首頁 > 市場調查報告書 > 材料

油漆

市場調查報告書

商品編碼

1680225

外牆塗料市場報告：2031 年趨勢、預測與競爭分析

Exterior Coating Market Report: Trends, Forecast and Competitive Analysis to 2031

出版日期: 2025年03月13日 | 出版商:

Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

全球外牆塗料市場前景光明，商業建築和住宅市場都存在機會。預計 2025 年至 2031 年間，全球外牆塗料市場的複合年成長率將達到 5.6%。該市場的主要驅動力是全球建設活動和基礎設施建設的增加，以及住宅和商業領域對耐候塗料的需求不斷成長。

根據Lucintel的預測，溶劑型外牆塗料預計在預測期內將實現高速成長。
在應用方面，工業用途預計將出現強勁成長。
根據地區，預計亞太地區將在預測期內實現最高成長。

外牆塗料市場的策略性成長機會

外牆塗料市場在各種應用領域都呈現多種策略成長機會。這些機會是由技術進步和各行業對特種塗料日益成長的需求所推動的。

永續建築：對永續建築的日益重視導致了對環保和節能外牆塗料的需求。特別是綠色建築計劃對有助於節約能源和減少建築對環境影響的塗料的需求日益成長。
汽車創新：汽車產業為高性能、耐用的外部塗料提供了巨大的成長機會。自修復和抗刮性塗料等技術創新正在提高車輛的使用壽命和美觀度，推動該行業的需求。
基礎設施發展：隨著對基礎設施發展的投資不斷增加，對即使在惡劣環境下也能提供耐用性和保護性的外部塗料的需求也日益增加。防腐和耐候塗料特別適合基礎設施計劃。
建築能源效率：能源效率正在成為建築設計的首要任務，增加了對絕緣塗料的需求。能夠改善熱性能並有助於降低能耗的塗料在住宅和商業建築中越來越受歡迎。
海洋和工業應用：海洋和工業領域是耐腐蝕、耐化學性和惡劣環境的外部塗料的主要市場。這些應用的專用塗層對於保護設備和結構免受惡劣環境因素的影響至關重要。

這些成長機會正在塑造外牆塗料市場的未來，推動技術創新並擴大各行業的應用。

外牆塗料市場的促進因素與挑戰

外牆塗料市場受到各種技術、經濟和監管因素的影響。了解這些市場促進因素和挑戰對於企業有效駕馭市場和利用成長機會至關重要。

推動外牆塗料市場發展的因素有：

對永續解決方案的需求不斷增加：向環保和永續塗料的轉變正在推動市場成長。法規和消費者偏好正在推動對低 VOC、環保配方的需求，以減少對環境的影響。
技術進步：自清潔和防腐塗料等塗料技術的創新正在提高產品性能並擴大應用可能性，從而推動市場成長。
建築和基礎設施的成長：建築和基礎設施計劃投資的增加推動了對耐用、高性能外牆塗料的需求，這些塗料可以承受惡劣條件並延長建築物的使用壽命。
汽車產業的擴張：汽車產業對高品質、美觀的外牆塗料的需求正在推動市場成長。汽車塗料的創新提高了耐用性和外觀，推動了產業的進步。
重視能源效率：建築設計中對能源效率的重視正在推動對絕緣塗料的需求。絕緣塗層有助於降低能源消耗並提高室內舒適度，符合永續性目標。

外牆塗料市場面臨的挑戰包括：

遵守法規：對於製造商來說，遵守因地區而異的複雜法規可能是一個挑戰。遵守環境和安全標準至關重要，但會增加生產成本和複雜性。
原料成本：顏料和樹脂等原料價格的波動給製造商帶來了挑戰，因為它們會影響生產成本和盈利。
市場競爭：在外牆塗料市場，大量公司提供類似的產品，競爭激烈，這可能導致價格戰和利潤率下降，迫使公司進行創新和差異化。
環境法規：有關排放和廢棄物管理的環境法規的增加推動了對更清潔的生產流程和配方的需求。
技術適應：跟上快速發展的塗料技術並整合創新可能具有挑戰性，尤其是對於資源有限的中小型企業。

這些綜合的促進因素和挑戰塑造了外牆塗料市場的動態，影響了公司的成長策略和市場定位。

宏觀經濟趨勢（2019-2024）及預測（2025-2031）
全球外牆塗料市場趨勢（2019-2024）及預測（2025-2031）
全球外牆塗料市場類型
- 水溶性塗料
- 溶劑型塗料
- 乳膠漆
- 粉末塗料
- 其他
全球外牆塗料市場（按應用）
- 商業大廈
- 住宅
- 其他

第4章區域市場趨勢與預測分析（2019-2031）

全球外牆塗料市場（按地區）
北美外牆塗料市場
歐洲外牆塗料市場
亞太外牆塗料市場
其他地區的外牆塗料市場

第5章競爭分析

產品系列分析
營運整合
波特五力分析

第6章成長機會與策略分析

成長機會分析
- 全球外牆塗料市場成長機會（按類型）
- 全球外牆塗料市場的成長機會（按應用）
- 全球外牆塗料市場各區域成長機會
全球外牆塗料市場的新趨勢
戰略分析
- 新產品開發
- 全球外牆塗料市場產能擴張
- 全球外牆塗料市場的合併、收購與合資企業
- 認證和許可

第7章主要企業簡介

AkzoNobel
DuPont
PPG Industries
Sherwin-Williams
BASF Coatings
Valspar Corp
Nippon Paint
Kansai Paint
Chemolak
Novochema Cooperative

簡介目錄

The future of the global exterior coating market looks promising with opportunities in the commercial building and residential building markets. The global exterior coating market is expected to grow with a CAGR of 5.6% from 2025 to 2031. The major drivers for this market are the increasing construction activities and infrastructure development worldwide, and the growing demand for weather-resistant coatings in the residential and commercial sectors.

Lucintel forecasts that, within the type category, solvent-thinned coatings for exterior wall is expected to witness higher growth over the forecast period.
Within this application category, industrial is expected to witness higher growth.
In terms of regions, APAC is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Exterior Coating Market

The exterior coating market is witnessing several emerging trends driven by technological advancements, environmental concerns, and evolving consumer needs. These trends are reshaping the market, offering new opportunities for innovation and growth.

Eco-Friendly Coatings: A growing shift towards eco-friendly and sustainable exterior coatings is underway. This trend is driven by stricter environmental regulations and consumer demand for greener products. Low-VOC and water-based coatings are becoming popular for their reduced environmental impact and improved safety.
Self-Cleaning Coatings: Self-cleaning coatings are gaining traction due to their ability to reduce maintenance and extend the lifespan of exterior surfaces. These coatings use nanotechnology to repel dirt and grime, making them ideal for buildings and vehicles exposed to harsh environmental conditions.
Anti-Corrosion Coatings: Advances in anti-corrosion coatings are enhancing the durability of exterior surfaces, especially in industrial and marine applications. These coatings provide long-term protection against rust and corrosion, improving the longevity of structures and reducing maintenance costs.
Thermal Insulating Coatings: Thermal insulating coatings are being increasingly used to improve energy efficiency in buildings. These coatings help reduce heat loss or gain, contributing to energy savings and better indoor comfort, aligning with global sustainability goals.
High-Performance Coatings: Demand for high-performance coatings with enhanced resistance to UV radiation, chemicals, and extreme temperatures is growing. These coatings are essential for applications in the automotive, aerospace, and industrial sectors, where durability and performance are critical.

These trends are driving significant changes in the exterior coating market, pushing for innovations that cater to environmental, performance, and maintenance needs.

Recent Developments in the Exterior Coating Market

Recent developments in the exterior coating market reflect advancements in technology, sustainability, and performance. These developments are enhancing the functionality and appeal of coatings across various applications, from construction to automotive.

Development of Low-VOC Coatings: The introduction of low-VOC and water-based exterior coatings is addressing environmental concerns and regulatory requirements. These coatings offer reduced emissions and are safer for indoor and outdoor use, contributing to improved air quality and user safety.
Advancements in Self-Cleaning Technologies: Innovations in self-cleaning coatings have led to products that reduce the need for manual cleaning and maintenance. These coatings utilize advanced nanotechnology to create surfaces that repel dirt and pollutants, enhancing durability and aesthetics.
Introduction of Anti-Corrosion Solutions: New anti-corrosion coating formulations are providing superior protection for metal surfaces in harsh environments. These coatings are designed to withstand extreme conditions, such as high humidity and salt exposure, extending the lifespan of structures and machinery.
Growth in Thermal Insulating Coatings: Thermal insulating coatings are becoming more prevalent as a means to improve energy efficiency in buildings. These coatings reduce heat transfer, leading to lower energy consumption for heating and cooling, aligning with energy-saving initiatives and sustainability goals.
Emergence of High-Performance Coatings: High-performance coatings with enhanced properties, such as UV resistance and chemical resistance, are being developed for demanding applications. These coatings are crucial for industries requiring robust and reliable exterior protection, including automotive and aerospace.

These developments are advancing the exterior coating market by improving product performance, environmental impact, and application versatility.

Strategic Growth Opportunities for Exterior Coating Market

The exterior coating market presents several strategic growth opportunities across various applications. These opportunities are driven by advancements in technology and increasing demand for specialized coatings in different sectors.

Sustainable Construction: Emphasis on sustainable construction practices presents an opportunity for exterior coatings that are eco-friendly and energy-efficient. Coatings that contribute to building energy savings and reduce environmental impact are in high demand, especially in green building projects.
Automotive Industry Innovations: The automotive sector offers significant growth opportunities for high-performance and durable exterior coatings. Innovations such as self-healing and scratch-resistant coatings are enhancing vehicle longevity and aesthetics, driving demand in this industry.
Infrastructure Development: With increasing investments in infrastructure development, there is a growing need for exterior coatings that provide durability and protection in harsh environments. Anti-corrosion and weather-resistant coatings are particularly relevant for infrastructure projects.
Energy Efficiency in Buildings: Demand for thermal insulating coatings is rising as energy efficiency becomes a priority in building design. Coatings that enhance thermal performance and contribute to reduced energy consumption are gaining traction in residential and commercial buildings.
Marine and Industrial Applications: The marine and industrial sectors are key markets for exterior coatings that offer resistance to corrosion, chemicals, and extreme conditions. Specialized coatings for these applications are essential for protecting equipment and structures from harsh environmental factors.

These growth opportunities are shaping the future of the exterior coating market, driving innovation, and expanding its application across various industries.

Exterior Coating Market Drivers and Challenges

The exterior coating market is influenced by a range of technological, economic, and regulatory factors. Understanding these drivers and challenges is essential for companies to navigate the market effectively and capitalize on growth opportunities.

The factors responsible for driving the exterior coating market include:

Increasing Demand for Sustainable Solutions: The shift towards environmentally friendly and sustainable coatings is driving market growth. Regulations and consumer preferences are pushing for low-VOC and eco-friendly formulations that reduce environmental impact.
Technological Advancements: Innovations in coating technologies, such as self-cleaning and anti-corrosion coatings, are enhancing product performance and expanding application possibilities, driving market growth.
Growth in Construction and Infrastructure: Rising investments in construction and infrastructure projects are increasing the demand for durable and high-performance exterior coatings that can withstand harsh conditions and extend the lifespan of structures.
Automotive Industry Expansion: Demand for high-quality and aesthetically pleasing exterior coatings in the automotive sector is fueling market growth. Innovations in vehicle coatings are improving durability and appearance, driving industry advancements.
Focus on Energy Efficiency: Emphasis on energy efficiency in building design is boosting demand for thermal insulating coatings. These coatings help reduce energy consumption and improve indoor comfort, aligning with sustainability goals.

Challenges in the exterior coating market include:

Regulatory Compliance: Navigating complex and varying regulations across regions can be challenging for manufacturers. Compliance with environmental and safety standards is essential but can increase production costs and complexity.
Raw Material Costs: Fluctuations in raw material prices, such as pigments and resins, can impact production costs and profitability, posing a challenge for manufacturers.
Market Competition: Intense competition in the exterior coating market, with numerous players offering similar products, can lead to price wars and reduced profit margins, requiring companies to innovate and differentiate themselves.
Environmental Regulations: Stricter environmental regulations regarding emissions and waste management are driving the need for cleaner production processes and formulations, adding pressure on manufacturers to adapt.
Technological Adaptation: Keeping up with rapidly evolving coating technologies and integrating innovations can be challenging for companies, especially smaller ones with limited resources.

The combination of these drivers and challenges is shaping the dynamics of the exterior coating market, influencing growth strategies and market positioning for companies.

List of Exterior Coating Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, exterior coating companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the exterior coating companies profiled in this report include-

AkzoNobel
DuPont
PPG Industries
Sherwin-Williams
BASF Coatings
Valspar Corp
Nippon Paint
Kansai Paint
Chemolak
Novochema Cooperative

Exterior Coating by Segment

The study includes a forecast for the global exterior coating market by type, application, and region.

Exterior Coating Market by Type [Analysis by Value from 2019 to 2031]:

Water-Soluble Coatings
Solvent Coatings
Emulsion Coatings
Powder Coatings
Others

Exterior Coating Market by Application [Analysis by Value from 2019 to 2031]:

Commercial Building
Residential Building
Others

Exterior Coating Market by Region [Analysis by Value from 2019 to 2031]:

North America
Europe
Asia Pacific
The Rest of the World

Country Wise Outlook for the Exterior Coating Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below are recent developments by major exterior coating producers in key regions: the USA, China, India, Japan, and Germany.

United States: The U.S. market is seeing a surge in demand for eco-friendly exterior coatings. Companies are focusing on low-VOC and water-based formulations to meet stringent environmental regulations. Innovations in self-cleaning and anti-corrosion coatings are also driving market growth, especially in the automotive and construction sectors.
China: China is advancing its exterior coating technologies with a focus on enhancing durability and performance. There is a strong emphasis on developing coatings that can withstand extreme weather conditions, driven by rapid urbanization and infrastructure development. The market is also seeing increased use of high-performance coatings in the automotive and industrial sectors.
Germany: Germany is leading in the development of advanced exterior coatings, including those with high thermal and UV resistance. The focus is on sustainable and energy-efficient solutions, such as coatings that contribute to building energy savings. The market is also benefiting from innovations in coatings for high-end automotive applications.
India: In India, the exterior coating market is growing due to increased construction activities and infrastructure development. There is a rising demand for cost-effective and durable coatings that can withstand the local climate. Companies are also investing in advanced coating technologies to cater to the expanding automotive and construction industries.
Japan: The Japanese exterior coating market is characterized by a focus on high-performance and specialty coatings. The industry is investing in technologies that offer enhanced resistance to environmental factors and extend the lifespan of coatings. Innovations include self-healing coatings and those designed for extreme weather conditions.

Features of the Global Exterior Coating Market

Market Size Estimates: Exterior coating market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Exterior coating market size by type, application, and region in terms of value ($B).

Regional Analysis: Exterior coating market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the exterior coating market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the exterior coating market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this market or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M&A, and more.

This report answers the following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the exterior coating market by type (water-soluble coatings, solvent coatings, emulsion coatings, powder coatings, and others), application (commercial building, residential building, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

1. Executive Summary

2. Global Exterior Coating Market : Market Dynamics

2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
3.2. Global Exterior Coating Market Trends (2019-2024) and Forecast (2025-2031)
3.3: Global Exterior Coating Market by Type
- 3.3.1: Water-Soluble Coatings
- 3.3.2: Solvent Coatings
- 3.3.3: Emulsion Coatings
- 3.3.4: Powder Coatings
- 3.3.5: Others
3.4: Global Exterior Coating Market by Application
- 3.4.1: Commercial Building
- 3.4.2: Residential Building
- 3.4.3: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

4.1: Global Exterior Coating Market by Region
4.2: North American Exterior Coating Market
- 4.2.1: North American Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
- 4.2.2: North American Exterior Coating Market by Application: Commercial Building, Residential Building, and Others
4.3: European Exterior Coating Market
- 4.3.1: European Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
- 4.3.2: European Exterior Coating Market by Application: Commercial Building, Residential Building, and Others
4.4: APAC Exterior Coating Market
- 4.4.1: APAC Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
- 4.4.2: APAC Exterior Coating Market by Application: Commercial Building, Residential Building, and Others
4.5: ROW Exterior Coating Market
- 4.5.1: ROW Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
- 4.5.2: ROW Exterior Coating Market by Application: Commercial Building, Residential Building, and Others

5. Competitor Analysis

5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

6.1: Growth Opportunity Analysis
- 6.1.1: Growth Opportunities for the Global Exterior Coating Market by Type
- 6.1.2: Growth Opportunities for the Global Exterior Coating Market by Application
- 6.1.3: Growth Opportunities for the Global Exterior Coating Market by Region
6.2: Emerging Trends in the Global Exterior Coating Market
6.3: Strategic Analysis
- 6.3.1: New Product Development
- 6.3.2: Capacity Expansion of the Global Exterior Coating Market
- 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Exterior Coating Market
- 6.3.4: Certification and Licensing