額預計將從2025年的16%成長到2031年的22%，薄膜和包裝材料正在縮小與包裝袋的差距。

其他好處：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章：引言

  • 研究假設和市場定義
  • 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

  • 市場概覽
  • 市場促進因素
    • 方便攜帶食用的零食需求激增。
    • 品牌所有者正在向可回收的單一材料結構轉型。
    • 寵物食品軟包裝的優質化
    • 州級PCR強制令正在推動長期樹脂採購協議的簽訂。
    • 微型倉配中心的自動化正在推動超薄郵件薄膜的發展。
    • 零售商正在轉向自動化微型倉配中心，從而推動了對超薄郵件信封的需求。
  • 市場限制因素
    • 多層薄膜的上門回收服務有限。
    • 地緣政治衝擊後聚合物價格波動
    • 符合FDA標準的rPE原料短缺
    • 《生產者責任延伸法》規定了新的費用和報告要求。
  • 價值鏈分析
  • 監理情勢
  • 波特五力模型

第5章 市場規模與成長預測

  • 依材料類型
    • 塑膠
      • 聚乙烯（PE）
      • 雙軸延伸聚丙烯（BOPP）
      • 流延聚丙烯（CPP）
      • 聚氯乙烯（PVC）
      • 乙烯-乙烯醇共聚物（EVOH）
    • 紙
    • 鋁箔
  • 依產品類型
    • 小袋
    • 袋子和小袋
    • 薄膜和包裝
    • 收縮套標和標籤
    • 其他產品類型
  • 按最終用戶行業分類
    • 食物
      • 冷凍食品
      • 乳製品
      • 水果和蔬菜
      • 肉類、雞肉、魚貝類
      • 烘焙點心和零食
      • 糖果糕餅
      • 其他食物
    • 飲料
    • 藥品和醫療保健
    • 居家及個人護理
    • 工業和化學
    • 其他終端用戶產業
  • 透過分銷管道
    • B2B直銷
    • 電子商務與履約
    • 零售
  • 國家
    • 美國
    • 加拿大
    • 墨西哥

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Amcor plc
    • Sealed Air Corporation
    • Mondi plc
    • ProAmpac LLC
    • Transcontinental Inc.
    • American Packaging Corporation
    • Sonoco Products Company
    • Printpack Inc.
    • Sigma Plastics Group
    • Novolex Holdings Inc.
    • Constantia Flexibles
    • PPC Flexible Packaging
    • Charter Next Generation
    • Glenroy Inc.
    • CCL Industries
    • WestRock Company
    • Berry Global Inc.
    • Winpak Ltd.
    • Coveris Holdings SA

第7章 市場機會與未來展望

簡介目錄
Product Code: 49906

According to Mordor Intelligence, the North America flexible packaging market size is projected to expand from USD 51.98 billion in 2025 and USD 53.62 billion in 2026 to USD 62.91 billion by 2031, registering a CAGR of 3.25% between 2026 to 2031.

North America Flexible Packaging - Market - IMG1

This report is Segmented by Material Type (Plastics, Paper, and More), Product Type (Pouches, Bags and Sachets, Films and Wraps, Sand More), End-User Industry (Food, Beverage, Pharmaceutical and Medical, Household and Personal Care, and More), Distribution Channel (Direct B2B, E-Commerce and Fulfilment, Retail), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

North America Flexible Packaging Market Trends and Insights

Surge in Demand for Convenient On-the-Go Snacking Formats

Away-from-home food spending reached USD 148.6 billion in 2025 and is on track to climb 39% by 2027, pushing brands to replace rigid canisters with stand-up pouches that fit backpacks and car cup holders. Single-serve packs of 28-56 grams represented 42% of salty-snack launches in 2025, up from 31% in 2024, as consumers seek portion control. Flexible structures cut package weight by 60%, saving USD 0.12 per case on cross-country lanes. Resealable zippers appeared on 68% of new snack SKUs in 2025, extending shelf life by 14 days and fetching an extra USD 0.08-0.12 per unit. Quick-service chains such as Chipotle and Panera introduced grab-and-go meal kits in flexible trays, siphoning volumes from rigid formats.

Brand-Owner Shift Toward Recyclable Mono-Material Structures

General Mills pledged to convert its entire North American snack portfolio to all-polyethylene pouches by year-end 2025, eliminating foil and nylon layers that block Store Drop-Off recyclability.Amcor's AmLite all-PE range achieved sub-5 cc/m2/day oxygen transmission without metallization, preserving confectionery shelf life while carrying How2Recycle labels. Kind Snacks cut plastic content by 90% with a paper-based wrapper and earned Climate Pledge Friendly status, tapping consumers who filter Amazon searches by sustainability. California's SB 54 requires 65% recyclability for plastic packaging by 2032 and fines noncompliance up to USD 500 per ton, compelling national brands to standardize on mono-material designs. Only converters wielding 7- to 9-layer co-extrusion lines can meet barrier targets without reverting to non-recyclable laminates.

Limited Curb-Side Collection for Multilayer Films

Just 8% of U.S. municipalities accept flexible films curbside, leaving Store Drop-Off programs to capture under 9% of sold volume in 2025. Films snarl optical sorters, prompting many material recovery facilities to landfill entire bales when contamination tops 25%. PFAS bans in 11 states eliminated grease-resistant coatings, narrowing compostable options. Although APR guides endorse PE films thicker than 2.5 mil and free of metal layers, 63% of 2025 pouch launches used aluminum-oxide barriers, rendering them ineligible. Consumer skepticism is rising as 47% of shoppers doubt films get recycled, according to a 2025 McKinsey survey.

Other drivers and restraints analyzed in the detailed report include:

  1. Premiumisation in Pet-Food Flexibles
  2. State-Level PCR Mandates Triggering Long-Term Resin Off-Take Contracts
  3. Polymer-Price Volatility After Geopolitical Shocks

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Polyethylene, biaxially-oriented polypropylene, cast polypropylene, polyvinyl chloride, and ethylene-vinyl alcohol accounted for 67.91% of the North America flexible packaging market in 2025. Paper-based alternatives are forecast to post a 3.66% CAGR, the quickest growth among materials, as retailers promote curbside-recyclable formats. Polyethylene's FDA-approved status and heat-seal reliability make it dominant in food contact, whereas biaxially oriented polypropylene serves snacks that need stiffness and clarity. Cast polypropylene thrives in retort pouches that survive 121 °C sterilization with no delamination. Ethylene-vinyl alcohol layers deliver oxygen barriers below 0.5 cc/m2/day, critical for fresh meat and coffee packaging.

Mondi's PerFORMing paper pouch, introduced in 2025, allows fiber recycling while keeping soups and sauce mixes dry, winning Nestle and Unilever contracts. Ranpak's corrugated mailers replaced 18 million bubble mailers across e-commerce channels in 2025. Aluminum foil retained a 6% share, concentrated in coffee and pet food, although sustainability pledges threaten future volume. Biodegradable PLA and cellulose films remain below 3% share, hindered by a lack of composting sites. Retail programs such as Amazon's Climate Pledge Friendly listed 2,400 SKUs with paper content above 70% in 2025, triple 2024's tally.

Pouches secured 45.72% of 2025 revenue in the North America flexible packaging market, fueled by pet-food premiumization and snack convertibility. Films and wraps are projected to grow at a 3.42% CAGR to 2031, powered by e-commerce mailers and fresh-produce flow-wrap. Bags and sachets remain vital for bulk foods and pharma products that require child-resistant zippers that meet U.S. Pharmacopeia standards. Shrink sleeves and labels offer 360-degree branding but must adopt perforated tear strips to aid bottle recycling under state rules.

Amazon and Walmart ran 340 automated fulfillment centers by 2025, each demanding ultra-thin mailers below 2 mil that survive ISTA 6-Amazon drop tests at scale. Flow-wrap for produce advanced 11% in 2025 as modified-atmosphere films extended shelf life 5-7 days. Printpack's 1.8-mil mailer cut weight is 40% lower than 3.0-mil incumbents, saving USD 0.04 per unit. Pouches will stay category leader, but films and wraps are closing the gap as online retail climbs from 16% of sales in 2025 to 22% by 2031.

Complete Report Scope:

  • By Material Type
    • Plastics
      • Polyethylene (PE)
      • Biaxially-Oriented Polypropylene (BOPP)
      • Cast Polypropylene (CPP)
      • Polyvinyl Chloride (PVC)
      • Ethylene-Vinyl Alcohol (EVOH)
    • Paper
    • Aluminum Foil
  • By Product Type
    • Pouches
    • Bags and Sachets
    • Films and Wraps
    • Shrink Sleeves and Labels
    • Other Product Types
  • By End-user Industry
    • Food
      • Frozen Food
      • Dairy Products
      • Fruits and Vegetables
      • Meat, Poultry and Seafood
      • Baked Goods and Snacks
      • Confectionery
      • Other Food
    • Beverage
    • Pharmaceutical and Medical
    • Household and Personal Care
    • Industrial and Chemical
    • Other End-User Industries
  • By Distribution Channel
    • Direct B2B
    • E-commerce & Fulfilment
    • Retail
  • By Country
    • United States
    • Canada
    • Mexico

List of Companies Covered in this Report:

  1. Amcor plc
  2. Sealed Air Corporation
  3. Mondi plc
  4. ProAmpac LLC
  5. Transcontinental Inc.
  6. American Packaging Corporation
  7. Sonoco Products Company
  8. Printpack Inc.
  9. Sigma Plastics Group
  10. Novolex Holdings Inc.
  11. Constantia Flexibles
  12. PPC Flexible Packaging
  13. Charter Next Generation
  14. Glenroy Inc.
  15. CCL Industries
  16. WestRock Company
  17. Berry Global Inc.
  18. Winpak Ltd.
  19. Coveris Holdings SA

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surge in Demand For Convenient On-the-go Snacking Formats
    • 4.2.2 Brand-owner Shift Toward Recyclable Mono-material Structures
    • 4.2.3 Premiumisation in Pet-food Flexibles
    • 4.2.4 State-level PCR Mandates Triggering Long-term Resin off-take Contracts
    • 4.2.5 Automation in Micro-fulfilment Hubs Favouring Ultra-thin Mailer Films
    • 4.2.6 Retailers Shift to Automated Micro-fulfilment Hubs Spurring Demand for Ultra-thin Mailers
  • 4.3 Market Restraints
    • 4.3.1 Limited Curb-side Collection for Multilayer Films
    • 4.3.2 Polymer-price Volatility after Geopolitical Shocks
    • 4.3.3 Scarcity of FDA-grade rPE Feedstock
    • 4.3.4 Extended Producer Responsibility Laws Impose New Fees and Reporting Burdens
  • 4.4 Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Porter's Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Material Type
    • 5.1.1 Plastics
      • 5.1.1.1 Polyethylene (PE)
      • 5.1.1.2 Biaxially-Oriented Polypropylene (BOPP)
      • 5.1.1.3 Cast Polypropylene (CPP)
      • 5.1.1.4 Polyvinyl Chloride (PVC)
      • 5.1.1.5 Ethylene-Vinyl Alcohol (EVOH)
    • 5.1.2 Paper
    • 5.1.3 Aluminum Foil
  • 5.2 By Product Type
    • 5.2.1 Pouches
    • 5.2.2 Bags and Sachets
    • 5.2.3 Films and Wraps
    • 5.2.4 Shrink Sleeves and Labels
    • 5.2.5 Other Product Types
  • 5.3 By End-user Industry
    • 5.3.1 Food
      • 5.3.1.1 Frozen Food
      • 5.3.1.2 Dairy Products
      • 5.3.1.3 Fruits and Vegetables
      • 5.3.1.4 Meat, Poultry and Seafood
      • 5.3.1.5 Baked Goods and Snacks
      • 5.3.1.6 Confectionery
      • 5.3.1.7 Other Food
    • 5.3.2 Beverage
    • 5.3.3 Pharmaceutical and Medical
    • 5.3.4 Household and Personal Care
    • 5.3.5 Industrial and Chemical
    • 5.3.6 Other End-User Industries
  • 5.4 By Distribution Channel
    • 5.4.1 Direct B2B
    • 5.4.2 E-commerce & Fulfilment
    • 5.4.3 Retail
  • 5.5 By Country
    • 5.5.1 United States
    • 5.5.2 Canada
    • 5.5.3 Mexico

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
    • 6.4.1 Amcor plc
    • 6.4.2 Sealed Air Corporation
    • 6.4.3 Mondi plc
    • 6.4.4 ProAmpac LLC
    • 6.4.5 Transcontinental Inc.
    • 6.4.6 American Packaging Corporation
    • 6.4.7 Sonoco Products Company
    • 6.4.8 Printpack Inc.
    • 6.4.9 Sigma Plastics Group
    • 6.4.10 Novolex Holdings Inc.
    • 6.4.11 Constantia Flexibles
    • 6.4.12 PPC Flexible Packaging
    • 6.4.13 Charter Next Generation
    • 6.4.14 Glenroy Inc.
    • 6.4.15 CCL Industries
    • 6.4.16 WestRock Company
    • 6.4.17 Berry Global Inc.
    • 6.4.18 Winpak Ltd.
    • 6.4.19 Coveris Holdings SA

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space & Unmet-need Assessment