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市場調查報告書
商品編碼
1906096

微型菜苗：市場佔有率分析、產業趨勢與統計、成長預測（2026-2031）

Microgreens - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計到 2025 年，微型菜苗市場價值將達到 30 億美元，到 2031 年將達到 57.1 億美元，高於 2026 年的 33.4 億美元。

預計在預測期（2026-2031 年）內，複合年成長率將達到 11.32%。

微型蔬菜市場-IMG1

消費者對營養豐富的農產品的需求、種植者向高產室內種植系統的轉型以及零售商將優質微型菜苗作為差異化生鮮食品專區進行擴張，共同推動了微型蔬菜市場的持續成長。微型菜苗市場在機能性食品領域中保持著強勁的地位，科學證據表明，某些特定品種的維生素和抗氧化劑含量是成熟品種的5-40倍。技術融合也推動了市場成長，人工智慧控制的LED照明方案可達到高達32%的節能效果，垂直種植系統的產量密度比田間種植高出390倍。縮短供應鏈和減少廢棄物的在地化策略進一步增強了微型菜苗市場將繼續超越整個可控環境農業領域，並在未來幾年內保持兩位數的成長。

全球微型菜苗市場趨勢與洞察

越來越多的健康意識消費者正在尋找營養食品。

微型菜苗是一種豆科植物，每100克含有80.45毫克抗壞血酸（維生素C），遠高於成熟植株的含量。其8-21天的生長週期使其可以全年採收。面臨微量營養素缺乏的居住者將這種高含量視為一種優質選擇。健康專家在推薦符合預防保健預算的機能性食品時，也越來越多提及微型菜苗。人口老化擴大了願意投資於經證實有效的營養產品的消費者群體。同行評審的研究表明，每日食用微型蔬菜與心血管功能和血糖值指標的改善有關，這促使注重健康的消費者重複購買。這些因素共同確保了營養倡導仍然是微型菜苗行銷訊息的核心。

引進城市、室內和垂直農業基礎設施

阿拉伯聯合大公國計劃在五年內部署超過500座垂直農場，預計到2030年，該領域的成長潛力將達到62億美元。微型菜苗作為旗艦作物，將充分利用其短週期優勢。荷蘭創新企業PlantLab於2024年完成了資金籌措，用於擴大其在歐洲的生產能力，這印證了投資者對其可擴展模式的信心。物聯網感測器可在植物層面調節濕度、二氧化碳水平和氣流，從而提高產量穩定性並降低人事費用。可再生能源驅動的冷卻系統和熱交換循環系統可降低生命週期成本，並解決碳足跡問題。旨在縮短食品運輸距離的市政激勵措施進一步支持了城市中心生產的經濟效益。這些因素共同為成熟市場和新興市場的產能擴張奠定了堅實的基礎。

因衛生條件不佳導致食品安全召回

與豆芽相關的沙門氏菌和大腸桿菌集體爆發影響了監管機構對類似生產方法的看法。然而，1998年至2017年間，未有微型菜苗引發確診疾病的報告（extension.unr.edu）。美國食品藥物管理局（FDA）收緊的有機農業法規將於2024年生效，該法規要求制定書面危害分析計畫並實現批次級可追溯性，增加了合規成本。種植者目前正在使用抗菌根區清潔劑和紫外線C溫室棚來防止污染。 GlobalGAP和SQF等認證已成為進入零售通路的實際通行證。農場自動化減少了人為接觸點和出錯的可能性。同時，最初為軌道營養液膜栽培技術設計的太空作物衛生通訊協定正回饋到地面農場，提供檢驗的病原體控制方法。

細分市場分析

就微型菜苗市場規模而言，西蘭花微型菜苗預計到2025年將佔據27.45%的市場佔有率，這主要得益於其高總酚含量（825.53毫克GAE/100克），這也支撐了其較高的價格分佈。芝麻菜將保持14.70%的市場佔有率，其獨特的風味深受廚師喜愛，常用於沙拉和披薩中。蘿蔔將佔21.10%的市場佔有率，尤其是在水耕管道，其快速發芽的特性使其能夠進行高密度種植。

羅勒微型菜苗預計將以14.57%的複合年成長率推動市場成長，這得益於其在烹飪中的熟悉度和濃郁的香氣，零售客戶能夠迅速識別。生菜和菊苣將佔12.55%的市場佔有率，其溫和的口味能夠吸引初次購買者。茴香、豌豆、酸模以及仍有爭議的麻微型菜苗等特色產品，保持了產品種類的多樣性，並鼓勵消費者嘗試新口味。持續的育種工作以及與種子生產商的合作，使得每個種植季節都能推出新的品種，從而保持消費者的好奇心並維持價格穩定。

截至2025年，室內農場佔據了微型菜苗市場45.30%的佔有率，這主要得益於氣候可控的種植室，這些種植室能夠提供均勻的二氧化碳濃度、光照和營養供應。在這樣的環境下，微型蔬菜的葉片質地和顏色保持一致，這對於要求產品單品（SKU）品質可預測性的零售商至關重要。

垂直農場預計在2031年實現19.74%的年複合成長率，成為成長最快的產業之一，其優勢在於提高了單位面積產量。位於亞利桑那州的AutoStore和OnePointOne的全自動化農場，將托盤排列成立方體網格，15天後即可收穫產品，用水量比田間種植減少95%。混合型溫室，即在半透明屋頂下堆疊多層塔架的溫室，因其能夠彌補資本投資缺口，而備受中端市場投資者的青睞。同時，貨櫃農場則可在雜貨店後院或校園食堂等場所實現在地化生產，從而緩解「最後一公里」配送難題。

區域分析

亞太地區預計將成為成長的主要驅動力，到2031年將維持12.85%的複合年成長率，主要得益於都市化進程、收入成長以及政府對糧食安全的津貼。中國1.34兆美元的果蔬市場蘊藏著巨大的成長潛力，上海和深圳等特大城市目前正在城市地區試辦垂直農場，以縮短運輸時間。新加坡經營高科技室內設施，並向馬來西亞和印尼出口微型菜苗，使其成為區域創新中心。澳洲因乾旱和鹽鹼化問題，支持在城郊地區建造太陽能溫室叢集。同時，針對連鎖飯店的小型貨架農場在印度班加羅爾地區正逐漸成為主流。

北美仍將是微型菜苗市場最大的貢獻者，到2025年將佔全球市場規模的42.40%。這反映了零售滲透率的不斷提高以及餐飲服務業的強勁需求。 AeroFarms、Gotham Greens和Bowery Farming等業者為數千家門市供貨，而GoodLeaf則以新的資金籌措，將在加拿大的業務拓展至2,700家門市。墨西哥正利用其低廉的電力成本和與美國買家的接近性，達成合資供應協議，從而避免跨境運輸瓶頸。有機水耕的區域性法規的明確有助於提升其高階定位，但標準的分散也為州際物流帶來了挑戰。在歐洲，城市農業補貼和碳排放邊境調節機制正在推動當地生產，年複合成長率達8.05%。荷蘭先驅PlantLab持續開發全封閉式“植物生產單元”，而德國則利用可再生能源信用額度來抵消溫室氣體排放。義大利的「從農場到餐桌」餐廳因其以微型菜苗為特色的菜餚而深受美食遊客的喜愛。歐盟有機認證的數位化將於2025年生效，這可能成為一種軟性貿易壁壘，鼓勵超級市場從當地採購。同時，中東地區正在調動主權財富基金，Pure Harvest計劃在2024年籌集1.805億美元，用於建造氣候適應設施。在非洲，冷鏈走廊向二線城市的擴展已推動市場以11.10%的速度成長。

其他福利：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

  • 市場概覽
  • 市場促進因素
    • 越來越多的健康意識消費者正在尋找營養食品。
    • 城市、室內和垂直農業基礎設施的採用情況
    • 世界各地高級餐飲和高階美食的興起
    • 零售連鎖店開發自有品牌微型菜苗
    • 奈米技術強化培養基可提高產量和營養價值
    • 被選中用於太空生命維持系統和太空人菜單
  • 市場限制
    • 收穫後保存期限短和低溫運輸缺陷
    • 受控環境農業的單位生產成本高
    • 因衛生缺陷導致的食品安全召回
    • 標準碎片化延緩了全球有機認證進程。
  • 監管環境
  • 技術展望
  • 波特五力模型
    • 新進入者的威脅
    • 供應商的議價能力
    • 買方的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭

第5章 市場規模與成長預測

  • 按類型
    • 綠色花椰菜
    • 生菜和菊苣
    • 芝麻菜
    • 羅勒
    • 茴香
    • 紅蘿蔔
    • 向日葵
    • 蘿蔔
    • 豌豆
    • 其他類型
  • 透過栽培方法
    • 室內農業
    • 垂直農業
    • 商業溫室
    • 其他耕作方法
  • 透過生長培養基
    • 泥炭蘚
    • 土壤
    • 椰殼纖維
    • 棉紙
    • 其他生長介質
  • 透過分銷管道
    • 大賣場和超級市場
    • 餐廳
    • 其他頻道
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
      • 墨西哥
      • 北美其他地區
    • 南美洲
      • 巴西
      • 智利
      • 阿根廷
      • 其他南美洲
    • 歐洲
      • 荷蘭
      • 西班牙
      • 德國
      • 法國
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 印度
      • 新加坡
      • 澳洲
      • 亞太其他地區
    • 中東
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 其他中東地區
    • 非洲
      • 南非
      • 奈及利亞
      • 其他非洲地區

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • AeroFarms LLC（Dream Holdings, Inc.）
    • BrightFarms（Cox Enterprises）
    • GoodLeaf Farms（TrueLeaf）
    • Farmbox Greens（Charlie's Produce）
    • Gotham Greens Farms LLC
    • 80 Acres Farms
    • Chef's Garden Inc.
    • 2BFresh（Teshuva Agricultural Projects）
    • Metro Microgreens
    • Farm.One, Inc.
    • Living Earth Farm
    • Ibiza Microgreens
    • UnsFarms（Speedex group）
    • Badia Farms
    • Greeneration

第7章 市場機會與未來展望

簡介目錄
Product Code: 67626

The microgreens market was valued at USD 3.0 billion in 2025 and estimated to grow from USD 3.34 billion in 2026 to reach USD 5.71 billion by 2031, at a CAGR of 11.32% during the forecast period (2026-2031).

Microgreens - Market - IMG1

Sustained demand stems from consumers seeking nutrient-dense produce, producers upgrading to high-yield indoor systems, and retailers adding premium microgreen assortments to differentiate fresh-food aisles. Scientific evidence confirming that certain varieties hold 5-40 times the vitamin and antioxidant content of their mature counterparts keeps the microgreens market firmly positioned within functional foods. Technology convergence is another lift: AI-directed LED recipes are delivering energy savings close to 32% while vertical stacks achieve production densities up to 390-fold above field output. Localization strategies that shorten supply chains and reduce spoilage further reinforce the economic appeal, and lunar agriculture trials scheduled for 2026 are catalyzing new precision-growing tools for terrestrial use. Altogether, the microgreens market continues to outpace broader controlled-environment agriculture segments and is on track for another multi-year run of double-digit expansion.

Global Microgreens Market Trends and Insights

Rising Health-Conscious Consumers Demanding Nutrient-Dense Foods

Bean microgreens supply 80.45 mg/100 g of ascorbic acid-well above mature-plant levels-while their 8-21-day growth cycle supports year-round harvests. Urban dwellers facing micronutrient gaps view this concentration as worth a premium. Healthcare professionals increasingly cite microgreens when recommending functional foods that dovetail with preventive health budgets. Aging demographics magnify the pool of customers willing to invest in proven nutrition. Peer-reviewed links between routine intake and improved cardiovascular as well as glycemic markers spur repeat purchases among wellness-minded buyers. Together, these factors keep nutrition advocacy central to microgreens market messaging.

Uptake of Urban, Indoor, and Vertical Farming Infrastructures

The UAE's plan to deploy more than 500 vertical farms inside five years signals a USD 6.2 billion upside by 2030, with microgreens positioned as anchor crops thanks to quick cycles. Dutch innovator PlantLab closed EUR 20 million (USD 20 million) in 2024 to widen European capacity, underscoring investor belief in scalable models. IoT sensors now adjust humidity, CO2, and airflow at the plant level, raising yield consistency while shrinking labor. Renewable-powered chillers and heat-exchange loops improve lifetime operating costs and answer carbon-footprint critiques. Municipal incentives that target food-miles reduction further tilt economics in favor of city-center production. Collectively, these inputs build a durable foundation for capacity expansion across both mature and emerging markets.

Food-Safety Recalls Linked to Poor Sanitation Practices

Sprout outbreaks of Salmonella and E. coli color regulators' perception of similar production methods, even though no microgreens illnesses were logged from 1998-2017 extension.unr.edu. The FDA's stronger organic enforcement, activated in 2024, adds documented hazard-analysis plans and lot-level traceability, raising compliance costs. Growers now deploy antimicrobial root-zone washes and UV-C cabin tunnels to pre-empt contamination. Certifications such as GlobalGAP and SQF have become de facto tickets to retail distribution. On-farm automation reduces human touchpoints, cutting the probability of lapses. In parallel, space-crop sanitation protocols-originally devised for nutrient film technique in orbit-feed back to earth farms, offering validated pathogen-control blueprints.

Other drivers and restraints analyzed in the detailed report include:

  1. Fine-Dining and Premium Culinary Adoption Worldwide
  2. Retail-Chain Private-Label Microgreen Launches
  3. Fragmented Standards Delaying Global Organic Certification

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Broccoli microgreens controlled 27.45% of 2025 revenue within the microgreens market size, buoyed by 825.53 mg GAE/100 g total phenolics that support premium price points. Arugula retains a 14.70% share, leveraging its peppery kick that chefs prize for salads and pizzas. Radish lines capture 21.10%, especially in hydroponic channels, where quick germination validates aggressive planting densities.

Basil microgreens headline growth with a forecast 14.57% CAGR, reflecting culinary familiarity and aromatic punch that retail shoppers recognize quickly. Lettuce and chicory add 12.55%, offering gentle flavors that help first-time buyers. Specialty entries, fennel, pea, sorrel, and the still-controversial hemp microgreen, keeping SKUs dynamic and inviting experimentation. Continuous breeding and seed-house collaborations open fresh cultivar cycles every season, keeping consumer curiosity alive and pricing resilient.

Indoor farms held 45.30% microgreens market share in 2025, anchored by climate-tight rooms that deliver uniform CO2, lighting, and nutrient flow. These conditions produce leaves with consistent texture and color, vital for retailers who demand SKU-level predictability.

Vertical farms promise the fastest 19.74% CAGR through 2031 by multiplying square-foot output. AutoStore and OnePointOne's fully robotic Arizona site packs trays into cubic lattices and snips product after 15 days, using 95% less water than field cultivation. Hybrid greenhouses that stack tiered towers beneath translucent roofing split the difference on capex, appealing to mid-tier investors. Meanwhile, container farms allow on-premise production at grocery backlots and campus food halls, shrinking last-mile challenges.

The Microgreens Market Report Segments the Industry Into Type (Broccoli, Lettuce and Chicory, Arugula, Basil, Fennel, and More), Farming (Indoor Farming, Vertical Farming, and More), Growth Medium (Peat Moss, Soil, Coconut Coir, and More), Distribution Channel (Hypermarkets/Supermarkets, Restaurants, and More) and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

Asia-Pacific is the growth engine, logging a 12.85% CAGR through 2031 as urbanization and rising incomes align with government food-security grants. China's USD 1.34 trillion fruit-and-vegetable economy offers a vast runway, and megacity pilots in Shanghai and Shenzhen now place vertical farms within city blocks to slash travel time. Singapore operates high-tech indoor hubs that export microgreens to Malaysia and Indonesia, cementing the city-state as a regional innovation lab. Australia, spurred by drought and salinity concerns, backs solar-powered greenhouse clusters in peri-urban zones, while India's Bengaluru cluster champions low-capex rack farms aimed at hotel chains.

North America retained the largest contribution to the microgreens market size at 42.40% in 2025, reflecting mature retail penetration and robust food-service demand. Operators like AeroFarms, Gotham Greens, and Bowery Farming serve thousands of stores, and fresh financing helped GoodLeaf add 2,700 Canadian doors. Mexico leverages lower power costs and proximity to U.S. buyers, securing joint-venture supply agreements that bypass cross-border bottlenecks. Regional regulatory clarity on organic hydroponics supports premium positioning, although fragmented standards still challenge interstate logistics. Europe is advancing at an 8.05% CAGR on the back of urban-agriculture subsidies and carbon-border adjustments that favor local production. Dutch pioneers such as PlantLab iterate on fully enclosed "Plant Production Units," while Germany's renewable-energy credits offset greenhouse inputs. Italy's farm-to-table restaurants tout microgreens-topped dishes to culinary tourists. EU organic certificate digitization, active from 2025, may erect soft trade barriers that push supermarkets to source within the bloc. Elsewhere, the Middle East marshals sovereign-wealth capital, evidenced by a USD 180.5 million Pure Harvest raise in 2024 to build climate-tough facilities, and Africa is starting its 11.10% ascent as cold-chain corridors reach secondary cities.

  1. AeroFarms LLC (Dream Holdings, Inc.)
  2. BrightFarms (Cox Enterprises)
  3. GoodLeaf Farms (TrueLeaf)
  4. Farmbox Greens (Charlie's Produce)
  5. Gotham Greens Farms LLC
  6. 80 Acres Farms
  7. Chef's Garden Inc.
  8. 2BFresh (Teshuva Agricultural Projects)
  9. Metro Microgreens
  10. Farm.One, Inc.
  11. Living Earth Farm
  12. Ibiza Microgreens
  13. UnsFarms (Speedex group)
  14. Badia Farms
  15. Greeneration

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising health-conscious consumers demanding nutrient-dense foods
    • 4.2.2 Uptake of urban, indoor, and vertical farming infrastructures
    • 4.2.3 Fine dining and premium culinary adoption worldwide
    • 4.2.4 Retail-chain private-label microgreen launches
    • 4.2.5 Nanotechnology-enhanced substrates boost yield and nutrition
    • 4.2.6 Microgreens selected for space life support and astronaut menus
  • 4.3 Market Restraints
    • 4.3.1 Short post-harvest shelf life and cold-chain gaps
    • 4.3.2 High unit production costs for controlled-environment farming
    • 4.3.3 Food-safety recalls linked to poor sanitation practices
    • 4.3.4 Fragmented standards delaying global organic certification
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Suppliers
    • 4.6.3 Bargaining Power of Buyers
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5 Market Size and Growth Forecasts (Value, USD)

  • 5.1 By Type
    • 5.1.1 Broccoli
    • 5.1.2 Lettuce and Chicory
    • 5.1.3 Arugula
    • 5.1.4 Basil
    • 5.1.5 Fennel
    • 5.1.6 Carrots
    • 5.1.7 Sunflower
    • 5.1.8 Radish
    • 5.1.9 Peas
    • 5.1.10 Other Types
  • 5.2 By Farming Method
    • 5.2.1 Indoor Farming
    • 5.2.2 Vertical Farming
    • 5.2.3 Commercial Greenhouses
    • 5.2.4 Other Farming Methods
  • 5.3 By Growth Medium
    • 5.3.1 Peat Moss
    • 5.3.2 Soil
    • 5.3.3 Coconut Coir
    • 5.3.4 Tissue Paper
    • 5.3.5 Other Growth Media
  • 5.4 By Distribution Channel
    • 5.4.1 Hypermarkets and Supermarkets
    • 5.4.2 Restaurants
    • 5.4.3 Other Channels
  • 5.5 By Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Mexico
      • 5.5.1.4 Rest of North America
    • 5.5.2 South America
      • 5.5.2.1 Brazil
      • 5.5.2.2 Chile
      • 5.5.2.3 Argentina
      • 5.5.2.4 Rest of South America
    • 5.5.3 Europe
      • 5.5.3.1 Netherlands
      • 5.5.3.2 Spain
      • 5.5.3.3 Germany
      • 5.5.3.4 France
      • 5.5.3.5 Rest of Europe
    • 5.5.4 Asia-Pacific
      • 5.5.4.1 China
      • 5.5.4.2 India
      • 5.5.4.3 Singapore
      • 5.5.4.4 Australia
      • 5.5.4.5 Rest of Asia-Pacific
    • 5.5.5 Middle East
      • 5.5.5.1 Saudi Arabia
      • 5.5.5.2 United Arab Emirates
      • 5.5.5.3 Rest of Middle East
    • 5.5.6 Africa
      • 5.5.6.1 South Africa
      • 5.5.6.2 Nigeria
      • 5.5.6.3 Rest of Africa

6 Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, Recent Developments)
    • 6.4.1 AeroFarms LLC (Dream Holdings, Inc.)
    • 6.4.2 BrightFarms (Cox Enterprises)
    • 6.4.3 GoodLeaf Farms (TrueLeaf)
    • 6.4.4 Farmbox Greens (Charlie's Produce)
    • 6.4.5 Gotham Greens Farms LLC
    • 6.4.6 80 Acres Farms
    • 6.4.7 Chef's Garden Inc.
    • 6.4.8 2BFresh (Teshuva Agricultural Projects)
    • 6.4.9 Metro Microgreens
    • 6.4.10 Farm.One, Inc.
    • 6.4.11 Living Earth Farm
    • 6.4.12 Ibiza Microgreens
    • 6.4.13 UnsFarms (Speedex group)
    • 6.4.14 Badia Farms
    • 6.4.15 Greeneration

7 Market Opportunities and Future Outlook