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市場調查報告書
商品編碼
1530681

2030 年奢侈品包裝市場預測：按產品、材料、設計、最終用戶和地區分類的全球分析

Luxury Packaging Market Forecasts to 2030 - Global Analysis By Product (Boxes, Folding Cartons, Bags & Pouches, Bottles & Jars, Tubes and Other Products), Material, Design, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據Stratistics MRC預測，2024年全球奢侈品包裝市場規模將達到185.7億美元，預計2030年將達到223.8億美元，預測期內複合年成長率為6.2%。

奢華包裝是指旨在提高高級產品感知價值的高品質、美觀的包裝。這通常包括使用優質材料、創新設計和精心的工藝，以確保您在拆箱時獲得難忘的體驗。豪華包裝不僅可以保護您的產品，還可以傳達您品牌的身份和聲望。為了吸引挑剔的消費者，它們經常融入複雜的細節、獨特的形狀和永續實踐等元素。

根據世界綜合貿易解決方案公司統計，2020年，中國奢侈品出口呈現顯著成長，複合年成長率為5.9%。

品牌差異化

品牌差異化使奢侈品牌能夠創造出獨特、引人注目的包裝，以增強其身份和吸引力。獨特的包裝設計使產品在零售貨架和線上平台上脫穎而出，吸引尋求獨特性和聲望的消費者。它們通常採用優質材料和創新設計，傳達工藝和精緻，並強化品牌價值。這種差異化提高了消費者忠誠度，證明了更高的價格分佈是合理的，並推動了對可增強整體產品體驗的優質包裝解決方案的需求。

改變消費者偏好

現在，許多消費者更喜歡簡單、環保的設計，而不是傳統的奢侈品包裝，更重視功能性和環境影響，而不是奢侈品。這種轉變將導致對精美優質包裝的需求下降，迫使品牌調整其策略。此外，永續材料的日益普及可能會縮小傳統奢侈品包裝的選擇範圍，迫使品牌在平衡成本和美學吸引力的同時進行創新。

電子商務成長

隨著越來越多的消費者在線上購物，奢侈品牌正在尋求令人難忘且視覺吸引力的包裝，以反映其品牌形象。優質包裝不僅可以在運輸過程中保護您的產品，還可以作為行銷工具，吸引客戶並鼓勵他們在社交媒體上共用。此外，電子商務平台為奢侈品牌提供了直接獲取消費者洞察的機會，使他們能夠設計適合目標受眾的包裝，進一步推動對創新奢侈品包裝解決方案的需求。

製造成本高

豪華包裝的高製造成本源自於優質材料的使用、複雜的設計和專業的製造流程。與標準包裝選項相比，這些因素導致成本更高。隨著品牌努力尋求獨特、高品質的包裝來提高品牌認知度，成本可能會上升並影響盈利。因此，生產成本上升可能會縮小競爭格局並降低消費者的可及性，從而限制市場成長。

COVID-19 的影響

COVID-19 的疫情對豪華包裝市場產生了重大影響，導致對永續和優質包裝解決方案的需求激增。隨著消費者意識的增強並轉向網路購物，品牌開始致力於提升裝箱前的體驗。供應鏈中斷也促使公司重新評估其籌資策略。總體而言，奢侈品包裝產業已透過優先考慮環保材料和創新設計來適應不斷變化的消費者偏好和市場動態。

客製化包裝領域預計將在預測期內成為最大的領域

客製化包裝產業預計將出現利潤豐厚的成長。客製化奢華包裝透過提供反映產品價值的獨特、高品質設計來提高品牌認知度。它們通常包括優質材料、複雜的設計和個人化元素，以滿足特定客戶的需求。這不僅改善了裝箱前的體驗，還增強了品牌形象並培養了客戶忠誠度。注重美觀和永續性的豪華包裝是一種強大的行銷工具，可以在競爭激烈的市場中使產品脫穎而出。

預計時尚和服裝業在預測期內複合年成長率最高

預計時尚和服裝細分市場在預測期內將以最高的複合年成長率成長。時裝和服裝的奢華包裝可提高品牌知名度和客戶體驗。高品質的材料、獨特的設計以及對細節的關注營造出奢華的感覺並增加產品的價值。這種包裝通常反映了品牌的身份和理念，是其行銷策略的一個組成部分。永續的奢侈品包裝透過保持優雅和精緻，同時吸引具有環保意識的消費者並加強品牌對品質和責任的承諾而受到關注。

佔比最高的地區

在消費支出成長和中階崛起的推動下，亞太地區的奢侈品包裝市場正經歷顯著成長。品牌越來越關注永續材料和創新設計，以增強其產品的吸引力並傳達獨特性。電子商務的影響正在促使人們對保護性且美觀的包裝進行投資。主要領域包括化妝品、時裝、高階食品和飲料，包裝前的經驗非常重要。隨著環境問題的日益嚴重，企業也開始採取環保做法，以符合消費者價值觀並提高品牌聲譽。

複合年成長率最高的地區：

北美奢侈品包裝市場的特點是化妝品、時尚和消費品等各行業對優質和客製化包裝解決方案的需求不斷成長。主要促進因素包括可支配收入的增加、消費者對奢侈品的偏好不斷變化以及對永續包裝的重視。在都市化、奢侈品牌擴張以及轉向提高產品價值和消費者體驗的體驗式包裝的推動下，市場預計將繼續擴大。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球奢侈品包裝市場：依產品

  • 盒子
  • 折疊式紙盒
  • 包包
  • 瓶子和罐子
  • 管子
  • 其他產品

第6章全球奢侈品包裝市場：依材料分類

  • 紙板
  • 塑膠
  • 玻璃
  • 金屬
  • 木頭
  • 其他材料

第7章全球奢侈品包裝市場：設計

  • 硬質包裝
  • 互動包裝
  • 永續包裝
  • 自訂包裝
  • 限量版包裝
  • 其他設計

第8章全球奢侈品包裝市場：依最終用戶分類

  • 化妝品/個人護理
  • 食品
  • 時尚/服飾
  • 電子產品
  • 烈酒與葡萄酒
  • 藥品
  • 其他最終用戶

第9章全球奢侈品包裝市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第10章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章 公司概況

  • Mondi Group
  • Smurfit Kappa Group
  • Robinson PLC
  • Avery Dennison
  • Berry Global
  • Albea Group
  • Sealed Air Corporation
  • Tetra Pak
  • Packaging Corporation of America（PCA）
  • Graphic Packaging Holding Company
  • Champagne Lanson
  • WestRock
  • Stora Enso
  • Ardagh Group
  • Valpak Limited
  • TricorBraun
Product Code: SMRC26793

According to Stratistics MRC, the Global Luxury Packaging Market is accounted for $18.57 billion in 2024 and is expected to reach $22.38 billion by 2030 growing at a CAGR of 6.2% during the forecast period. Luxury packaging refers to high-quality, aesthetically appealing packaging designed to enhance the perceived value of premium products. It typically involves the use of premium materials, innovative designs, and meticulous craftsmanship to create an unforgettable unboxing experience. Luxury packaging serves not only to protect the product but also to convey brand identity and prestige. It often incorporates elements such as intricate detailing, unique shapes, and sustainable practices to appeal to discerning consumers.

According to statistics published by the World Integrated Trade Solutions, in 2020, China's luxury goods exports were significant with 5.9% CAGR.

Market Dynamics:

Driver:

Brand differentiation

Brand differentiation enables premium brands to create unique, eye-catching packaging that enhances their identity and appeal. Distinctive packaging design helps products stand out on retail shelves and online platforms, attracting consumers seeking exclusivity and prestige. It often incorporates high-quality materials and innovative designs that convey craftsmanship and sophistication, reinforcing brand values. This differentiation fosters consumer loyalty and justifies higher price points, driving demand for luxurious packaging solutions that elevate the overall product experience.

Restraint:

Shifts in consumer preferences

Many consumers are now favouring simpler, eco-friendly designs over traditional opulent packaging, seeking value in functionality and environmental impact rather than extravagance. This change can lead to reduced demand for elaborate luxury packaging, pushing brands to adapt their strategies. Additionally, the increasing popularity of sustainable materials may limit options for traditional luxury packaging, forcing brands to innovate while balancing cost and aesthetic appeal, which can complicate production processes and impact profit margins.

Opportunity:

E-commerce growth

As more consumers shop online, luxury brands seek to create memorable and visually appealing packaging that reflects their brand identity. High-quality packaging not only protects products during shipping but also serves as a marketing tool, enticing customers and encouraging social media sharing. Additionally, e-commerce platforms provide luxury brands with direct access to consumer insights, enabling them to tailor packaging designs to target demographics, further driving demand for innovative luxury packaging solutions.

Threat:

Higher production costs

Higher production costs in luxury packaging arise from the use of premium materials, intricate designs, and specialized manufacturing processes. These factors contribute to significant expenses compared to standard packaging options. As brands aim to create unique, high-quality packaging that enhances brand perception, the costs can escalate, affecting profitability. Consequently, higher production costs can restrict market growth by narrowing the competitive landscape and reducing accessibility for consumers.

Covid-19 Impact

The covid-19 pandemic significantly impacted the luxury packaging market, leading to a surge in demand for sustainable and premium packaging solutions. With heightened consumer awareness and a shift towards online shopping, brands focused on enhancing unboxing experiences. Supply chain disruptions also prompted companies to re-evaluate sourcing strategies. Overall, the luxury packaging sector has been adapted by prioritizing eco-friendly materials and innovative designs to meet evolving consumer preferences and market dynamics.

The customized packaging segment is expected to be the largest during the forecast period

The customized packaging segment is estimated to have a lucrative growth. Luxury packaging in customized applications enhances brand perception by offering unique, high-quality designs that reflect a product's value. Tailored to specific customer needs, it often includes premium materials, intricate designs, and personalized elements. This not only elevates the unboxing experience but also reinforces brand identity and fosters customer loyalty. With a focus on aesthetics and sustainability, luxury packaging serves as a powerful marketing tool that distinguishes products in a competitive market.

The fashion & apparel segment is expected to have the highest CAGR during the forecast period

The fashion & apparel segment is anticipated to witness the highest CAGR growth during the forecast period. Luxury packaging in fashion and apparel enhances brand perception and customer experience. High-quality materials, unique designs, and attention to detail create an exclusive feel, elevating the product's value. This packaging often reflects the brand's identity and ethos, making it an integral part of the marketing strategy. Sustainable luxury packaging is gaining traction, appealing to environmentally conscious consumers while maintaining elegance and sophistication, reinforcing the brand's commitment to quality and responsibility.

Region with largest share:

Luxury packaging market in the Asia Pacific region is experiencing significant growth, driven by rising consumer spending and a burgeoning middle class. Brands are increasingly focusing on sustainable materials and innovative designs to enhance product appeal and convey exclusivity. The influence of e-commerce is prompting investments in protective yet aesthetically pleasing packaging. Key sectors include cosmetics, fashion, and premium food and beverages, where the unboxing experience is crucial. As environmental concerns grow, companies are also adopting eco-friendly practices to align with consumer values and enhance brand reputation.

Region with highest CAGR:

The luxury packaging market in North America is characterized by a growing demand for premium and customized packaging solutions across various industries such as cosmetics, fashion, and consumer goods. Key drivers include increasing disposable incomes, evolving consumer preferences towards luxury goods, and emphasis on sustainable packaging. The market is expected to continue expanding, driven by urbanization, luxury brand expansions, and a shift towards experiential packaging that enhances product value and consumer experience.

Key players in the market

Some of the key players profiled in the Luxury Packaging Market include Mondi Group, Smurfit Kappa Group, Robinson PLC, Avery Dennison, Berry Global, Albea Group, Sealed Air Corporation, Tetra Pak, Packaging Corporation of America (PCA), Graphic Packaging Holding Company, Champagne Lanson, WestRock, Stora Enso, Ardagh Group, Valpak Limited and TricorBraun.

Key Developments:

In August 2023, Robinson Paperbox Packaging has been commissioned to manufacture 2 promotional boxes for Estee Lauder's premium haircare brand Aveda. Both boxes were made with a black lined board interior using a CMYK outer design which have a matt varnish and gloss UV varnish gloss finish.

In June 2023, Mondi has announced the expansion of its luxury packaging range 'IQ GRASS+PACKAGING'. The company has extended the grammages of this range from the previous 95g/m2 and 120g/m2 to the new grammages of 80g/m2, 200g/m2 and 350g/m2.This mixture of grass and fresh pulp fibre helps provide a natural look for the packaging range, which can be used for making boutique carrier bags and promotional cards.

Products Covered:

  • Boxes
  • Folding Cartons
  • Bags & Pouches
  • Bottles & Jars
  • Tubes
  • Other Products

Materials Covered:

  • Paper & Paperboard
  • Plastic
  • Glass
  • Metal
  • Wood
  • Other Materials

Designs Covered:

  • Rigid Packaging
  • Interactive Packaging
  • Sustainable Packaging
  • Customized Packaging
  • Limited Edition Packaging
  • Other Designs

End Users Covered:

  • Cosmetics & Personal Care
  • Food Products
  • Fashion & Apparel
  • Electronics
  • Spirits & Wines
  • Pharmaceuticals
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Luxury Packaging Market, By Product

  • 5.1 Introduction
  • 5.2 Boxes
  • 5.3 Folding Cartons
  • 5.4 Bags & Pouches
  • 5.5 Bottles & Jars
  • 5.6 Tubes
  • 5.7 Other Products

6 Global Luxury Packaging Market, By Material

  • 6.1 Introduction
  • 6.2 Paper & Paperboard
  • 6.3 Plastic
  • 6.4 Glass
  • 6.5 Metal
  • 6.6 Wood
  • 6.7 Other Materials

7 Global Luxury Packaging Market, By Design

  • 7.1 Introduction
  • 7.2 Rigid Packaging
  • 7.3 Interactive Packaging
  • 7.4 Sustainable Packaging
  • 7.5 Customized Packaging
  • 7.6 Limited Edition Packaging
  • 7.7 Other Designs

8 Global Luxury Packaging Market, By End User

  • 8.1 Introduction
  • 8.2 Cosmetics & Personal Care
  • 8.3 Food Products
  • 8.4 Fashion & Apparel
  • 8.5 Electronics
  • 8.6 Spirits & Wines
  • 8.7 Pharmaceuticals
  • 8.8 Other End Users

9 Global Luxury Packaging Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Mondi Group
  • 11.2 Smurfit Kappa Group
  • 11.3 Robinson PLC
  • 11.4 Avery Dennison
  • 11.5 Berry Global
  • 11.6 Albea Group
  • 11.7 Sealed Air Corporation
  • 11.8 Tetra Pak
  • 11.9 Packaging Corporation of America (PCA)
  • 11.10 Graphic Packaging Holding Company
  • 11.11 Champagne Lanson
  • 11.12 WestRock
  • 11.13 Stora Enso
  • 11.14 Ardagh Group
  • 11.15 Valpak Limited
  • 11.16 TricorBraun

List of Tables

  • Table 1 Global Luxury Packaging Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Luxury Packaging Market Outlook, By Product (2022-2030) ($MN)
  • Table 3 Global Luxury Packaging Market Outlook, By Boxes (2022-2030) ($MN)
  • Table 4 Global Luxury Packaging Market Outlook, By Folding Cartons (2022-2030) ($MN)
  • Table 5 Global Luxury Packaging Market Outlook, By Bags & Pouches (2022-2030) ($MN)
  • Table 6 Global Luxury Packaging Market Outlook, By Bottles & Jars (2022-2030) ($MN)
  • Table 7 Global Luxury Packaging Market Outlook, By Tubes (2022-2030) ($MN)
  • Table 8 Global Luxury Packaging Market Outlook, By Other Products (2022-2030) ($MN)
  • Table 9 Global Luxury Packaging Market Outlook, By Material (2022-2030) ($MN)
  • Table 10 Global Luxury Packaging Market Outlook, By Paper & Paperboard (2022-2030) ($MN)
  • Table 11 Global Luxury Packaging Market Outlook, By Plastic (2022-2030) ($MN)
  • Table 12 Global Luxury Packaging Market Outlook, By Glass (2022-2030) ($MN)
  • Table 13 Global Luxury Packaging Market Outlook, By Metal (2022-2030) ($MN)
  • Table 14 Global Luxury Packaging Market Outlook, By Wood (2022-2030) ($MN)
  • Table 15 Global Luxury Packaging Market Outlook, By Other Materials (2022-2030) ($MN)
  • Table 16 Global Luxury Packaging Market Outlook, By Design (2022-2030) ($MN)
  • Table 17 Global Luxury Packaging Market Outlook, By Rigid Packaging (2022-2030) ($MN)
  • Table 18 Global Luxury Packaging Market Outlook, By Interactive Packaging (2022-2030) ($MN)
  • Table 19 Global Luxury Packaging Market Outlook, By Sustainable Packaging (2022-2030) ($MN)
  • Table 20 Global Luxury Packaging Market Outlook, By Customized Packaging (2022-2030) ($MN)
  • Table 21 Global Luxury Packaging Market Outlook, By Limited Edition Packaging (2022-2030) ($MN)
  • Table 22 Global Luxury Packaging Market Outlook, By Other Designs (2022-2030) ($MN)
  • Table 23 Global Luxury Packaging Market Outlook, By End User (2022-2030) ($MN)
  • Table 24 Global Luxury Packaging Market Outlook, By Cosmetics & Personal Care (2022-2030) ($MN)
  • Table 25 Global Luxury Packaging Market Outlook, By Food Products (2022-2030) ($MN)
  • Table 26 Global Luxury Packaging Market Outlook, By Fashion & Apparel (2022-2030) ($MN)
  • Table 27 Global Luxury Packaging Market Outlook, By Electronics (2022-2030) ($MN)
  • Table 28 Global Luxury Packaging Market Outlook, By Spirits & Wines (2022-2030) ($MN)
  • Table 29 Global Luxury Packaging Market Outlook, By Pharmaceuticals (2022-2030) ($MN)
  • Table 30 Global Luxury Packaging Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.