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市場調查報告書
商品編碼
1700023
2032 年啤酒桶市場預測:按類型、材料、容量、分銷管道、最終用戶和地區進行的全球分析Beer Kegs Market Forecasts to 2032 - Global Analysis By Type (Non-Returnable Kegs and Returnable Kegs), Material, Capacity, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球啤酒桶市場預計在 2025 年達到 8,529 萬美元,到 2032 年將達到 1.5895 億美元,預測期內的複合年成長率為 9.3%。
啤酒桶是一種圓柱形容器,用於大量儲存和運輸啤酒。它們主要由鋼、鋁或塑膠製成,具有多種尺寸以滿足不同的需求,從小型自釀啤酒桶到大型商務用啤酒桶。啤酒桶是一種高效、可重複使用的儲存解決方案,可以保持啤酒的品質和新鮮度,通常被啤酒廠、酒吧和餐廳用來分發生啤酒。
根據Barth-Haas集團的資料,到2023年,澳洲將成為澳洲/大洋洲地區最大的啤酒生產國,總產量約14.3億百公升,與前一年同期比較增加約70.2億百公升。
精釀啤酒日益流行
精釀啤酒商採用創意的方法和當地原料,提供消費者日益尋求的獨特而多樣的口味。高階產品和手工產品的日益成長趨勢以及對永續性和本地生產的日益關注,進一步推動了需求。此外,精釀啤酒節的興起和社交媒體日益成長的影響力也有助於傳播人們的意識和欣賞。隨著消費者逐漸遠離大規模生產的啤酒,精釀啤酒商正在鞏固其地位並增加其在桶裝啤酒市場的佔有率。
桶裝啤酒的有效期限
精釀啤酒特別容易因溫度變化、陽光和氧氣濃度等外部條件而劣化。隨著時間的推移,桶裝啤酒會失去風味、碳酸化和新鮮度,從而影響整體飲用體驗。這種較短的保存期限給經銷商、酒館和餐廳帶來了困難,因為他們必須小心管理庫存以防止浪費。此外,還必須處理未售出的桶,這會增加營運成本,並給維持有效的物流和存貨周轉帶來額外的壓力。考慮到這些因素,根據啤酒的類型,生啤酒並沒有廣泛使用。
生啤酒銷量增加
生啤酒在酒吧、酒館、餐廳和其他招待場所越來越受歡迎,因為它可以根據顧客的需求提供新鮮、優質的啤酒。由於消費者越來越喜歡生啤酒而不是瓶裝或罐裝啤酒,生啤酒的銷售量正在上升。此外,精釀啤酒文化的興起以及人們飲用各種當地釀造啤酒的願望也推動了生啤酒的銷售。對於現場操作而言,桶通常被認為更經濟,因為其容量更大且包裝浪費更少。因此,越來越多的公司開始採用桶裝啤酒來滿足啤酒消費者不斷變化的需求。
儲存和空間限制
由於體積較大,啤酒桶需要大量的儲存空間,這增加了經銷商和啤酒廠的費用。需求的季節性波動加劇了這種情況,導致昂貴的庫存過剩和潛在的缺貨。在人口稠密的都市區,高昂的房地產成本加劇了這些挑戰。儲存不當會導致啤酒品質下降和經濟損失。該行業的永續性動力與可重複使用鋼桶的空間需求相衝突,而一次性替代品則引發了環境問題。高效的物流和倉儲解決方案對於減輕這些威脅以及影響盈利和市場競爭至關重要。
新冠疫情對桶裝啤酒市場產生了重大影響,由於酒吧和餐廳等餐飲場所的關閉和限制,On-Trade啤酒銷量急劇下降。人流量減少和社交距離措施導致桶裝啤酒需求下降,對生產商和經銷商都產生了影響。此外,供應鏈中斷阻礙了生產和分銷,而消費者行為的變化使偏好包裝啤酒而不是生啤酒。
可回收桶市場預計將成為預測期內最大的市場
由於對永續和環保包裝解決方案的需求不斷成長,可回收桶部分預計將在預測期內佔據最大的市場佔有率。這些桶子大大減少了包裝廢棄物,符合環境目標和消費者對更環保替代品的偏好。它們的耐用性和再生性使它們對於啤酒廠來說具有成本效益,確保長期節省。此外,精釀啤酒和生啤酒的日益普及也增加了可回收啤酒桶的採用,進一步刺激了市場需求。
預計在預測期內,家庭釀造啤酒領域將以最高的複合年成長率成長。
受精釀啤酒日益普及以及人們對個人釀造體驗的渴望的推動,預計家庭釀造領域將在預測期內實現最高成長率。消費者越來越被自釀啤酒所帶來的創造力和控制所吸引。價格實惠、易於使用的家用釀酒套件的出現進一步推動了這一趨勢。此外,人們對獨特風味和永續實踐的興趣日益濃厚,與家庭釀造的吸引力一致,從而推動了市場需求。
在預測期內,亞太地區預計將佔據最大的市場佔有率,這得益於快速的都市化和消費者生活方式的改變,從而導致啤酒消費量增加。可支配收入的增加和人口的年輕化刺激了對高級啤酒啤酒和精釀啤酒的需求,這些啤酒通常使用桶來儲存和分銷。此外,酒吧和餐廳等餐旅服務業的擴張也推動了桶裝啤酒的普及。
預計北美地區在預測期內將呈現最高的複合年成長率。這是因為精釀啤酒廠和啤酒屋的興起正在大力推動啤酒桶在儲存和分銷方面的應用。推廣可重複使用包裝解決方案的永續性措施正在推動桶的進一步使用。此外,酒吧和餐廳中生啤酒的日益普及也支持了市場的成長。槍管設計技術的進步也提高了效率和耐用性。
According to Stratistics MRC, the Global Beer Kegs Market is accounted for $85.29 million in 2025 and is expected to reach $158.95 million by 2032 growing at a CAGR of 9.3% during the forecast period. Beer kegs are cylindrical containers used to store and transport beer in bulk. Made primarily from steel, aluminum, or plastic, they come in various sizes to cater to different needs, ranging from small home-brewing kegs to large commercial kegs. Kegs are commonly used by breweries, bars, and restaurants to dispense draft beer, providing an efficient and reusable storage solution that preserves the beer's quality and freshness.
According to data from Barth-Haas Group, in 2023, Australia emerged as the leading beer producer in the Australia/Oceania region, with a total output of approximately 14.3 million hectoliters, reflecting an increase of about 702 thousand hectoliters compared to the previous year.
Increasing craft beer popularity
Craft breweries use creative formulations and regional ingredients to provide the distinctive and varied flavors that consumers are increasingly seeking. The growing trend of premium and artisanal products, along with a rising interest in sustainability and local production, has further fueled demand. Additionally, the rise of craft beer festivals and the growing influence of social media have helped spread awareness and appreciation. As consumers shift away from mass-produced beers, craft breweries have gained a strong foothold, boosting their presence in the beer kegs market.
Limited shelf life for beer in kegs
Craft beers especially are susceptible to deterioration due to external conditions such as temperature changes, sun exposure, and oxygen concentrations. Beer in kegs gradually loses its flavor, carbonation, and general freshness, which detracts from the overall drinking experience. Distributors, taverns, and restaurants have difficulties as a result of this short shelf life since they need to carefully control inventories to prevent waste. Additionally, because unsold kegs might need to be thrown away, raising operating costs, it puts additional strain on maintaining effective logistics and stock turnover. These considerations prevent some varieties of beer from being widely used in kegs.
Increase in On-trade beer sales
Kegs are becoming more and more popular in bars, pubs, restaurants, and other hospitality venues because they allow them to provide clients fresh, premium beer on demand. Keg sales have increased as a result of consumers' increasing preference for tap beer over bottled or canned alternatives. On-trade sales have also been boosted by the emergence of craft beer culture and the desire for a variety of locally brewed beers. For on-premise operations, kegs are frequently thought to be more economical due to their bigger volumes and decreased packaging waste. As a result, more companies are using kegs to satisfy the changing needs of beer consumers.
Storage and space constraints
Kegs require a lot of storage space due to their physical size, which drives up expenses for distributors and breweries. Seasonal demand fluctuations exacerbate this, leading to either costly overstocking or potential shortages. In densely populated urban areas, real estate premiums amplify these challenges. Improper storage can compromise beer quality, resulting in financial losses. The industry's push for sustainability clashes with the space demands of reusable steel kegs, while disposable alternatives raise environmental concerns. Efficient logistics and warehousing solutions are crucial to mitigate these threats, impacting profitability and market competitiveness.
The COVID-19 pandemic significantly impacted the beer kegs market, as lockdowns and restrictions on hospitality venues like bars and restaurants led to a sharp decline in on-trade beer sales. With reduced foot traffic and social distancing measures, demand for kegs decreased, affecting both producers and distributors. Additionally, supply chain disruptions hindered production and distribution, while changing consumer behaviors shifted preferences toward packaged beer over draft options.
The returnable kegs segment is expected to be the largest during the forecast period
The returnable kegs segment is expected to account for the largest market share during the forecast period, due to the growing demand for sustainable and eco-friendly packaging solutions. These kegs significantly reduce packaging waste, aligning with environmental goals and consumer preferences for greener alternatives. Their durability and reusability make them cost-effective for breweries, ensuring long-term savings. Additionally, the rising popularity of craft breweries and draft beer has increased the adoption of returnable kegs, further boosting their market demand.
The home brewing segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the home brewing segment is predicted to witness the highest growth rate, driven by the rising popularity of craft beer and the desire for personalized brewing experiences. Consumers are increasingly drawn to the creativity and control offered by brewing their own beer. The availability of affordable and user-friendly home brewing kits has further fuelled this trend. Additionally, the growing interest in unique flavors and sustainable practices aligns with the appeal of home brewing, boosting its market demand.
During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by rapid urbanization and changing consumer lifestyles, leading to increased beer consumption. Rising disposable incomes and a growing young population are fueling demand for premium and craft beers, which often utilize kegs for storage and distribution. Additionally, the expansion of the hospitality sector, including bars and restaurants, boosts keg adoption.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the rise of microbreweries and brewpub has significantly boosted keg adoption for storage and distribution. Sustainability initiatives promoting reusable packaging solutions further enhance keg usage. Additionally, the growing popularity of draft beer in bars and restaurants supports market growth. Technological advancements in keg design also contribute to improved efficiency and durability.
Key players in the market
Some of the key players in Beer Kegs Market include Ardagh Group, KHS GmbH, Schafer Werke GmbH, Thielmann US, Dynamit Nobel GmbH (DNV), Amcor Limited, Rexam Beverage Can, Mehaffey Brewing Solutions, HUBER Group, Ziemann Holvrieka, Micro Matic, The Keg Man, FLSmidth, Trinity Kegs, Blow Moulding Systems, Weldtite, and T&R Kegging.
In January 2025, Ardagh Glass Packaging an operating business of Ardagh Group, recently expanded its 12oz Heritage glass beer bottle portfolio, adding a new bottle colour and a new closure option.
In April 2024, Thielmann and Nxtgn signed a Joint Development Agreement (JDA), laying the foundation for a strategic partnership in the field of intermediate bulk container (IBC) tracking. In the coming months, the industry partners will further develop technically and commercially the solution for level measurement and location analysis of IBCs, developed by BASF's Coatings division.