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市場調查報告書
商品編碼
1797928
全球數位人市場:2032 年預測 - 按組件、互動類型、技術、最終用戶和地區進行分析Digital Human Market Forecasts to 2032 - Global Analysis By Component (Solutions, Services), Interaction Type (Text-based, Voice-enabled, Gesture-controlled and Other Interaction Types), Technology, End User and By Geography |
根據 Stratistics MRC 的數據,全球數位人類市場預計在 2025 年達到 511 億美元,到 2032 年將達到 9,114 億美元,預測期內的複合年成長率為 50.9%。
數位人是由電腦生成的虛擬形象,旨在在虛擬環境中複製人類的外貌、行為和互動。這些栩栩如生的虛擬形像在人工智慧的支援下,能夠模擬臉部表情、手勢和語音,從而與使用者進行自然而富有情感的對話。數位人廣泛應用於客戶服務、醫療保健、娛樂和教育等行業,能夠提供可擴展的個人化體驗,不受實體存在的限制。先進的模型整合了動作捕捉、3D 雕塑和自然語言處理,能夠提供即時回應,使其幾乎與真人難以區分。隨著科技的不斷發展,數位人正在重新定義我們在數位空間中的連結、溝通和協作方式。
對虛擬客戶服務代理的需求不斷增加
虛擬客服人員需求的不斷成長,大大推動了數位人類市場的發展。隨著企業重視全天候支援和個人化互動,數位人類能夠提供可擴展的情感智慧互動,進而提升客戶滿意度。這種快速成長推動了人工智慧虛擬形象、語音合成和自然語言處理領域的創新,使數位人類更加逼真、更有效率。從零售到醫療保健,各行各業都在採用這些解決方案,推動市場成長,並將客戶體驗轉化為一個充滿活力的高科技前沿領域。
開發和部署成本高
高昂的開發和部署成本,尤其對於預算有限的新興企業和小型企業而言,嚴重阻礙了數位人市場的成長。創建先進的數位人需要在人工智慧、圖形處理、動態捕捉和雲端基礎設施方面進行大量投資,這構成了巨大的財務障礙。這些高昂的成本降低了採用率,限制了市場准入,扼殺了實驗,最終限制了創新,並阻礙了數位人技術在各行業的廣泛應用。
人工智慧、NLP 和 3D 動畫的進步
人工智慧、自然語言處理 (NLP) 和 3D 動畫的進步正在透過打造超現實、情感豐富的虛擬人物,徹底改變數位人類市場。人工智慧增強了決策能力和個人化,而自然語言處理則實現了無縫的類人互動。這些技術與逼真的 3D 動畫相結合,為娛樂、醫療、教育和客戶服務等領域創造了沉浸式體驗。這種協同效應推動了創新,提高了參與度,並開闢了新的收益途徑,使數位人類成為人機互動變革中的一項變革性資產。
資料隱私和安全問題
對資料隱私和安全性的擔憂,尤其是在處理敏感的個人和行為資料時,導致使用者和組織之間產生不信任,阻礙了數位人市場的發展。資料外洩、未授權存取和資訊濫用等挑戰導致監管審查和合規性挑戰。這些問題阻礙了數位人的應用,增加了強大安全措施的營運成本,疏遠了潛在客戶,並最終限制了數位人應用的市場成長和技術進步。
COVID-19的影響
新冠疫情加速了數位人類的應用,企業紛紛尋求創新方式,在限制措施期間維持客戶互動、提供培訓和醫療支援。由於居家隔離和社交隔離,對人工智慧虛擬助理、虛擬化身和數位客服代理的需求激增。零售、教育和遠端醫療等行業正在整合數位人類,以增強遠距互動、降低營運成本並確保業務連續性,從而推動了市場顯著成長和創新。
預計機器學習領域將成為預測期內最大的領域
由於個人化的用戶互動,機器學習領域預計將在預測期內佔據最大的市場佔有率。其預測能力增強了虛擬助理的功能,使其在醫療、教育和娛樂等領域更加直覺、反應迅速。透過不斷學習使用者行為,機器學習能夠促進更深層的參與和信任,將數位人類轉變為富有同理心的智慧伴侶。這種協同效應加速了創新,降低了開發成本,並擴大了可近性。
預計醫療保健產業在預測期內的複合年成長率最高
在人工智慧診斷和身臨其境型治療解決方案的推動下,醫療保健產業預計將在預測期內實現最高成長率。隨著遠端醫療和個人化照護需求的不斷成長,數位人將提升臨床互動的可近性、同理心和效率。它們模擬情緒智商並提供即時支援的能力將徹底改變病人參與、心理健康服務和醫療培訓。這種協同效應將加速其應用,使醫療保健成為塑造數位人技術未來的關鍵力量。
在預測期內,亞太地區預計將佔據最大的市場佔有率,這得益於人工智慧虛擬形像在教育、醫療保健和客戶服務等領域的整合,以提高可及性、個人化和效率。韓國、日本和印度等國家正在利用數位人類來彌合技能差距、支持人口老化並推動技術創新。這股浪潮正在推動包容性數位經濟的發展,提高生產力,並使亞太地區成為人性化應用領域的全球領導者。
由於先進的人工智慧、自然語言處理 (NLP) 和 3D 動畫技術以及強大的技術基礎設施,北美地區預計將在預測期內實現最高的複合年成長率。零售、醫療保健和金融服務業 (BFSI) 等行業的高採用率正在推動對個人化客戶參與、虛擬助理和培訓模擬的需求。大型科技公司的入駐、對元宇宙不斷成長的投資以及計劃的消費者群體,進一步推動了市場擴張,使北美成為數位人類創新和部署的全球領導者。
According to Stratistics MRC, the Global Digital Human Market is accounted for $51.1 billion in 2025 and is expected to reach $911.4 billion by 2032 growing at a CAGR of 50.9% during the forecast period. A Digital Human is a computer-generated avatar designed to replicate human appearance, behavior, and interaction in virtual environments. Powered by artificial intelligence, these lifelike entities simulate facial expressions, gestures, and speech to engage users in natural, emotionally resonant conversations. They are used across industries-from customer service and healthcare to entertainment and education-offering scalable, personalized experiences without the limitations of physical presence. Advanced models integrate motion capture, 3D sculpting, and natural language processing to deliver real-time responses, making them nearly indistinguishable from real humans. As technology evolves, digital humans are redefining how we connect, communicate, and collaborate in digital spaces.
Rising Demand for Virtual Customer Service Agents
The rising demand for virtual customer service agents is propelling the digital human market with remarkable momentum. As businesses prioritize 24/7 support and personalized engagement, digital humans offer scalable, emotionally intelligent interactions that enhance customer satisfaction. This surge is driving innovation in AI-driven avatars, voice synthesis, and natural language processing, making digital humans more lifelike and effective. Industries from retail to healthcare are adopting these solutions, fueling market growth and transforming customer experience into a dynamic, tech-enabled frontier.
High Development and Deployment Costs
High development and deployment costs significantly hinder the growth of the Digital Human Market, especially for startups and small enterprises with limited budgets. Creating advanced digital humans requires substantial investment in AI, graphics, motion capture, and cloud infrastructure, increasing financial barriers. These high costs slow adoption rates, limit market accessibility, and discourage experimentation, ultimately restricting innovation and the broader integration of digital human technologies across industries.
Advancements in AI, NLP, and 3D Animation
Advancements in AI, NLP, and 3D animation are revolutionizing the digital human market by enabling hyper-realistic, emotionally responsive virtual beings. AI enhances decision-making and personalization, while NLP allows seamless, human-like interactions. Coupled with lifelike 3D animation, these technologies create immersive experiences across entertainment, healthcare, education, and customer service. This synergy drives innovation, boosts engagement, and opens new monetization avenues, positioning digital humans as transformative assets in the evolving landscape of human-computer interaction.
Data Privacy and Security Concerns
Data privacy and security concerns hinder the Digital Human Market by creating distrust among users and organizations, especially when handling sensitive personal or behavioral data. Risks of data breaches, unauthorized access, and misuse of information lead to regulatory scrutiny and compliance challenges. These issues slow adoption, increase operational costs for robust security measures, and deter potential customers, ultimately limiting market growth and technological advancement in digital human applications.
Covid-19 Impact
The Covid-19 pandemic accelerated the adoption of digital humans as businesses sought innovative ways to maintain customer engagement, training, and healthcare support amid restrictions. Demand for AI-powered virtual assistants, avatars, and digital customer support agents increased as a result of lockdowns and social alienation. Industries such as retail, education, and telehealth increasingly integrated digital humans to enhance remote interaction, reduce operational costs, and ensure continuity, driving significant growth and innovation in the market.
The machine learning segment is expected to be the largest during the forecast period
The machine learning segment is expected to account for the largest market share during the forecast period, due to personalized user interactions. Its predictive capabilities enhance virtual assistants, making them more intuitive and responsive across sectors like healthcare, education, and entertainment. By continuously learning from user behavior, ML drives deeper engagement and trust, transforming digital humans into empathetic, intelligent companions. This synergy accelerates innovation, reduces development costs, and expands accessibility-positioning digital humans as pivotal tools in the future of human-AI collaboration.
The healthcare segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the healthcare segment is predicted to witness the highest growth rate, due to AI-powered diagnostics, and immersive therapy solutions. With rising demand for telemedicine and personalized care, digital humans enhance accessibility, empathy, and efficiency in clinical interactions. Their ability to simulate emotional intelligence and deliver real-time support transforms patient engagement, mental health services, and medical training. This synergy accelerates adoption, positioning healthcare as a pivotal force in shaping the future of digital human technologies.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to integrating AI-powered avatars into sectors like education, healthcare, and customer service; it enhances accessibility, personalization, and efficiency. Countries such as South Korea, Japan, and India are leveraging digital humans to bridge skill gaps, support aging populations, and drive tech innovation. This surge is fostering inclusive digital economies, boosting productivity, and positioning Asia Pacific as a global leader in human-centric AI applications.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advanced AI, NLP, and 3D animation capabilities coupled with the region's robust tech infrastructure. High adoption across industries like retail, healthcare, and BFSI for personalized customer engagement, virtual assistants, and training simulations is fueling demand. The presence of major technology players, growing investments in metaverse projects, and a tech-savvy consumer base further accelerate market expansion, positioning North America as a global leader in digital human innovation and deployment.
Key players in the market
Some of the key players profiled in the Digital Human Market include Soul Machines, UneeQ, Didimo, Epic Games, Microsoft Corporation, IBM Corporation, NVIDIA Corporation, Samsung Electronics, ObEN Inc., Reallusion Inc., VNTANA, DeepBrain AI, Pinscreen, Hour One AI, Synthesia, Loom.ai, Magic Leap and Meta Platforms, Inc.
In February 2025, Cadence Design Systems deepened its collaborative roots with Samsung Foundry by signing a new multi-year intellectual property (IP) agreement that significantly broadens its memory and interface IP offerings across Samsung's advanced process nodes-SF4X, SF5A, and SF2P, to accelerate the development of high-performance, low-power solutions tailored for AI data centers, automotive systems (including ADAS), and next-generation RF connectivity.
In February 2025, Samsung and Kia signed a memorandum of understanding to bring Samsung's SmartThings Pro, a business-to-business (B2B) IoT management platform, into Kia's Platform beyond Vehicles (PBVs). This collaboration transforms PBVs into intelligent business hubs-vehicles that extend connectivity, efficiency, and autonomy across the IoT ecosystem.