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市場調查報告書
商品編碼
1865402
全球藻類能量棒和洋芋片市場:預測至2032年-按產品類型、藻類類型、成分、通路、應用和地區進行分析Algae-Infused Energy Bars and Chips Market Forecasts to 2032 - Global Analysis By Product Type, Algae Type, Ingredient Composition, Distribution Channel, Application and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球藻類能量棒和薯片市場價值將達到 3.016 億美元,到 2032 年將達到 6.223 億美元。
預計在預測期內,藻類能量棒和薯片的複合年成長率將達到10.9%。藻類能量棒和洋芋片是富含螺旋藻和綠藻等營養微藻類的功能性點心。這些產品提供永續的蛋白質、必需脂肪酸、抗氧化劑和維生素來源,滿足注重健康和環保的消費者的需求。它們設計便捷,功能強大,有助於補充能量、增強免疫力和提升認知功能。藻類能量棒和薯片作為零食的普及,反映了運動營養、健康和生活方式領域對植物來源、潔淨標示替代品的需求日益成長,同時透過永續的種植方式促進了環境的永續性。
藻類加工技術的進步和對植物來源零食日益成長的需求
隨著藻類培養和萃取技術的創新顯著改善了藻類原料的口感、質地和營養成分,市場正呈現強勁成長動能。這些進步使製造商能夠將藻類融入主流零食產品(如能量棒和薯片)中,同時又不影響消費者的偏好。同時,在健康意識、永續性和倫理食品選擇的推動下,人們向植物來源飲食的轉變正在加速,從而帶動了對營養替代品的需求。
如果沒有有效的配方,它會疏遠普通消費者。
開發符合傳統口味偏好的藻類零食需要先進的食品科學技術,包括風味組合、口感提升和成分協同作用。不投資感官最佳化的品牌可能會疏遠潛在消費者。此外,藻類零食的小眾定位可能會限制其在主流零售通路的曝光度,從而降低消費者的試吃意願和重複購買率。
拓展至運動與健康營養領域
添加藻類的能量棒和薯片正日益被定位為運動員、健身愛好者和注重健康的消費者的運動增強型零食。它們富含天然蛋白質、鐵和B群維生素,有助於肌肉恢復、增強耐力和提升認知功能。此外,藻類的適應原和抗發炎特性與新興的整體健康理念不謀而合,為產品多元化發展鋪平了道路,使其能夠推出更多種類的產品,例如運動前零食、運動後恢復零食以及專為積極生活方式打造的功能性薯片。
與其他蛋白質的競爭
藻類零食市場面臨其他替代蛋白來源的激烈競爭,包括豌豆蛋白、大豆蛋白、昆蟲蛋白和真菌蛋白等產品。這些替代蛋白通常具有消費者認知度高、供應鏈成熟、產品種類豐富等優點。隨著各大食品品牌大力投資拓展其替代蛋白產品線,藻類零食必須透過卓越的營養價值、永續性或獨特的功能優勢來脫穎而出。
疫情初期,由於水產養殖作業受限和國際物流中斷,藻類供應鏈受到衝擊。然而,消費者對增強免疫力和永續性食品日益成長的興趣,為藻類零食創造了有利環境。隨著越來越多的消費者尋求營養豐富、保存期限長的居家食品,藻類能量棒和薯片作為功能性零食迅速走紅。電子商務和直銷管道的興起進一步提升了市場認知度,使小眾品牌能夠在疫情封鎖期間及之後觸達注重健康的消費者。
預計在預測期內,藻類能量棒細分市場將佔據最大的市場佔有率。
由於其便攜性、便利性和符合隨時隨地補充營養的趨勢,藻類能量棒預計將在預測期內佔據最大的市場佔有率。這些能量棒體積小巧,卻能提供優質蛋白質、必需微量營養素和持久能量,是忙碌的職場人士、運動員和注重健康人士的理想選擇。風味遮罩、口感提升和成分混合方面的創新,使藻類能量棒更加美味、易於獲取,並被更廣泛的消費者群體所接受。它們與純素、生酮飲食和原始人飲食的兼容性,進一步鞏固了其市場地位。
預計在預測期內,無麩質配方產品細分市場將呈現最高的複合年成長率。
預計在預測期內,無麩質配方產品細分市場將實現最高成長率,這主要得益於人們對麩質不耐症的認知不斷提高以及「潔淨標示」運動的興起。消費者越來越關注成分標籤,並選擇不含過敏原和人工添加劑的零食。製造商正抓住這一機遇,開發針對乳糜瀉患者、注重健康的消費者以及遵循排除飲食法人群的薯片和能量棒產品。在健康食品區和專賣店的高階定位也促進了該細分市場的成長。
亞太地區預計將在整個預測期內佔據最大的市場佔有率,這得益於該地區悠久的藻類消費傳統和完善的水產養殖基礎設施。日本、韓國和中國等國家長期以來一直將海藻和微藻類納入日常飲食,這使得藻類零食更容易被消費者接受。此外,亞太地區各國政府正積極推動永續食品創新,並投資於藻類養殖技術。關鍵原料供應商的存在以及都市區對機能性食品日益成長的需求,進一步鞏固了該地區的市場地位。
預計在預測期內,北美將實現最高的複合年成長率,這主要得益於消費者對植物來源營養和環境永續性的日益關注。該地區蓬勃發展的健康食品市場,以及廣泛的零售和電商管道,正推動著藻類零食的快速普及。新興企業和知名品牌都在迅速推出潔淨標示的藻類產品,目標客戶群包括千禧世代、健身愛好者和環保意識的消費者。此外,監管機構對新型食品成分的支持以及對藻類研發投入的不斷增加,也推動了美國和加拿大市場的擴張。
According to Stratistics MRC, the Global Algae-Infused Energy Bars and Chips Market is accounted for $301.6 million in 2025 and is expected to reach $622.3 million by 2032 growing at a CAGR of 10.9% during the forecast period. Algae-infused energy bars and chips are functional snacks enriched with nutrient-dense microalgae such as spirulina or chlorella. These formulations offer a sustainable protein source, essential fatty acids, antioxidants, and vitamins, catering to health-conscious and eco-aware consumers. Designed for convenience and performance, they support energy replenishment, immune health, and cognitive function. Their integration into snack formats reflects growing demand for plant-based, clean-label alternatives in sports nutrition, wellness, and lifestyle segments, while promoting environmental sustainability through low-impact cultivation.
Increasing advances in algae processing & rising demand for plant-based snacks
The market is witnessing strong momentum due to technological innovations in algae cultivation and extraction, which have significantly improved the taste, texture, and nutritional profile of algae-based ingredients. These advancements are enabling manufacturers to incorporate algae into mainstream snack formats like bars and chips without compromising consumer appeal. Simultaneously, the growing shift toward plant-based diets driven by health consciousness, sustainability concerns, and ethical food choices is fueling demand for nutrient-dense alternatives.
Deter mainstream consumers without effective formulation
Formulating algae-infused snacks that appeal to conventional taste preferences requires advanced food science techniques, including flavor pairing, texture enhancement, and ingredient synergy. Brands that fail to invest in sensory optimization risk alienating potential buyers. Moreover, the niche positioning of algae snacks may restrict their visibility in mainstream retail channels, limiting consumer trial and repeat purchases.
Expansion into sports and wellness nutrition
Algae-infused energy bars and chips are increasingly being positioned as performance-enhancing snacks for athletes, fitness enthusiasts, and wellness-focused consumers. Their natural protein, iron, and B-vitamin content supports muscle recovery, endurance, and cognitive function. Additionally, algae's adaptogenic and anti-inflammatory properties align well with emerging trends in holistic wellness, paving the way for product diversification into pre-workout snacks, recovery bites, and functional chips tailored for active lifestyles.
Competition from other alt-proteins
The algae snack segment faces stiff competition from other alt-protein sources such as pea, soy, insect, and mycoprotein-based products. These alternatives often benefit from greater consumer familiarity, established supply chains, and broader product portfolios. As major food brands invest heavily in expanding their alt-protein offerings, algae-based snacks must differentiate through superior nutrition, sustainability credentials, or unique functional benefits.
The pandemic initially disrupted algae supply chains due to restrictions on aquaculture operations and international logistics. However, it also accelerated consumer interest in immunity-boosting and sustainable foods, creating a favorable environment for algae-based snacks. With more individuals seeking nutrient-rich, shelf-stable options for home consumption, algae-infused bars and chips gained traction as functional snacks. The rise of e-commerce and direct-to-consumer channels further supported market visibility, allowing niche brands to reach health-conscious buyers during lockdowns and beyond.
The algae-infused energy bars segment is expected to be the largest during the forecast period
The algae-infused energy bars segment is expected to account for the largest market share during the forecast period propelled by, their portability, convenience, and alignment with on-the-go nutrition trends. These bars offer a compact format for delivering high-quality protein, essential micronutrients, and sustained energy, making them ideal for busy professionals, athletes, and wellness seekers. Innovations in flavor masking, texture enhancement, and ingredient blending have made algae bars more palatable and accessible, expanding their appeal across demographics. Their compatibility with vegan, keto, and paleo diets further strengthens their market position.
The gluten-free formulations segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the gluten-free formulations segment is predicted to witness the highest growth rate, influenced by, rising gluten intolerance awareness and the broader clean-label movement. Consumers are increasingly scrutinizing ingredient lists and opting for snacks that exclude allergens and artificial additives. Manufacturers are leveraging this advantage to create chips and bars that cater to celiac patients, health-conscious eaters, and those following elimination diets. The segment is also benefiting from premium positioning in wellness aisles and specialty stores.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by, its rich tradition of algae consumption and robust aquaculture infrastructure. Countries like Japan, South Korea, and China have long incorporated seaweed and microalgae into their diets, creating a receptive consumer base for algae-infused snacks. Additionally, regional governments are promoting sustainable food innovations and investing in algae farming technologies. The presence of key raw material suppliers and growing demand for functional foods in urban centers further contribute to the region's dominance.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by, rising consumer awareness of plant-based nutrition and environmental sustainability. The region's dynamic health food market, coupled with strong retail and e-commerce penetration, is enabling rapid adoption of algae-based snacks. Startups and established brands alike are launching algae-infused products with clean-label claims, targeting millennials, fitness enthusiasts, and eco-conscious consumers. Regulatory support for novel food ingredients and increasing investment in algae R&D are also accelerating market expansion across the U.S. and Canada.
Key players in the market
Some of the key players in Algae-Infused Energy Bars and Chips Market include Nonfood, iWi Life, Algama Foods, Thrive Algae, Odontella, Allmicroalgae, GreenOnyx, Algatech, Pond Technologies, TerraVia, Cyanotech Corporation, AlgaVia, Nutress BV, Prolgae Spirulina Supplies, Energybits Inc., Simris Alg AB, Bioriginal Food & Science Corp., Algenuity, Parry Nutraceuticals, and E.I.D. Parry (India) Limited.
In August 2025, iWi Life launched Vegikrill, a krill-free vegan omega-3 supplement. The product honors World Krill Day and promotes sustainable alternatives to marine-sourced nutrition. It's part of iWi's broader algae-based wellness portfolio.
In June 2025, Algatech expanded its AstaPure(R) astaxanthin production for nutraceuticals. The company, now part of Solabia Group, focuses on microalgae-based antioxidants. It supports clean-label and eco-friendly ingredient sourcing.
In March 2025, TerraVia reintroduced Cyvex Nutrition as exclusive distributor of algae-based nutraceuticals. Cyvex will focus on condition-specific ingredients backed by science.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.