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封面
市場調查報告書
商品編碼
1698580

氣泡酒市場機會、成長動力、產業趨勢分析及 2025-2034 年預測

Sparkling Wine Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 134 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2024 年全球氣泡酒市場價值為 2,901 億美元，預計 2024 年至 2034 年的複合年成長率為 7.5%。穩定的人均消費推動著需求，預計到 2030 年每公升價值將成長 20%。葡萄酒生產商通常將起泡酒標記為香檳，這進一步影響消費者的看法和市場成長。出口額表示國際貿易強勁，主要經濟體佔有相當大的佔有率。

氣泡酒市場 - IMG1

消費者偏好凸顯了對氣泡酒日益成長的傾向，其中女性消費者的趨勢尤其明顯，她們佔總消費量的 56%。與年輕族群相比，老年族群的消費水準更高。歐洲生產商保持競爭優勢，利用根深蒂固的傳統和強大的行銷策略來擴大其全球影響力。普羅塞克 (Prosecco) 繼續受到青睞，由於其口味較清淡且適合混合飲料，到 2024 年將佔據 30.4% 的收入佔有率。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 2901億美元
預測值 4806億美元
複合年成長率 7.5％

香檳仍然是一個重要的市場領域，預計複合年成長率為 3.5%，其中法國保持主導地位。產量和出貨量持續上升，反映出主要外部市場的強勁需求。同時，由於傳統的生產技術和相對於香檳的價格優勢，卡瓦酒的市場佔有率預計將略有增加。

按類型細分的市場顯示，白葡萄酒在 2024 年將佔據 48.3% 的佔有率，預計到 2034 年將以 3.6% 的複合年成長率成長。由於與感知到的健康益處相關的需求不斷增加，紅葡萄酒預計將以 3.9% 的複合年成長率成長。桃紅葡萄酒正經歷溫和成長，其消費模式在已開發經濟體中趨於穩定。

可負擔性和奢華性定義了基於價格的細分。受價格敏感的消費者以及對低熱量或無酒精飲料日益成長的興趣的推動，平價飲料市場正在迅速擴張。相反，由高階國際品牌主導的奢侈品市場正在經歷成長放緩，因為年輕消費者越來越傾向於高階產品。

瓶裝氣泡酒佔了 84.8% 的市場佔有率，因其可回收玻璃包裝而受到青睞，符合永續發展趨勢。製造商優先使用玻璃來提高產品透明度並強化環保意識。罐裝葡萄酒專為單次飲用的便利而設計，在年輕消費者中越來越受歡迎，提供了更便攜、更經濟實惠的替代品。

零售動態表明，超市是主要的配銷通路，到 2024 年將佔據 50.4% 的市場佔有率。這些商店以具有競爭力的價格提供多樣化的選擇，以滿足廣大受眾的需求。專賣店正在穩步成長，尤其是對於尋求優質和獨家產品的消費者而言。

在美國，2024 年氣泡酒市場價值為 94 億美元，預計到 2034 年將達到 126 億美元。由於加州對生產貢獻巨大，家族釀酒廠在市場擴張中發揮至關重要的作用。千禧世代和 Z 世代消費者正在推動需求，對傳統和創新形式都表現出興趣。電子商務和超市仍然是主要的零售管道，而永續和有機產品繼續受到關注。

目錄

第1章：方法論與範圍

  • 市場範圍和定義
  • 基礎估算與計算
  • 預測計算
  • 資料來源
    • 基本的
    • 次要
      • 付費來源
      • 公共資源

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 中斷
    • 未來展望
    • 製造商
    • 經銷商
  • 供應商格局
  • 利潤率分析
  • 重要新聞和舉措
  • 監管格局
  • 衝擊力
    • 成長動力
      • 日益成長的慶祝文化
      • 電子商務的成長
      • 永續發展措施與綠色製造
    • 產業陷阱與挑戰
      • 消費者偏好的改變
      • 生產成本高
      • 法規和貿易壁壘
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第5章：市場估計與預測：依類型，2021-2034

  • 主要趨勢
  • 紅色的
  • 白色的
  • 玫瑰

第6章：市場估計與預測：按產品，2021-2034

  • 主要趨勢
  • 香檳酒
  • 普羅塞克
  • 卡瓦酒
  • 其他

第7章：市場估計與預測：按價格，2021-2034 年

  • 主要趨勢
  • 奢華
  • 價格實惠

第8章：市場估計與預測：依包裝，2021-2034

  • 主要趨勢
  • 瓶裝
  • 罐裝

第9章：市場估計與預測：按配銷通路，2021-2034

  • 主要趨勢
  • 超市/大賣場
  • 專賣店
  • 網路零售
  • 其他

第10章：市場估計與預測：按地區，2021-2034

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第 11 章：公司簡介

  • Accolade Wines
  • Bacardi & Company
  • Bronco Wine Company
  • Casella Family Brands
  • Moët & Chandon
  • Caviro Extra
  • Constellation Brands
  • E & J Gallo Winery
  • Pernod Ricard Winemakers
  • Schramsberg Vineyards
  • Treasury Wine Estates
  • Henkell Freixenet
  • Giulio Cocchi Spumanti Srl
  • Vina Concha Y Toro
  • Illinois Sparkling
簡介目錄
Product Code: 6840

The Global Sparkling Wine Market was valued at USD 290.1 billion in 2024 and is expected to grow at a CAGR of 7.5% from 2024 to 2034. Steady per capita consumption is driving demand, with the value per liter projected to increase by 20% by 2030. Wine producers often label sparkling wine as champagne, further influencing consumer perception and market growth. Export values indicate strong international trade, with major economies holding significant shares.

Sparkling Wine Market - IMG1

Consumer preferences highlight a growing inclination toward sparkling wines, with a notable trend among women, who account for 56% of total volume consumption. Older demographics exhibit higher consumption levels compared to younger age groups. European producers maintain a competitive edge, leveraging deep-rooted traditions and robust marketing strategies to expand their presence worldwide. Prosecco continues to gain traction, securing a 30.4% revenue share in 2024, driven by its lighter profile and suitability for mixed beverages.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$290.1 Billion
Forecast Value$480.6 Billion
CAGR7.5%

Champagne remains a key market segment, growing at a projected CAGR of 3.5%, with France maintaining dominance. Production and shipments continue to rise, reflecting strong demand from key external markets. Meanwhile, cava is poised for a slight market share increase, benefiting from traditional production techniques and affordability relative to champagne.

Market segmentation by type shows white wine leading with a 48.3% share in 2024, expected to grow at a CAGR of 3.6% through 2034. Red wine is projected to expand at a 3.9% CAGR due to increasing demand linked to perceived health benefits. Rose wine is witnessing moderate growth, with its consumption patterns stabilizing across developed economies.

Affordability and luxury define price-based segmentation. The affordability segment is expanding rapidly, fueled by price-sensitive consumers and growing interest in low-calorie or non-alcoholic variants. Conversely, the luxury segment, dominated by high-end international brands, is experiencing slower growth as younger consumers increasingly lean toward premium selections.

Bottled sparkling wine holds 84.8% of the market share, favored for its recyclable glass packaging, which aligns with sustainability trends. Manufacturers prioritize glass to enhance product transparency and reinforce eco-conscious messaging. Canned wines, designed for single-serve convenience, are gaining momentum among younger consumers, offering a more portable and budget-friendly alternative.

Retail dynamics indicate supermarkets as the dominant distribution channel, accounting for 50.4% of market share in 2024. These stores cater to a broad audience by offering a diverse selection at competitive prices. Specialty stores are experiencing steady growth, particularly among consumers seeking premium and exclusive offerings.

In the U.S., the sparkling wine market was valued at USD 9.4 billion in 2024 and is projected to reach USD 12.6 billion by 2034. With California contributing significantly to production, family-owned wineries play a crucial role in market expansion. Millennials and Gen Z consumers are driving demand, showing interest in both traditional and innovative formats. E-commerce and supermarkets remain key retail channels, while sustainable and organic offerings continue to gain traction.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Increasing celebratory culture
      • 3.6.1.2 Growth of E-commerce
      • 3.6.1.3 Sustainability initiatives and green manufacturing
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Changing consumer preferences
      • 3.6.2.2 High production costs
      • 3.6.2.3 Regulations and trade barriers
  • 3.7 Growth potential analysis
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2034 (USD Million) (Million Liters)

  • 5.1 Key trends
  • 5.2 Red
  • 5.3 White
  • 5.4 Rose

Chapter 6 Market Estimates & Forecast, By Product, 2021-2034 (USD Million) (Million Liters)

  • 6.1 Key trends
  • 6.2 Champagne
  • 6.3 Prosecco
  • 6.4 Cava
  • 6.5 Others

Chapter 7 Market Estimates & Forecast, By Price, 2021-2034 (USD Million) (Million Liters)

  • 7.1 Key trends
  • 7.2 Luxury
  • 7.3 Affordable

Chapter 8 Market Estimates & Forecast, By Packaging, 2021-2034 (USD Million) (Million Liters)

  • 8.1 Key trends
  • 8.2 Bottled
  • 8.3 Canned

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Million Liters)

  • 9.1 Key trends
  • 9.2 Supermarkets/hypermarkets
  • 9.3 Specialty stores
  • 9.4 Online retail
  • 9.5 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Million Liters)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE

Chapter 11 Company Profiles

  • 11.1 Accolade Wines
  • 11.2 Bacardi & Company
  • 11.3 Bronco Wine Company
  • 11.4 Casella Family Brands
  • 11.5 Moët & Chandon
  • 11.6 Caviro Extra
  • 11.7 Constellation Brands
  • 11.8 E & J Gallo Winery
  • 11.9 Pernod Ricard Winemakers
  • 11.10 Schramsberg Vineyards
  • 11.11 Treasury Wine Estates
  • 11.12 Henkell Freixenet
  • 11.13 Giulio Cocchi Spumanti Srl
  • 11.14 Vina Concha Y Toro
  • 11.15 Illinois Sparkling