眼鏡市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球眼鏡市場價值為 1,554 億美元，預計到 2034 年將以 5.8% 的複合年成長率成長，達到 2,667 億美元。推動這一成長的關鍵因素之一是眼鏡作為提升地位的配件的吸引力日益增強。如今，消費者不再將眼鏡和太陽眼鏡視為單純的視力輔助工具，而是高階的生活方式產品。隨著人們尋求符合個人風格、耐用且能反映一定社會身份的設計，向高階眼鏡的轉變正在形成強勁勢頭。這種趨勢在那些偏好採用先進材料和增強鏡片技術製作的獨特、精心製作的眼鏡的買家中尤其明顯。這些偏好推動了對融合功能和時尚的產品的需求。除此之外，名人影響力和品牌合作也增強了奢華眼鏡的吸引力，有助於營造能引起不同人群消費者共鳴的獨特感。限量版發行和設計師合作進一步增強了這個市場，激發了購買的興奮感和緊迫感。因此，市場正在經歷一場轉型，價值不僅由視力矯正決定，還由個人形象、舒適度和品牌體驗決定。

產品部分包括眼鏡、隱形眼鏡和太陽眼鏡。 2024 年，眼鏡類別將以 712 億美元的收入引領市場，預計預測期內複合年成長率為 5.3%。造成這種成長的一個主要因素是數位眼疲勞（俗稱電腦視覺綜合症 (CVS)）的廣泛發生。隨著各個年齡層的人使用螢幕的時間增加，尤其是長時間接觸智慧型手機、電腦和平板電腦，越來越多的人開始選擇配戴旨在減少眩光和疲勞的眼鏡。隨著遠距學習和線上活動的激增，尤其是在年輕用戶中，疫情加速了這一趨勢。配備防眩光和防疲勞塗層的防護眼鏡越來越受歡迎，導致此類產品的採用率不斷增加。此外，人們明顯傾向於使用既能起到保護作用又能起到時尚作用的透明和有色鏡片眼鏡，這進一步刺激了市場需求。

從最終用戶的角度來看，眼鏡市場分為男性、女性、中性和兒童等細分市場。 2024年，男性人口將佔據主導地位，佔據超過39.3％的總市場佔有率。預計到 2034 年，這群人的複合年成長率將達到 5.4%。多種因素促成了男性消費者的強勁需求，包括近視和老花眼等視力問題的盛行率更高，以及對高階產品的更大興趣。男士們越來越傾向於既具有先進功能又具有精緻風格的眼鏡。他們喜歡耐用、持久的物品，而不是基於潮流的購買，這種偏好塑造了許多品牌的產品組合。此外，人們對智慧眼鏡等技術增強型產品的興趣日益濃厚，這也帶來了新的機會。無論是專業場合或個人使用，兼具性能、防護和精緻美感的眼鏡都引起了這群人的共鳴。

市場也根據配銷通路細分為線上和線下平台。預計到2024年，線上銷售將佔全球市場佔有率的63.8%。電子商務的便利性，加上智慧型手機普及率的提高和數位介面的改善，重新定義了消費者購買眼鏡的方式。無縫的線上購物體驗——從瀏覽到虛擬試穿——使消費者能夠舒適地在家中做出明智的選擇。詳細的產品評論、推薦和自訂選項增加了吸引力。此外，數位平台可協助品牌為不同的購買群體客製化產品，使體驗更加包容和高效。眼鏡品牌與主要線上零售商之間的合作也提高了市場滲透率和知名度。線上分銷的速度和覆蓋範圍使其成為消費者的首選，預計未來幾年這一趨勢將進一步發展。

從地理位置來看，歐洲在 2024 年引領全球眼鏡市場，貢獻了約 572 億美元的收入，佔整個市場的 36.8% 左右。該地區的主導地位歸因於多種因素，包括其在奢侈時尚領域的根深蒂固的傳統、知名眼鏡製造商的強大影響力以及老齡化人口對視力矯正日益成長的需求。先進的鏡片技術和精湛的工藝鞏固了歐洲在高階眼鏡領域的領導地位。該地區繼續制定全球設計標準，使其成為創新和高階吸引力的堡壘。

眼鏡行業的領導者包括 Hoya Corporation、Carl Zeiss AG、Rodenstock GmbH、Luxottica Group SpA、Safilo Group、Marchon Eyewear Inc.、De Rigo Vision SpA、Johnson & Johnson Vision Care Inc. 和 The Cooper Companies。這些公司處於鏡片創新、高階鏡框設計和個人化解決方案的前沿。他們致力於將美學、品質和光學性能結合起來，不斷塑造競爭格​​局並提升全球消費者的期望。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 供應商格局
• 定價分析
• 技術與創新格局
• 重要新聞和舉措
• 監管格局
• 製造商
• 經銷商
• 零售商
• 對部隊的影響
  • 成長動力
    • 奢侈品牌眼鏡的受歡迎程度日益提升
    • 隱形眼鏡日益普及
    • 提高眼睛安全意識
  • 產業陷阱與挑戰
    • 眼部矯正手術日益普及
    • 品牌和非品牌之間的價格差異
• 成長潛力分析
• 消費者行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 產品偏好
  • 首選價格範圍
  • 首選配銷通路
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：按產品，2021 - 2034 年（十億美元）

• 主要趨勢
• 眼鏡
  • 單視
  • 多焦點
  • 雙光
  • 進步
  • 老花眼鏡
  • 安全眼鏡
  • 其他（防藍光眼鏡等）
• 隱形眼鏡
  • 軟性隱形眼鏡
  • 硬式隱形眼鏡
  • 其他（散光隱形眼鏡）
• 太陽眼鏡
  • 偏振
  • 非極化

第6章：市場估計與預測：按類型，2021 - 2034 年（十億美元）

• 主要趨勢
• 處方
• 非處方藥

第7章：市場估計與預測：按框架材料，2021-2034 年（十億美元）

• 主要趨勢
• 金屬
• 塑膠
• 聚碳酸酯
• 橡膠
• 其他（木質、尼龍等）

第8章：市場估計與預測：按形狀，2021 - 2034 年（十億美元）

• 主要趨勢
• 橢圓形和飛行員
• 矩形的
• 圓形的
• 方塊
• 其他（超大尺寸、盾牌等）

第9章：市場估計與預測：按價格，2021 - 2034 年（十億美元）

• 主要趨勢
• 低的
• 中等的
• 高的

第 10 章：市場估計與預測：按最終用途，2021 年至 2034 年（十億美元）

• 主要趨勢
• 男性
• 女性
• 男女通用的
• 孩子們

第 11 章：市場估計與預測：按配銷通路，2021 年至 2034 年（十億美元）

• 主要趨勢
• 線上
  • 電子商務
  • 公司現場
• 離線
  • 專賣店
  • 大型零售商店
  • 其他（視光營、眼科中心等）

第 12 章：市場估計與預測：按地區，2021 年至 2034 年（十億美元）

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 瑪米亞
  • 阿拉伯聯合大公國
  • 南非
  • 沙烏地阿拉伯

第13章：公司簡介

• Carl Zeiss AG
• Luxottica Group SpA
• Safilo
• Hoya Corporation
• The Cooper Companies
• Johnson & Johnson Vision Care, Inc.
• Bausch & Lomb Inc.
• Charmant Group
• CIBA VISION
• De Rigo Vision SpA
• Fielmann AG
• JINS, Inc.
• Marchon Eyewear, Inc.
• QSpex Technologies
• Rodenstock GmbH

The Global Eyewear Market was valued at USD 155.4 billion in 2024 and is estimated to grow at a CAGR of 5.8% to reach USD 266.7 billion by 2034. One of the key factors fueling this growth is the rising appeal of eyewear as a status-enhancing accessory. Consumers today no longer view eyeglasses and sunglasses as mere vision aids but rather as premium lifestyle products. The shift toward high-end eyewear is creating strong momentum as people look for designs that match their personal style, offer durability, and reflect a certain social identity. This trend is particularly strong among buyers who prefer exclusive, well-crafted pieces made from advanced materials and featuring enhanced lens technologies. These preferences are driving demand for products that blend function and fashion. On top of that, celebrity influence and brand partnerships are amplifying the appeal of luxury eyewear, helping create a sense of exclusivity that resonates with consumers across demographics. Limited-edition releases and designer collaborations further enhance this market by generating excitement and urgency to purchase. As a result, the market is experiencing a transformation where value is defined not only by vision correction but also by personal image, comfort, and brand experience.

The product segment includes spectacles, contact lenses, and sunglasses. In 2024, the spectacles category led the market with revenue of USD 71.2 billion and is estimated to register a CAGR of 5.3% during the forecast period. One major contributor to this growth is the widespread incidence of digital eye strain, commonly known as computer vision syndrome (CVS). As screen time increases across all age groups, especially with prolonged exposure to smartphones, computers, and tablets, more individuals are turning to glasses designed to reduce glare and fatigue. The pandemic accelerated this trend as remote learning and online activities spiked, especially among younger users. The growing popularity of protective eyewear equipped with anti-glare and anti-fatigue coatings has led to increased adoption of such products. Additionally, there is a visible trend toward clear and tinted lens glasses that serve both protective and fashion purposes, further boosting market demand.

From the end-user perspective, the eyewear market is divided into male, female, unisex, and kids segments. In 2024, the male demographic dominated the landscape, holding more than 39.3% of the total market share. This group is expected to grow at a CAGR of 5.4% through 2034. Several factors are contributing to the strong demand from male consumers, including a higher prevalence of vision issues like myopia and presbyopia, as well as greater interest in premium-grade products. Men are increasingly leaning toward eyewear that offers both advanced functionality and refined style. Their preference for durable, long-lasting items over trend-based purchases is shaping the product portfolios of many brands. Additionally, growing interest in technologically enhanced products, including smart eyewear, is opening new opportunities. Whether for professional settings or personal use, eyewear that combines performance, protection, and polished aesthetics is resonating with this segment.

The market is also segmented by distribution channel into online and offline platforms. In 2024, online sales are projected to account for 63.8% of the global market share. The convenience of e-commerce, paired with increasing smartphone penetration and better digital interfaces, has redefined how consumers shop for eyewear. A seamless online shopping experience - from browsing to virtual try-ons - has empowered consumers to make informed choices from the comfort of their homes. The availability of detailed product reviews, recommendations, and customization options adds to the appeal. Moreover, digital platforms help brands tailor offerings for various buyer groups, making the experience more inclusive and efficient. Collaborations between eyewear brands and major online retailers have also enhanced market penetration and visibility. The speed and reach of online distribution have turned it into the primary choice for consumers, and this trend is expected to gain further traction over the coming years.

Geographically, Europe led the global eyewear market in 2024, contributing approximately USD 57.2 billion in revenue and accounting for around 36.8% of the overall market. The region's dominance is attributed to several factors, including its deep-rooted heritage in luxury fashion, a robust presence of renowned optical manufacturers, and a growing need for vision correction in an aging population. Europe's leadership in premium eyewear is reinforced by its advanced lens technologies and skilled craftsmanship. The region continues to set global design standards, making it a stronghold for both innovation and high-end appeal.

Leading players in the eyewear industry include Hoya Corporation, Carl Zeiss AG, Rodenstock GmbH, Luxottica Group SpA, Safilo Group, Marchon Eyewear Inc., De Rigo Vision S.p.A, Johnson & Johnson Vision Care Inc., and The Cooper Companies. These companies are at the forefront of lens innovation, premium frame design, and personalized solutions. Their efforts to combine aesthetics, quality, and optical performance continue to shape the competitive landscape and elevate consumer expectations worldwide.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
• 3.3 Pricing analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Manufacturers
• 3.8 Distributors
• 3.9 Retailers
• 3.10 Impact on forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Rising preference for luxury brands eyewear
    • 3.10.1.2 Increasing popularity of contact lens
    • 3.10.1.3 Increasing awareness of eye safety
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Growing popularity of eye corrective surgeries
    • 3.10.2.2 Price differentiation between branded and unbranded
• 3.11 Growth potential analysis
• 3.12 Consumer behavior analysis
  • 3.12.1 Demographic trends
  • 3.12.2 Factors affecting buying decisions
  • 3.12.3 Product Preference
  • 3.12.4 Preferred price range
  • 3.12.5 Preferred distribution channel
• 3.13 Porter’s analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product, 2021 - 2034 ($Bn) (Thousand Units)

• 5.1 Key trends
• 5.2 Spectacles
  • 5.2.1 Single vision
  • 5.2.2 Multifocal
  • 5.2.3 Bifocal
  • 5.2.4 Progressive
  • 5.2.5 Reading glasses
  • 5.2.6 Safety glasses
  • 5.2.7 Others (blue light glasses, etc.)
• 5.3 Contact lens
  • 5.3.1 Soft contact lens
  • 5.3.2 Rigid contact lens
  • 5.3.3 Others (toric contact lens)
• 5.4 Sunglasses
  • 5.4.1 Polarized
  • 5.4.2 Non-polarized

Chapter 6 Market Estimates & Forecast, By Type, 2021 - 2034 ($Bn) (Thousand Units)

• 6.1 Key trends
• 6.2 Prescription
• 6.3 Non-prescription

Chapter 7 Market Estimates & Forecast, By Frame Material, 2021 - 2034 ($Bn) (Thousand Units)

• 7.1 Key trends
• 7.2 Metal
• 7.3 Plastic
• 7.4 Polycarbonate
• 7.5 Rubbers
• 7.6 Others (wooden, nylon, etc.)

Chapter 8 Market Estimates & Forecast, By Shape, 2021 - 2034 ($Bn) (Thousand Units)

• 8.1 Key trends
• 8.2 Oval & aviator
• 8.3 Rectangular
• 8.4 Round
• 8.5 Square
• 8.6 Others (oversized, shield, etc.)

Chapter 9 Market Estimates & Forecast, By Price, 2021 - 2034 ($Bn) (Thousand Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Bn) (Thousand Units)

• 10.1 Key trends
• 10.2 Male
• 10.3 Female
• 10.4 Unisex
• 10.5 Kids

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn) (Thousand Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce
  • 11.2.2 Company site
• 11.3 Offline
  • 11.3.1 Specialty stores
  • 11.3.2 Mega retail stores
  • 11.3.3 Others (optical camps, ophthalmic centers, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn) (Thousand Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 UK
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 Australia
  • 12.4.5 South Korea
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
  • 12.5.3 Argentina
• 12.6 MAMEA
  • 12.6.1 UAE
  • 12.6.2 South Africa
  • 12.6.3 Saudi Arabia

Chapter 13 Company Profiles

• 13.1 Carl Zeiss AG
• 13.2 Luxottica Group SpA
• 13.3 Safilo
• 13.4 Hoya Corporation
• 13.5 The Cooper Companies
• 13.6 Johnson & Johnson Vision Care, Inc.
• 13.7 Bausch & Lomb Inc.
• 13.8 Charmant Group
• 13.9 CIBA VISION
• 13.10 De Rigo Vision S.p.A
• 13.11 Fielmann AG
• 13.12 JINS, Inc.
• 13.13 Marchon Eyewear, Inc.
• 13.14 QSpex Technologies
• 13.15 Rodenstock GmbH