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市場調查報告書
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1640454

VaaS：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

VaaS - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2025 年 VaaS 市場規模估計為 76 億美元，預計到 2030 年將達到 151.5 億美元，在市場估計和預測期（2025-2030 年）內以 14.8% 的複合年成長率成長。

VaaS-市場-IMG1

視訊即服務 (VaaS) 是一種雲端基礎的視訊通訊服務，允許用戶透過網路進行視訊會議、視訊通話和即時視訊串流。 VaaS 供應商提供必要的基礎設施、軟體和工具，使企業和個人能夠透過視訊進行溝通。

主要亮點

  • 由於雲端架構提供的擴充性、靈活性和可負擔性，需求明顯從內部視訊會議 (VC) 和協作解決方案轉向基於雲端基礎的解決方案。雲端基礎的解決方案的普及正在加速對視訊即服務 (VaaS) 的需求。 VaaS 允許參與者從任何有網路連線的地方進行協作，從而節省時間和旅行費用。 VaaS 還提供會議記錄服務，並可協助進行產品演示、財務審查和其他類型的會議。
  • VaaS 讓參與者輕鬆即時分享和協作文件和簡報，從而提高生產力和效率。一些視訊會議解決方案供應商已經實施了不同的經營模式，以更好地服務他們的客戶。解決方案提供者專注於提供專門客製化的解決方案來滿足多種企業的需求。
  • 雲端基礎的解決方案的使用也在增加，同時也花費大量資金來增加新功能，例如身臨其境型遠距臨場系統、語音和臉部辨識、高清音訊視訊和人工智慧（AI）。隨著技術進步、創新和新的 VaaS 解決方案提供商的進入，市場參與者之間的競爭預計將進一步加劇，中小企業希望獲得價格合理的雲端為基礎的協作和VC 解決方案。更容易實現。
  • 此外，VaaS 可用於醫療保健領域的多種用途，包括遠端醫療服務、遠端醫療、視訊諮詢和醫學教育。視訊會議使醫生和醫務人員能夠與患者即時互動，無論他們身在何處。此外，醫務人員可以使用視訊會議接受遠端培訓並與其他專業人員即時協作，從而提高他們為患者提供的護理品質。
  • 市場參與者正在策略性地部署先進的 VaaS 產品，以擴大其影響力並佔領市場佔有率。例如，國際視訊技術供應商 Pexip 於 2022 年 10 月推出了 Pexip 視訊平台即服務。透過這項服務，該公司希望幫助大型企業創造突破性的新產品，將影片融入其工作流程並進行創新。我們已經推出了VPaaS。 Pexip 的組織結構現在由新的業務部門組成，這些部門在美洲、歐洲、中東和非洲地區以及亞太地區擁有專門的技術和商業資源，以支持公司對影片創新的關注。客戶和公民參與、醫療保健以及視訊擴增實境是團隊重點關注的三大成長領域。
  • 此外，國防領域還有多種視訊即服務應用程式。視訊監控就是其中之一，其中攝影機用於安全目的。此外，政府和國防部門可以使用視訊會議進行溝通和協作。國防部門還可以使用雲端服務來儲存和存取關鍵任務資料。此外，軍事和國防通訊業還可以利用創新的數位應用和服務。國防工業受到各種宏觀經濟趨勢的影響，包括政府支出、經濟成長和全球經濟狀況。
  • 另一方面，高昂的收購和整合成本以及對資料安全和隱私的擔憂正在抑制所研究市場的成長。誤報是由於設備故障、惡劣的天氣或環境條件引起的。由於服務整合度差和系統同步不足，資料安全和隱私問題預計將成為障礙。

視訊即服務 (VaaS) 市場趨勢

混合雲端領域預計將推動市場需求

  • 與其他雲端服務相比，混合雲近年來整體成長顯著。混合雲允許企業擴展其運算資源。它還減少了為滿足短期需求高峰而投入大量資金的需要，有助於釋放本地資源用於敏感資料和應用程式。使用雲端服務的企業無需購買、編程和維護多餘的資源和設備，而只需為暫時使用的資源付費。這使您可以減少非收益成本。
  • 當處理和運算需求波動時，混合雲允許公司將其內部基礎設施擴展到公有雲並溢出，而無需將所有資料暴露給第三方資料中心。事實證明，這些技術創新有助於緩解那些先前由於資料安全問題而不願遷移到此解決方案的最終用戶的擔憂。上市公司可以利用公有雲的靈活性和運算能力來完成基本的、非敏感的運算任務，同時將業務關鍵型程式和資料保留在本地並受到公司防火牆的安全保護。為了開發混合雲，服務供應商尋求創建共用網路連接的內部私有雲端的組合。
  • 此外，當使用者希望在一個平台上同時利用私有雲端雲和公有雲解決方案和服務時，混合雲是具有成本效益的。此外，混合雲使得向多重雲端過渡變得更加容易，並且不需要客戶在硬體組件上進行額外投資。與私有雲端雲和公有雲不同，混合雲的所有控制權仍屬於組織，而不是由第三方或供應商管理。這意味著政府機構和銀行部門不需要擔心其敏感資產和工作負載的安全。
  • 安全性已成為混合雲發展的關鍵挑戰，近年來該領域的投資呈指數級成長。提供混合雲解決方案的公司非常重視安全性。解決方案提供者正在提供全面安全服務，透過提供多層次的安全和監控來滿足消費者的需求。例如，McAfee、HP 和 Cisco 正在致力於開發先進的安全系統來保護儲存在混合雲中的資料。隨著市場呈指數級成長以及企業擴展其混合雲功能，安全性越來越受到關注。使用者依賴第三方混合雲端安全解決方案供應商來進一步增強其功能。
  • 據Service Express稱，2022年在美國進行的一項民意調查發現，受訪的組織的IT基礎設施環境平均有48%是內部部署資料中心。公共雲端佔18%，而主機託管和託管私有雲端各佔17%。雲端運算的大規模採用可能會推動市場參與者在雲端部署他們的解決方案。

預計北美將佔據最大市場佔有率

  • 美國是世界上最大的經濟體，也是北美視訊即服務（VaaS）的主要市場。靈活性、舒適性、內容個人化、內容多樣性和內容量是採用視訊即服務的主要驅動力。隨著智慧型手機傳輸速度大幅提升，我國在從4G轉型為5G過程中正在取得初步進展。
  • 隨著 5G 速度的提升，對更高解析度影片的需求預計也會成長。 5G將實現更快、更可靠的影片串流，同時也有望實現高清影片和XR服務等新型影片服務。此外，5G的引入預計將對企業視訊監控和視訊串流產業產生影響，從而帶動互聯生態系統的快速成長。 5G 預計將對視訊即服務 (VaaS) 市場產生重大影響，為消費者帶來新服務和改善體驗。
  • 此外，由於許多企業突然轉向在家工作文化，Zoom、Microsoft Teams 和 Google Workspace 的視訊軟體和服務的需求都激增。積極使用這些網站的人數已顯著增加。根據報道，2022 年 1 月，Microsoft Teams 的每月有效用戶數為 2.7 億，比 2021 年 7 月增加了 2,000 萬。
  • 該地區的主要行業參與者正在不斷增強其產品供應，以保持競爭力並滿足最終用戶不斷變化的需求。為了實現這一目標，我們將 VaaS 與 AI、深度學習和機器學習等先進技術結合。此外，VaaS 市場參與者正在採用先進的基於 AI 的 VaaS，以提供一種自足式的方式即時監控和增強視訊內容服務。
  • 例如，美國通訊技術公司 Zoom Video Communications 最近宣布，將在其視訊即服務產品中添加端到端加密功能，該產品目前已向全球免費和付費用戶提供。此外，將這些先進技術整合到 VaaS 中有望顯著提高準確性並減少誤報。預計這些因素將在未來幾年為該行業創造新的機會。
  • 2023 年 3 月，亞馬遜網路服務 (AWS) 宣布推出亞馬遜互動視訊服務 (Amazon IVS)，這是一種託管直播解決方案，可協助開發人員創建互動視訊體驗。如今，開發人員正在使用 Amazon IVS 為社交網路、電子商務和健身等各行各業創建應用程式。自從 Amazon IVS 推出以來，協作直播已經成為顯著的趨勢。 Twitch 等公司推出了 Guest Star 之類的工具，讓主播能夠讓觀眾沉浸在他們的直播視訊節目中，從而使節目更加精彩、互動性更強。

視訊即服務 (VaaS) 產業概覽

視訊即服務 (VaaS) 市場呈現分散化，全球參與者正在創新其服務，為用戶提供具有成本效益的服務，從而為市場競爭對手提供較高的競爭優勢。主要參與者包括Cisco、華為技術、Adobe 系統和 Polycom。近期市場發展有何趨勢？

  • 2022年7月，浙江行動、精優科技、華為聯合發布全新呼叫解決方案New Calling。解決方案採用「1個平台+3個功能+N個服務」的架構模式，重新定義現有的呼叫服務，為個人用戶和企業客戶提供卓越的語音和視訊通話品質。 New Calling系統透過在核心語音網路上建構New Calling平台和統一媒體功能，實現超高清視訊通話、智慧視訊通話、互動式視訊呼叫三種互相競爭的通話功能。
  • 2022年3月－行動網際網路通訊、企業和消費者技術解決方案的全球主要供應商中興通訊股份有限公司宣布首次推出其優質視訊平台2.0（PVP2.0）大視訊解決方案。 「新生態」PVP2.0解決方案可以提供以營運商為中心的ATV啟動器，讓營運商可以根據需要採用自己喜歡的服務展示風格。營運商可以快速且有效率地整合第三方功能和應用程式，例如 Google Assistant 和 Google Ads。在融合視訊平台的支援下，營運商可以將服務拓展到更多新市場，並創造商業夥伴關係機會。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 購買者/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • 評估宏觀經濟趨勢對市場的影響

第5章 市場動態

  • 市場促進因素
    • 增加對雲端基礎的視訊服務的投資
    • 賦能數位化勞動力
  • 市場限制
    • 製作和檢驗影片內容的高成本

第6章 市場細分

  • 按平台
    • 應用程式管理
    • 設備管理
    • 網管
  • 按設備
    • 行動裝置
    • 企業運算
  • 按服務
    • 託管
    • 專業的
  • 按部署模型
    • 公有雲
    • 私有雲端
    • 混合雲
  • 按最終用戶產業
    • 政府和國防
    • BFSI
    • 衛生保健
    • 資訊科技/通訊
    • 媒體與娛樂
    • 製造業
    • 其他最終用戶產業
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • Cisco Systems, Inc.
    • Huawei Technologies Co., Limited
    • Adobe Systems
    • Interoute Communications Limited
    • Polycom, Inc.
    • Avaya, Inc.
    • Vidyo, Inc.
    • BlueJeans Network
    • Applied Global Technologies, LLC
    • AVI-SPL, Inc.

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 53162

The VaaS Market size is estimated at USD 7.60 billion in 2025, and is expected to reach USD 15.15 billion by 2030, at a CAGR of 14.8% during the forecast period (2025-2030).

VaaS - Market - IMG1

Video as a Service (VaaS) is a cloud-based video communication service that allows users to conduct video conferences, video calls, and live video streaming over the Internet. VaaS providers offer the necessary infrastructure, software, and tools to enable businesses and individuals to communicate through video.

Key Highlights

  • Due to the high scalability, flexibility, and affordability provided by the cloud architecture, there is a discernible movement in demand away from on-premises video conferencing (VC) and collaboration solutions to cloud-based solutions. The popularity of cloud-based solutions has accelerated the demand for video as a service (VaaS). It saves time and travel expenses, as participants can collaborate from anywhere with an Internet connection. It also provides meeting transcription services, which can assist with product presentations, financial reviews, and other types of meetings.
  • VaaS enhances productivity and efficiency, as participants can easily share and collaborate on documents and presentations in real time. Several video conferencing solutions vendors have implemented various business models to better serve their clients. Solution providers are putting their efforts into providing solutions specifically tailored to satisfy the needs of multiple enterprises.
  • The use of cloud-based solutions is also increasing, as are the expenditures made to add new capabilities like immersive telepresence, voice and face recognition, HD audio and video, and artificial intelligence (AI). There will likely be more competition among the market players due to advancements in technology, innovations, and the entry of new VaaS solution providers, which would facilitate small and medium businesses to utilize affordable hybrid cloud-based collaboration and VC solutions.
  • Further, VaaS can have various uses in the healthcare sector, such as remote healthcare services, telemedicine, video consultations, medical education, etc. With video conferencing, physicians and medical staff can interact with patients in real time, regardless of their physical location, which can be beneficial for patients who may have difficulty traveling. Additionally, medical staff can receive remote training and collaborate with other professionals in real time using video conferencing, which can improve the quality of care provided to patients.
  • The market players are strategically deploying advanced VaaS to expand their presence and capture the market share. For instance, in October 2022, Pexip, an international provider of video technology, launched Pexip's Video Platform as a Service. With the service, the company hopes to empower big businesses to create innovative new products, incorporate video into workflows, and innovate. (VPaaS). Pexip's organizational structure, which currently comprises a new business unit with dedicated technical and commercial resources throughout the Americas, EMEA, and APAC, supports the company's focus on video innovation. Customer and citizen engagement, healthcare, and video-enabled extended reality are claimed to be the three major growth areas that this team is focusing on.
  • Additionally, there are several uses of video as a service in the defense sector. Video surveillance is one such use, where cameras are used for security purposes. Additionally, video conferencing can be used by the government and defense sector for communication and collaboration. The defense sector can also use cloud services to store and access mission-critical data. Furthermore, innovative digital applications and services can be leveraged by the military and defense communication industry. The defense sector is influenced by various macroeconomic trends such as government spending, economic growth, and global economic conditions.
  • On the other side, high acquisition and integration costs and data security and privacy concerns restrain the growth of the studied market. Several false alarms are triggered as a result of malfunctioning equipment and unfavorable weather or environmental conditions. Data security and privacy issues are anticipated to be a roadblock due to the service's poor integration or lack of system synchronization.

Video as a Service Market Trends

The Hybrid Cloud Segment is Anticipated to Drive the Market Demand

  • The hybrid cloud has seen significant overall growth in recent years compared to other cloud services, as it provides several benefits to organizations with large data volumes. Companies can scale computing resources by using a hybrid cloud. It also reduces the need to invest large sums of money to handle short-term surges in demand, which is useful when the company has to free up local resources for sensitive data or applications. Companies that use cloud services must pay only for the resources they use momentarily rather than purchasing, programming, and maintaining extra resources and equipment that sit dormant for long periods. This assists businesses in reducing costs that do not generate revenue.
  • When processing and computing demand fluctuates, hybrid cloud computing enables businesses to scale out their on-premises infrastructure to the public cloud to address any overflow without exposing all of their data to third-party data centers. These innovations have proved beneficial in addressing the worries of end-users who were previously unwilling to migrate to this solution due to concerns about data security. Organizations benefit from the public cloud's flexibility and computing capacity for basic and non-sensitive computing tasks while keeping business-critical programs and data on-premises and secure behind a company firewall. To develop a hybrid cloud, service providers strive to create a combination of on-premise private cloud and public cloud that share a network connection.
  • Further, a hybrid cloud is cost-effective when the user wishes to use both private and public cloud solutions or services on a single platform. In addition, the hybrid cloud allows an easy transition to the multi-cloud and does not require the customers to invest in an additional hardware component. Unlike private and public clouds, in the hybrid cloud, all the control is given to the organization and is not managed by a third party or the provider. Therefore, government organizations and banking sectors need not worry about the security of sensitive assets or workloads.
  • The investment in this space has also grown exponentially over the past few years, as security is becoming one of the significant challenges for the growth of the technology. Companies offering hybrid cloud solutions are focusing heavily on security. Solution providers are offering integrated security services to cater to the consumer's requirements by providing multilayer security and monitoring. For example, McAfee, HP, and Cisco are working towards the development of high-level security systems to protect the data stored on hybrid clouds. With the market size growing significantly and companies expanding their hybrid cloud capabilities, the focus on security is increasing. Users rely on third-party hybrid cloud security solution providers to improve their abilities further.
  • According to Service Express, an average of 48% of surveyed organizations' IT infrastructure environments were on-premises data centers, according to a 2022 poll in the United States. The public cloud accounted for 18%, while colocation and hosted private cloud both accounted for 17%. Such massive usage of the cloud would push the market players to deploy their solutions to the cloud.

North America is Anticipated to Hold the Largest Market Share

  • The United States is the largest economy in the world and has been a significant market for Video as a Service in the North America region. The flexibility, comfort, content personalization, availability of diverse content, and content volume have primarily driven the adoption of Video as a Service. With smartphone transmission speeds increasing dramatically, the country is witnessing an early transition from 4G to 5G.
  • With increased rates of 5G, higher-resolution videos are expected to witness an uptick in demand. It is expected that 5G will enable faster and more reliable video streaming, as well as new video services such as HD video and XR services. Moreover, the introduction of 5G is anticipated to affect video surveillance for businesses and the video streaming industry, leading to rapid growth in the connected ecosystem. 5G would have a significant impact on the Video as a Service market, allowing for new and improved services and experiences for consumers.
  • Further, Zoom, Microsoft Teams, and Google Workspace have all seen a spike in demand for video software and services as a result of the abrupt shift of many firms to a work-from-home culture. The number of individuals who are actively using these sites is significantly increasing. Microsoft Teams reported 270 million monthly active users in January 2022, an increase of 20 million from July 2021.
  • Major industry players in the region are constantly enhancing their product offerings to maintain a competitive edge and suit the evolving needs of end customers. Therefore, they combine VaaS with advanced technologies like AI, deep learning, and machine learning. Additionally, VaaS market players embrace advanced AI-based VaaS to offer a self-contained way to monitor and enhance video content services in real time.
  • For instance, the American company Zoom Video Communications, Inc., which develops communications technology, recently announced the addition of end-to-end encryption capabilities to its already-available video-as-a-service offerings for free and premium users worldwide. Additionally, integrating these sophisticated technologies into VaaS can lead to significant improvements in accuracy and a decrease in false alarms. These factors are anticipated to present new chances for the industry in the coming years.
  • In March 2023, Amazon Interactive Video Service (Amazon IVS), a managed live streaming solution enabling developers to create interactive video experiences, was introduced by Amazon Web Services (AWS). Currently, developers create apps for various industries, such as social networking, e-commerce, and fitness, using Amazon IVS. Since the introduction of the Amazon IVS, collaborative live streaming has been a significant trend. Companies like Twitch have introduced tools like Guest Star that let streamers draw viewers into live video shows, resulting in more exciting and interactive programming.

Video as a Service Industry Overview

The video as a service market is fragmented as the global players are innovating their services to provide cost-benefit offers to the users, which gives a high rivalry to the market competitors. Key players are Cisco Systems, Inc., Huawei Technologies Co., Adobe Systems, Polycom, Inc., etc. Recent developments in the market are -

  • July 2022 - New Calling, a brand-new calling solution, was jointly launched by Zhejiang Mobile, Jingyou Technology, and Huawei. To redefine current call services and offer great audio and video call quality to individual users as well as business customers, this solution uses the "1 platform + 3 capabilities + N services" architectural model. The New Calling system allows three competitive calling capabilities-UHD video calling, intelligent video calling, and interactive video calling-by creating the New Calling Platform and Unified Media Function on top of the core voice network.
  • March 2022 - ZTE Corporation, a significant global supplier of telecommunications, enterprise, and customer technology solutions for the mobile internet, announced the debut of its Premium Video Platform 2.0 (PVP2.0) big video solution. The PVP2.0 solution for "New Ecosystem" can offer an operator-centric ATV launcher, allowing operators to adopt their preferred service display styles as necessary. Operators can rapidly and efficiently incorporate third-party features and apps like Google Assistant and Google Ads. With the support of a converged video platform, it enables operators to expand their service into more new markets, creating opportunities for business partnerships.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of Impact of Macro Economic Trends on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Investment on Cloud-Based Video Services
    • 5.1.2 Enabling Digital Workforce
  • 5.2 Market Restraints
    • 5.2.1 High Cost of Video Content Creation and Validity

6 MARKET SEGMENTATION

  • 6.1 By Platform
    • 6.1.1 Application Management
    • 6.1.2 Device Management
    • 6.1.3 Network Management
  • 6.2 By Device
    • 6.2.1 Mobility Devices
    • 6.2.2 Enterprise Computing
  • 6.3 By Service
    • 6.3.1 Managed
    • 6.3.2 Professional
  • 6.4 By Deployment Model
    • 6.4.1 Public Cloud
    • 6.4.2 Private Cloud
    • 6.4.3 Hybrid Cloud
  • 6.5 By End-user Industry
    • 6.5.1 Government and Defense
    • 6.5.2 BFSI
    • 6.5.3 Healthcare
    • 6.5.4 IT & Telecom
    • 6.5.5 Media & Entertainment
    • 6.5.6 Manufacturing
    • 6.5.7 Other End-user Industries
  • 6.6 Geography
    • 6.6.1 North America
    • 6.6.2 Europe
    • 6.6.3 Asia
    • 6.6.4 Latin America
    • 6.6.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Cisco Systems, Inc.
    • 7.1.2 Huawei Technologies Co., Limited
    • 7.1.3 Adobe Systems
    • 7.1.4 Interoute Communications Limited
    • 7.1.5 Polycom, Inc.
    • 7.1.6 Avaya, Inc.
    • 7.1.7 Vidyo, Inc.
    • 7.1.8 BlueJeans Network
    • 7.1.9 Applied Global Technologies, LLC
    • 7.1.10 AVI-SPL, Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS