Product Code: 49279
According to Mordor Intelligence, the Asia Pacific paper packaging market size is projected to be USD 184.43 billion in 2025, USD 193.09 billion in 2026, and reach USD 240.43 billion by 2031, growing at a CAGR of 4.48% from 2026 to 2031.
This report is Segmented by Packaging Type (Carton Board, and Containerboard), Grade (SBS, SUS, FBB, CRB, URB, White-Top Kraftliner, Other Kraftliners, White-Top Testliner, and More), Product (Folding Cartons, Corrugated Boxes, and More), End-User Industry (Food, Beverage, Healthcare and Pharmaceuticals, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).
Asia Pacific Paper Packaging Market Trends and Insights
Surge in E-commerce Packaging Demand
Online retail penetration in China climbed to 27.6% of total retail sales during 2025, and India's e-commerce orders increased 21%. Parcel-volume spikes are fragmenting order sizes, so logistics providers prefer lighter, stronger containerboard grades. Parcel hubs across Southeast Asia now standardize corrugated dimensions, driving bulk orders for high-compression single-wall boxes. Digitally printed, short-run folding cartons enable direct-to-consumer brands to personalize unboxing experiences, which fuels additional substrate demand.
Rapid Shift Toward Recycled Paper Grades
Japan's 60% recycling-rate target for paper packaging by 2030 and Australia's 50% recycled-content mandate for 2025 are prompting mills to retrofit de-inking lines and secure domestic waste streams. Vietnam's 25% recycled-content rule for corrugated boxes in export zones accelerates investment in local collection cooperatives. Recovered-paper imports into Southeast Asia fell 12% year on year in 2025, signalling improved self-sufficiency and premium pricing for certified sustainable grades.
Other drivers and restraints analyzed in the detailed report include:
- Expansion of Food, Beverage and Healthcare Sectors
- High-Barrier Coated Paper Replacing Plastics
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Containerboard held a 50.01% share in 2025, buoyed by e-commerce corrugated-box volumes, yet carton board is forecast to outpace the Asia Pacific paper packaging market by 130 bp with a 5.84% CAGR through 2031. Rising demand for high-definition printing and tactile finishes in premium food and cosmetics supports folding-carton uptake.
Generative-AI structural design trims material weight, widening cost gaps with plastic while preserving integrity. Meanwhile, ultra-lightweight containerboard below 100 g m-2 aims to sustain share in logistics as reusable plastic totes nibble at automotive and electronics transport.
Complete Report Scope:
- By Packaging Type
- Carton Board
- Solid Bleached Sulfate (SBS)
- Solid Unbleached Sulfate (SUS)
- Folding Boxboard (FBB)
- Coated Recycled Board (CRB)
- Uncoated Recycled Board (URB)
- Containerboard
- White-top Kraftliner
- Other Kraftliners
- White-top Testliner
- Other Testliners
- Semi-chemical Fluting
- Recycled Fluting
- By Product
- Folding Cartons
- Corrugated Boxes
- Liquid Packaging Board
- Paper Bags and Sacks
- By End-User Industry
- Food
- Beverage
- Healthcare and Pharmaceuticals
- Personal Care and Cosmetics
- Household Care
- Electrical and Electronics
- Other End-User Industry
- By Geography
- China
- India
- Japan
- Indonesia
- Thailand
- Vietnam
- Australia and New Zealand
- Rest of Asia-Pacific
List of Companies Covered in this Report:
- Nine Dragons Paper (Holdings) Ltd
- Oji Holdings Corporation
- SCG Packaging PCL
- International Paper Company
- Mondi PLc
- Smurfit WestRock plc
- Huhtamaki Oyj
- Rengo Co., Ltd
- DS Smith plc
- Pratt Industries, Inc.
- Stora Enso Oyj
- Nippon Paper Industries Co., Ltd.
- APP (Asia Pulp & Paper) Group
- Visy Industries Holdings Pty Ltd
- Harta Packaging Industries
- Sarnti Packaging Co. Ltd
- Hong Thai Packaging Co. Ltd
- New Asia Industries Co. Ltd
- C&H Paperbox (Thailand) Co. Ltd
- Continental Packaging (Thailand) Co. Ltd
- Lee & Man Paper Manufacturing Ltd
- Thai Containers Group Co., Ltd
- Shandong Sun Paper Industry Joint Stock Co., Ltd
- Greatview Aseptic Packaging Co., Ltd
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET LANDSCAPE
- 4.1 Market Overview
- 4.2 Market Drivers
- 4.2.1 Surge in E-commerce Packaging Demand
- 4.2.2 Rapid Shift Toward Recycled Paper Grades
- 4.2.3 Expansion of Food, Beverage and Healthcare Sectors
- 4.2.4 High-Barrier Coated Paper Replacing Plastics
- 4.2.5 EPR and Content-Mandate Regulations Across Asia-Pacific
- 4.2.6 Generative AI-Enabled Design and Short-Run Printing
- 4.2.7 Adoption of Bamboo and Agricultural-Residue Fibre
- 4.3 Market Restraints
- 4.3.1 Pulp Price Volatility and Supply Shocks
- 4.3.2 Cost-Competitive Flexible Plastic Alternatives
- 4.3.3 Carbon-Intensity Pressure on Paper Mills
- 4.3.4 Chinese Over-Capacity Driving Price Wars
- 4.3.5 Logistics Bottlenecks from Emerging APAC Ports
- 4.4 Industry Value-Chain Analysis
- 4.5 Regulatory Landscape
- 4.6 Technological Outlook
- 4.7 Impact of Macroeconomic Factors on the Market
- 4.8 Porter's Five Forces Analysis
- 4.8.1 Threat of New Entrants
- 4.8.2 Bargaining Power of Suppliers
- 4.8.3 Bargaining Power of Buyers
- 4.8.4 Threat of Substitutes
- 4.8.5 Competitive Rivalry
- 4.9 Investment Analysis
5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
- 5.1 By Packaging Type
- 5.1.1 Carton Board
- 5.1.1.1 Solid Bleached Sulfate (SBS)
- 5.1.1.2 Solid Unbleached Sulfate (SUS)
- 5.1.1.3 Folding Boxboard (FBB)
- 5.1.1.4 Coated Recycled Board (CRB)
- 5.1.1.5 Uncoated Recycled Board (URB)
- 5.1.2 Containerboard
- 5.1.2.1 White-top Kraftliner
- 5.1.2.2 Other Kraftliners
- 5.1.2.3 White-top Testliner
- 5.1.2.4 Other Testliners
- 5.1.2.5 Semi-chemical Fluting
- 5.1.2.6 Recycled Fluting
- 5.2 By Product
- 5.2.1 Folding Cartons
- 5.2.2 Corrugated Boxes
- 5.2.3 Liquid Packaging Board
- 5.2.4 Paper Bags and Sacks
- 5.3 By End-User Industry
- 5.3.1 Food
- 5.3.2 Beverage
- 5.3.3 Healthcare and Pharmaceuticals
- 5.3.4 Personal Care and Cosmetics
- 5.3.5 Household Care
- 5.3.6 Electrical and Electronics
- 5.3.7 Other End-User Industry
- 5.4 By Geography
- 5.4.1 China
- 5.4.2 India
- 5.4.3 Japan
- 5.4.4 Indonesia
- 5.4.5 Thailand
- 5.4.6 Vietnam
- 5.4.7 Australia and New Zealand
- 5.4.8 Rest of Asia-Pacific
6 COMPETITIVE LANDSCAPE
- 6.1 Market Concentration
- 6.2 Strategic Moves
- 6.3 Market Share Analysis
- 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
- 6.4.1 Nine Dragons Paper (Holdings) Ltd
- 6.4.2 Oji Holdings Corporation
- 6.4.3 SCG Packaging PCL
- 6.4.4 International Paper Company
- 6.4.5 Mondi PLc
- 6.4.6 Smurfit WestRock plc
- 6.4.7 Huhtamaki Oyj
- 6.4.8 Rengo Co., Ltd
- 6.4.9 DS Smith plc
- 6.4.10 Pratt Industries, Inc.
- 6.4.11 Stora Enso Oyj
- 6.4.12 Nippon Paper Industries Co., Ltd.
- 6.4.13 APP (Asia Pulp & Paper) Group
- 6.4.14 Visy Industries Holdings Pty Ltd
- 6.4.15 Harta Packaging Industries
- 6.4.16 Sarnti Packaging Co. Ltd
- 6.4.17 Hong Thai Packaging Co. Ltd
- 6.4.18 New Asia Industries Co. Ltd
- 6.4.19 C&H Paperbox (Thailand) Co. Ltd
- 6.4.20 Continental Packaging (Thailand) Co. Ltd
- 6.4.21 Lee & Man Paper Manufacturing Ltd
- 6.4.22 Thai Containers Group Co., Ltd
- 6.4.23 Shandong Sun Paper Industry Joint Stock Co., Ltd
- 6.4.24 Greatview Aseptic Packaging Co., Ltd
7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK
- 7.1 White-Space and Unmet-Need Assessment