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智慧虛擬助理 (IVA)：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Intelligent Virtual Assistant (IVA) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

智慧虛擬助理 (IVA) 市場規模預計在 2025 年為 196 億美元，預計到 2030 年將達到 807.2 億美元，預測期內（2025-2030 年）的複合年成長率為 32.72%。

智慧虛擬助理 (IVA)-市場-IMG1

主要亮點

  • 深度神經網路、機器學習和人工智慧領域的其他進步正在使越來越多的虛擬助理成為可能。聊天機器人和智慧揚聲器是虛擬助理的兩個例子，它們正在零售、BFSI 和醫療保健等終端用戶行業中使用。虛擬助理充當個人助理，是消費者參與的重要形式。它藉助 Apple 的 Siri 並為連網家庭和汽車提供易於使用的介面，幫助用戶完成各種家務。
  • 此外，虛擬助理擴大承擔客戶服務代理的角色。對於企業而言，虛擬助理可以透過更消費者友善的方式改善客戶和品牌體驗。例如，雲端客服中心供應商 Five9 與 Inference Solutions 合作推出了Five9 虛擬助理。該系統使用對話式人工智慧來自動執行手動任務並回答客服中心的常見問題。
  • 例如，在醫療保健行業，虛擬助理可以幫助客戶找到醫生辦公室、填寫和補充處方箋以及接收付款提醒。
  • 醫療保健產業認可的虛擬助理包括 Apple 的 Siri、Microsoft 的 Cortana 和 Google 的 Assistant。中小企業也在推動智慧虛擬助理（IVA）背後的技術，並且是健康智慧虛擬助理（IVA）的關鍵組成部分。例如，Next IT 的 Alme of Healthcare 是一個虛擬助手，可以主動回答患者的問題和請求，並專注於慢性病管理。目前，它已被醫療保健提供者大規模採用。
  • 除了醫療保健之外，零售企業也在流行的通訊應用程式中使用聊天機器人，為客戶提供更好的體驗。達美樂和其他商店正在使用人工智慧和機器學習來支援類似聊天機器人的虛擬助手，讓顧客可以直接透過 Facebook Messenger 下訂單。
  • 2020 年春季智慧音訊報告證實，約 77% 的美國成年人因 COVID-19 疫情改變了日常生活習慣。在這些變化中，越來越多的人使用語音助手，這對市場成長是一個積極因素。
  • 公司也推出產品來幫助人們在不確定的時期保持清醒。例如，由 Wipro Ventures 支援的、專門從事對話式介面的深度學習軟體公司 Avaamo推出計劃 COVID。 COVID-19 智慧虛擬助理 (IVA) 可供所有人使用，可以幫助您用簡單的英語快速找到答案。

智慧虛擬助理 (IVA) 市場趨勢

智慧音箱推動市場成長

  • 如今，智慧揚聲器的預期功能包括播放音樂和控制智慧家庭設備。隨著智慧音箱的興起，語音助理有望為使用者的互聯生活帶來更多效用。在短時間內，聲控揚聲器已經成為人們日常生活的一部分。原因包括多工處理能力和使用科技的能力、人們說話的速度比打字的速度（速度）以及人機介面的增加。
  • 此外，消費者通常更喜歡價格實惠且具有高階功能的產品。由於 Whole Foods 商店的促銷策略以及在網路和電視廣告上以 Alexa 為重點的廣告，亞馬遜 Alexa 在消費者中獲得了巨大的吸引力。亞馬遜也降低了部分產品的價格，以提高競爭力。
  • 例如，NPR、路透社、《紐約時報》和 CNN 等出版商以及《田納西人報》、《IndyStar》和《德克薩斯論壇報》等當地新聞提供商正在製作旨在透過智慧揚聲器收聽的簡短音訊簡報。

最著名的智慧音箱是亞馬遜 Echo 和 Google Nest 系列，但也有許多第三方音箱，例如 Sonos One，內建了 Alexa 和 Google Assistant。這些公司正在推出新產品以滿足日益成長的市場需求。預計智慧音箱將推動快速消費品和雜貨電子商務的下一波浪潮。公司正在尋求將語音技術融入其更廣泛的跨通路策略中。

預計北美將佔很大佔有率

  • 由於該地區的許多千禧世代更喜歡自助服務選項和通訊應用程式，該地區的企業可能會選擇 IVA 服務來滿足他們的需求，有助於推動該地區的市場成長。
  • 該地區蓬勃發展的銀行業和醫療保健業正在大力投資聊天機器人，以實現客戶個人化。北美公司是銀行業最早採用人工智慧輔助聊天機器人的公司之一。
  • 例如，市場領導者 Nuance Communications 發現，美國10,000 名臨床醫生中有 80% 認為虛擬助理將在未來幾年徹底改變醫療保健。消費者對自助服務選項的高度偏好推動了通訊應用程式的成長，表明全部區域採用 IVA 聊天機器人的環境良好。
  • 企業也投入大量資金，借助人工智慧和機器學習改進 IVA 技術，以支援自動化決策系統。最近，亞馬遜在亞馬遜語音服務 API 中新增了通知功能。因此，借助此最新的語音通知功能，Alexa 可以向您顯示許多新內容，例如購物更新、即將推出的優惠、購物節的詳細資訊以及許多其他更新。此類語音搜尋通知預計將成為未來幾年的熱門趨勢。
  • 美國仍然是智慧音箱普及的關鍵市場。根據 NPR 最新的智慧音訊報告，大約 24% 的美國人（18 歲及以上）擁有至少一台智慧音箱，平均每位擁有者擁有不只一台。大多數美國人都擁有 Alexa。自從亞馬遜推出 Echo 以來，它在美國已經大受歡迎，並且正在與其他頂級競爭對手競爭。

智慧虛擬助理 (IVA) 產業概覽

智慧虛擬助理 (IVA) 市場競爭適中，有幾家大公司。就市場佔有率而言，目前少數幾家公司佔據主導地位。然而，隨著綜合語音和手勢識別技術的進步，新參與者正在增加其在市場上的佔有率，並企業發展。最近的一些市場發展趨勢包括：

2022 年 9 月，開發自動化客戶互動平台的 eGain Corporation 宣布推出適用於 IBM Watson Assistant 的預先建置連接器。這是與 IBM 合作的成果。該連接器利用 eGain 獨特的 BYOBTM（自帶機器人）架構，使得商業用戶可以輕鬆地將 Watson Assistant 與 eGain 平台整合，且無需編寫程式碼。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 調查前提條件
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業相關人員分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • 產業價值鏈分析
  • 技術簡介
  • 虛擬助理（IVA）市場的影響評估

第5章 市場動態

  • 市場促進因素
    • 越來越注重改善專業服務的客戶體驗
    • 智慧音箱推動市場成長
  • 市場限制
    • 越來越偏好人際交往

第6章 市場細分

  • 按產品
    • 聊天機器人
    • 智慧音箱
  • 按使用者介面
    • Text-to-Text
    • Text-to-Speech
    • 自動語音辨識
  • 按最終用戶
    • 聊天機器人
      • 零售
      • BFSI
      • 衛生保健
      • 電信
      • 旅遊與飯店
      • 其他最終用戶產業
    • 智慧音箱
      • 個人
      • 商業的
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 西班牙
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 其他亞太地區
    • 拉丁美洲
      • 巴西
      • 阿根廷
      • 其他拉丁美洲國家
    • 中東和非洲
      • 阿拉伯聯合大公國
      • 沙烏地阿拉伯
      • 南非
      • 其他中東和非洲地區

第7章 競爭格局

  • 公司簡介
    • Avaamo Inc.
    • EdgeVerve Systems Limited（An Infosys Company）
    • SMOOCH.ai
    • Inbenta Technologies Inc.
    • Creative Virtual Ltd.
    • Serviceaide Inc.
    • Ipsoft Inc.
    • Kore.ai Inc.
    • IBM Corporation
  • 智慧音箱供應商
    • Amazon.com Inc.
    • Google LLC（Alphabet Inc.）
    • Alibaba Group
    • Sonos Inc.
    • Harman-Kardon Inc
    • Apple Inc.
    • Bose Corporation
    • Xiaomi Inc.
    • Baidu Inc.

第8章投資分析

第9章：未來市場展望

簡介目錄
Product Code: 65326

The Intelligent Virtual Assistant Market size is estimated at USD 19.60 billion in 2025, and is expected to reach USD 80.72 billion by 2030, at a CAGR of 32.72% during the forecast period (2025-2030).

Intelligent Virtual Assistant (IVA) - Market - IMG1

Key Highlights

  • Deep neural networks, machine learning, and other advances in AI are making more virtual assistants possible. Chatbots and smart speakers are two examples of virtual assistants that are used in retail, BFSI, and healthcare, among other end-user industries. A virtual assistant acting as a personal assistant is a significant consumer-facing form. With the aid of Apple's Siri or by providing an easy-to-use interface for connected homes or autos, it aids users in completing various chores.
  • Another use on the rise is virtual assistants adopting the customer service agent role. For enterprises, virtual assistants improve customer and brand experiences with a more consumer-friendly approach. For example, Five9, a cloud contact center provider, launched Five9 Virtual Assistant in partnership with Inference Solutions. The system leverages conversational artificial intelligence to automate manual tasks and answer common questions in the contact center.
  • The capabilities of these assistants can also be changed based on the end user, which makes the customer experience better in a certain industry.For example, in the healthcare industry, a virtual assistant can help a customer find a doctor's office, fill and refill a prescription, and get payment reminders.
  • Some virtual personal assistants that have gained recognition across the healthcare sector are Apple's Siri, Microsoft's Cortana, and Google's Assistant. Small and medium-sized businesses also drive the technology behind intelligent virtual assistants, making them important parts of health-intelligent virtual assistants. For example, Next IT's Alme of Healthcare is a virtual assistant that focuses on managing chronic diseases and actively answers patients' questions and requests. This is currently being adopted on a massive scale by healthcare providers.
  • Aside from healthcare, retail companies also use chatbots in popular messaging apps to give their customers a better experience.Domino's and other stores use AI and machine learning to power virtual assistants like chatbots, which let customers place orders directly through Facebook Messenger.
  • The Spring 2020 Smart Audio Report confirmed that the COVID-19 outbreak caused about 77% of US adults to change their normal routines. During these changes, more people used voice assistants, which was good for market growth.
  • Companies are also rolling out offerings that help people stay aware of these uncertain times. For example, Avaamo, a deep-learning software company that specializes in conversational interfaces and is backed by Wipro Ventures, launched Project COVID, a COVID-19 Intelligent Virtual Assistant that can be used by anyone and helps find answers quickly in plain English.

Intelligent Virtual Assistant (IVA) Market Trends

Smart Speakers to Drive the Market Growth

  • The characteristics expected from a smart speaker nowadays include playing music and controlling smart home devices. An increasing number of smart speakers is believed to give voice assistants more utility in a connected user's life. In a short period of time, voice-activated speakers have become a part of people's routines. Reasons for this include the ability to use the technology while multitasking, the fact that people speak more quickly than they type (speed), and increasing human interfaces.
  • Further, consumers frequently like products that are both affordable and packed with high-end features. Due to its promotional tactics at a Whole Foods store and Alexa-focused advertisements on both the web and television commercials, Amazon Alexa achieved tremendous momentum among consumers. Amazon also lowered the price of several of its products to obtain a competitive edge.
  • Publishers and media companies are trying out new content and ways for smart speakers to interact with it.For instance, publishers like NPR, Reuters, the New York Times, CNN, and local news providers, such as the Tennessean, IndyStar, and Texas Tribune, are all creating short audio briefings designed to be heard on smart speakers.

Among the most well-known smart speakers are the Amazon Echo and Google Nest ranges of products, but there are plenty of third-party speakers, like the Sonos One, which come with both Alexa and Google Assistant built-in. These companies are rolling out new products to cater to the increasing market demand. Smart speakers are forecast to drive the next wave of FMCG and grocery e-commerce. Companies are thinking of integrating voice technology into a broader cross-channel strategy.

North America is Expected to Hold a Major Share

  • Since many millennials in the region prefer self-service options and messaging apps, businesses in the region are likely to choose IVA services to meet their needs, which will help the market grow in the region.
  • The region's robust banking and healthcare sectors have actively invested in chatbots for customer personalization. The early adopters of AI-assisted chatbots in the banking sector are from North America.
  • For instance, Nuance Communications, a prominent player in the market, revealed that 80% of 10,000 US clinicians believe virtual assistants will drastically change healthcare in the next few years. Such high consumer inclination toward self-service options has led to the growth of messaging applications, indicating the favorable environment for adopting IVA chatbots across regions.
  • Also, companies are putting more money into improving IVA technology with the help of AI and machine learning to support automated decision-making systems. This is expected to drive the market across the region.Recently, Amazon added a notification capability to the Amazon Voice Services API. Therefore, this latest voice notification feature allows Alexa to indicate some new content, such as shopping updates, upcoming offers, shopping festival details, and many other updates. These voice search notifications are expected to become the latest trend in the coming years.
  • The US remains an important market for smart speaker adoption. According to the latest Smart Audio Report from NPR, around 24% of Americans (18+) own at least one smart speaker, and the average owner has more than one. The majority of Americans own Alexa. Since Amazon first introduced the Echo, it has become popular in the United States, challenging other top competitors.

Intelligent Virtual Assistant (IVA) Industry Overview

The intelligent virtual assistant market is moderately competitive and has several significant players. In terms of market share, some of the players currently dominate the market. However, with the advancement of integrated speech and gesture recognition technologies, new players are increasing their market presence and expanding their business footprint across emerging economies. Some of the recent developments in the market are:

In September 2022, eGain Corporation, which makes a platform for automating customer interactions, said that a pre-built connector for IBM Watson Assistant was available. This was done in partnership with IBM. The connector uses eGain's unique BYOBTM (Bring Your Own Bot) architecture to make integrating the Watson Assistant with the eGain platform easy and code-free for business users.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Stakeholder Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Industry Value Chain Analysis
  • 4.5 Technology Snapshot
  • 4.6 Assessment of COVID-19 Impact on the Intelligent Virtual Assistant (IVA) Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Focus to Improve Customer Experience across Professional Services
    • 5.1.2 Smart Speakers to Drive the Market Growth
  • 5.2 Market Restraints
    • 5.2.1 Increasing Preference for Live Person Interaction

6 MARKET SEGMENTATION

  • 6.1 By Product
    • 6.1.1 Chatbots
    • 6.1.2 Smart Speakers
  • 6.2 By User Interface
    • 6.2.1 Text-to-Text
    • 6.2.2 Text-to-Speech
    • 6.2.3 Automatic Speech Recognition
  • 6.3 By End-User
    • 6.3.1 Chatbots
      • 6.3.1.1 Retail
      • 6.3.1.2 BFSI
      • 6.3.1.3 Healthcare
      • 6.3.1.4 Telecom
      • 6.3.1.5 Travel and Hospitality
      • 6.3.1.6 Other End-User Industries
    • 6.3.2 Smart Speakers
      • 6.3.2.1 Personal
      • 6.3.2.2 Commercial
  • 6.4 By Geography
    • 6.4.1 North America
      • 6.4.1.1 United States
      • 6.4.1.2 Canada
    • 6.4.2 Europe
      • 6.4.2.1 Germany
      • 6.4.2.2 United Kingdom
      • 6.4.2.3 France
      • 6.4.2.4 Spain
      • 6.4.2.5 Rest of Europe
    • 6.4.3 Asia Pacific
      • 6.4.3.1 China
      • 6.4.3.2 Japan
      • 6.4.3.3 India
      • 6.4.3.4 Rest of Asia Pacific
    • 6.4.4 Latin America
      • 6.4.4.1 Brazil
      • 6.4.4.2 Argentina
      • 6.4.4.3 Rest of Latin America
    • 6.4.5 Middle East and Africa
      • 6.4.5.1 UAE
      • 6.4.5.2 Saudi Arabia
      • 6.4.5.3 South Africa
      • 6.4.5.4 Rest of Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Avaamo Inc.
    • 7.1.2 EdgeVerve Systems Limited (An Infosys Company)
    • 7.1.3 SMOOCH.ai
    • 7.1.4 Inbenta Technologies Inc.
    • 7.1.5 Creative Virtual Ltd.
    • 7.1.6 Serviceaide Inc.
    • 7.1.7 Ipsoft Inc.
    • 7.1.8 Kore.ai Inc.
    • 7.1.9 IBM Corporation
  • 7.2 Smart Speaker Vendors
    • 7.2.1 Amazon.com Inc.
    • 7.2.2 Google LLC (Alphabet Inc.)
    • 7.2.3 Alibaba Group
    • 7.2.4 Sonos Inc.
    • 7.2.5 Harman-Kardon Inc
    • 7.2.6 Apple Inc.
    • 7.2.7 Bose Corporation
    • 7.2.8 Xiaomi Inc.
    • 7.2.9 Baidu Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET OUTLOOK