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市場調查報告書
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1865782

氣泡酒市場報告：趨勢、預測與競爭分析（至2031年）

Sparkling Wine Market Report: Trends, Forecast and Competitive Analysis to 2031
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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全球氣泡酒市場前景廣闊，在超級市場/大賣場、獨立零售商和線上零售商等領域均蘊藏著巨大機會。預計2025年至2031年，全球氣泡酒市場將以3.4%的年複合成長率成長。推動該市場成長的關鍵因素包括：消費者對高階飲品的需求不斷成長、社交聚會日益盛行以及千禧世代消費能力的提升。

  • 根據 Lucintel 的預測，（依類型），普通氣泡酒在預測期內預計將呈現較高的成長率。
  • 從應用領域來看，超級市場和大賣場預計將呈現最高的成長率。
  • 從區域來看，預計亞太地區在預測期內將達到最高的成長率。

氣泡酒市場的新趨勢

受消費者生活方式改變、生產技術進步以及人們對健康和永續性日益關注的推動，氣泡酒產業正經歷快速變革。除了傳統的慶祝飲品定位外，氣泡酒正擴大被宣傳為適合日常飲用的「休閒葡萄酒」，目標消費群體也更加廣泛。這些新趨勢改變全球範圍內的產品創新、行銷方式和消費習慣。

  • 日常飲用與休閒消費：此趨勢反映了氣泡酒消費方式的轉變，從以往僅在特殊場合飲用轉變為日常享受。消費者擴大將氣泡酒作為餐前酒、佐餐酒或用於休閒社交場合。這種日常飲用趨勢的推動因素包括普羅塞克和卡瓦等價格分佈的選擇日益增多，以及將起泡酒定位為價格適中的奢侈品的創造性行銷宣傳活動，這些活動擴大了起泡酒的受眾群體，並推動了其銷量的穩定成長。
  • 優質化與匠心魅力：儘管低價價格分佈盛行，但消費者對奢侈品的偏好卻日益成長，他們轉向高階、手工、精品起泡酒，尤其是那些採用傳統發酵過程、展現獨特風土、產量有限的起泡酒。消費者願意為那些工藝精湛、風味獨特、品牌真實可靠的氣泡酒支付溢價，這體現了他們對差異化體驗的追求以及對釀酒藝術更深層的欣賞。
  • 低醇和無醇氣泡酒市場成長：順應全球健康養生趨勢，低醇和無醇（Nol）氣泡酒市場正穩定成長。消費者尋求酒精濃度較低但仍能享受氣泡酒社交樂趣的替代品。這一趨勢主要由注重健康的人士、理性飲酒者和指定駕駛員推動。生產商正投資於先進的脫醇技術，以生產出既能保持理想風味和氣泡又能滿足無醇需求的起泡酒替代品。
  • 包裝和形式創新：除了傳統的瓶裝之外，氣泡酒產業在包裝和形式方面也經歷了顯著的創新。這包括罐裝氣泡酒、單瓶裝氣泡酒，甚至還有適用於大型活動的襯袋紙盒（BIB）包裝的興起。所有這些包裝形式都強調便利性、便攜性和份量控制，目的是吸引年輕消費者以及那些希望在戶外活動和社交聚會中輕鬆享用起泡酒的人群。這拓展起泡酒的消費管道和普及程度。
  • 永續性和有機生產：氣泡酒產業日益受到消費者對永續生產和有機葡萄酒需求的驅動。這些趨勢包括對環境負責的葡萄栽培方式、低碳生產足跡和開放原始碼。酒莊正利用有機、生物動力和永續性認證來吸引具有環保意識的消費者，這體現了他們對負責任生產的承諾，並在一個優先考慮道德消費的市場中提升了品牌聲譽。

這些新興趨勢重塑氣泡酒市場，使其去個人化，刺激消費者對高階和無酒精氣泡酒的需求，催生創新包裝，並推動永續生產。這種綜合轉變擴大市場消費群，豐富產品線，並將氣泡酒無縫融入各種生活方式選擇，確保其在全球飲料市場持續擴張並保持適應性。

氣泡酒市場的最新趨勢

近年來，受消費者偏好變化、生產技術創新以及市場領導策略舉措的推動，氣泡酒產業經歷了一系列重大創新。這些創新凸顯了該行業蓬勃發展的態勢，它不斷適應全球趨勢，拓展了其用途，不再局限於傳統的慶祝場合，而是迎合了更加多元化且注重健康的消費群體。

  • 非傳統氣泡酒市場的成長：近年來，非傳統氣泡酒市場呈現顯著成長趨勢，例如普羅塞克和卡瓦等，它們正逐漸蠶食香檳的市場佔有率。這些價格親民、易於購買的產品提高了氣泡酒的市場滲透率，並鼓勵人們在日常生活中而非僅在慶祝活動中飲用氣泡酒。這使得氣泡酒更加大眾化，更容易被更廣泛的消費者群體所接受，推動了整體市場的成長。
  • 低酒精和無酒精產品的擴張：順應全球健康意識的提升趨勢，低酒精和無酒精（Nol）氣泡酒的快速發展成為一大趨勢。生產商正投資於先進的脫醇過程，以生產出完全去除酒精，同時又能保持與普通起泡酒相同口感和氣泡的產品。這吸引了注重健康的消費者、指定駕駛以及喜歡適度飲酒的人群，開闢了新的細分市場。
  • 單份包裝及包裝創新：近年來，氣泡酒包裝領域湧現許多創新。罐裝氣泡酒、單份瓶裝和迷你裝（200毫升）越來越受歡迎。這一趨勢順應了消費者對便利性、便攜性和份量控制的需求，使氣泡酒成為野餐、休閒聚會和外出飲用的理想之選，尤其受到年輕消費者的青睞，並適用於更廣泛的消費場景。
  • 近年來，氣泡酒產業日益重視有機和永續生產。酒莊實施永續的葡萄栽培方法，努力減少碳足跡，並積極爭取有機和生物動力認證。這既是對消費者對永續生產需求的回應，也是生產者為應對全球暖化和環境問題、提升品牌聲譽以及吸引具有環保意識的消費者而採取的積極行動。
  • 氣泡桃紅葡萄酒的崛起：近年來，氣泡桃紅葡萄酒人氣飆升，已成為氣泡酒產業的一股潮流。其迷人的色澤、濃郁的果香和百搭的特性，使其成為各種場合的理想選擇。包括普羅塞克DOC在內的主要氣泡酒產區已正式獲得桃紅葡萄酒的生產許可，世界各地的生產商也都在生產各種高品質的起泡桃紅葡萄酒。

這些新興趨勢共同塑造氣泡酒市場，擴大了消費群體，豐富了產品種類，並契合了現代生活方式和消費習慣。其他酒類的興起、無酒精飲料的普及、創造性包裝、環保舉措以及桃紅起泡酒日益成長的人氣，都在助力打造一個充滿活力且不斷成長的全球市場。

目錄

第1章 執行摘要

第2章 市場概覽

  • 背景和分類
  • 供應鏈

第3章 市場趨勢與預測分析

  • 產業促進因素與挑戰
  • PESTLE分析
  • 專利分析
  • 法規環境

第4章 全球氣泡酒市場（依類型）

  • 概述
  • 吸引力分析：依類型
  • 普通氣泡酒：趨勢與預測（2019-2031）
  • 半氣泡酒：趨勢與預測（2019-2031）

第5章 全球氣泡酒市場依應用領域分類

  • 概述
  • 吸引力分析：依應用
  • 超級市場與大賣場：趨勢與預測（2019-2031）
  • 獨立零售商：趨勢與預測（2019-2031）
  • 線上零售：趨勢與預測（2019-2031）

第6章 區域分析

  • 概述
  • 全球氣泡酒市場（依地區）

第7章 北美氣泡酒市場

  • 概述
  • 北美氣泡酒市場（依類型）
  • 北美氣泡酒市場（依用途）
  • 美國氣泡酒市場
  • 墨西哥氣泡酒市場
  • 加拿大氣泡酒市場

第8章 歐洲氣泡酒市場

  • 概述
  • 歐洲氣泡酒市場（依類型）
  • 歐洲氣泡酒市場（依用途）
  • 德國氣泡酒市場
  • 法國氣泡酒市場
  • 西班牙氣泡酒市場
  • 義大利氣泡酒市場
  • 英國氣泡酒市場

第9章 亞太地區氣泡酒市場

  • 概述
  • 亞太地區氣泡酒市場（依類型）
  • 亞太地區氣泡酒市場（依用途）
  • 日本氣泡酒市場
  • 印度氣泡酒市場
  • 中國氣泡酒市場
  • 韓國氣泡酒市場
  • 印尼氣泡酒市場

第10章 世界其他地區（ROW）氣泡酒市場

  • 概述
  • ROW氣泡酒市場（依類型）
  • ROW氣泡酒市場（依用途）
  • 中東氣泡酒市場
  • 南美洲氣泡酒市場
  • 非洲氣泡酒市場

第11章 競爭分析

  • 產品系列分析
  • 運作整合
  • 波特五力分析
    • 競爭敵對
    • 買方議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 新進入者的威脅
  • 市場佔有率分析

第12章 機會與策略分析

  • 價值鏈分析
  • 成長機會分析
    • 成長機會：依類型
    • 成長機會：依應用
  • 全球氣泡酒市場的新趨勢
  • 戰略分析
    • 新產品開發
    • 認證和許可
    • 企業合併、協議、合作關係和合資企業

第13章 價值鏈中主要企業的概況

  • 競爭分析
  • E & J Gallo Winery
  • Henkell & Co. Sektkellerei
  • Freixenet
  • Moet & Chandon
  • Rotkappchen-Mumm Sektkellereien
  • Cecchi
  • Martini & Rossi
  • Mionetto Prosecco
  • Maranello Wines
  • Juve & Camps

第14章 附錄

  • 圖表清單
  • 表格列表
  • 分析方法
  • 免責聲明
  • 版權
  • 簡稱和技術單位
  • 關於 Lucintel
  • 詢問

The future of the global sparkling wine market looks promising with opportunities in the supermarket & hypermarket, independent retailer, and online retailer markets. The global sparkling wine market is expected to grow with a CAGR of 3.4% from 2025 to 2031. The major drivers for this market are the increasing demand for premium beverages, the growing popularity of social celebrations, and the rising consumption among millennials.

  • Lucintel forecasts that, within the type category, normal sparkling wine is expected to witness higher growth over the forecast period.
  • Within the application category, supermarket & hypermarket is expected to witness the highest growth.
  • In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Sparkling Wine Market

Sparkling wine trade is transforming at a fast pace with changing consumer lifestyles, advances in production technology, and increased emphasis on health and sustainability. In addition to its historical position as a celebration beverage, sparkling wine is being increasingly marketed as a convenience wine for everyday consumption across a wider age group. With these new trends, product innovation, marketing practices, and consumption habits are all being transformed on the global stage.

  • Depersonalization and Casual Consumption: This trend reflects a move from sparkling wine being saved only for special occasions to being an every-day treat. Consumers are increasingly consuming sparkling wines as an aperitif, with food, or as a casual social occasion wine. This depersonalization is propelled by the popularity of cheaper consumer options such as Prosecco and Cava, and creative marketing campaigns making sparkling wine an affordable luxury item, both widening its appeal and driving consistent volume sales.
  • Premiumization and Craft Appeal: In spite of the spread of economy, there is a robust upsurge in premiumization with consumers turning towards high-end, artisanal, and boutique sparkling wines. This includes an emphasis on traditional fermentation, individual terroir, and limited production. The consumers are willing to pay for sparkling wines with better craftsmanship, distinctive flavors, and genuine branding, expressing an aspirational for differentiated experiences and a greater appreciation for the art of winemaking.
  • Expansion of Low-Alcohol and No-Alcohol Sparkling Wines: In conformity with worldwide health and wellness trends, the low-alcohol and no-alcohol (Nol) sparkling wine market is growing steadily. Customers are in search of alternatives that enable them to appreciate the social aspect of sparkling wine but with fewer alcoholic content. This is fueled by health-conscious individuals, moderation practitioners, as well as designated drivers. Producers are making investments in advanced de-aldolization methods to create Nol alternatives that maintain desirable flavor and fizz.
  • Packaging and Format Innovation: In addition to classic bottles, the sparkling wine industry is experiencing major innovation in formats and packaging. This encompasses the increasing trend of canned sparkling wine, single-serve bottles, and even bag-in-box for larger events. All these formats are leaning towards convenience, portability, and portion control, reaching out to younger buyers and those that desire ease of consumption when engaging in outdoor activities or in social gatherings without fuss, opening up accessibility and occasions for sparkling wine consumption.
  • Sustainability and Organic Production: The sparkling wine industry is becoming more driven by consumer demand for sustainably made and organic wines. The trend includes environmentally responsive viticulture methods, lower carbon footprints in production, and open sourcing. Wineries are using organic, biodynamic, and sustainable certifications as a means to attract environmentally responsive consumers, reflecting commitment to responsible production and bolstering brand reputation in a market placing greater emphasis on ethical consumption.

These new trends are essentially redefining the Sparkling Wine Market by facilitating its depersonalization, encouraging demand for premium and Nol versions, inspiring innovative packaging, and demanding sustainable production. This combined shift is expanding the market's consumer base, diversifying product ranges, and embedding sparkling wine more naturally within varying lifestyle choices, ensuring its sustained expansion and applicability in the world beverage market.

Recent Developments in the Sparkling Wine Market

The sparkling wine industry has seen a number of major recent innovations, fueled by changing consumer tastes, production innovations, and strategic maneuvers by market leaders. They speak to a vibrant sector constantly responding to world trends, growing its use beyond traditional celebratory occasions, and servicing a more diverse, health-oriented consumer base.

  • Growth of Alternative Sparkling Wine Segments: A significant recent trend is the huge increase in popularity of alternative sparkling wine segments like Prosecco and Cava, which are increasingly encroaching into Champagne's territory. These lower priced and more accessible products have expanded sparkling wine's penetration, inducing its consumption for every-day occasions instead of celebrations alone. This has democratized sparkling wine, making it more available to a broader group of consumers and driving overall market growth.
  • Expansion in Low and No-Alcohol Products: In line with the global health and wellness trend, a key trend is the fast development of low-alcohol and no-alcohol (Nol) sparkling wines. Producers are investing in sophisticated de-aldolization processes to produce products that are a likeness in taste and carbonation of regular sparkling wine but without the full alcohol. This appeals to health-focused consumers, designated drivers, and those inclined toward moderation, creating new market segments.
  • Single-Serve and Packaging Innovation: The past few years have witnessed significant innovation in the packaging of sparkling wine. Canned sparkling wines, single-serve bottles, and mini formats (200ml) have become increasingly popular. This trend responds to consumer needs for convenience, portability, and portion control, positioning sparkling wine for picnics, casual parties, and mobile consumption, particularly among younger consumers and broader occasions for consumption.
  • More Emphasis on Organic and Sustainable Production: There is an increasing recent trend toward organic and sustainable methods in the sparkling wine sector. Wineries are using sustainable viticulture practices, lowering their carbon footprint, and pursuing organic or biodynamic certifications. This is a result of consumer demand for responsibly produced products as well as proactive action by producers to global warming and environmental issues, building brand reputation and appealing to ecologically friendly consumers.
  • Rise of Sparkling Rose as a Leading Trend: Sparkling Rose has experienced a tremendous increase in popularity over the past few years, emerging as a leading trend in the sparkling wine industry. Its desirable color, fruit-forward flavor profile, and versatility are reasons why it is desirable to sip on different occasions. Most prominent sparkling wine regions, such as Prosecco DOC, have gained official approval for Rose production, resulting in an array of high-quality sparkling Rose from various producers globally.

These new trends are all working together to collectively shape the sparkling wine market by expanding its consumer base, making it more diverse in its products, and putting it into sync with current lifestyle and consumption habits. The emergence of alternative categories, Nol beverages, creative packaging, environmentally friendly practices, and the increasing popularity of sparkling Rose are all helping to create a vibrant and growing world market.

Strategic Growth Opportunities in the Sparkling Wine Market

The sparkling wine market provides several strategic growth opportunities through a series of key applications, fueled by shifting consumer attitudes, expanding perceptions of its consumption, and new product innovation. Pinpointing and utilizing these particular application markets enables manufacturers and suppliers to customize their product portfolios, increase market penetration, and reinforce their competitive foothold. The emphasis is on growing sparkling wine's presence beyond the conventional celebratory occasions and into lifestyle choices.

  • Daily Drinking and Aperitif Situations: One key strategic expansion potential is in more actively promoting sparkling wine for daily consumption and for aperitif use. Marketing must emphasize its ability to be used as a revitalizing beverage to have with meals or for informal entertaining, going beyond the image of being only for special occasions. This includes providing a wide variety of friendly, everyday-price sparkling wines, along with innovative recipe suggestions for cocktails and food, to trigger more regular purchases.
  • Gastronomy and Food Pairing: Strategic expansion may be achieved by highlighting sparkling wine's superior food pairing abilities. Informing consumers and the hospitality sector on how diverse sparkling wines pair with various cuisine, ranging from everyday to haute cuisine, offers a valuable opportunity. Partnering with chefs, issuing food pairing guides, and organizing tasting sessions can establish sparkling wine as an upscale and versatile drink option for more diverse gastronomic occasions.
  • Health and Wellness Segment (Nol and Organic): Riding the health and wellness wave is an important strategic growth driver through the creation and marketing of low-alcohol, no-alcohol (Nol), and organic sparkling wines. R&D investment in de-aldolization processes that preserve taste integrity and acquisition of organic certifications will be essential. Marketing efforts must appeal to health-oriented consumers and those interested in responsible consumption, highlighting the natural ingredients and lifestyle appeal of such alternatives.
  • Direct-to-Consumer (DTC) and E-commerce Channels: Growth through direct-to-consumer sales and through e-commerce channels is a key strategic growth driver. Creating strong online retailing presences, subscription models, and digital marketing can access more consumers, especially younger, digitally engaged consumers. DTC provides better messaging control and direct access to customers, building loyalty and valuable consumer information.
  • On-Premise Growth (Bars, Restaurants, Hotels): Despite obstacles, there are tremendous growth opportunities in enhancing sparkling wine's visibility in on-premise channels. This includes working with bars, restaurants, and hotels to enlarge their sparkling wine lists, providing more by-the-glass choices, and developing signature sparkling wine cocktails. Educating staff in sparkling wine facts and pairing ideas can improve customer experience, stimulating sales and consolidating sparkling wine's place in social occasions.

These strategic expansion opportunities will shape the sparkling wine market with far-reaching effects by increasing its occasions for consumption, broadening its product range to fulfill wellness and lifestyle trends, and reinforcing its distribution channels. By targeting daily enjoyment, food pair ability, Nol and organics, direct-to-consumer sales, and on-premise segments, producers can tap into new revenue streams and assure long-term growth and further integration of sparkling wine into consumer practices worldwide.

Sparkling Wine Market Driver and Challenges

Sparkling wine industry is driven by a multifaceted interplay of numerous technological, economic, and regulatory drivers. This ever-changing context poses considerable growth opportunities as well as strong challenges that the stakeholders have to overcome. It is important to know these drivers and challenges to design proper market strategies and ensure long-term growth. The development of the market is greatly influenced by shifting consumer tastes, production requirements, and the world economy.

The factors responsible for driving the sparkling wine market include:

1. Depersonalization of Consumption: A key stimulant is the continued migration away from sparkling wine being an exclusively celebratory beverage and towards one that can be enjoyed on a routine basis. This depersonalization results from effective marketing efforts positioning sparkling wine as an everyday luxury, appropriate for aperitifs, everyday meals, and social engagement. This wider acceptance radically increases the consumption occasions and frequency, leading to steady market expansion beyond holiday rebounds.

2. Value and Accessibility of Non-Champagne Segments: More widespread availability and consumer acceptance of less expensive sparkling wine styles such as Prosecco, Cava, and Cremant are key drivers. These alternatives provide great value and easy-to-understand taste profiles, making sparkling wine more accessible to a broader audience. Their success has exposed more consumers to the category, with many subsequently seeking out premium or other sparkling wines, increasing overall size of the market.

3. Increasing Disposable Incomes and Premiumization Trends: Increasing disposable incomes worldwide, especially in the middle class in emerging markets, are leading to a premiumization trend in alcoholic drinks. Consumers are more ready to spend money on high-quality, artisanal, and authentic sparkling wines, searching for distinctive experiences and prestige. This drives demand for higher-priced segments such as Champagne and premium independent producers.

4. Impact of Social Media and Shifting Lifestyles: The widespread reach of social media websites and shifting lifestyle patterns are major drivers. The visual beauty of sparkling wine makes it ideal for social sharing, and the connection to brunch culture, al fresco occasions, and everyday luxury appeals to young consumers. Online promotion and influencer endorsements are important drivers of preferences and demand.

5. Increase in Tourism and Hospitality Industry: The revival and growth in the international tourism and hospitality industry, such as high-end dining, hotels, and event spaces, contribute a great deal to the demand for sparkling wine. Sparkling wine is a mainstay in these establishments, tied in with celebrations, high-end experiences, and varied cuisine. Growth in the industry directly relates to on-premise consumption and sales.

Challenges in the sparkling wine market are:

1. Severe Competition from Other Spirits Segments: One major challenge is that sparkling wine is highly competitive with a broad range of other alcoholic segments, such as still wines, spirits, beer, and the fast-developing ready-to-drink (RTD) cocktail segment. There are many alternatives, and sparkling wine needs to keep re-positioning itself to retain and expand market share in a variety of choices.

2. Impact of Climate Change on Grape Yield and Production: Climate change already threatens grape production, especially for traditional wine-producing areas that depend on certain climatic conditions to achieve perfect ripeness and acidity of grapes. Severe weather patterns such as droughts, hailstorms, and frosts will directly affect grape yield and quality, driving supply fluctuations and potentially more expensive production of sparkling wine.

3. Multilayered Regulation and Trade Barriers: The market for sparkling wine is threatened by multilayered and frequently conflicting regulatory environments in various countries, such as exacting labeling regulations, import taxes, and trade deals. These barriers may make international trade more difficult, raise costs for manufacturers, and restrict access to markets, particularly for small wineries attempting to sell abroad.

The sparkling wine industry is seeing vigorous expansion, fueled by its depersonalization, the availability of cheaper substitutes, increased disposable incomes, the power of social media, and an exploding tourism industry. Yet that growth is being countered at the same time by fierce competition from other alcoholic drinks, the powerful effects of climate change on grape yields, and the intricacies of operating in an expansive and frequently severe global regulatory climate. Effectively overcoming these issues will be key to long-term growth and innovation for the sparkling wine sector.

List of Sparkling Wine Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies sparkling wine companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the sparkling wine companies profiled in this report include-

  • E & J Gallo Winery
  • Henkell & Co. Sektkellerei
  • Freixenet
  • Moet & Chandon
  • Rotkappchen-Mumm Sektkellereien
  • Cecchi
  • Martini & Rossi
  • Mionetto Prosecco
  • Maranello Wines
  • Juve & Camps

Sparkling Wine Market by Segment

The study includes a forecast for the global sparkling wine market by type, application, and region.

Sparkling Wine Market by Type [Value from 2019 to 2031]:

  • Normal Sparkling Wine
  • Semi-sparkling Wine

Sparkling Wine Market by Application [Value from 2019 to 2031]:

  • Supermarkets & Hypermarkets
  • Independent Retailers
  • Online Retailers

Country Wise Outlook for the Sparkling Wine Market

The international market for sparkling wine is now undergoing dynamic expansion and diversification due to changing consumer tastes that look beyond traditional festive occasions. Consumers increasingly view sparkling wine as a daily luxury, an everyday beverage to go with a wide range of cuisine, and an expression of modern lifestyles. Such changing consumer behavior is driving innovation in terms of product offerings, packaging, and marketing approaches, with specific focus on accessibility, sustainability, and diversity of distinctive taste profiles per region of the world.

  • United States: United States sparkling wine is booming, with consumption moving from special events to daily occasions. This is primarily fueled by value-driven alternatives such as Prosecco and Cava, combined with brunch culture popularity and aperitif cocktails. Millennials and Gen Z are among the drivers, with diverse varietals and formats such as canned wines. The market is also experiencing growth in premiumization, with consumers interested in high-quality, artisanal, and sustainably made sparkling wines.
  • China: The sparkling wine market in China is proving to be a rare beacon of growth in an otherwise shrinking alcohol market. On the whole, still wine sales declined in 2024 and into 2025, but imports of sparkling wine grew strongly over these periods. Behind this increase lies a movement towards lighter, friendlier drinks among younger consumers, especially in coastal towns such as Shanghai. Cheap sparkling alternatives to costly champagne in some establishments, and the increasing role of online sales channels, are major recent trends.
  • Germany: Germany is a strong and stable market for sparkling wine, supported by robust domestic consumption. Traditional bottle-fermented sparkling wines retain prestige, but non-alcoholic sparkling wine shows considerable growth reflecting consumer wellness trends worldwide. The market is competitive, and Prosecco continues to take market share from Champagne in some outlets because it is affordable and fruit-driven. German producers are also targeting high quality standards and extended yeast storage times for their upper segment products.
  • India: The Indian sparkling wine market is witnessing a dramatic change, shifting from a luxury niche product to a more mainstream drink. This is influenced by growing disposable incomes, evolution of lifestyle choices among urban young consumers, and a growing wine awareness, education, and tourism. Local brands such as Sula Vineyards and Chandon India are aggressively introducing new products, such as sweeter varieties, in order to cater to changing local tastes. The import duty is still a hindrance, yet there is robust growth potential in the market, particularly in urban areas.
  • Japan: Japan's sparkling wine market reflects solid demand, with imports of sparkling wines persistently high, especially from France, Spain, and Italy. Champagne commands a high percentage, more commonly used for business entertaining and prestige. A greater appreciation is, nevertheless, developing for good-quality Cava and an embryonic interest in locally made sparkling wines produced in accordance with traditional practices. Prosecco has developed more gradually than in some other markets, but total demand for quality, longer-aged sparkling wines is still robust.

Features of the Global Sparkling Wine Market

  • Market Size Estimates: Sparkling wine market size estimation in terms of value ($B).
  • Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
  • Segmentation Analysis: Sparkling wine market size by type, application, and region in terms of value ($B).
  • Regional Analysis: Sparkling wine market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the sparkling wine market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the sparkling wine market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the sparkling wine market by type (normal sparkling wine and semi-sparkling wine), application (supermarkets & hypermarkets, independent retailers, and online retailers), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

  • 2.1 Background and Classifications
  • 2.2 Supply Chain

3. Market Trends & Forecast Analysis

  • 3.2 Industry Drivers and Challenges
  • 3.3 PESTLE Analysis
  • 3.4 Patent Analysis
  • 3.5 Regulatory Environment

4. Global Sparkling Wine Market by Type

  • 4.1 Overview
  • 4.2 Attractiveness Analysis by Type
  • 4.3 Normal Sparkling Wine: Trends and Forecast (2019-2031)
  • 4.4 Semi-sparkling Wine: Trends and Forecast (2019-2031)

5. Global Sparkling Wine Market by Application

  • 5.1 Overview
  • 5.2 Attractiveness Analysis by Application
  • 5.3 Supermarkets & Hypermarkets: Trends and Forecast (2019-2031)
  • 5.4 Independent Retailers: Trends and Forecast (2019-2031)
  • 5.5 Online Retailers: Trends and Forecast (2019-2031)

6. Regional Analysis

  • 6.1 Overview
  • 6.2 Global Sparkling Wine Market by Region

7. North American Sparkling Wine Market

  • 7.1 Overview
  • 7.2 North American Sparkling Wine Market by Type
  • 7.3 North American Sparkling Wine Market by Application
  • 7.4 United States Sparkling Wine Market
  • 7.5 Mexican Sparkling Wine Market
  • 7.6 Canadian Sparkling Wine Market

8. European Sparkling Wine Market

  • 8.1 Overview
  • 8.2 European Sparkling Wine Market by Type
  • 8.3 European Sparkling Wine Market by Application
  • 8.4 German Sparkling Wine Market
  • 8.5 French Sparkling Wine Market
  • 8.6 Spanish Sparkling Wine Market
  • 8.7 Italian Sparkling Wine Market
  • 8.8 United Kingdom Sparkling Wine Market

9. APAC Sparkling Wine Market

  • 9.1 Overview
  • 9.2 APAC Sparkling Wine Market by Type
  • 9.3 APAC Sparkling Wine Market by Application
  • 9.4 Japanese Sparkling Wine Market
  • 9.5 Indian Sparkling Wine Market
  • 9.6 Chinese Sparkling Wine Market
  • 9.7 South Korean Sparkling Wine Market
  • 9.8 Indonesian Sparkling Wine Market

10. ROW Sparkling Wine Market

  • 10.1 Overview
  • 10.2 ROW Sparkling Wine Market by Type
  • 10.3 ROW Sparkling Wine Market by Application
  • 10.4 Middle Eastern Sparkling Wine Market
  • 10.5 South American Sparkling Wine Market
  • 10.6 African Sparkling Wine Market

11. Competitor Analysis

  • 11.1 Product Portfolio Analysis
  • 11.2 Operational Integration
  • 11.3 Porter's Five Forces Analysis
    • Competitive Rivalry
    • Bargaining Power of Buyers
    • Bargaining Power of Suppliers
    • Threat of Substitutes
    • Threat of New Entrants
  • 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

  • 12.1 Value Chain Analysis
  • 12.2 Growth Opportunity Analysis
    • 12.2.1 Growth Opportunities by Type
    • 12.2.2 Growth Opportunities by Application
  • 12.3 Emerging Trends in the Global Sparkling Wine Market
  • 12.4 Strategic Analysis
    • 12.4.1 New Product Development
    • 12.4.2 Certification and Licensing
    • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

  • 13.1 Competitive Analysis
  • 13.2 E & J Gallo Winery
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.3 Henkell & Co. Sektkellerei
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.4 Freixenet
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.5 Moet & Chandon
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.6 Rotkappchen-Mumm Sektkellereien
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.7 Cecchi
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.8 Martini & Rossi
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.9 Mionetto Prosecco
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.10 Maranello Wines
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.11 Juve & Camps
    • Company Overview
    • Sparkling Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing

14. Appendix

  • 14.1 List of Figures
  • 14.2 List of Tables
  • 14.3 Research Methodology
  • 14.4 Disclaimer
  • 14.5 Copyright
  • 14.6 Abbreviations and Technical Units
  • 14.7 About Us
  • 14.8 Contact Us

List of Figures

  • Figure 1.1: Trends and Forecast for the Global Sparkling Wine Market
  • Figure 2.1: Usage of Sparkling Wine Market
  • Figure 2.2: Classification of the Global Sparkling Wine Market
  • Figure 2.3: Supply Chain of the Global Sparkling Wine Market
  • Figure 3.1: Driver and Challenges of the Sparkling Wine Market
  • Figure 3.2: PESTLE Analysis
  • Figure 3.3: Patent Analysis
  • Figure 3.4: Regulatory Environment
  • Figure 4.1: Global Sparkling Wine Market by Type in 2019, 2024, and 2031
  • Figure 4.2: Trends of the Global Sparkling Wine Market ($B) by Type
  • Figure 4.3: Forecast for the Global Sparkling Wine Market ($B) by Type
  • Figure 4.4: Trends and Forecast for Normal Sparkling Wine in the Global Sparkling Wine Market (2019-2031)
  • Figure 4.5: Trends and Forecast for Semi-sparkling Wine in the Global Sparkling Wine Market (2019-2031)
  • Figure 5.1: Global Sparkling Wine Market by Application in 2019, 2024, and 2031
  • Figure 5.2: Trends of the Global Sparkling Wine Market ($B) by Application
  • Figure 5.3: Forecast for the Global Sparkling Wine Market ($B) by Application
  • Figure 5.4: Trends and Forecast for Supermarkets & Hypermarkets in the Global Sparkling Wine Market (2019-2031)
  • Figure 5.5: Trends and Forecast for Independent Retailers in the Global Sparkling Wine Market (2019-2031)
  • Figure 5.6: Trends and Forecast for Online Retailers in the Global Sparkling Wine Market (2019-2031)
  • Figure 6.1: Trends of the Global Sparkling Wine Market ($B) by Region (2019-2024)
  • Figure 6.2: Forecast for the Global Sparkling Wine Market ($B) by Region (2025-2031)
  • Figure 7.1: North American Sparkling Wine Market by Type in 2019, 2024, and 2031
  • Figure 7.2: Trends of the North American Sparkling Wine Market ($B) by Type (2019-2024)
  • Figure 7.3: Forecast for the North American Sparkling Wine Market ($B) by Type (2025-2031)
  • Figure 7.4: North American Sparkling Wine Market by Application in 2019, 2024, and 2031
  • Figure 7.5: Trends of the North American Sparkling Wine Market ($B) by Application (2019-2024)
  • Figure 7.6: Forecast for the North American Sparkling Wine Market ($B) by Application (2025-2031)
  • Figure 7.7: Trends and Forecast for the United States Sparkling Wine Market ($B) (2019-2031)
  • Figure 7.8: Trends and Forecast for the Mexican Sparkling Wine Market ($B) (2019-2031)
  • Figure 7.9: Trends and Forecast for the Canadian Sparkling Wine Market ($B) (2019-2031)
  • Figure 8.1: European Sparkling Wine Market by Type in 2019, 2024, and 2031
  • Figure 8.2: Trends of the European Sparkling Wine Market ($B) by Type (2019-2024)
  • Figure 8.3: Forecast for the European Sparkling Wine Market ($B) by Type (2025-2031)
  • Figure 8.4: European Sparkling Wine Market by Application in 2019, 2024, and 2031
  • Figure 8.5: Trends of the European Sparkling Wine Market ($B) by Application (2019-2024)
  • Figure 8.6: Forecast for the European Sparkling Wine Market ($B) by Application (2025-2031)
  • Figure 8.7: Trends and Forecast for the German Sparkling Wine Market ($B) (2019-2031)
  • Figure 8.8: Trends and Forecast for the French Sparkling Wine Market ($B) (2019-2031)
  • Figure 8.9: Trends and Forecast for the Spanish Sparkling Wine Market ($B) (2019-2031)
  • Figure 8.10: Trends and Forecast for the Italian Sparkling Wine Market ($B) (2019-2031)
  • Figure 8.11: Trends and Forecast for the United Kingdom Sparkling Wine Market ($B) (2019-2031)
  • Figure 9.1: APAC Sparkling Wine Market by Type in 2019, 2024, and 2031
  • Figure 9.2: Trends of the APAC Sparkling Wine Market ($B) by Type (2019-2024)
  • Figure 9.3: Forecast for the APAC Sparkling Wine Market ($B) by Type (2025-2031)
  • Figure 9.4: APAC Sparkling Wine Market by Application in 2019, 2024, and 2031
  • Figure 9.5: Trends of the APAC Sparkling Wine Market ($B) by Application (2019-2024)
  • Figure 9.6: Forecast for the APAC Sparkling Wine Market ($B) by Application (2025-2031)
  • Figure 9.7: Trends and Forecast for the Japanese Sparkling Wine Market ($B) (2019-2031)
  • Figure 9.8: Trends and Forecast for the Indian Sparkling Wine Market ($B) (2019-2031)
  • Figure 9.9: Trends and Forecast for the Chinese Sparkling Wine Market ($B) (2019-2031)
  • Figure 9.10: Trends and Forecast for the South Korean Sparkling Wine Market ($B) (2019-2031)
  • Figure 9.11: Trends and Forecast for the Indonesian Sparkling Wine Market ($B) (2019-2031)
  • Figure 10.1: ROW Sparkling Wine Market by Type in 2019, 2024, and 2031
  • Figure 10.2: Trends of the ROW Sparkling Wine Market ($B) by Type (2019-2024)
  • Figure 10.3: Forecast for the ROW Sparkling Wine Market ($B) by Type (2025-2031)
  • Figure 10.4: ROW Sparkling Wine Market by Application in 2019, 2024, and 2031
  • Figure 10.5: Trends of the ROW Sparkling Wine Market ($B) by Application (2019-2024)
  • Figure 10.6: Forecast for the ROW Sparkling Wine Market ($B) by Application (2025-2031)
  • Figure 10.7: Trends and Forecast for the Middle Eastern Sparkling Wine Market ($B) (2019-2031)
  • Figure 10.8: Trends and Forecast for the South American Sparkling Wine Market ($B) (2019-2031)
  • Figure 10.9: Trends and Forecast for the African Sparkling Wine Market ($B) (2019-2031)
  • Figure 11.1: Porter's Five Forces Analysis of the Global Sparkling Wine Market
  • Figure 11.2: Market Share (%) of Top Players in the Global Sparkling Wine Market (2024)
  • Figure 12.1: Growth Opportunities for the Global Sparkling Wine Market by Type
  • Figure 12.2: Growth Opportunities for the Global Sparkling Wine Market by Application
  • Figure 12.3: Growth Opportunities for the Global Sparkling Wine Market by Region
  • Figure 12.4: Emerging Trends in the Global Sparkling Wine Market

List of Tables

  • Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the Sparkling Wine Market by Type and Application
  • Table 1.2: Attractiveness Analysis for the Sparkling Wine Market by Region
  • Table 1.3: Global Sparkling Wine Market Parameters and Attributes
  • Table 3.1: Trends of the Global Sparkling Wine Market (2019-2024)
  • Table 3.2: Forecast for the Global Sparkling Wine Market (2025-2031)
  • Table 4.1: Attractiveness Analysis for the Global Sparkling Wine Market by Type
  • Table 4.2: Market Size and CAGR of Various Type in the Global Sparkling Wine Market (2019-2024)
  • Table 4.3: Market Size and CAGR of Various Type in the Global Sparkling Wine Market (2025-2031)
  • Table 4.4: Trends of Normal Sparkling Wine in the Global Sparkling Wine Market (2019-2024)
  • Table 4.5: Forecast for Normal Sparkling Wine in the Global Sparkling Wine Market (2025-2031)
  • Table 4.6: Trends of Semi-sparkling Wine in the Global Sparkling Wine Market (2019-2024)
  • Table 4.7: Forecast for Semi-sparkling Wine in the Global Sparkling Wine Market (2025-2031)
  • Table 5.1: Attractiveness Analysis for the Global Sparkling Wine Market by Application
  • Table 5.2: Market Size and CAGR of Various Application in the Global Sparkling Wine Market (2019-2024)
  • Table 5.3: Market Size and CAGR of Various Application in the Global Sparkling Wine Market (2025-2031)
  • Table 5.4: Trends of Supermarkets & Hypermarkets in the Global Sparkling Wine Market (2019-2024)
  • Table 5.5: Forecast for Supermarkets & Hypermarkets in the Global Sparkling Wine Market (2025-2031)
  • Table 5.6: Trends of Independent Retailers in the Global Sparkling Wine Market (2019-2024)
  • Table 5.7: Forecast for Independent Retailers in the Global Sparkling Wine Market (2025-2031)
  • Table 5.8: Trends of Online Retailers in the Global Sparkling Wine Market (2019-2024)
  • Table 5.9: Forecast for Online Retailers in the Global Sparkling Wine Market (2025-2031)
  • Table 6.1: Market Size and CAGR of Various Regions in the Global Sparkling Wine Market (2019-2024)
  • Table 6.2: Market Size and CAGR of Various Regions in the Global Sparkling Wine Market (2025-2031)
  • Table 7.1: Trends of the North American Sparkling Wine Market (2019-2024)
  • Table 7.2: Forecast for the North American Sparkling Wine Market (2025-2031)
  • Table 7.3: Market Size and CAGR of Various Type in the North American Sparkling Wine Market (2019-2024)
  • Table 7.4: Market Size and CAGR of Various Type in the North American Sparkling Wine Market (2025-2031)
  • Table 7.5: Market Size and CAGR of Various Application in the North American Sparkling Wine Market (2019-2024)
  • Table 7.6: Market Size and CAGR of Various Application in the North American Sparkling Wine Market (2025-2031)
  • Table 7.7: Trends and Forecast for the United States Sparkling Wine Market (2019-2031)
  • Table 7.8: Trends and Forecast for the Mexican Sparkling Wine Market (2019-2031)
  • Table 7.9: Trends and Forecast for the Canadian Sparkling Wine Market (2019-2031)
  • Table 8.1: Trends of the European Sparkling Wine Market (2019-2024)
  • Table 8.2: Forecast for the European Sparkling Wine Market (2025-2031)
  • Table 8.3: Market Size and CAGR of Various Type in the European Sparkling Wine Market (2019-2024)
  • Table 8.4: Market Size and CAGR of Various Type in the European Sparkling Wine Market (2025-2031)
  • Table 8.5: Market Size and CAGR of Various Application in the European Sparkling Wine Market (2019-2024)
  • Table 8.6: Market Size and CAGR of Various Application in the European Sparkling Wine Market (2025-2031)
  • Table 8.7: Trends and Forecast for the German Sparkling Wine Market (2019-2031)
  • Table 8.8: Trends and Forecast for the French Sparkling Wine Market (2019-2031)
  • Table 8.9: Trends and Forecast for the Spanish Sparkling Wine Market (2019-2031)
  • Table 8.10: Trends and Forecast for the Italian Sparkling Wine Market (2019-2031)
  • Table 8.11: Trends and Forecast for the United Kingdom Sparkling Wine Market (2019-2031)
  • Table 9.1: Trends of the APAC Sparkling Wine Market (2019-2024)
  • Table 9.2: Forecast for the APAC Sparkling Wine Market (2025-2031)
  • Table 9.3: Market Size and CAGR of Various Type in the APAC Sparkling Wine Market (2019-2024)
  • Table 9.4: Market Size and CAGR of Various Type in the APAC Sparkling Wine Market (2025-2031)
  • Table 9.5: Market Size and CAGR of Various Application in the APAC Sparkling Wine Market (2019-2024)
  • Table 9.6: Market Size and CAGR of Various Application in the APAC Sparkling Wine Market (2025-2031)
  • Table 9.7: Trends and Forecast for the Japanese Sparkling Wine Market (2019-2031)
  • Table 9.8: Trends and Forecast for the Indian Sparkling Wine Market (2019-2031)
  • Table 9.9: Trends and Forecast for the Chinese Sparkling Wine Market (2019-2031)
  • Table 9.10: Trends and Forecast for the South Korean Sparkling Wine Market (2019-2031)
  • Table 9.11: Trends and Forecast for the Indonesian Sparkling Wine Market (2019-2031)
  • Table 10.1: Trends of the ROW Sparkling Wine Market (2019-2024)
  • Table 10.2: Forecast for the ROW Sparkling Wine Market (2025-2031)
  • Table 10.3: Market Size and CAGR of Various Type in the ROW Sparkling Wine Market (2019-2024)
  • Table 10.4: Market Size and CAGR of Various Type in the ROW Sparkling Wine Market (2025-2031)
  • Table 10.5: Market Size and CAGR of Various Application in the ROW Sparkling Wine Market (2019-2024)
  • Table 10.6: Market Size and CAGR of Various Application in the ROW Sparkling Wine Market (2025-2031)
  • Table 10.7: Trends and Forecast for the Middle Eastern Sparkling Wine Market (2019-2031)
  • Table 10.8: Trends and Forecast for the South American Sparkling Wine Market (2019-2031)
  • Table 10.9: Trends and Forecast for the African Sparkling Wine Market (2019-2031)
  • Table 11.1: Product Mapping of Sparkling Wine Suppliers Based on Segments
  • Table 11.2: Operational Integration of Sparkling Wine Manufacturers
  • Table 11.3: Rankings of Suppliers Based on Sparkling Wine Revenue
  • Table 12.1: New Product Launches by Major Sparkling Wine Producers (2019-2024)
  • Table 12.2: Certification Acquired by Major Competitor in the Global Sparkling Wine Market