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市場調查報告書
商品編碼
1714178
歐洲眼鏡市場(截至 2032 年)按類型(眼鏡、太陽眼鏡、隱形眼鏡、其他)、類別、價格範圍和分銷管道(店面、非店面)劃分Report Information on Europe Eyewear Market Research by Type (Spectacles, Sunglasses, Contact Lenses and others), by Category, by Price Range, by Category by Distribution Channel (Store-Based, Non-Store-Based ) Global Forecast till 2032 |
歐洲眼鏡市場正在經歷強勁成長,這得益於視力矯正需求的不斷增長、高級時尚眼鏡的普及以及鏡片和鏡框設計的技術創新。預計 2024 年市場規模將達到 351.3014 億美元,到 2032 年將達到 497.35 億美元,複合年增長率為 4.48%。
智慧眼鏡等技術創新、矯正鏡片的日益普及以及對眼鏡製造永續性的日益關注正在推動市場成長。歐洲眼鏡市場包括眼鏡、隱形眼鏡和太陽眼鏡,滿足不同年齡和風格偏好的需求。人口老化和年輕人螢幕時間的增加加劇了視力相關疾病,從而推動了對處方眼鏡的需求。
注重時尚的歐洲消費者正在推動眼鏡作為生活方式配件的潮流,從而推動高端品牌和設計師品牌領域的成長。Ray-Ban、Oakley和Gucci等高端品牌繼續佔據市場主導地位,而中檔和經濟實惠的品牌則憑藉時尚的設計和實惠的價格展開競爭。零售通路的數位轉型,尤其是電子商務的興起,在重新定義消費者購買行為方面發揮關鍵作用。現在,消費者可以透過線上平台享受客製化的眼鏡推薦、虛擬試戴和有競爭力的價格,更加便利、更容易取得。然而,線下商店在提供專業的眼部護理和個人化配鏡方面仍然發揮著重要作用。
技術進步對眼鏡產業產生了重大影響。藍光阻擋鏡片、防反射塗層和輕質材料等創新解決了消費者對數位設備造成的舒適度和眼睛疲勞的擔憂。另一個大趨勢是永續性,製造商越來越注重環保材料和生產工藝,以滿足消費者對道德產品日益增長的需求。此外,擴增實境 (AR) 和人工智慧也被融入眼鏡中,提供導航、健身追蹤和增強視覺體驗等功能,進一步增加了市場成長潛力。
本報告調查了歐洲眼鏡市場,並提供了市場定義和概述、影響市場成長的各種因素分析、市場規模趨勢和預測、各個細分市場、地區/主要國家的細分、競爭環境以及主要公司的概況。
Report Information on Europe Eyewear Market Research by Type (Spectacles (Lenses and Frame), Sunglasses (Polarized and Non-Polarized), Contact Lenses (Clear and Color) and others), by Category (Prescribed Eyewear and Recreational/Non-Prescribed Eyewear), by Price Range (Classic/Mass and Premium), by Category (Men, Women, Unisex and Kids) by Distribution Channel (Store-Based (Supermarkets, Specialty Stores and Others), Non-Store-Based (Ecommerce and Online Retail Store)) Global Forecast till 2032
The European eyewear market has grown significantly, owing to increased demand for vision correction, the adoption of high-fashion eyeglasses, and the impact of technological breakthroughs in lens and frame design. In 2024, market revenue reached US$ 35,130.14 million, and it is expected to rise at a CAGR of 4.48% to US$ 49,735 million by 2032. The market's growth is being driven by technology improvements such as smart eyewear, increased adoption of corrective lenses, and a growing emphasis on sustainability in eyewear manufacturing. Eyewear in Europe includes spectacles, contact lenses, and sunglasses, catering to a wide range of age groups and style preferences. The region's aging population, combined with increased screen time among younger demographics, has exacerbated the prevalence of vision-related disorders, driving demand for prescription eyewear.
Fashion-forward European customers have pushed the emergence of eyewear as a lifestyle accessory, resulting in growth in the premium and designer segments. Luxury companies like Ray-Ban, Oakley, and Gucci continue to dominate this market, while mid-tier and budget-friendly brands compete by offering affordable prices and stylish designs. The digital transformation of retail channels, notably e-commerce, has been critical to redefining consumer purchasing behavior. Customers may now get customized eyewear solutions, virtual try-ons, and competitive pricing through online platforms, making them more convenient and accessible. However, offline establishments continue to be crucial for providing professional eye care services and personalized fittings.
Technological improvements have had a profound impact on the eyeglasses industry. Blue-light-blocking lenses, anti-reflective coatings, and lightweight materials are among the innovations that answer customer concerns about digital eye strain and comfort. Another major trend is sustainability, with manufacturers focusing more on eco-friendly materials and production procedures to suit increased consumer demand for ethical products. Furthermore, augmented reality (AR) and artificial intelligence (AI) are being integrated into eyewear to provide features such as navigation, fitness tracking, and enhanced visual experiences, boosting the market's growth potential.
The Europe Eyewear market is divided into four types: spectacles (lenses and frames), sunglasses (polarized and non-polarized), contact lenses (clear and color), and others.
The European eyewear market is divided into two categories: prescribed eyewear and recreational/non-prescribed eyewear.
The Europe Eyewear market is divided into two price ranges: classic/mass and premium.
The European eyewear market is divided into four categories: men, women, unisex, and children.
The Europe Eyewear market is divided into two distribution channels: store-based (supermarkets, specialty stores, and others) and non-store-based (ecommerce and online retail stores).
The study on the Europe Eyewear Market is divided into six countries: the United Kingdom, Germany, France, Spain, Italy, and the rest of Europe.
EssilorLuxottica SA, Alcon Inc., Marcolin SpA, Silhouette International Schmied AG, Fielmann AG, Kering S.A., Prada S.p.A., Safilo Group S.p.A., and Zeiss International are the leading participants in the European Eyewear market.