首頁 > 市場調查報告書 > 消費品

娛樂

市場調查報告書

商品編碼

1824158

體育博彩市場：2025-2030 年未來預測

Sports Betting Market - Forecasts from 2025 to 2030

出版日期: 2025年08月14日 | 出版商:

Knowledge Sourcing Intelligence | 英文 151 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

預計體育博彩市場規模將從 2025 年的 1,554.23 億美元成長到 2030 年的 2,565.15 億美元，複合年成長率為 10.54%。

受法律環境變化、連網型設備普及以及數位基礎設施進步的推動，全球體育博彩市場正經歷強勁成長。智慧型手機的普及和網路存取的改善使體育博彩更加便捷，並推動了線上平台的普及。電子競技和其他博彩形式的興起進一步擴大了市場，尤其是在數位化參與度不斷提高的時代。世界各國政府正逐步放寬對博彩和遊戲的監管，為營運商和消費者創造了豐厚的機會。例如，截至 2023 年 1 月，美國已有 36 個州將體育博彩合法化，這反映了法律規範的重大轉變。在全球賽事和知名運動員的推動下，消費者對足球等運動的興趣日益濃厚，從而推動了市場的發展，但也面臨著監管合規性和對負責任博彩的擔憂等挑戰。

市場促進因素

擴大線上體育博彩平台

全球智慧型手機普及率的提高和網際網路基礎設施的完善正在推動線上體育博彩的成長。數位轉型正在改變消費者的生活方式，並推動手機投注平台的普及。博彩收益很大一部分來自行動設備，凸顯了其在市場擴張中的作用。營運商正在利用有利的法規環境，透過應用程式和線上平台提供服務，以滿足各種博彩偏好，包括體育博彩、賭場博彩和電子競技博彩，從而擴大其覆蓋範圍。

足球市場的成長

足球運動在全球的流行，得益於眾多知名球員以及世界盃、歐洲冠軍聯賽和美洲盃等大型賽事，為體育博彩市場的發展做出了巨大貢獻。龐大的球迷群體，加上便利的線上平台，帶來了頻繁且高額的投注。區塊鏈技術的整合，包括持牌博彩交易所的加入，進一步增強了足球博彩市場，吸引了精通技術的博彩玩家，並提升了市場參與。

區域展望

美國

美國在其開創性的合法化努力的推動下，在全球體育博彩市場佔據主導地位。截至2023年1月，美國已有36個州將體育博彩合法化，18個州經營受監管的市場，12個州提供全面的線上投注，其中包括維吉尼亞州和田納西州等專注於線上平台的州。美國體育協會解除禁令等放鬆管制措施顯著提振了市場，2022年前10個月，合法博彩規模已達730億美元。這些監管變化，加上消費者對便利投注方式的需求，使美國成為一個關鍵的成長市場，推動營運商在全國擴張。

主要進展

2023年，體育博彩市場取得了顯著發展。截至2023年1月，美國36個州放寬了博彩監管，這是一個重要的里程碑，刺激了市場成長和營運商擴張。這些監管變化促進了策略夥伴關係和創新，包括主要營運商融入負責任博彩原則，提升了品牌信譽和消費者信任。對行動和線上平台的關注繼續推動博彩的可及性，營運商利用數位基礎設施提供無縫的投注體驗。

由於智慧型手機的普及、數位基礎設施的完善以及合法化程度的提高，體育博彩市場預計將經歷顯著成長，尤其是在美國。截至2023年1月，美國已有36個州推出了博彩法規。足球的普及以及包括行動應用程式在內的線上平台的興起是關鍵的成長催化劑，而基於區塊鏈的交易所等創新正在提升市場的吸引力。儘管面臨監管合規等挑戰，但市場發展軌跡仍然樂觀，營運商有機會利用不斷變化的消費者偏好和不斷擴展的法律體制，尤其是在北美地區。

本報告的主要優點

深刻分析：獲得深入的市場洞察，重點關注客戶細分、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場，涵蓋主要地區和新興地區。
競爭格局：了解主要企業所採用的策略策略，並了解正確策略的市場滲透潛力。
市場促進因素和未來趨勢：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
可行的建議：利用洞察力來制定策略決策，在動態環境中開闢新的業務流和收益。
受眾廣泛：對於新興企業、研究機構、顧問、中小企業和大型企業來說，既有利又划算。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範與影響、新產品開發、競爭影響

分析範圍

歷史資料（2022-2024）和預測資料（2025-2030）
成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
競爭對手定位、策略和市場佔有率分析
按部門和地區（國家）分類的收益成長和預測分析
公司概況（策略、產品、財務資訊、主要趨勢等）

The global sports betting market is experiencing robust growth, driven by a shifting legal landscape, widespread adoption of connected devices, and advancements in digital infrastructure. The proliferation of smartphones and improved internet access have made sports betting more accessible, fueling the popularity of online platforms. The rise of eSports and other betting formats has further expanded the market, particularly during periods of heightened digital engagement. Governments worldwide are increasingly relaxing restrictions on betting and gaming, creating lucrative opportunities for operators and consumers. For instance, as of January 2023, 36 U.S. states have legalized sports betting, reflecting a significant shift in regulatory frameworks. The market is supported by growing consumer interest in sports like football, driven by global events and prominent athletes, but faces challenges such as regulatory compliance and responsible gaming concerns.

Market Drivers

Expansion of Online Sports Betting Platforms

The global increase in smartphone penetration and enhanced internet infrastructure are key drivers of online sports betting growth. Digital transformation has reshaped consumer lifestyles, boosting the adoption of mobile betting platforms. A significant portion of betting revenue comes from mobile devices, highlighting their role in market expansion. Operators are capitalizing on favorable regulatory environments to expand their reach, offering services through apps and online platforms that cater to diverse betting preferences, including sports, casino, and eSports wagering.

Football Segment Growth

Football's global popularity, driven by high-profile players and major tournaments like the FIFA World Cup, UEFA Champions League, and Copa America, significantly contributes to the sports betting market. The sport's massive following encourages frequent and substantial wagers, supported by the accessibility of online platforms. The integration of blockchain technology, such as licensed betting exchanges, has further enhanced the football betting segment, attracting tech-savvy bettors and increasing market engagement.

Geographical Outlook

United States

The United States is a dominant force in the global sports betting market, propelled by progressive legalization efforts. As of January 2023, 36 states have legalized sports betting, with 18 states operating regulated markets and 12 offering full-scale online wagering, including states like Virginia and Tennessee, which focus exclusively on online platforms. The relaxation of restrictions, such as the lifting of bans by the American Sports Association, has resulted in significant market activity, with legal betting reaching $73 billion in the first ten months of 2022. This regulatory shift, combined with consumer demand for convenient betting options, positions the U.S. as a key growth market, attracting operators to expand their presence nationwide.

Key Developments

In 2023, the sports betting market saw notable advancements. The relaxation of gambling restrictions across 36 U.S. states by January 2023 marked a significant milestone, fostering market growth and operator expansion. These regulatory changes have encouraged strategic partnerships and innovations, such as the integration of responsible gaming principles by major operators, enhancing brand credibility and consumer trust. The focus on mobile and online platforms continues to drive accessibility, with operators leveraging digital infrastructure to offer seamless betting experiences.

The sports betting market is poised for substantial growth, driven by widespread smartphone adoption, improved digital infrastructure, and progressive legalization, particularly in the U.S., where 36 states have embraced regulated betting as of January 2023. The popularity of football and the rise of online platforms, including mobile apps, are key growth catalysts, while innovations like blockchain-based exchanges enhance market appeal. Despite challenges like regulatory compliance, the market's trajectory remains positive, with opportunities for operators to capitalize on evolving consumer preferences and expanding legal frameworks, especially in North America.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

By Platform

Online
Offline

By Sport

Cricket
Football
Horse Racing
Others

By Betting Type

Fixed Odds
Live/In-Play Betting
Parimutuel Betting
Spread Betting

By Geography

North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
USA
Germany
France
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
Japan
China
India
South Korea
Indonesia
Thailand
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. SPORTS BETTING MARKET BY PLATFORM

5.1. Introduction
5.2. Online
5.3. Offline

6. SPORTS BETTING MARKET BY SPORT

6.1. Introduction
6.2. Cricket
6.3. Football
6.4. Horse Racing
6.5. Others

7. SPORTS BETTING MARKET BY BETTING TYPE

7.1. Introduction
7.2. Fixed Odds
7.3. Live/In-Play Betting
7.4. Parimutuel Betting
7.5. Spread Betting

8. SPORTS BETTING MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. USA
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. Germany
- 8.4.2. France
- 8.4.3. United Kingdom
- 8.4.4. Spain
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Others
8.6. Asia Pacific
- 8.6.1. China
- 8.6.2. India
- 8.6.3. Japan
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others