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商品編碼

1824256

奢侈品包裝市場：2025-2030 年預測

Luxury Packaging Market - Forecasts from 2025 to 2030

出版日期: 2025年08月21日 | 出版商:

Knowledge Sourcing Intelligence | 英文 149 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

奢侈品包裝市場預計將從 2025 年的 170.62 億美元成長到 2030 年的 213.49 億美元，複合年成長率為 4.58%

奢侈品包裝市場預計將以4.58%的複合年成長率從2025年的170.62億美元成長至2030年的213.49億美元。它是全球包裝產業的關鍵細分市場，服務於化妝品、時尚、飲料和電子產品等領域的高階品牌。奢侈品包裝採用優質材料、創新設計和永續性設計，提升品牌形象與消費者體驗。亞太地區受快速成長的富裕消費者驅動，其次是北美和歐洲。儘管面臨成本上升和監管壓力等挑戰，但環保材料和智慧包裝技術的進步將推動市場在2030年之前保持強勁成長。

市場概況

奢侈品包裝利用紙板、玻璃和可生物分解複合複合材料等材料，為化妝品、香水、珠寶飾品和高級飲料打造視覺衝擊力強、觸感極佳的包裝設計。奢侈品市場的成長主要源自於消費者對奢侈品日益成長的需求，預計到 2025 年，亞太地區（尤其是中國）將佔據全球奢侈品銷售額的大部分（麥肯錫公司，2025 年）。電子商務的成長正在推動創新包裝，以創造令人難忘的開箱體驗，而永續性趨勢則推動品牌轉向可回收解決方案。 2025 年，愛馬仕將其標誌性的橙色包裝盒完全由可回收紙板製成，體現了這一轉變（產業報告，2025 年）。

成長動力

推動市場的關鍵因素是：

對高級產品的需求：亞太地區，尤其是中國和印度的可支配收入不斷成長，反映了品牌聲望，並推動了對化妝品和時尚包裝的需求（麥肯錫公司，2025 年）。
注重永續性：注重環保的消費者，尤其是千禧世代和Z世代，對永續材料的需求日益成長。 LVMH與座艙罩合作，計劃於2024年推出永續紙質包裝，愛馬仕計劃於2025年推出可回收包裝盒，都凸顯了這一趨勢（行業報告，2024年、2025年）。
電子商務和開箱：香奈兒和迪奧等品牌正在投資社交媒體上值得開箱的包裝，到 2024 年，40% 的奢侈品牌將增加其電子商務包裝預算（包裝策略，2024 年）。
技術創新：支援 AR 和 NFC 的包裝將增強個人化和參與度，例如雅詩蘭黛 2024 年推出的支援 AR 的化妝品包裝和帝亞吉歐的QR碼威士忌包裝（產業報告，2024 年）。

市場限制

挑戰如下：

成本高：優質材料和可生物分解複合材料等永續選擇的成本將高出 30%，給小品牌帶來壓力（《包裝世界》，2025 年）。
監管壓力：歐盟 2030 年包裝和包裝廢棄物法規要求使用可回收材料，這將需要昂貴的研究和開發（歐盟委員會，2024 年）。
仿冒品擔憂：Gucci 2024 年基於區塊鏈的QR碼等仿冒品措施將增加複雜性和成本（產業報告，2024 年）。

區域分析

亞太地區：中國奢侈品市場的成長以及天貓等電商平台將引領這一趨勢。資生堂計劃於2024年推出可回收護膚包裝，開雲集團計劃於2025年在中國和日本推出永續計劃，這些舉措將推動這一趨勢的普及（行業報告，2024年、2025年）。
北美：化妝品和電子商務領域實力雄厚，雅詩蘭黛等品牌利用 AR 包裝來推動參與（產業報告，2024 年）。
歐洲：LVMH 和愛馬仕著重永續性，採用環保解決方案以滿足歐盟法規（產業報告，2024 年、2025 年）。

細分分析

紙板：永續性和多功能性占主導地位，愛馬仕的 2025 可回收包裝盒以及 LVMH 與座艙罩的合作強化了這一優勢（產業報告 2024、2025）。
化妝品和香水：最大的用途，以雅詩蘭黛的 AR 包裝和香奈兒的環保香水包裝為主導，預計在 2024 年推出（行業報告，2024 年）。
亞太地區：中國奢侈品銷售的主要企業和韓國智慧包裝創新（麥肯錫公司，2025 年）。

在奢侈品需求、永續性和電子商務創新的推動下，奢侈品包裝市場蓬勃發展。亞太地區處於領先地位，其次是北美和歐洲。產業專家應優先考慮永續材料、智慧包裝技術和仿冒品措施，以抓住2030年的機會。

本報告的主要優點

深刻分析：獲得深入的市場洞察，重點關注客戶細分、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場，涵蓋主要地區和新興地區。
競爭格局：了解主要企業所採用的策略策略，並了解正確策略的市場滲透潛力。
市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
可行的建議：利用洞察力進行策略決策，並在動態環境中開闢新的業務流和收益。
適合廣泛的使用者：對於新興企業、研究機構、顧問、中小企業和大型企業來說都是有益且具有成本效益的。

它有什麼用途？

產業與市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

調查範圍

2022 年至 2024 年的歷史數據和 2025 年至 2030 年的預測數據
成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
競爭定位、策略和市場佔有率分析
收益成長和預測細分市場和區域分析（包括國家）
公司概況（尤其是財務狀況和關鍵發展）

介紹
北美洲
- 按材質
- 按用途
- 按最終用戶
- 按國家
  - 美國
  - 加拿大
  - 墨西哥
南美洲
- 按材質
- 按用途
- 按最終用戶
- 按國家
  - 巴西
  - 阿根廷
  - 其他
歐洲
- 按材質
- 按用途
- 按最終用戶
- 按國家
  - 德國
  - 法國
  - 英國
  - 西班牙
  - 其他
中東和非洲
- 按材質
- 按用途
- 按最終用戶
- 按國家
  - 沙烏地阿拉伯
  - 阿拉伯聯合大公國
  - 以色列
  - 其他
亞太地區
- 按材質
- 按用途
- 按最終用戶
- 按國家
  - 中國
  - 印度
  - 日本
  - 韓國
  - 印尼
  - 泰國
  - 台灣
  - 其他

第9章競爭格局及分析

主要企業和策略分析
市佔率分析
合併、收購、協議和合作
競爭對手儀表板

第10章：公司簡介

WestRock Company
Crown Holdings, Inc
Curtis Packaging Corporation
Fleet Luxury Packaging
Luxpac Ltd
McLaren Packaging Ltd.
DS Smith plc
Cosfibel Group
IPL Packaging
Owens-Illinois Inc.

第11章附錄

貨幣
先決條件
基準年和預測年時間表
相關人員的主要利益
調查方法
簡稱

圖表目錄

表格列表

簡介目錄

Product Code: KSI061610293

The Luxury Packaging Market is expected to grow from USD 17.062 billion in 2025 to USD 21.349 billion in 2030, at a CAGR of 4.58%.

The Luxury Packaging Market, projected to grow from USD 17.062 billion in 2025 to USD 21.349 billion by 2030 at a 4.58% CAGR, is a vital segment of the global packaging industry, serving high-end brands in cosmetics, fashion, beverages, and electronics. Characterized by premium materials, innovative designs, and sustainability, luxury packaging enhances brand identity and consumer experience. Asia-Pacific leads, driven by a burgeoning affluent consumer base, followed by North America and Europe. Despite challenges like high costs and regulatory pressures, advancements in eco-friendly materials and smart packaging technologies are fueling robust market growth through 2030.

Market Overview

Luxury packaging leverages materials like paperboard, glass, and biodegradable composites to create visually striking and tactilely engaging designs for cosmetics, perfumes, jewelry, and premium beverages. The market is driven by rising demand for luxury goods, with Asia-Pacific, particularly China, expected to dominate global luxury sales by 2025 (McKinsey & Company, 2025). E-commerce growth has spurred innovative packaging for memorable unboxing experiences, while sustainability trends push brands toward recyclable solutions. In 2025, Hermes transitioned its iconic orange boxes to fully recyclable paperboard, exemplifying this shift (industry report, 2025).

Growth Drivers

Key factors propelling the market include:

Premium Product Demand: Rising disposable incomes in Asia-Pacific, especially China and India, drive demand for cosmetics and fashion packaging, reflecting brand prestige (McKinsey & Company, 2025).
Sustainability Focus: Eco-conscious consumers, particularly Millennials and Gen Z, demand sustainable materials. LVMH's 2024 partnership with Canopy for sustainable paper packaging and Hermes' 2025 recyclable boxes highlight this trend (industry reports, 2024, 2025).
E-commerce and Unboxing: Brands like Chanel and Dior invest in packaging for social media-worthy unboxing, with 40% of luxury brands increasing e-commerce packaging budgets in 2024 (Packaging Strategies, 2024).
Technological Innovation: AR and NFC-enabled packaging, like Estee Lauder's 2024 AR-enabled cosmetics packaging and Diageo's QR-coded whiskey packaging, enhance personalization and engagement (industry reports, 2024).

Market Restraints

Challenges include:

High Costs: Premium materials and sustainable options, like biodegradable composites, can cost 30% more, straining smaller brands (Packaging World, 2025).
Regulatory Pressures: The EU's 2030 Packaging and Packaging Waste Regulation mandates recyclable materials, requiring costly R&D (European Commission, 2024).
Counterfeit Concerns: Anti-counterfeit measures, like Gucci's 2024 blockchain-based QR codes, add complexity and expense (industry report, 2024).

Geographical Analysis

Asia-Pacific: Leads with China's luxury market growth and e-commerce platforms like Tmall. Shiseido's 2024 recyclable skincare packaging and Kering's 2025 sustainable initiatives in China and Japan drive adoption (industry reports, 2024, 2025).
North America: Strong in cosmetics and e-commerce, with brands like Estee Lauder leveraging AR packaging for engagement (industry report, 2024).
Europe: Emphasizes sustainability, with LVMH and Hermes adopting eco-friendly solutions to meet EU regulations (industry reports, 2024, 2025).

Segment Analysis

Paperboard: Dominates due to its sustainability and versatility, with Hermes' 2025 recyclable boxes and LVMH's Canopy partnership reinforcing its lead (industry reports, 2024, 2025).
Cosmetics and Fragrances: The largest application, driven by Estee Lauder's AR packaging and Chanel's eco-friendly fragrance packaging in 2024 (industry report, 2024).
Asia-Pacific: Leads with China's luxury sales and South Korea's smart packaging innovations (McKinsey & Company, 2025).

Key Developments

Hermes' Recyclable Packaging: Transitioned orange boxes to fully recyclable paperboard in 2025 (industry report, 2025).
Gucci's Blockchain Packaging: Introduced QR codes in 2024 to combat counterfeiting (industry report, 2024).
LVMH-Canopy Partnership: Sourced sustainable paper packaging in 2024 (industry report, 2024).
Estee Lauder's AR Packaging: Launched in 2024 for virtual try-ons (industry report, 2024).

The Luxury Packaging Market is thriving, driven by premium product demand, sustainability, and e-commerce innovation. Asia-Pacific leads, with North America and Europe following. Industry experts should prioritize sustainable materials, smart packaging technologies, and anti-counterfeit measures to capitalize on opportunities through 2030.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Luxury Packaging Market Segmentation:

By Material

Paper & Paperboard
Glass
Metals
Others

By Application

Boxes & Cartons
Bags
Bottles & Jars
Others

By End-User

Food & Beverage
Cosmetics & Personal Care
Jwellery
Others

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Israel
Others
Asia Pacific
China
India
Japan
South Korea
Indonesia
Thailand
Taiwan
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. LUXURY PACKAGING MARKET BY MATERIAL

5.1. Introduction
5.2. Paper & Paperboard
5.3. Glass
5.4. Metals
5.5. Others

6. LUXURY PACKAGING MARKET BY APPLICATION

6.1. Introduction
6.2. Boxes & Cartons
6.3. Bags
6.4. Bottles & Jars
6.5. Others

7. LUXURY PACKAGING MARKET BY END-USER

7.1. Introduction
7.2. Food & Beverage
7.3. Cosmetics & Personal Care
7.4. Jewelry
7.5. Others

8. LUXURY PACKAGING MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. By Material
- 8.2.2. By Application
- 8.2.3. By End-User
- 8.2.4. By Country
  - 8.2.4.1. USA
  - 8.2.4.2. Canada
  - 8.2.4.3. Mexico
8.3. South America
- 8.3.1. By Material
- 8.3.2. By Application
- 8.3.3. By End-User
- 8.3.4. By Country
  - 8.3.4.1. Brazil
  - 8.3.4.2. Argentina
  - 8.3.4.3. Others
8.4. Europe
- 8.4.1. By Material
- 8.4.2. By Application
- 8.4.3. By End-User
- 8.4.4. By Country
  - 8.4.4.1. Germany
  - 8.4.4.2. France
  - 8.4.4.3. United Kingdom
  - 8.4.4.4. Spain
  - 8.4.4.5. Others
8.5. Middle East and Africa
- 8.5.1. By Material
- 8.5.2. By Application
- 8.5.3. By End-User
- 8.5.4. By Country
  - 8.5.4.1. Saudi Arabia
  - 8.5.4.2. UAE
  - 8.5.4.3. Israel
  - 8.5.4.4. Others
8.6. Asia Pacific
- 8.6.1. By Material
- 8.6.2. By Application
- 8.6.3. By End-User
- 8.6.4. By Country
  - 8.6.4.1. China
  - 8.6.4.2. India
  - 8.6.4.3. Japan
  - 8.6.4.4. South Korea
  - 8.6.4.5. Indonesia
  - 8.6.4.6. Thailand
  - 8.6.4.7. Taiwan
  - 8.6.4.8. Others