氣泡酒市場規模、佔有率和成長分析（按類型、產品、價格、包裝、分銷管道和地區）- 2025-2032 年行業預測

預計到 2023 年氣泡酒市場規模將達到 491.7 億美元，並從 2024 年的 525.6 億美元成長到 2032 年的 896.4 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

隨著葡萄酒和香檳在世界各地慶祝活動中越來越受歡迎，未來幾年氣泡酒的銷售量預計將大幅成長。隨著消費者可支配收入的增加和對高檔飲料的投資意願增強，為氣泡酒生產商創造了新的機會。此外，人們越來越意識到飲用葡萄酒對健康的好處，這可能會進一步刺激需求。新興市場的都市化和西方影響正促使酒精飲料的吸引力日益增強，為氣泡酒公司的發展鋪平了道路。此外，電子商務領域的強勁成長可能會提高可及性和銷售量。然而，酒精替代品的興起、嚴格的法規、高價格溢價和季節性等挑戰仍然是該行業的主要限制。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

氣泡酒市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 紅色的
• 白色的
• 玫瑰

氣泡酒市場規模（依產品及複合年成長率） (2025-2032)

• 市場概況
• 香檳酒
• 普羅塞克
• 卡瓦
• 其他

氣泡酒市場規模（按價格和複合年成長率） (2025-2032)

• 市場概況
• 奢華
• 經濟實惠

氣泡酒市場規模（按包裝和複合年成長率） (2025-2032)

• 市場概況
• 瓶子
• 能

氣泡酒市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場/大賣場
• 專賣店
• 網路零售
• 其他

氣泡酒市場規模（依地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Moet & Chandon（France）
• Martini & Rossi（Italy）
• Ferrari Trento（Italy）
• Henkell & Co. Sektkellerei（Germany）
• Campari Group（Italy）
• Constellation Brands Inc.（USA）
• E. & J. Gallo Winery（USA）
• The Wine Group（USA）
• Treasury Wine Estates（Australia）
• Vina Concha y Toro（Chile）
• Castel Freres（France）
• Accolade Wines（Australia）
• Pernod Ricard（France）
• Grupo Penaflor（Argentina）
• FeCoVitA Co-op（Argentina）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Brown-Forman Corporation（USA）
• Diageo PLC（United Kingdom）
• Bacardi Limited（Bermuda）

結論和建議

Sparkling Wine Market size was valued at USD 49.17 billion in 2023 and is poised to grow from USD 52.56 billion in 2024 to USD 89.64 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The future of sparkling wine sales is set to rise significantly due to the increasing popularity of wines and champagnes for celebratory occasions globally. With a growing disposable income and a willingness to invest in premium beverages, consumers are creating new opportunities for sparkling wine producers. Additionally, heightened awareness of the health benefits associated with wine consumption is likely to further drive demand. The urbanization and Western influence in emerging markets are contributing to the growing appeal of alcoholic beverages, paving the way for sparkling wine companies. Furthermore, the robust growth of the e-commerce sector will enhance accessibility and sales. However, challenges such as the rise of alternative alcoholic options, stringent regulations, high premium pricing, and seasonality remain critical constraints for the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sparkling Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sparkling Wine Market Segments Analysis

Global Sparkling Wine Market is segmented by Type, Product, Price, Packaging, Distribution Channel and region. Based on Type, the market is segmented into Red, White and Rose. Based on Product, the market is segmented into Champagne, Prosecco, Cava and Others. Based on Price, the market is segmented into Luxury and Affordable. Based on Packaging, the market is segmented into Bottled and Canned. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty stores, Online retail and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sparkling Wine Market

The increase in disposable income globally, combined with enhanced living standards, is significantly boosting the demand for premium beverages, including sparkling wines and champagne. As consumers become more willing to invest in high-quality wines, they are drawn to the unique flavors, exclusivity, and perceived sophistication these beverages offer. This shift in consumer behavior and preference is set to propel the growth of the sparkling wine market in the upcoming years, as more individuals seek out premium options for their enjoyment and celebrations, reflecting a broader trend toward luxury consumption in the beverage industry.

Restraints in the Sparkling Wine Market

The production of high-quality premium sparkling wine involves significant investments in both time and capital. Additionally, employing traditional champenoise methods further inflates the costs associated with crafting premium offerings. As a result, this could hinder the sales growth of sparkling wine in the future, particularly impacting market expansion in price-sensitive regions. The combination of elevated production costs and the complexity of traditional techniques may deter potential consumers, ultimately restraining the overall growth of the sparkling wine market and limiting its accessibility in various demographics where affordability is a key factor.

Market Trends of the Sparkling Wine Market

The sparkling wine market is increasingly shifting towards non-alcoholic and low-alcohol alternatives, aligning with the rising demand for healthier lifestyle choices among consumers. As more individuals adopt alcohol-free lifestyles, brands have the opportunity to innovate by developing products that cater to this expanding demographic. Investment in the creation of lower alcohol content and non-alcoholic sparkling wines is poised to significantly broaden the consumer base, appealing specifically to health-conscious drinkers and those seeking celebratory beverages without the effects of alcohol. This trend is projected to reshape the market landscape, making non-alcoholic options a key growth driver in the sparkling wine segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sparkling Wine Market Size by Type & CAGR (2025-2032)

• Market Overview
• Red
• White
• Rose

Global Sparkling Wine Market Size by Product & CAGR (2025-2032)

• Market Overview
• Champagne
• Prosecco
• Cava
• Others

Global Sparkling Wine Market Size by Price & CAGR (2025-2032)

• Market Overview
• Luxury
• Affordable

Global Sparkling Wine Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bottled
• Canned

Global Sparkling Wine Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty stores
• Online retail
• Others

Global Sparkling Wine Market Size & CAGR (2025-2032)

• North America (Type, Product, Price, Packaging, Distribution Channel)
  • US
  • Canada
• Europe (Type, Product, Price, Packaging, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Price, Packaging, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product, Price, Packaging, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Price, Packaging, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Moet & Chandon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Martini & Rossi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrari Trento (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkell & Co. Sektkellerei (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. & J. Gallo Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina Concha y Toro (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castel Freres (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accolade Wines (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Penaflor (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FeCoVitA Co-op (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations