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市場調查報告書
商品編碼
1851504

啤酒包裝：市場佔有率分析、行業趨勢、統計數據和成長預測（2025-2030 年）

Beer Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計到 2025 年，啤酒包裝市場規模將達到 248.8 億美元，到 2030 年將達到 297 億美元，預測期內複合年成長率為 3.60%。

啤酒包裝市場-IMG1

這一成長反映了市場對永續材料日益成長的需求、高階包裝形式的加速發展以及消費管道的持續轉變。鋁材的市場佔有率持續擴大，其可回收性和物流效率吸引了眾多大大小小的啤酒廠；而隨著低溫運輸品質保證的提升，PET包裝的市場佔有率也在不斷成長。玻璃包裝銷售量遙遙領先，但由於生產過程能源密集且運輸成本較高，玻璃包裝面臨成本壓力。區域機會主要集中在亞太地區（都市化推動了瓶裝啤酒的銷售）和北美地區（精釀啤酒廠正在尋求能夠適應零售貨架動態的差異化環保包裝形式）。主要製罐商、玻璃製造商和軟包裝專家在供應端的投資表明，該行業正在向更快、更廢棄物的技術轉型，以減少材料投入並提高品牌靈活性。

全球啤酒包裝市場趨勢與洞察

北美精釀啤酒廠的快速成長推動了罐體設計的快速迭代

精釀啤酒廠的蓬勃發展正在重塑包裝經濟格局，像Ball公司的Dynamark Advanced Pro這樣的數位印刷機能夠實現每個托盤印刷多個圖案，從而打破了傳統的最低訂購量限制。靈活的罐裝生產線幫助釀酒商管理庫存、試銷新產品，並按季節推出新品，而無需購買過多的玻璃瓶。雖然數位印刷的成本比膠印高出近3倍，但全部區域擁有超過9000家啤酒廠，更快的銷售速度和更強的貨架吸引力足以抵消成本優勢。

歐盟押金返還計劃支持輕便可回收玻璃瓶的日益普及

在德國，強制押金制度實現了 98% 的回收率，鼓勵了 Vetropack 的 Echovai 強化瓶等創新；而法國則增加了一個集中式清潔中心，每年可清潔 6000 萬個瓶子，將成本結構從單方面處置轉變為循環資產管理。

歐洲禁止使用一次性塑膠製品，以減少PET的使用

歐盟包裝廢棄物法規規定，到 2030 年，包裝回收率必須達到 30%，並從 2025 年起逐步淘汰特定規格的包裝。生產者延伸責任制收費提高了 PET 的成本，使其低於可無限循環利用的鋁，這促使企業轉向使用金屬和輕質可回收玻璃。

細分市場分析

由於玻璃具有感官中性且消費者對其已有認知，預計到2024年，玻璃仍將保持80.98%的市場佔有率，但由於鋁的可回收性和運輸成本優勢，其銷量將會下降。這主要得益於2030年實現100%可回收包裝的政策目標。 PET將以5.81%的複合年成長率成長，目前正逐漸轉向用於滿足啤酒碳酸化需求的阻隔塗層瓶，而紙質包裝仍僅限於二級包裝。

能源成本上漲和碳排放稅的徵收將進一步擴大鋁相對於爐燒玻璃的總體成本優勢。同時，諸如源自廢棄食用油的生物對二甲苯PET等創新產品提升了品牌信譽，並預示著這種聚合物將得到更廣泛的應用。儘管啤酒製造商仍保留一些用於高階產品的玻璃包裝產品，但啤酒包裝市場正擴大將新增產能轉向更輕的基材。

到2024年，瓶裝啤酒將佔全球銷售量的75.32%。然而，隨著精釀啤酒、便利購物和外出消費等因素推動罐裝啤酒市場朝金屬罐方向發展，罐裝啤酒的銷售量將以6.75%的複合年成長率加速成長。由於新興地區對清洗系統的資本投入，桶裝啤酒的成長速度將會放緩，而袋裝啤酒的成長則微乎其微。

數位印刷技術使小型啤酒生產商能夠媲美跨國公司的包裝質量，並在不造成不必要的庫存積壓的情況下提高產品周轉率。對區域性易拉罐生產線的投資，例如巴西的生產線，降低了單位成本，並進一步擴大了供貨規模帶來的經濟效益。玻璃製造商則透過壓紋和錐形瓶身設計來應對這項挑戰，從而提升了商店辨識度。

區域分析

亞太地區預計到2024年將以38.43%的市佔率領跑，這主要得益於龐大的人口規模、不斷成長的收入和快速的都市化，這些因素都有利於包裝產品的普及。在越南和印度尼西亞，低溫運輸的擴展將促進PET材質產品的滲透；而在中國，預計到2024年，手工藝品行業的規模將成長至331億元人民幣，這將帶動精品設計的鐵罐和禮品型玻璃瓶的銷售。

到2030年，北美將以6.43%的複合年成長率成為成長最快的地區。超過9000家精釀啤酒廠對小批量罐裝啤酒有著穩定的需求，但關稅和鋁板短缺正在推高成本。像Ball公司在佛羅裡達州的收購這樣的投資，能夠最佳化供應鏈，增加永續產能，並鞏固鋁業在該地區作為成長引擎的地位。

歐洲仍是高階啤酒市場，但人均啤酒消費量已趨於穩定。歐盟的回收政策正促使資本轉向強化玻璃、可回收玻璃和高回收成分的易拉罐。德國啤酒商正透過安裝壓紋生產線來展示其高階包裝，這些生產線在滿足循環經濟關鍵績效指標的同時，也能達到工業速度。

其他福利：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

  • 市場概覽
  • 市場促進因素
    • 北美精釀啤酒廠的快速成長推動了罐體設計的快速迭代
    • 歐盟押金返還計劃支持輕便可回收玻璃瓶的日益普及
    • 低溫運輸的快速發展使得PET瓶能夠滲透到亞洲啤酒市場。
    • 品牌優質化推動了德國啤酒公司推出壓花特製瓶。
    • 鋁關稅削減可能引發南美貿易轉向
    • 電子商務多件裝產品推動了對英國紙板二次包裝的需求。
  • 市場限制
    • 歐洲一次性塑膠禁令遏制了PET的使用
    • 美國鋁坯供應緊張推高了精釀啤酒製造商的罐體成本
    • 澳洲消費者轉向碳酸飲料導致玻璃製品銷售量下降。
    • 新興市場油桶維修的高額資本支出限制了其回收率。
  • 供應鏈分析
  • 監理展望
  • 波特五力分析
    • 新進入者的威脅
    • 買方/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭

第5章 市場規模與成長預測

  • 透過包裝材料
    • 玻璃
    • 金屬
    • PET
    • 紙
  • 按包裝類型
    • 瓶子
    • 能
    • 桶
    • 小袋
  • 按包裝尺寸
    • 少於330毫升
    • 331-650 ml
    • 超過650毫升
  • 透過分銷管道
    • 直銷
    • 間接銷售
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
      • 墨西哥
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 義大利
      • 西班牙
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 澳洲、紐西蘭
      • 亞太其他地區
    • 中東和非洲
      • 中東
      • 阿拉伯聯合大公國
      • 沙烏地阿拉伯
      • 土耳其
      • 其他中東地區
      • 非洲
      • 南非
      • 奈及利亞
      • 埃及
      • 其他非洲地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Amcor Ltd.
    • Ardagh Group SA
    • Crown Holdings Inc.
    • Ball Corporation
    • Tetra Laval International SA
    • OI Glass Inc.
    • Canpack Group
    • Silgan Holdings Inc.
    • Vidrala SA
    • Allied Glass Containers Ltd.
    • Plastipak Holdings Inc.
    • Nampak Ltd.
    • Orora Limited
    • Graphic Packaging International
    • Toyo Seikan Group Holdings Ltd.
    • Envases Universales
    • Berlin Packaging LLC
    • Sidel（Sidel Group）
    • Krones AG

第7章 市場機會與未來展望

簡介目錄
Product Code: 55377

The Beer packaging market size stands at USD 24.88 billion in 2025 and is expected to reach USD 29.70 billion in 2030, advancing at a 3.60% CAGR over the forecast period.

Beer Packaging - Market - IMG1

This growth reflects rising demand for sustainable materials, the acceleration of premium formats, and ongoing shifts in consumption channels. Aluminum's share continues to expand as recyclability and logistics efficiency attract large and small brewers alike, while PET gains traction where cold-chain quality assurance is improving. Glass holds a clear lead in volume but now contends with cost pressures from energy-intensive production and heavier freight loads. Regional opportunities cluster in Asia-Pacific, where urbanization lifts packaged beer sales, and in North America, where craft breweries seek differentiated, eco-friendly formats that match retail shelf dynamics. Supply-side investments by leading can makers, glass producers, and flexible-pack specialists underline an industry pivot toward high-speed, low-waste technologies that cut material inputs and boost brand agility.

Global Beer Packaging Market Trends and Insights

Surge in Craft Breweries Driving Short-Run Can Designs in North America

Craft brewery growth reshapes packaging economics as digital printing such as Ball's Dynamark Advanced Pro lets multiple graphics run on one pallet, eliminating historic minimum-order barriers. Flexible can lines help brewers manage inventory, pilot new SKUs, and execute seasonal launches without excess glass bottle purchases. Though digital print premiums approach 300% over offset, the cost is offset by faster sell-through rates and stronger shelf appeal at more than 9,000 breweries across the region.

Rising Adoption of Lightweight Returnable Glass Bottles Backed by EU Deposit-Return Schemes

Mandated deposit systems achieve 98% return rates in Germany, prompting innovations like Vetropack's Echovai tempered bottle that is 30% lighter yet rugged across multiple cycles. France's rollout adds centralized washing hubs capable of 60 million bottles per year, shifting cost structures from one-way disposal toward circular asset management.

Legislative Bans on Single-Use Plastics Curtailing PET in Europe

The EU Packaging and Packaging Waste Regulation enforces 30% recycled content by 2030 and phases out targeted formats from 2025. Extended Producer Responsibility fees raise PET costs relative to infinitely recyclable aluminum, prompting portfolio shifts toward metal and lightweight returnable glass.

Other drivers and restraints analyzed in the detailed report include:

  1. Rapid Cold-Chain Expansion Enabling PET Penetration in Asian Beer
  2. Brand Premiumization Fueling Embossed Specialty Bottles Among German Breweries
  3. Tight U.S. Aluminum Slab Supply Elevating Can Costs for Craft Brewers

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Glass preserved an 80.98% share in 2024 due to sensory neutrality and entrenched consumer associations. Yet aluminum's recyclability edge and transportation savings peel away volume, aided by policy targets for 100% recyclable packaging by 2030. PET, advancing at 5.81% CAGR, draws on barrier-coated bottles that now satisfy beer's carbonation needs, while paper remains confined to secondary packs.

Rising energy costs and carbon levies widen aluminum's total-cost edge over furnace-fired glass. Meanwhile, innovations like bio-paraxylene PET from used cooking oil improve brand credentials and foreshadow broader polymer adoption. Brewers keep niche glass SKUs for premium variants, but the Beer packaging market increasingly redirects new capacity toward lighter substrates.

Bottles supplied 75.32% of global volume in 2024. Still, cans are accelerating at a 6.75% CAGR as dynamism in craft beer, convenience shopping, and outdoor consumption tips formats in favor of metal. Keg growth remains muted by cleaning-system cap-ex in emerging regions, and pouches stay marginal.

Digital printing lets small brewers match multinational packaging quality, increasing SKU churn without wasteful overruns. Investment in regional can lines, as seen in Brazil, further scales economies that shrink per-unit costs and enhance availability. Glass manufacturers counter with embossing and tapered profiles that lift perceived value on-premise.

The Beer Packaging Market Report is Segmented by Packaging Material (Glass, Metal, PET, Paper), Packaging Type (Bottle, Can, Keg, Pouches), Pack Size (Less Than Equal To 330 Ml, 331-650 Ml, More Than 650 Ml), Distribution Channel (Direct Sales, Indirect Sales), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, South America). The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

Asia-Pacific led with 38.43% share in 2024, underpinned by population scale, climbing incomes, and rapid urbanization that favor packaged formats. Cold-chain expansion in Vietnam and Indonesia supports PET penetration, while China's craft segment grew to CNY 33.1 billion in 2024, fostering boutique can designs and gift-oriented glass bottles alike.

North America posts the fastest 6.43% CAGR through 2030. More than 9,000 craft breweries generate steady demand for short-run cans, though tariff and slab shortages inflate costs. Investments such as Ball's Florida acquisition streamline supply networks and add sustainable capacity, reinforcing aluminum's role as the region's growth engine.

Europe remains a premium stronghold but confronts flat per-capita beer intake. The EU's recyclability mandate triggers capital shifts into tempered, returnable glass and high-recycled-content cans. German breweries showcase premium packaging by installing embossed lines that hit industrial speeds while meeting circular-economy KPIs.

  1. Amcor Ltd.
  2. Ardagh Group SA
  3. Crown Holdings Inc.
  4. Ball Corporation
  5. Tetra Laval International SA
  6. O-I Glass Inc.
  7. Canpack Group
  8. Silgan Holdings Inc.
  9. Vidrala SA
  10. Allied Glass Containers Ltd.
  11. Plastipak Holdings Inc.
  12. Nampak Ltd.
  13. Orora Limited
  14. Graphic Packaging International
  15. Toyo Seikan Group Holdings Ltd.
  16. Envases Universales
  17. Berlin Packaging LLC
  18. Sidel (Sidel Group)
  19. Krones AG

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surge in Craft Breweries Driving Short-Run Can Designs in North America
    • 4.2.2 Rising Adoption of Lightweight Returnable Glass Bottles Backed by EU Deposit-Return Schemes
    • 4.2.3 Rapid Cold-Chain Expansion Enabling PET Penetration in Asian Beer
    • 4.2.4 Brand Premiumization Fueling Embossed Specialty Bottles Among German Breweries
    • 4.2.5 Aluminum Tariff Cuts Triggering Can Conversions in South America
    • 4.2.6 E-commerce Multipacks Accelerating Corrugated Secondary Packaging Demand in the UK
  • 4.3 Market Restraints
    • 4.3.1 Legislative Bans on Single-Use Plastics Curtailing PET in Europe
    • 4.3.2 Tight U.S. Aluminum Slab Supply Elevating Can Costs for Craft Brewers
    • 4.3.3 Consumer Shift to Hard Seltzers Reducing Glass Volumes in Australia
    • 4.3.4 High Cap-Ex for Keg Refurbishment Limiting Returnability in Emerging Markets
  • 4.4 Supply-Chain Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Packaging Material
    • 5.1.1 Glass
    • 5.1.2 Metal
    • 5.1.3 PET
    • 5.1.4 Paper
  • 5.2 By Packaging Type
    • 5.2.1 Bottle
    • 5.2.2 Can
    • 5.2.3 Keg
    • 5.2.4 Pouches
  • 5.3 By Pack Size
    • 5.3.1 Less than 330 ml
    • 5.3.2 331-650 ml
    • 5.3.3 More than 650 ml
  • 5.4 By Distribution Channel
    • 5.4.1 Direct Sales
    • 5.4.2 Indirect Sales
  • 5.5 By Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Mexico
    • 5.5.2 Europe
      • 5.5.2.1 Germany
      • 5.5.2.2 United Kingdom
      • 5.5.2.3 France
      • 5.5.2.4 Italy
      • 5.5.2.5 Spain
      • 5.5.2.6 Russia
      • 5.5.2.7 Rest of Europe
    • 5.5.3 Asia-Pacific
      • 5.5.3.1 China
      • 5.5.3.2 India
      • 5.5.3.3 Japan
      • 5.5.3.4 South Korea
      • 5.5.3.5 Australia and New Zealand
      • 5.5.3.6 Rest of Asia-Pacific
    • 5.5.4 Middle East and Africa
      • 5.5.4.1 Middle East
      • 5.5.4.1.1 United Arab Emirates
      • 5.5.4.1.2 Saudi Arabia
      • 5.5.4.1.3 Turkey
      • 5.5.4.1.4 Rest of Middle East
      • 5.5.4.2 Africa
      • 5.5.4.2.1 South Africa
      • 5.5.4.2.2 Nigeria
      • 5.5.4.2.3 Egypt
      • 5.5.4.2.4 Rest of Africa
    • 5.5.5 South America
      • 5.5.5.1 Brazil
      • 5.5.5.2 Argentina
      • 5.5.5.3 Rest of South America

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Amcor Ltd.
    • 6.4.2 Ardagh Group SA
    • 6.4.3 Crown Holdings Inc.
    • 6.4.4 Ball Corporation
    • 6.4.5 Tetra Laval International SA
    • 6.4.6 O-I Glass Inc.
    • 6.4.7 Canpack Group
    • 6.4.8 Silgan Holdings Inc.
    • 6.4.9 Vidrala SA
    • 6.4.10 Allied Glass Containers Ltd.
    • 6.4.11 Plastipak Holdings Inc.
    • 6.4.12 Nampak Ltd.
    • 6.4.13 Orora Limited
    • 6.4.14 Graphic Packaging International
    • 6.4.15 Toyo Seikan Group Holdings Ltd.
    • 6.4.16 Envases Universales
    • 6.4.17 Berlin Packaging LLC
    • 6.4.18 Sidel (Sidel Group)
    • 6.4.19 Krones AG

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment