啤酒包裝全球市場報告：趨勢、預測和競爭分析（至 2031 年）

未來全球啤酒包裝市場很可能在瓶裝和罐裝啤酒市場中看到機會。預計到 2031 年全球啤酒包裝市場規模將達到 303 億美元，2025-2031 年期間的複合年成長率為 5.0%。該市場的主要驅動力是全球啤酒消費量的不斷成長推動了全球啤酒包裝市場的擴張，罐裝啤酒因其便利性、便攜性和可回收性而受到越來越多的偏好，以及對創新和視覺吸引力包裝設計的需求不斷成長。

• Lucintel 預測，根據類型，金屬在預測期內將出現高速成長。
• 從應用程式來看，瓶裝啤酒預計將實現更高的成長。
• 按地區分類，預計亞太地區將在預測期內經歷最高成長。

啤酒包裝市場的策略性成長機會

啤酒包裝市場有多種應用，可提供策略性成長機會並幫助生產者發揮創造力並取悅消費者。

• 永續包裝的創新：事實證明，環保包裝能夠吸引具有環保意識的消費者，使公司在市場上脫穎而出並在競爭中蓬勃發展。
• 利用電子商務趨勢：開發線上銷售的包裝解決方案存在成長機會。耐用、輕巧的包裝能夠在運輸過程中保護產品，預計將推動不斷成長的電子商務領域的銷售成長。
• 探索精釀啤酒包裝：精釀啤酒生產為創造性、消費者響應式包裝提供了巨大的潛力，以滿足對飲料品質和原創性有要求的市場。
• 透過智慧包裝增強消費者參與度：智慧包裝透過增強與品牌的互動並提供有用的資訊來增強客戶體驗和忠誠度。
• 投資客自訂包裝設計：大多數品牌傾向於使用高評價的包裝技術和形式，因此有機會捕捉消費者對其喜歡的產品的購買決策。

這些成長機會正在透過增強和適應市場需求來改變啤酒包裝市場格局。

啤酒包裝市場的促進因素與挑戰

啤酒包裝市場具有多種技術、經濟和法律優勢和限制力量。那些覺得有必要探索這個不斷發展的市場的投資者需要了解這些趨勢。

啤酒包裝市場受以下因素驅動：

• 永續性趨勢：隨著越來越多的消費者要求環保包裝，啤酒公司被迫推出環保包裝替代品。
• 技術進步：現代包裝技術可以實現輕質、耐用和時尚的包裝，符合當前的消費趨勢。
• 電子商務的成長：網路上啤酒銷售量的增加推動了對包裝變化和運輸過程中保護性包裝的需求，從而產生了對保護性和創新設計的市場需求。
• 消費者偏好的變化：隨著消費者偏好的變化，精釀啤酒和獨特的包裝變得越來越有吸引力，越來越多的品牌採用多樣化的包裝方式來滿足消費者的口味。
• 監管壓力：包裝廢棄物和回收的嚴格要求迫使釀酒商尋找更環保的替代品。

啤酒包裝市場面臨的挑戰是：

• 永續材料的成本：在努力滿足消費者需求的同時，一些生產商因使用永續材料的高成本而感到沮喪，因為這會降低利潤。
• 消費者教育：對於新包裝，特別是非傳統的包裝，要被市場接受，就需要讓消費者了解並了解其重要性。
• 供應鏈中斷：全球供應鏈中的挑戰影響材料的可用性，增加生產成本並導致包裝解決方案不具成本效益、不及時或不高效。

所有這些市場促進因素和挑戰都會影響啤酒包裝市場的結構、行業採用的策略以及整體市場的成長。

目錄

第1章執行摘要

第2章全球啤酒包裝市場：市場動態

• 簡介、背景和分類
• 供應鏈
• 產業驅動力與挑戰

第3章市場趨勢與預測分析（2019-2031）

• 宏觀經濟趨勢（2019-2024）及預測（2025-2031）
• 全球啤酒包裝市場趨勢（2019-2024）及預測（2025-2031）
• 全球啤酒包裝市場類型
  • 金屬
  • 玻璃
• 全球啤酒包裝市場應用狀況
  • 瓶裝啤酒
  • 罐裝啤酒

第4章。各地區市場趨勢及預測分析（2019-2031）

• 全球啤酒包裝市場（按地區）
• 北美啤酒包裝市場
• 歐洲啤酒包裝市場
• 亞太啤酒包裝市場
• 世界其他地區啤酒包裝市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 全球啤酒包裝市場成長機會（按類型）
  • 全球啤酒包裝市場的成長機會（按應用）
  • 全球啤酒包裝市場各區域成長機會
• 全球啤酒包裝市場的新趨勢
• 戰略分析
  • 新產品開發
  • 全球啤酒包裝市場產能擴張
  • 全球啤酒包裝市場的併購和合資企業
  • 認證和許可

第7章主要企業簡介

• Ball
• Crown
• Owens-Illinois
• Ardagh
• Nampak
• Orora
• Amcor

The future of the global beer packaging market looks promising with opportunities in the glass beer and canned beer markets. The global beer packaging market is expected to reach an estimated $30.3 billion by 2031 with a CAGR of 5.0% from 2025 to 2031. The major drivers for this market are the growing consumption of beer worldwide propels the expansion of the global beer packaging market, rising preference for canned beer due to its convenience, portability, and recyclability, and increasing demand for innovative and visually appealing packaging designs.

• Lucintel forecasts that, within the type category, metal is expected to witness higher growth over the forecast period.
• Within this application category, glass beer is expected to witness higher growth.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Beer Packaging Market

The beer packaging market is undergoing technological changes that align with consumer tastes, preferences, and environmental concerns.

• Sustainable Packaging Initiatives: There is a significant transition taking place in the beer industry, encouraging the use of recyclable materials and limiting the use of plastics in beer packaging. This trend is a direct result of the increasing consumer preference for eco-friendly alternatives, as well as the need for legal frameworks that are less harmful to the environment.
• Lightweight and Compact Designs: Packaging options are becoming lighter, particularly for aluminum cans, which decrease transportation costs and reduce the carbon footprint. Portable designs meet consumer needs, especially where convenience is required.
• Smart Packaging Technologies: A novel method of engaging consumers involves products that feature QR codes or NFC technology, providing product information and integrated experiences that enhance brand engagement.
• Customized Packaging Solutions: Brands are creating appealing and memorable designs to stand out in today's competitive market. Packaging options that allow for alterations in brand imagery promote unique experiences for consumers.
• E-commerce-Driven Packaging: Beer in cans sold over the internet is prompting the emergence of new packaging methods that ensure products reach customers without damage. This trend emphasizes economic adaptability and robustness geared towards e-commerce.

Such trends will transform the beer packaging market by promoting sustainability, improving consumer experience, and responding to the rise of e-commerce packaging.

Recent Developments in the Beer Packaging Market

The market for beer packaging focus on advancements in sustainability and consumer interaction.

• Increased use of aluminum cans: The primary reason for the shift to aluminum cans lies in their recyclability and lightweight nature, thus bringing down transportation costs and environmental burden. Cans are now the preferred option for several breweries.
• Adoption of biodegradable materials: Most breweries are beginning to use biodegradable materials for their packaging as the market increasingly calls for greener options. This development will help address the issue of plastic pollution within the industry.
• Implementation of smart packaging: Technological advancements, such as the use of interactive labels, are making smart packaging more prevalent, which helps attract consumers. These technologies provide information on the beer's source and brewing methods to offer a more knowledgeable experience to consumers.
• Growth of customized packaging designs: To remain competitive, breweries are investing in impressive packaging to enhance their product presence in the market. This trend builds brand loyalty and encourages consumers to prefer buying more unique products.
• Focus on e-commerce packaging solutions: The growing demand for the sale of beer over the internet has prompted breweries to develop packaging that protects products from damage during shipping. This incorporates strong structures that meet e-commerce delivery requirements.

Such advancements have changed the trends in the beer packaging market, encouraging innovation and altering consumer behavior.

Strategic Growth Opportunities for Beer Packaging Market

The beer packaging market, there are different applications that provide opportunities for strategic growth and help producers be creative and satisfy consumers.

• Sustainable packaging innovations: Green packaging has been shown to appeal to eco-friendly consumers, enabling firms to perform well in the market and grow amid competition.
• Leveraging e-commerce trends: There are opportunities for growth in developing packaging solutions for online sales. Sales in the growing area of e-commerce are expected to be boosted by creating strong and lightweight packaging to protect products during shipment.
• Exploring craft beer packaging: Craft beer manufacturing provides great possibilities for creative and consumer-responsive packaging that caters to the market for quality and originality in beverages.
• Enhancing consumer engagement through smart packaging: Smart packaging enhances brand interaction and provides useful information, thereby increasing customer experience and loyalty.
• Investing in custom packaging designs: Since most brands tend to use highly rated packaging techniques and formats, there are opportunities to capture consumer purchase decisions toward their preferred products.

These growth opportunities are changing the landscape of the beer packaging market by enhancing and adapting to market requirements.

Beer Packaging Market Driver and Challenges

There are several advantages and restraining forces that operate in the beer packaging market due to technology, the economy, and laws. These trends must be understood by investors who feel the need to explore this evolving market.

The factors responsible for driving the beer packaging market include:

• Sustainability Trends: As more consumers look for environmentally responsible packaging, there is an impetus for breweries to implement environmentally friendly packaging alternatives, thereby fostering customer retention and a competitive edge.
• Technological Advancements: Modern packaging technologies enable the creation of lightweight, strong, and stylish packaging that aligns with current consumer trends.
• E-commerce Growth: The growing volume of beer sales over the internet calls for modifications in packaging and protective packaging during delivery; this creates a market need for protective and novel designs.
• Changing Consumer Preferences: As more consumers shift towards changing tastes, craft beers and unique packaging become more appealing, leading to an increasing number of brands adopting varied packaging approaches to satisfy consumer appetites.
• Regulatory Pressures: Stricter requirements on packaging waste and recycling force breweries to look for more environmentally friendly alternatives.

Challenges in the beer packaging market include:

• Cost of Sustainable Materials: Some producers may be discouraged by the higher costs associated with the use of sustainable materials while trying to satisfy consumer needs, which may reduce profits.
• Consumer Education: For new packaging, especially if it is not the typical design, to be accepted in the market, consumers must be informed and educated on its significance.
• Supply Chain Disruptions: Challenges in the global supply chain will affect the supply of materials and raise manufacturing costs, leading to packaging solutions that are not cost-effective, timely, or efficient.

All these drivers and challenges come together to influence the structure of the beer packaging market, the strategies adopted in the industry, and the overall growth of the market.

List of Beer Packaging Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies beer packaging companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the beer packaging companies profiled in this report include-

• Ball
• Crown
• Owens-Illinois
• Ardagh
• Nampak
• Orora
• Amcor

Beer Packaging by Segment

The study includes a forecast for the global beer packaging market by type, application, and region.

Beer Packaging Market by Type [Analysis by Value from 2019 to 2031]:

• Metal
• Glass

Beer Packaging Market by Application [Analysis by Value from 2019 to 2031]:

• Glass Beer
• Canned Beer

Beer Packaging Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Beer Packaging Market

The statistics show that current changes in the beer packaging market are determined by sustainability concepts, innovations, and changes in consumer behavior. In response to the ever-increasing demand for green products, manufacturers have been devising newer concepts and materials to avoid ecological harm. Significant markets like the USA, China, Germany, India, and Japan are grappling with these trends, and due to differences in taste, culture, and legislation, they offer many alternatives in terms of packaging. This introduction proposes some conclusions on recent processes in these regions and makes observations concerning their significance for the beer packaging market.

• United States: In the U.S. beer packaging market, the adoption of environmentally friendly packaging is increasing as many American craft beer producers are using aluminum cans and other lightweight bottles. Features such as smart packaging that includes QR codes or uses AR technologies facilitate better interactivity with users and provision of product information, all aiming to attract consumer attention. Craft beer-producing companies are adopting creative packaging technologies to stand out in the market. Additionally, the growth of online shopping has increased the need for packaging that provides safety during delivery, hence changing the way products are packaged.
• China: Government policies and increased consumption of beer in the domestic market have led to rapid growth in the beer packaging market in China. More industries are considering the introduction of eco-friendly packaging methods, such as recyclable packaging materials and reduced use of plastic. Consumers, especially the younger generation, are attracted to unique packaging forms such as decorated cans and designer bottles. A basic advancement has been the introduction of labeling devices that enable the product to be tracked over the years. The continuous growth of the e-commerce market segment has revolutionized packaging towards online sales and emphasizes the strength and convenience of the package.
• Germany: Recently, Germany has been a strong advocate for sustainable beer packaging, with several breweries considering the use of refillable bottles and limited packaging. There are policies regarding waste and packaging that the country employs, which causally affect the way packaging is done. The introduction of thin-walled containers and organic or new biodegradable packing materials is developing. Additionally, craft beers are becoming popular with German consumers, prompting breweries to change their packages to accurately brand them. Packaging structures in the German beer market are shifting towards local sourcing and environmentalism.
• India: The beer industry in India is undergoing transformational changes due to the increasing craft beer market and more informed consumer behavior. Younger consumers are driving producers to develop new, portable packaging options such as pouches and cans. There is increased interest in more environmentally friendly packaging, with some breweries using biodegradable materials. New approaches to packaging design are also expected to attract greater consumer interest. With the expansion of the beer market, there is a growing need for packaging that protects the products during delivery, particularly when ordered online, resulting in a demand for more robust solutions.
• Japan: The beer packaging market in Japan blends warmth and modernity, where craft beer makers are breaking norms in terms of packaging to appeal to the sophisticated market. The practice of using convenient materials, including lightweight bottles and recyclable materials, is also on the rise in the country. Many times, packaging is derived from and incorporated into culture, creating richer tastes for consumers. Additionally, technologies related to labeling continue to evolve with the intention of increasing transparency and traceability of products. Packaging in transition is responding to the advent of e-commerce by focusing on ease of use and protection of goods throughout shipping.

Features of the Global Beer Packaging Market

Market Size Estimates: Beer packaging market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Beer packaging market size by type, application, and region in terms of value ($B).

Regional Analysis: Beer packaging market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the beer packaging market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the beer packaging market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the beer packaging market by type (metal and glass), application (glass beer and canned beer), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Beer Packaging Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Beer Packaging Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Beer Packaging Market by Type
  • 3.3.1: Metal
  • 3.3.2: Glass
• 3.4: Global Beer Packaging Market by Application
  • 3.4.1: Glass Beer
  • 3.4.2: Canned Beer

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Beer Packaging Market by Region
• 4.2: North American Beer Packaging Market
  • 4.2.1: North American Market by Type: Metal and Glass
  • 4.2.2: North American Market by Application: Glass Beer and Canned Beer
• 4.3: European Beer Packaging Market
  • 4.3.1: European Market by Type: Metal and Glass
  • 4.3.2: European Market by Application: Glass Beer and Canned Beer
• 4.4: APAC Beer Packaging Market
  • 4.4.1: APAC Market by Type: Metal and Glass
  • 4.4.2: APAC Market by Application: Glass Beer and Canned Beer
• 4.5: ROW Beer Packaging Market
  • 4.5.1: ROW Market by Type: Metal and Glass
  • 4.5.2: ROW Market by Application: Glass Beer and Canned Beer

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Beer Packaging Market by Type
  • 6.1.2: Growth Opportunities for the Global Beer Packaging Market by Application
  • 6.1.3: Growth Opportunities for the Global Beer Packaging Market by Region
• 6.2: Emerging Trends in the Global Beer Packaging Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Beer Packaging Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Beer Packaging Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Ball
• 7.2: Crown
• 7.3: Owens-Illinois
• 7.4: Ardagh
• 7.5: Nampak
• 7.6: Orora
• 7.7: Amcor