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市場調查報告書
商品編碼
1825332
植物優格市場:2025-2030 年預測Plant Based Yogurt Market - Forecasts from 2025 to 2030 |
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植物優格市場預計將從 2025 年的 36.34 億美元成長到 2030 年的 54.92 億美元,複合年成長率為 8.61%。
隨著消費者對健康、永續性和道德問題的認知不斷提高,全球植物優格市場預計將在預測期內穩步成長,推動其轉向植物性和純素替代品。資金籌措雄厚的創新新興企業的崛起以及線下銷售管道的不斷拓展是推動市場擴張的關鍵因素。以杏仁、腰果、燕麥和豌豆等原料製成的植物優格,迎合了注重健康的消費者對無乳糖、無麩質和營養替代品的需求。
市場促進因素
轉向植物性和純素產品
健康意識的增強和純素食主義的興起是植物優格市場的主要驅動力。由於乳糖不耐症、飲食限制以及對環境永續性的擔憂,消費者正在尋找乳製品的替代品。植物優格不含麩質、低糖,富含維生素和益生菌,是一種營養豐富的替代品,吸引了注重健康的消費者。這種轉變在乳糖不耐症族群中尤其明顯,約三分之一的美國人口患有乳糖不耐症,這推動了人們對口味和口感俱佳的無乳糖優格的需求。
創新產品開發
受創新產品發布和植物來源市場正在經歷顯著成長。新興企業和成熟企業正專注於開發迎合消費者不斷變化的偏好的新產品,例如富含腸道健康益處和獨特植物來源。這些創新產品獲得了大量資金的支持,使企業能夠改進產品,推出滿足小眾飲食需求的產品,進一步激發消費者興趣,促進市場擴張。
拓展線下銷售管道
超級市場和專賣店等線下零售通路的擴張,正在推動植物優格的供應和銷售量。領先的零售商正在投資擴張實體店,為消費者提供更多購買這些產品的機會。線下通路的擴張,加上有效的行銷和消費者教育,預計將使更廣泛的人群更容易獲得植物優格,從而推動市場成長。
地理視角
北美市場領導地位
北美,尤其是美國,佔據了全球植物優格市場的很大佔有率。由於乳糖不耐症和無麩質/低糖飲食等健康問題,該地區的乳製品消費量正在下降。植物優格是一種可行的替代品,它營養豐富,吸引了那些尋求永續和道德食品選擇的消費者。美國市場的發展受到消費者日益增強的健康和環境意識的推動,植物優格已成為傳統乳製品的首選替代品。
亞太地區和歐洲
由於健康意識的增強和素食主義的興起,亞太地區(尤其是在中國和印度等都市區)的植物優格市場正在蓬勃發展。歐洲也是一個重要的市場,其成長動力源自於人們對永續性和植物營養的濃厚興趣,其中德國和英國等國家引領消費者對乳製品替代品的需求。這兩個地區在植物優格產品方面的創新和投資都在不斷增加,這為市場擴張提供了支持。
市場趨勢
植物優格市場的特點是新興企業活動和資金籌措的激增,這使得符合消費者對健康、永續性和獨特口味需求的創新產品得以開發。對腸道健康和營養配方的關注,包括使用新型植物成分的配方,正在推動消費者的興趣。此外,不斷擴展的線下零售通路正在改善產品取得管道,而強調植物優格益處的行銷宣傳活動正在推動消費者的接受。素食主義的日益普及以及對無乳糖和無麩質產品的需求也推動了植物優格市場的發展,這與全球永續和健康飲食的趨勢一致。
植物優格市場正呈現穩定成長態勢,這得益於素食主義和植物性飲食的興起、創新產品開發以及線下銷售管道的持續拓展。北美市場引領市場,得益於消費者的高認知度和對飲食的關注;而亞太地區和歐洲市場則憑藉日益提升的健康意識和永續性趨勢貢獻了力量。對創新營養產品的關注以及此類產品在零售店的日益普及,預計將推動市場持續擴張。隨著消費者偏好不斷轉向道德和健康導向,植物優格市場已做好準備,能夠滿足這一需求,並在整個預測期內持續成長。
它有什麼用途?
產業與市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響
The plant based yogurt market is expected to grow from USD 3.634 billion in 2025 to USD 5.492 billion in 2030, at a CAGR of 8.61%.
The global plant-based yogurt market is poised for steady growth throughout the forecast period, driven by increasing consumer awareness of health, sustainability, and ethical concerns, leading to a shift toward plant-based and vegan alternatives. The rise of innovative startups, supported by significant funding, and the expansion of offline sales channels are key factors propelling market expansion. Plant-based yogurts, made from sources like almonds, cashews, oats, and peas, cater to health-conscious consumers seeking lactose-free, gluten-free, and nutrient-rich alternatives.
Market Drivers
Shift Toward Plant-Based and Vegan Products
Growing health consciousness and the rising adoption of veganism are primary drivers of the plant-based yogurt market. Consumers are increasingly seeking alternatives to dairy-based products due to concerns about lactose intolerance, dietary restrictions, and environmental sustainability. Plant-based yogurts, which are gluten-free, low in sugar, and rich in vitamins and probiotics, offer a nutritious substitute that appeals to health-focused individuals. This shift is particularly pronounced among those with lactose intolerance, affecting approximately one-third of the U.S. population, driving demand for lactose-free options with appealing flavors and textures.
Innovative Product Development
The market is experiencing significant growth due to innovative product launches and investments in plant-based yogurt formulations. Startups and established players are focusing on developing novel products to meet evolving consumer preferences, such as yogurts with enhanced gut health benefits or unique plant-based ingredients. These innovations are supported by substantial funding, enabling companies to refine their offerings and introduce products that cater to niche dietary needs, further driving consumer interest and market expansion.
Expansion of Offline Sales Channels
The growth of offline retail channels, such as supermarkets and specialty stores, is boosting the accessibility and sales volume of plant-based yogurts. Retail giants are investing in expanding their physical presence, providing more opportunities for consumers to purchase these products. The increased availability through offline channels, combined with effective marketing and consumer education, is expected to drive market growth by making plant-based yogurts more accessible to a broader audience.
Geographical Outlook
North America's Market Leadership
North America, particularly the United States, holds a significant share of the global plant-based yogurt market. The region has seen a decline in dairy consumption due to health concerns, including lactose intolerance and dietary preferences for gluten-free and low-sugar options. Plant-based yogurts serve as a viable alternative, offering nutritional benefits and appealing to consumers seeking sustainable and ethical food choices. The U.S. market is driven by growing consumer awareness of health and environmental issues, positioning plant-based yogurts as a preferred substitute for traditional dairy products.
Asia-Pacific and Europe
The Asia-Pacific region is witnessing growth in the plant-based yogurt market due to rising health consciousness and increasing adoption of vegan diets, particularly in urban areas of countries like China and India. Europe is also a key market, driven by a strong focus on sustainability and plant-based nutrition, with countries like Germany and the UK leading in consumer demand for dairy alternatives. Both regions are seeing increased innovation and investment in plant-based yogurt products, supporting market expansion.
Market Trends
The plant-based yogurt market is characterized by a surge in startup activity and funding, enabling the development of innovative products tailored to consumer demands for health, sustainability, and unique flavors. The focus on gut-healthy and nutrient-rich formulations, such as those using novel plant-based ingredients, is driving consumer interest. Additionally, the expansion of offline retail channels is enhancing product accessibility, while marketing campaigns emphasizing the benefits of plant-based yogurts are boosting consumer adoption. The market is also benefiting from the growing popularity of veganism and the demand for lactose-free and gluten-free options, aligning with global trends toward sustainable and health-conscious eating.
The plant-based yogurt market is on a steady growth trajectory, driven by the shift toward vegan and plant-based diets, innovative product development, and the expansion of offline sales channels. North America leads the market, supported by high consumer awareness and dietary concerns, while Asia-Pacific and Europe contribute through growing health consciousness and sustainability trends. The market's focus on novel, nutrient-rich products and increased retail accessibility positions it for sustained expansion. As consumer preferences continue to evolve toward ethical and health-focused choices, the plant-based yogurt market is well-positioned to meet these demands, driving growth throughout the forecast period.
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