全球能量棒市場－2025-2030年預測

全球能量棒市場預計將從 2025 年的 51.19 億美元成長到 2030 年的 68.94 億美元，複合年成長率為 6.13%。

能量棒是一種食品補充劑，旨在提供濃縮能源來源以及特定的營養和膳食益處。其成分通常以碳水化合物、蛋白質和脂肪的平衡為基礎。這些能量棒有雙重用途：既可作為便利的代餐食品，又能快速能源來源。碳水化合物和蛋白質在運動過程中能源來源以及透過支持肌肉組織修復和新肌纖維生長來幫助運動後恢復方面發揮著重要作用。由於消費者生活方式的改變以及對健康和健身日益成長的興趣，全球能量棒市場正在經歷顯著成長。

主要市場促進因素

能量棒市場的擴張是由兩大相互關聯的消費趨勢所驅動的：消費者對簡便食品的需求不斷成長，以及對健康便捷零食的特別渴望。

社會經濟模式的改變、食品飲料成本的上漲以及用餐時間的調整，正推動全球對簡便食品的需求。忙碌的生活方式，尤其是在上班族、學生和年輕的都市居民中，使得隨時隨地輕食成為一種主流的飲食習慣。能量棒憑藉其便攜性、一次性包裝帶來的衛生保障以及便捷的食用方式，完美地滿足了這一需求。對於那些尋求隨時隨地都能享用的快速、乾淨輕食的消費者來說，能量棒提供了一種切實可行的解決方案，能夠輕鬆融入忙碌的日常生活。

除了便利性之外，消費者對更健康零食的需求正在推動市場發展。隨著人們對營養食品重要性的認知不斷提高，消費者開始尋找不僅僅提供空熱量的產品。能量棒應運而生，滿足了這項需求，其設計不僅能快速補充能量，還能提供人體每日所需的各種營養素和微量元素。這使得能量棒成為比糖果甜點和巧克力等傳統零食更明智的選擇。消費者普遍認為能量棒是支持健康生活方式的機能性食品，這種認知是強大的購買驅動力，並隨著消費者越來越傾向於選擇符合自身健康目標的產品，推動市場的擴張。

健身與營養趨勢

健身項目和健身文化在全球範圍內的日益普及是推動能量棒市場發展的關鍵因素。健身房會員人數和健身活動參與度的持續成長，催生了大規模的消費群體，他們出於特定功能需求使用這些產品。消費者購買蛋白質棒和能量棒的原因多種多樣，包括提升能量水平、促進肌肉生長和輔助體重管理。健身俱樂部和品牌積極開展行銷活動，將這些能量棒定位為有效的代餐食品和運動後恢復輔助品，進一步促進了銷售成長。市場越來越重視原料研發，包括動物性蛋白質和植物性蛋白質來源，以及添加富含纖維的穀物、種子和水果等功能性成分，以提升營養價值。

區域市場展望

預計北美將佔據全球能量棒市場的主要佔有率。該地區的領先地位與其積極、快節奏的生活方式密切相關，這種生活方式極大地促進了便捷便攜零食的消費。北美消費者強烈的健康意識推動了對既方便又營養豐富的產品的需求。在美國等國家，快餐和點心棒在食品支出中的高比例表明，這些產品已深深融入消費者的日常飲食中。北美市場的另一個顯著特徵是創新，尤其是在蛋白質來源方面。加之消費者對動物性蛋白質的持續需求，植物性能量棒市場也因此蓬勃發展。

歐洲是全球第二大能量棒市場。該地區的成長主要得益於消費者對健康成分及其營養價值的認知不斷提高。歐洲消費者更青睞含有莓果、大麻籽、奇亞籽和亞麻籽等功能性成分的能量棒。儘管衝動消費仍然是影響因素，但消費者對具有特定健康屬性（例如高纖維、高蛋白、低卡路里和天然成分）的產品的需求顯著成長。能量棒被視為比糖果甜點更健康的選擇，這種認知促使消費者將其視為一種健康的零食，而有機能量棒在注重健康的消費者中也越來越受歡迎。

本報告的主要優勢：

• 深入分析：提供對主要和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、行業垂直領域和其他細分市場。
• 競爭格局：了解全球主要參與者的策略舉措，並了解透過正確的策略進入市場的機會。
• 市場促進因素與未來趨勢：探討影響市場的動態因素和關鍵趨勢及其對未來市場發展的影響。
• 可操作的建議：利用這些見解，在動態環境中做出策略決策，並開拓新的商機和收入來源。
• 受眾廣泛：適用於Start-Ups、研究機構、顧問公司、中小企業和大型企業，且經濟實惠。

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產業與市場分析、機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法規結構及影響、新產品開發、競爭情報

研究範圍：

• 2022年至2024年的歷史數據和2025年至2030年的預測數據
• 成長機會、挑戰、供應鏈前景、法規結構與趨勢分析
• 競爭定位、策略和市場佔有率分析
• 按業務板塊和地區分類的收入成長和預測評估，包括國家/地區
• 公司概況（策略、產品、財務資訊、關鍵發展等）

目錄

第1章執行摘要

第2章 市場概覽

• 市場概覽
• 市場定義
• 調查範圍

第3章 商業情境

• 市場促進因素
• 市場限制
• 市場機遇
• 波特五力分析
• 產業價值鏈分析
• 政策與法規
• 策略建議

第4章 技術展望

第5章 全球能量棒市場（按類型分類）

• 介紹
• 有機的
• 傳統的

6. 全球能量棒市場（依成分分類）

• 介紹
• 穀物/豆​​類
• 堅果和種子
• 乾果
• 其他

7. 全球能量棒市場依分銷管道分類

• 介紹
• 線上
• 離線
  • 超級市場/大賣場
  • 便利商店

第8章 全球能量棒市場依應用領域分類

• 介紹
• 適用於運動員和營養師
• 一般消費者
• 其他

9. 全球能量棒市場（依地區分類）

• 介紹
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他
• 歐洲
  • 德國
  • 法國
  • 英國
  • 西班牙
  • 其他
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 以色列
  • 其他
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 印尼
  • 泰國
  • 台灣
  • 其他

第10章 競爭格局與分析

• 主要企業和策略分析
• 市佔率分析
• 合併、收購、協議和合作
• 競爭對手儀錶板

第11章 公司簡介

• Mars Incorporated
• Lotus Bakeries Corporate
• General Mills Inc.
• Mondelez International
• OTE Sports Ltd
• Post Holdings Inc.
• PepsiCo Inc.
• Eat Anytime（ETG Commodities）
• ProBar LLC
• Nestle SA

第12章附錄

• 貨幣
• 先決條件
• 基準年和預測年時間表
• 相關人員的主要收益
• 調查方法
• 簡稱

Global Energy Bar Market, at a 6.13% CAGR, is anticipated to reach USD 6.894 billion in 2030 from USD 5.119 billion in 2025.

Energy bars are supplemental food products designed to deliver a concentrated source of energy, along with specific nutritional and dietary benefits. Their composition is typically centered on a balance of carbohydrates, proteins, and fats. These bars serve a dual purpose: they act as a convenient meal replacement and provide a quick source of fuel. The carbohydrates and proteins are instrumental for energy during exercise and for aiding post-workout recovery by helping to repair muscle tissue and support the growth of new muscle fibers. The global energy bar market is experiencing significant growth, driven by evolving consumer lifestyles and a heightened focus on health and fitness.

Primary Market Drivers

The expansion of the energy bar market is fueled by two dominant and interrelated consumer trends: the escalating demand for convenience foods and the specific desire for healthy on-the-go snacking options.

The demand for convenience foods is accelerating globally, a shift driven by changes in social and economic patterns, increased expenditure on food and beverage, and altered meal schedules. Busy lifestyles, particularly among the working class, students, and young urban populations, have made on-the-go snacking a mainstream eating habit. Energy bars are perfectly positioned to meet this need due to their inherent portability, disposable packaging that maintains cleanliness, and ease of consumption. They offer a practical solution for consumers seeking a quick and tidy snack that can be consumed anywhere, fitting seamlessly into a fast-paced daily routine.

Beyond mere convenience, the market is being shaped by a growing consumer insistence on healthier snacking alternatives. There is a rising awareness of the importance of nutritious foods, leading consumers to seek out products that offer more than just empty calories. Energy bars have evolved to meet this demand by being formulated to provide not only rapid energy but also essential daily nutrients and micronutrients. This positions them as a smarter snacking choice compared to traditional options like sweets or chocolates. The perception of energy bars as a functional food that supports a healthy lifestyle is a powerful motivator for purchase, influencing the market's expansion as consumers increasingly make choices that align with their wellness goals.

Fitness and Nutritional Trends

The rising global popularity of fitness regimens and gym culture is a significant underlying factor bolstering the energy bar market. A consistently growing number of gym memberships and participation in fitness activities has created a substantial consumer base that uses these products for specific functional purposes. Consumers purchase protein and energy bars for a variety of reasons, including boosting energy levels, supporting muscle building, and aiding in weight management. Aggressive marketing by fitness clubs and brands positioning these bars as effective meal replacements or post-workout recovery aids has further amplified sales. The market continues to see innovation in ingredients, with a strong focus on protein content from both animal and plant-based sources, as well as the inclusion of functional components like fiber-rich grains, seeds, and fruits to enhance nutritional value.

Geographical Market Outlook

North America is projected to be the prominent shareholder in the global energy bar market. The region's dominance is closely tied to its characteristic active and fast-paced lifestyle, where the consumption of quick, portable, and convenient snacks is highly advantageous. A strong health consciousness among North American consumers drives the demand for products that are not only convenient but also provide the correct type of nutrition. The high proportion of food expenditure allocated to quick meals and snack bars in countries like the United States underscores the deep integration of these products into the consumer diet. The market in North America is also characterized by significant innovation, particularly in protein sources, with a growing segment for plant-based bars alongside continued interest in animal-based proteins.

Europe represents the second-largest market for energy bars. Growth in this region is stimulated by high consumer awareness of healthier ingredients and their nutritional benefits. European consumers show a preference for energy bars that include functional components such as berries, hemp, chia, and flaxseed. While impulse purchases remain a factor, there is a clear and growing trend toward products with specific health attributes, including high fiber, high protein, low calories, and natural ingredient lists. The perception of energy bars as a healthier alternative to confectionery items encourages their purchase as a permissible indulgence, and the organic segment is gaining notable popularity among health-focused customers.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Energy Bar Market Segmentation:

• ENERGY BAR MARKET BY TYPE
• Organic
• Conventional
• ENERGY BAR MARKET BY INGREDIENTS
• Cereals & Grains
• Nuts & Seeds
• Dry Fruits
• Others
• ENERGY BAR MARKET BY DISTRIBUTION CHANNELS
• Online
• Offline
• Supermarket/ Hypermarket
• Convenience Stores
• ENERGY BAR MARKET BY APPLICATION
• Athelets & Nutritionnis
• General Consumers
• Others
• ENERGY BAR MARKET BY GEOGRAPHY
• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Taiwan
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. ENERGY BAR MARKET BY TYPE

• 5.1. Introduction
• 5.2. Organic
• 5.3. Conventional

6. ENERGY BAR MARKET BY INGREDIENTS

• 6.1. Introduction
• 6.2. Cereals & Grains
• 6.3. Nuts & Seeds
• 6.4. Dry Fruits
• 6.5. Others

7. ENERGY BAR MARKET BY DISTRIBUTION CHANNELS

• 7.1. Introduction
• 7.2. Online
• 7.3. Offline
  • 7.3.1. Supermarket/ Hypermarket
  • 7.3.2. Convenience Stores

8. ENERGY BAR MARKET BY APPLICATION

• 8.1. Introduction
• 8.2. Athelets & Nutritionnis
• 8.3. General Consumers
• 8.4. Others

9. ENERGY BAR MARKET BY GEOGRAPHY

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. USA
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. Germany
  • 9.4.2. France
  • 9.4.3. United Kingdom
  • 9.4.4. Spain
  • 9.4.5. Others
• 9.5. Middle East and Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. UAE
  • 9.5.3. Israel
  • 9.5.4. Others
• 9.6. Asia Pacific
  • 9.6.1. China
  • 9.6.2. India
  • 9.6.3. Japan
  • 9.6.4. South Korea
  • 9.6.5. Indonesia
  • 9.6.6. Thailand
  • 9.6.7. Taiwan
  • 9.6.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 10.1. Major Players and Strategy Analysis
• 10.2. Market Share Analysis
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Competitive Dashboard

11. COMPANY PROFILES

• 11.1. Mars Incorporated
• 11.2. Lotus Bakeries Corporate
• 11.3. General Mills Inc.
• 11.4. Mondelez International
• 11.5. OTE Sports Ltd
• 11.6. Post Holdings Inc.
• 11.7. PepsiCo Inc.
• 11.8. Eat Anytime (ETG Commodities)
• 11.9. ProBar LLC
• 11.10. Nestle S.A.

12. APPENDIX

• 12.1. Currency
• 12.2. Assumptions
• 12.3. Base and Forecast Years Timeline
• 12.4. Key Benefits for the Stakeholders
• 12.5. Research Methodology
• 12.6. Abbreviations